• 한국프랜차이즈경영연구
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• 제13권1호
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• pp.35-46
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• 2022

Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

• 한국과학교육학회지
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• 제44권3호
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• pp.273-299
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• 2024

이 연구는 국립해양생물자원관에서 운영하는 가족교육프로그램에 참여한 세 가족에 대하여 과학문화에 초점을 맞추어 가족팬덤 형성과정을 문화기술지방법론으로 수행한 질적연구다. 이는 서로 다른 환경의 세 가족이 가족교육을 통해 과학 활동을 일상적 문화실천 행동으로 나타난 향유-해독-변용의 과정을 거쳐 자생적 과학문화실천 형성 과정으로 가족팬덤 완성에 대하여 분석⋅요약된다. 이 연구의 주요 결과는 다음과 같다. 첫째, 가족과 함께 한 과학 활동이 유기적인 상호작용을 통해 유대감 강화와 과학문화에 대한 공감대가 확대된다. 둘째, 부모와 자녀는 일상생활에서 과학 관련 경험을 공유하며 과학적 소양인이 될 수 있는 독특하고 자신들만의 문화적 생활 속 문화공유형태로 실천했다는 것으로 나타났다. 이 연구는 완성형 자체로서의 과학문화 가족팬덤의 의미가 아닌, 완성형을 향해 가는 과정으로 종합적으로 밝혀보고자 했으며, 가족활동의 의미생산이 과학문화로 발전시킬 수 있는 사회문화적 함의를 갖는다.

• 한국의료질향상학회지
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• 제12권2호
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• pp.75-83
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• 2006

Background : Utilization review has been adopted as a vehicle for cost and utilization control of health care services. Its role was further stressed and expanded through the establishment of Health Insurance Review Agency in 2001. This article is to introduce concept, activities, and effect of utilization review based on the experiences of U.S. and to suggest important characteristics for ideal utilization review activities at the national level in Korea. Method : Twenty-five articles related with utilization review were reviewed after being selected through web site search through Med Line and Richis. Result : Utilization review was introduced mainly for health care expenditure control either by insurer, provider or the third parties under the pressure of increasing health care cost. It's activities can be categorized to prospective, concurrent and retrospective review according to the time of service provision. Based on most of studies, utilization review has been effective in controling rising health care cost and utilization. However it's effectiveness assumes a reimbursement structure of managed care like capitation payment. More worse, it is still unknown it's effectiveness on quality of care. Conclusion : Utilization review should be employed to increase the cost effectiveness of medical care by optimizing quality and patient's outcomes while also attempting to reduce the use of resources. So, it should consider outcomes before expenditures, check for both under and over-use, and construct an structure in which consumption is reduced equitably. Aggressive adoption of utilization review in Korean health care setting with fee-for-service reimbursement structure might not be a cost-effective approach before adoption of prospective payment system such as D.R.G. and capitation.

• 유통과학연구
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• 제17권10호
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• pp.107-114
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• 2019

Purpose - This is longitudinal research which aims to investigate the meaning of greenness to consumers' behavior. Consumers adopt green marketing as a new factor in product buying and consumption and more and more consumers prefer green product and services. Consumers' green buying behavior can be different from other purchasing experiences. There would be changes in the meaning of green as time passed and it can be different from countries to other countries. This study examines focus group studies with several groups. There is a ten-year gap between 2010 focus group and 2019 focus group interviews. With this ten-year gap, we can find the change of greenness to consumers. Research design, data, and methodology - The data were collected from Turkish, Korean, Kazakhstan people. This is a cross-sectional study and focus group interview was designed. We can gain information relevant to the research problem with using focus group study and get some insights into basic needs and attitudes of green marketing. The subjects for green purchase interviewee were confined to under 40 years old's shoppers regardless of gender. The first study was investigated with several groups in 2010 and the second interview were conducted in 2019. Results - Results show that the meaning of greenness for consumer has changed over time in accordance with the growing accordance of environmental sustainability. Basically, green marketing still means valuable, natural, recycle-able, good for health, clean, smart behavior, essential benefit. The concept of greenness significantly evolved since it was investigated in 2010. It moves away from focusing on specific environmental issues to considering global sustainability issues. Especially we found that greenness can be related with globalization, higher education, social status at the 2019 interview. Conclusions - This paper attempted to confirm the green marketing is essential and expands its meaning to various aspect. Usually, we can think green marketing is everywhere, therefore, people don't care about green issues in real. But consumers are adopting green marketing more and more, it can be a means to attract potential consumers. Therefore, companies should provide enough greenness information for people and they might apply greenness communication to attract potential customers.

