• 한국벤처창업학회:학술대회논문집
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• 2007.04a
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• pp.375-404
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• 2007

When we look into the market economy of our country recently, we learn that the mind of consumption after IMF crisis is very shrunk and the market is led into a serious slump of consumption. For an approach to survive the contraction of the market and the market competition, enterprises command a variety of sales promotion strategy, out of which presentation is a sales promotion strategy to give the same product. The price-discounted strategy through the provision of donation commodity may induce the temporarily-discounted commodity not to be sold to the consumers or make a damage of the images of the brand, or arouse the price war against other companies, or lower the sense of the quality of the commodity. Therefore, it is necessary for a company to meet the end users' demand and also maintain the evaluation of the quality on the consumers' products highly. Therefore, in this study, we have attempted to study and analyze the consumers' satisfaction level and reliability on the donation goods in order to suggest the orientation of the presentation promotion strategy in accordance with the changes of the sales market. In addition, we tried to understand how the recognition, consumers' satisfaction level and reliability on the presentation goods had on the repurchase. With such objectives in this study, we could make an analogy of the following significance and suggestion of study. Firstly, in order to survive a serious competition market, enterprises must execute the product presentation along with diverse events instead of commanding the sales promotion strategy through a simple product presentation. This strategy can be an alternative to lower the danger a person-to-person product presentation may bring about. That is to say, we shall not lower the quality and value of the products but enhance a new image to customers through a product donation occasion together with an event as a new marketing pioneering method. Secondly, during the period of the current economic depression, if a company provides the consumers with an opportunity free of charge through the present special event period and the practical events, it will affect the advertising effect of the goods, the introduction of the customers and customers' repurchase. For this purpose, the company has to heighten customers' preferences by selecting the items customers are liable to prefer and closely analyze the consumer's response and market for such an objective. Thirdly, with the internet age, as the market has a tendency to increase in the number of consumers who do shopping in the internet, the marketing strategy has to build up the strategy of the presentation product instead of a simple offline strategy. For example, a company shall have to draw attention or attraction from end users who intend to do shopping through the online by a product planning expo or a presentation product corner. Fourthly, the excessive sale promotion strategy of presentation products may bring about even a reverse effect on the value of the goods or consumers' attitude as seen above. Therefore, a company has to relay 'the value as to the price' to the consumers instead of the sales promotion strategy of donation products just for a temporary sales volume. Conclusively, even if we put the value with a reasonable price through the presentation product strategy in the past, we shall have construct the strategy by providing some plus factors in the price such as the provision of the upgraded products or services instead of just presentation, or the invitation of the events related to diverse events or culture arts from now on.

• Journal of the Economic Geographical Society of Korea
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• v.16 no.1
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• pp.135-148
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• 2013

This paper attempts to explain the energy policy to respond to climate change that is debated in recent years. Especially by the case of Germany among developed countries, the study investigates the direction, strategy and measure of energy policy which are implemented at the national level. The Energy policy of Germany revealed through this study will provide implications for the establishment and propulsion of the energy policy trying to overcome the crisis of energy resources and reduce greenhouse gas emissions. Firstly, this study reviews Germany's supply and consumption of energy and trends of greenhouse gas emission, and secondly discusses the process of the historical development of Germany's energy policy.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.2
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• pp.117-130
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• 2012

Due to the development of network and device, it is called mobile age that boosts various distribution routes of multi-media content and it constructs a new digital content consumption trend. N-screen is one of the new-introduced examples in the digital age and broadcasting industry believes it as a crisis and challenge as well. It becomes a ubiquitous multi-media environment that people watch multi-media content everywhere and any time they want to and competition happens beyond the boundaries such as network industry, terminal industry, pay TV market, traditional terrestrial TV, etc. And then how should the broadcasting service prepare for the N-screen business? The present research proposes a few terrestial broadcasting content strategies in the multi platform environment. First, instead of N-screen, it proposes multi platform, especially One Source Multi Platform(OSMP). Second, so-called 'Integrated Terrestrial Broadcasting OSMP Alliance(IBPA)' must be founded. Third, IBPA should support multi-tasking UX for viewers to have rich experience. Last, it becomes more important and necessary to support local terrestrial broadcasting service for public service in the multi platform age.

• 사회경제평론
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• v.31 no.2
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• pp.1-38
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• 2018

In this study we attempt to quantify the export multiplier to definitively show how exports have undergirded the Korean economy and doing so we will describe how the export multiplier effect has diminished since the global financial crisis in 2008. We also argue that a trend of disinclination in the marginal propensity to consume, one of the determinants of the multiplier, has played an important role in its contraction. In this new, alien economic environment, the kinds of policies that once buttressed the export-led growth strategy of the halcyon days require immediate revision. More policies should implemented that bolster domestic demand, especially consumption, rather than continuing efforts to facilitate supply side-based growth through export-friendly policies.

