• 가정과삶의질연구
• /
• 제27권3호
• /
• pp.79-91
• /
• 2009

The purpose of this study is to understand the reduction of energy consumption and demand level for education relating to the reduction of energy consumption by middle school students. First, the perception of the reduction of energy consumption had a significant relationship with sex and grade. Second, the demand level for education relating to the reduction of energy consumption showed a significant relationship with only sex. Third, regression analysis on the influence of perception of the reduction of energy consumption showed a correlation between theperception of a reduction of energy consumption and the demand level for education relating to a reduction of energy consumption. The research suggests that students want an education that reduces energy consumption at school implemented during experience-centered and activity-centered discretionary activities, rather than duringtheory-centered curricular activities. It also suggests that overcoming limitations of space, that is, implementation of such education at various places besides school, and the application of teaching and teaming methods which use the internet and image media are more effective for education for the reduction of energy consumption.

• 아태비즈니스연구
• /
• 제15권2호
• /
• pp.89-106
• /
• 2024

Purpose - The purpose of this study is to ascertain the influence of individual consumption values and consumption tendencies on repurchase intention. It aims to examine how individual characteristics affect purchasing behavior in response to social environmental changes. Design/Methodology/Approach - This study targeted individuals who have experience purchasing convenience store lunches in Korea and collected 201 survey responses. Exploratory Factor Analysis (EFA) and Multiple Regression Analysis were employed to analyze the data. Findings - Individual consumption values significantly influenced consumption tendencies. Additionally it was found that both consumption values and consumption tendencies have some significant impact on repurchase intention. However, certain factors had a significant influence specifically in the context of negative relationships, which was analyzed to be influenced by social environmental changes. Research Implications and Limitations - This study verified the clear relationship between consumption values, consumption tendencies, and repurchase intention, such as product purchase. However, it also verified that the relationship of these factors does not necessarily have a strictly positive impact. It suggests that future marketing research should also investigate factors such as the increase of single-person households and social environmental changes.

• 정보과학회 컴퓨팅의 실제 논문지
• /
• 제22권7호
• /
• pp.326-331
• /
• 2016

사용자 콘텐트 소비 중 동영상 콘텐트가 차지하는 비중이 매우 높아지고 있지만, 그로 인해 사용자들은 동영상 콘텐트의 홍수 속에서 초기 로딩 지연 및 콘텐트 소비에 필요한 시간의 부족, 특히 모바일 장치에서의 과도한 트래픽 발생, 그리고 재생 시간에 따른 콘텐트 소비 시간의 부족 등의 문제로 문제 등으로 동영상 콘텐트 재생을를 꺼리게 되는 경우도 발행한다. 제안하는 V2I(Video to Images) 기술은 동영상 콘텐트를 콘텐트 제공자나 사용자의 별도 노력 없이도 연속된 이미지 형태의 요약된 콘텐트로 변환하여 사용자에게 동영상 콘텐트 소비를 위한 새로운 사용자 경험을 제공한다. 본 논문에서는 이러한 V2I 기술을 통해 사용자가 어떻게 동영상 콘텐트를 새로운 형태로 소비할 수 있는지, 이러한 새로운 사용자 경험의 장점은 무엇인지에 대해 소개하고, 또 V2I 전체 시스템의 구조에 대해서도 설명한다.

• 디자인학연구
• /
• 제15권2호
• /
• pp.59-70
• /
• 2002

인간의 만족은 물질에 대한 만족에서 정신에 의한 만족으로 심리적 체계가 변화하였다. 그것은 '손에 잡히는 상품에서 느끼는 상품으로(Fromj Real Goods to Feel Goods)' 즉, 재화나 용역, 최소한의 내구재와 같은 물리적인 실제 상품 소비가 아니라 삶을 더 충만하고 즐거운 것으로 만들어줄 수 있는 서비스와 같은 정보가치를 함유한 시간을 소비하는 쪽으로 그 상대적 관심이 선회한다는 것을 의미한다. 본 고는 엔터테인먼트를 대중소비문화를 기반으로 하는 문화산업으로 보고 산업분야의 엔터테인먼트 경향을 조사해봄으로써 사용자에게 흡인요소로 작용하는 다양한 형태의 어트랙션(Attraction)을 고찰해 본 것이다. 조사를 통해서 현대의 생활자들은 체험(Experience)이라는 무형상품에 대해 큰 가치를 부여하고 있음을 알 수 있었으며, 가장 보편화된 방법으로는 고객에게 즐거움이라는 체험을 선사함으로써 고객에 대한 감각적 교류(Sensory Interaction)에 호소하는 것이다. 진정한 의미에서의 엔터테인먼트는 창의력을 바탕으로 생성되는 것이며, 불확실한 대중과의 정서적 유대를 항상 이해하고 개발하는데 쏟은 직감과 노력의 산물이라고 할 수 있다.