• 한국정보과학회논문지:시스템및이론
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• 제32권2호
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• pp.85-94
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• 2005

DRAM에 의해 지원되는 페이지(page) 접근 모드나 버스트(burst) 접근 모드를 신중하게 이용하면 DRAM의 접근 시간(access latency) 및 접근 시에 소모되는 에너지를 줄일 수 있음이 많은 설계들에서 입증되었다. 최근에는 변수들을 메모리에 적절하게 배열함으로써 페이지 접근 횟수와 버스트 접근 회수론 각각 극대화시킬 수 있음이 밝혀졌다. 그러나 이러한 최적화문제는 쉽게 최적의 해를 구할 수 없다고 알려졌기 때문에. 주로 간단한 greedy 휴리스틱을 이용해서 풀려졌다. 본 논문은 기존의 방법보다 더 좋은 결과를 얻기 위해서 0-1 선형 프로그래밍(ILP)을 근간으로 한 기법을 제안한다. 벤치마크 프로그램들을 이용한 실험 결과를 보면, 제안된 알고리즘은 각각 OFU(order of first use) 방식과, [2]의 방식, [3]의 방식에 비해 평균적으로 각각 32.3%, 15.1%, 3.5%만큼 페이지 접근 회수론 증가시켰으며, 또한 각각84.4%, 113.5%, 10.1%만큼의 버스트 접근 회수를 증가시켰다.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2009년도 학술대회
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• pp.116-121
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• 2009

역사적 문화 유적지를 위한 모바일 엔터테인먼트 시스템의 디자인에 있어서 전력 요구사항, 컴퓨팅 능력, 및 네트웍 등의 연결성 등에 의해 제기되는 기술적인 난제들을 극복하는 것도 중요하지만 현장에 풍부하게 내재되어 있는 미디어 컨텐츠의 효율적 소비를 위한 그룹 경험의 공유를 지원하고 방문객 개인의 선호도를 고려하는 것 또한 매우 중요하다. 문화유적지는 모바일 미디어의 활용을 통하여 대중을 엔터테인하고 교육할 수 있는 기회를 제공한다. Java-enabled 모바일 폰 위에 구현한 본 시스템은 방문객의 유적지 방문 경험의 극대화를 위하여 오디오와 비쥬얼한 컨텐트를 모두 제공한다. 이때 제공되는 컨텐츠는 GPS를 통하여 사용자 움직임를 트래킹하고 사용자 기본 프로파일정보와 폰 인터페이스를 통한 다양한 입력 및 피드백값들을 수집 및 활용하며, 무선 네트웍을 통한 사회적으로 용인이 가능한 그룹 사용자간의 컨텐츠 엿듣기 기능을 고려함으로써 방문객의 니즈에 잘 맞춰진 컨텐츠이다. 본 논문에서는 문화 유적지 환경의 공간적, 개인적, 그리고 사회적 요소를 고려함으로써 방문객이 그 공간의 다양한 구조를 네비게이션하고, 방대한 양의 역사적 문화적 의미를 내포하는 미디어 컨텐츠를 소비하는데 도움을 주려는 데 그 목적을 두고 있다.

