• Culinary science and hospitality research
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• v.12 no.3 s.30
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• pp.32-48
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• 2006

Korean Traditional Confectionary is a part of our traditional culture taking a great part in our food culture for a while. However, it is now barely maintaining its name. In this research, a new consumption trend 'Well-being' is adopted to suggest the ways to develop the Korean Traditional Confectionary industry. This research intends to find out what effects the 'Well-being' trend, which originated from interest in health, have on Korean Traditional Confectionary selection. A survey includes the questions about the Well-being trend, selection and uses of Korean Traditional Confectionary, and demographic data. This research conducted analysis on 249 people who have used Korean Traditional Confectionary in Busan and Kyeongnam Province to find out effects of the Well-being trend on Korean Traditional Confectionary selection. This empirical study showed that the Well-being trend has some effects on Korean Traditional Confectionary selection while it has the greatest effects on healthy properties and commercial values of Korean Traditional Confectionary.

• Preventive Nutrition and Food Science
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• v.17 no.1
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• pp.71-77
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• 2012

Hangwa is a traditional food, corresponding to the current consumption trend, in need of marketing strategies to extend its consumption. Therefore, the purpose of this study was to analyze consumers’ consumption patterns and perception of Hangwa to increase consumption in the market. A questionnaire was sent to 250 consumers by e-mail from Oct 8~23, 2009 and the data from 231 persons were analyzed in this study. Statistical, descriptive, paired samples t-test, and importance-performance analyses were conducted using SPSS WIN 17.0. According to the results, Hangwa was purchased mainly 'for present' (39.8%) and the main reasons for buying it were 'traditional image' (33.3%) and 'taste' (22.5%). When importance and performance of attributes considered in purchasing Hangwa were evaluated, performance was assessed to be lower than importance for all attributes. The attributes in the first quadrant with a high importance and a high performance were ‘a sanitary process’, ‘a rigorous quality mark’ and ‘taste’, which were related with quality of the products. In addition, those with a high importance but a low performance were ‘popularization through advertisement’, ‘promotion through mass media’, ‘conversion of thought on traditional foods’, ‘a reasonable price’ and ‘a wide range of price’. In conclusion, Hangwa manufacturers need to diversify products and extend the expiration date based on technologies to promote its consumption. In terms of price, Hangwa should become more available by lowering the price barrier for consumers who are sensitive to price.

• Proceedings of the KIEE Conference
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• 2001.07a
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• pp.501-503
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• 2001

Electric power consumption is highly increasing as the social trend requiring comfortable life, the population in a big city and the industrial development. Therefore it has become to be very important to supply the stable high-quality power. As these trend, the underground power transmission facility is highly increasing in the center of a city. As the proportion to increase facility in tunnel, the fire prevention measures of the underground transmission line become very important.

• Journal of IKEEE
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• v.12 no.1
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• pp.27-33
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• 2008

The demand of wireless communication is increased rapidly due to the development of wireless communication systems, and many people have the great interest about the "RF system". The trend of the RF audio system is to design the system with less power consumption. In this paper, we explain the Software Algorithm Design of RF systems that is suitable for low power consumption.

• Korean Journal of Organic Agriculture
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• v.19 no.spc
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• pp.35-38
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• 2011

In order to cope with change of Korean and global consumption trend, it is forecast that GAP cultivated ginseng & its processed products, Organic cultivated ginseng & its processed products, Sanyangsam & its processed products as well as existing white ginseng (products), red ginseng (products), Taekuksam (products), black ginseng (products) will enter into market and customer demands will create new consumption. Eventually, it is considered that the time has come for considering and carrying out together for raw material cultivation and production, research and development of processed products and export and distribution of domestic and overseas market.

• Journal of the Korean Society of Food Culture
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• v.26 no.1
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• pp.80-85
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• 2011

This study analyzed consumer attitude, habit strength, subjective norm, a pros evaluation, and intention to consume to estimate perceptible variables that affect apple consumption. Data were collected from 207 men and women through a selfadministrated questionnaire. A partial least squares regression was conducted as one of structural equation models to estimate and test hypotheses. The results showed that attitude, habit strength, and the pros evaluation affected the intention to consume apples, and that the intention increased apple consumption. The results also showed that some marketing strategies are needed to promote apple consumption and to make consumers change their intention, to develop habits for eating apples by changing their diets, and to impress upon them that apples are good for health. This can be interpreted as meaning that it is most important to understand consumer behavior, particularly consumer psychology, which is reflected in the recent trend of marketing that concentrates on meeting the consumer's needs rather than the producer's.

• Proceedings of the SAREK Conference
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• 2008.06a
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• pp.819-824
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• 2008

Energy consumption in Korea and Japan has already progressed to high level. Especially, it will be important to take up the effort to achieve further energy savings in residential sector that has significant increase both nations. For this reason, research for energy consumption and saving method in residential sector compare Korea with Japan that of similar data to grasps the direction for energy savings. In addition for introduction of distributed energy system to residential sector, such as apartment house, the electricity and gas demand was simulated. To be more specific, several key characteristics were studied, such as housing type housing scale and width of common space.

• Proceedings of the Korean Society of Agricultural Engineers Conference
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• 1999.10c
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• pp.411-417
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• 1999

This study was performed to figure out an optimum water environment and to obtain the fundamental data related with saving labor and water consumption for the chinese cabbage being grown in greenhouse . The productivity of cabbage cultivated in boty pots and floor were compared to each other in the aspects of height and weight depending on the soil saturation levels. Obtained results are as follows. ; In case of pot cultivation , the height as well as weight of cabbage in 80% soil saturation level(P80) were measured to be larger than those in the other 2 soil saturation leves (P100 and P60). The weight of floor cultivated cabbages were relatively larger than that of pot cultivated ones. In accordance with saturation ration, the general trend of water consumption rate was maximum in P80 and was decreased in the order of P80 , P100 and P60. And the average indoor temperature as well as the plant growth rate were found to be closely related with water consumption rate.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.61 no.5
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• pp.669-675
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• 2012

Recently, the amount of electrical heat pump(EHP), a electrical conditioning equipment, is sharply increasing due to the luxury and multi-story trend of building. Accordingly, the cooling load that occupying substantial part of summer electric consumption has increased dramatically, making difficulties in domestic supply of electricity in summer. There are some efforts to replace it with an alternative cooling equipment such as gas heat pump(GHP), a gas cooling equipment, in order to solve the problem of summer electricity supply through reducing the summer electricity peak. It is rare, however, to find studies on the actual effects of GHP on the reduction of summer electricity peak. This study, therefore, estimated the effects of the GHP on the summer electricity peak by the gas consumption and characteristics of gas cooling systems. In addition, electric substitution effects by gas cooling systems were analyzed through case studies in the summer of 2010.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.2
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• pp.31-42
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• 2024

Today, news avoidance has become an inevitable trend, particularly exacerbated since the outbreak of the COVID-19 pandemic in 2020. To delve deeper into the shifting tendencies of news consumers towards news avoidance and unveil the motivations behind this avoidance, this study recruited 500 Chinese news consumers aged between 20 and 60 years old, employing survey questionnaires as the research method. Through an indepth examination of their news consumption behavior at different stages of the COVID-19 pandemic, we discovered that individuals' risk perceptions and efficacy beliefs significantly influence their patterns of news consumption. Furthermore, we identified negative emotions, information overload, and media distrust as the primary reasons for news avoidance among Chinese news consumers during the COVID-19 crisis. These findings Not only provide crucial insights into understanding the dynamics of news consumption behavior but also offer valuable reference points for the news industry to better fulfill its role and value during crises in the future.