• 한국의류산업학회지
• /
• 제25권5호
• /
• pp.578-592
• /
• 2023

This study identified and evaluated by deriving and categorizing concepts related to the user experience of metaverse fashion shows using grounded theory, which is a qualitative research method. Based on experiential marketing theory, in-depth interviews were conducted for 14 days with 14 males and females in their 20s and 30s. The research results and contents are as follows: The causal condition was the purpose of using metaverse fashion shows, and the action/interaction strategy caused by such a case was found to be establishing a system for metaverse fashion shows and promoting a positive brand image. The results included content evaluation of satisfaction, normal, or dissatisfaction. The contextual condition was a change in the form of consumption that emphasized experience, while the interventional condition was psychological distance. Based on this, the core category was defined as "consumption patterns that emphasized the purpose of use and experience affects the metaverse fashion shows and psychological distance appeared as a user experience evaluation through the establishment of a system of metaverse fashion shows and the promotion of a positive brand image". User types were classified as active or passive. Active users have the autonomy to select content according to their individual preferences, and accordingly, their experience preference tends to change. In contrast, passive users' preference for the technical quality of content is relatively low, but they have a high concentration of content diversity and audio-visual interest elements.

• 복식
• /
• 제52권3호
• /
• pp.161-169
• /
• 2002

The purposes of this study were to investigate effects of the clothing consumption value on the service quality and to examine the determinant factors on the attitude of interned apparel shopping. The data were collected from 227 female adults using questionnaire. Using SPSS 9.0 package. Cronbachs $\alpha$, factor analysis, and multiple regression analysis were performed. The results could be summarized as follows. 1. Clothing consumption value was composed of 5 factors : fashion value, social value, functional value, personality value, and emotional value. 2. Clothing consumption vague had direct effects on the service quality of internet apparel shopping mall. The service quality was perceived as reliability, advantage. responsibility, product assortment, tangibles, and rapidness. 3. Consumer characteristics such as age, household income. experience of internet shopping. and web search ability, clothing consumption value. and product assortment of the service quality had significant effects on the attitude of internet apparel shopping.

• 복식
• /
• 제64권5호
• /
• pp.125-140
• /
• 2014

This study aims to investigate the effects of ethical consumption consciousness on the attitude of consumers toward purchasing recycled apparel and suggest guidelines to improve awareness and induce purchase on recycled and eco-friendly apparel. The following steps were taken: 1) examination of the status of consumer consciousness on recycled apparel and their usage 2) investigation of how ethical consumption consciousness affects purchase attitude of recycled apparel 3) finding out whether purchase experience of recycled apparel makes a difference in ethical consumption consciousness and purchase attitude. 311 males and females living in the Daegu region were used as subjects. Questionnaires were distributed for around 2 weeks for data collection. A total of 298 surveys were used for analysis due to the other thirteen being excluded for not having quality responses. Collected data were used to perform frequency analysis, factor analysis, reliability analysis, descriptive, regression analysis by using SPSS 18.0 Korean version. Results are as follows: First, regarding the status of consumer consciousness on recycled apparel and their usage, respondents considered convenience as an important factor. On the contrary, factors such as usage, participation intention and positive attitude on recycled apparel were relatively high. Second, regarding how ethical consumption consciousness affects purchase attitude on recycled apparel, the analysis result showed that having consciousness for environmental protection and volunteering significantly affected purchase attitude toward recycled apparel whereas business ethics did not affect it. Third, the responses from the consumers with purchase experience of recycled apparel and consumers without it showed that being conscious of environmental protection significantly affected both groups.