• 한국실내디자인학회논문집
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• 제19권6호
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• pp.188-196
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• 2010

The Commercial space are changed gradually large scalized and complexed to introduce different culture exchanges and experience. However, the mass-complex commercial space are limited as of their complexed space composition or degree of space depth, which may become factors causing people to get tired easily. Thus, having a design strategy is important to create economical effectiveness in order to overcome these limitations and for the people to stay longer and do their consumption activities through more experiences and social interchanges. Recently, Jerde Partnership's who designed many complex commercial spaces made a commercial success by their unique design strategy to setup a new space and lead the interaction between space and people. The purpose of this study is based on Jerd's design concept to analyze Jerd Partnership's design strategy and space related structure to propose their space construction and design method for mass-complex commercial spaces. The results are as follows. (1)Jerde Partnership's causes the abundant space experience of the user through mass and space constitution to have a theme and a story. (2)They builds an excursion type line of flow system with an organic curve, and a non-daily experience by the change of the space scale and the application of various programs is enabled and guides the stay for the long time. (3)They builds the doorway of various courses and a circulation system through the open space and controls depth of the space. In addition, various events are performed in the center of such a circulation system, and this event makes a unique place.

• 무역상무연구
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• 제43권
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• pp.423-453
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• 2009

Import Agency Service Mall, which provide customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to grow rapidly. Accordingly, this study examined the e-Trust by analyzing the characteristics of IASM, determinants of trust, risk perception and its association with e-Trust in IASM, and finally applying the result to general internet shopping mall(referred to hereafter as GISM). The following results came out from the analysis: First, from the result of checking these two types of internet shopping mall consumers have different determinants of trust. Second, from the question if two types perceive different risk, purchasing the foreign goods, it came out that they showed critical difference in variable relevant to goods delivery and customer service. IASM perceived risk from those two variables more than GISM Third, from the review of the relationships between determinants of trust and risk perception variables, IASM showed interrelation among all the variables except between customer service and perceived risk. Fourth, the researcher examined how the risk perceived in the course of purchasing goods has an effect on consumers e-Trust. In case of IASM, risk perception relevant to customer service had an effect on consumer e-Trust. To the contrary, incase of GISM, risk perception didn't have any effect on e-Trust. Finally, from the review of interrelation between determinants of trust and consumer e-Trust, it came out that for IASM capability had an effect on consumer e-Trust and for GISM consumer service had an effect on consumer e-Trust.

• 가정과삶의질연구
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• 제27권2호
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• pp.155-171
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• 2009

This study was designed to examine the use of housing in modern Korea, and to draw the interrelation of people and housing. In-depth interviews were conducted, and the qualitative research investigated various aspects of housing history among four individuals during the different phases of social and economic transitions. 4 narratives showed the unique characteristics of life history, and the findings indicated that the housing experiences were closely related to hometown, the relation to birth family at postmarriage, economic status, and the meaning of home. The main findings were as follows: the validity to select the interviewers was proved in that the selection was based on both housing structure type and ownership, and also the research indicated that economic status and housing structure type influenced the entire housing experience of each interviewee. The use of housing varied and the implications of housing lied in social and economic contexts. The use of housing, of which the term was contrived to alternatively described housing consumption modes, and chronology were affected by such individual factors as economic status, familiar relationships, residential location, the meaning and subjectivity of housing.

• 한국콘텐츠학회논문지
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• 제12권12호
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• pp.395-412
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• 2012

야전운용제원을 이용한 RAM분석은 무기체계 도입과 운용에 유용한 중요 분석이다. 하지만 해군함정의 경우 분석에 핵심적인 고장정보가 없어 분석이 제대로 수행되지 못하는 실정이다. 본 연구에서는 정비실적과 자재소비실적을 사용하여 고장을 추적하는 프로세스를 새롭게 제안하고, 제안한 방법으로 분석이 가능하다는 것을 입증하였다. 제안한 분석방법으로 함정 9척에 대해 분석한 결과, 실제 장비운용자들의 경험치와 상당히 부합하는 것으로 확인되어 그 타당성이 확보되었다. 국내 운용환경과 다양한 변수들의 영향이 반영된 연구결과는 기존의 RAM예측값 보정과 검증에 유용하게 활용될 수 있을 것이며, 자료가 충분히 누적된다면 한국 고유의 RAM분석DB로 활용이 가능할 것으로 예상한다.