• Journal of Information Technology Applications and Management
• /
• 제31권1호
• /
• pp.123-138
• /
• 2024

With the increase in online shopping and delivery food consumption since the pandemic, solving environmental problems caused by single-use packaging has become an important issue. 'Upcycling' is a combination of 'Upgrade' and 'Recycle', and it is the rebirth of obsolete or discarded objects by adding new value to them, and there are currently various upcycled products on the market. In order to activate upcycling, consumers' awareness of the environment and their values for consumption are very important. This study aims to investigate the influence of students' environmental concern, environmental experience, and consumption value on their purchase intention of upcycled products. Based on the results of previous studies on environmental concern, environmental experience, and consumption value, hypotheses were set, and a survey was conducted among university students nationwide to test the hypotheses. The results of this study are as follows First, environmental concern has a significant positive effect on purchase intention of upcycled products. It can be seen that the more environmental concerns such as global warming and waste disposal problems increase, the more positive attitudes toward upcycled products increase. Second, the research hypothesis that environmental knowledge will have a positive effect on the purchase intention of upcycled products is rejected. It was found that environmental knowledge is acquired through environmental education and many SNS, but it does not have a direct effect on the purchase intention of upcycled products. Third, it was found that the consumption value of college students has a positive effect on the purchase intention of upcycled products by increasing their positive perception of upcycled products. Fourth, college students' purchase intention of upcycled products has a positive effect on their behavioral intention to purchase upcycled products. The results of the study provide implications for relevant organizations such as universities and companies to effectively design upcycling-related education. It is also expected to have a positive impact on the use of upcycled products by providing basic information on the characteristics of consumers who purchase upcycled products.

• 한국환경과학회지
• /
• 제24권12호
• /
• pp.1639-1647
• /
• 2015

The purpose of this study is to observe the influence mother's pro-environmental consumption behavior have on the adolescents' environment-friendly attitudes and adolescents' pro-environmental consumption behavior. Also by examining the variable relation, the study scopes out the effectiveness of environmental experience. For the analysis, high school students in Korea were gathered from online and multiple regression analysis, and Baron and Kenny mediation analysis were conducted among a total of 521 surveys. The main findings are as follows: First, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents' environment-friendly attitudes. Second, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents' pro-environmental consumption behavior. Third, mediating effect of adolescents' environment-friendly attitudes was verified in the relationship between mother's and adolescent's pro-environmental consumption behavior. The findings suggest the importance of adolescents' environment-friendly attitudes and improve adolescent's pro-environmental consumption behavior by having practice mother's pro-environmental consumption behavior.

• 융합정보논문지
• /
• 제9권4호
• /
• pp.59-67
• /
• 2019

기존 연구들은 브랜드확장의 효과성을 예측하기 위한 지표로 구매의도를 주로 활용하고 있다. 이와 달리 본 연구는 브랜드확장된 신제품에 대한 소비자 반응을 예측하는데 더 적절한 지표로 시용의도를 제시함으로써 선행요인을 바탕으로 도출한 영향요인인 모브랜드 태도, 지각된 유사성, 모브랜드 소비경험이 확장브랜드 제품의 시용의도에 미치는 영향을 분석하고자 한다. 구체적으로, 모브랜드 태도가 확장브랜드 제품 시용의도에 미치는 영향을 분석하고, 또한 두 변인간의 관계에서 지각된 유사성과 모브랜드 소비경험의 조절적 영향력을 분석하고자 한다. 본 연구의 목적을 달성하기 위해 브랜드확장 제품의 사용경험이 있는 소비자들을 대상으로 실험조사와 설문조사를 실시하였고 분석에는 최종적으로 186개의 자료가 사용되었으며 회귀분석과 군집분석을 실시하였다. 분석결과, 브랜드확장제품의 시용의도에 대한 모브랜드 태도의 강력한 영향력을 확인할 수 있었다. 또한 지각된 유사성이 높을수록 모브랜드 태도가 브랜드확장 제품의 시용의도에 미치는 영향이 커지는 것으로 나타났고, 모브랜드에 대한 소비경험이 많을수록 두 변인 간의 관계가 더 긍정적인 영향을 미치는 것으로 나타났다. 이를 통해 기존연구와는 달리 소비자 관점에서의 브랜드확장 제품의 시용의도에 영향을 미치는 중요한 요인을 밝혔다.