• Korean Journal of Organic Agriculture
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• v.29 no.4
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• pp.439-457
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• 2021

Since ancient times, ginseng has been cultivated in Korea, and related cultures are also rich. However, the domestic ginseng industry is currently facing many crises. As a source of ginseng, Korea needs to come up with a strategy to cope with the crisis of the ginseng industry and implement it efficiently and effectively using limited resources. This study used the Analytic Hierarchy Process (AHP) to analyze the priority of policies so that ginseng policies can be effectively implemented. The survey was conducted by dividing into two groups of experts, 'policy managers' and 'field experts'. As a result of the study, policy managers seem to believe that the consumption of ginseng is important for the development of the ginseng industry. On the other hand, the field expert group believes that the government should take the initiative to increase the supply capacity of the ginseng industry. Through this study, it will be possible to help in determining the importance of policy, recognizing that the viewpoints of policy can be different for the ginseng industry to develop.

• Journal of Distribution Science
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• v.5 no.2
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• pp.101-117
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• 2007

Recently, in the process of distribution industry's growth, distribution environment is changing rapidly by appearance of new business condition and strategy of multiple store. According to the intensification of competition, recently large discount stores are developing private brand(PB) products for the purpose of product differentiation and profitability. But after the economic crisis in 1997, young housewives and salaried man's that have rational and practical buying pattern become the core consumer's in the large discount stores. Hence low price strategy is not new things for the consumer's anymore. In addition to, acquiring new consumer, many discount stores are establishing new stores at the rural area. But they undergo hardships of establishing new stores at the rural area because of disparity consumer's behavior, income level and consumption's pattern among regions. So, when they try to establish new stores, they need to know consumer's behavior at the region. Therefore the purpose of this study is to analyze preference property for the private brand(PB) of large discount stores in Gyeonggi-Do.

• Journal of the Korean Solar Energy Society
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• v.34 no.5
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• pp.109-115
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• 2014

The supply rate of renewable energy has been increasing under the influence of an energy scarcity. Government has supported the use of renewable energy by government subsidies. The operation of renewable may not been operating appropriately, although increasing the use of renewable energy. We found out some problems of the operation of renewable energy and offered some improvements. This research proposes the efficient operation method for the solar thermal system, and proposed operation method was compared and evaluated with existing operation strategy after selecting one building installed solar thermal system. Recently, the interest to renewable energy has increased because of the environmental issues and energy crisis. However the utilization of the renewable energy system is low because of the use of renewable energy system and existing renewable energy system independently, although supply rate of renewable system is increasing. Especially, in the case of solar thermal system heating load is not responsible for the load of hot water supply in many cases. Therefore, suggesting efficient operation plans and evaluations of the energy consumption and efficiency of a solar thermal system is needed.

• Journal of Electrical Engineering and Technology
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• v.5 no.2
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• pp.228-238
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• 2010

There is an increasing interest in research to help overcome the energy crisis that has been focused on energy storage applications in various parts of power systems. Energy storage systems are good at enhancing the reliability or improving the efficiency of a power system by creating a time gap between the generation and the consumption of power. As a contribution to the various applications of storage devices, this paper describes a novel algorithm that determines the power and storage capacity of selected energy storage devices in order to improve upon railroad system efficiency. The algorithm is also demonstrated by means of simulation studies for the Korean railroad lines now in service. A part of this novel algorithm includes the DC railroad powerflow algorithm that considers the mobility of railroad vehicles, which is necessary because the electric railroad system has a distinct distribution system where the location and power of vehicles are not fixed values. In order to derive a more accurate powerflow result, this algorithm has been designed to consider the rail voltage as well as the feeder voltage for calculating the vehicle voltage. By applying the resultant control scheme, the charging or discharging within a specific voltage boundary, energy savings and a substation voltage stabilization using storage devices are achieved at the same time.

• International Journal of Computer Science & Network Security
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• v.24 no.7
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• pp.128-142
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• 2024

Creation and implementation of export-oriented strategy is an urgent issue of economic development of any country. In an export-oriented model of economic development, exports should be a means of promoting economic growth and a tool to strengthen existing and potential competitive advantages. Agricultural production is the key factor in exports and the source of foreign exchange earnings in many countries. However, the export potential of agricultural producers may be inefficiently fulfilled due to the heterogeneity of countries in terms of economic development, trade relations and border policy. The aim of the research is to study the nature, main trends and problematic aspects of fulfilling the export potential of agricultural production in the context of aggravating food crisis. The study involved general scientific methods (induction and deduction, description, analysis, synthesis, generalization) and special (statistical method, economic analysis, descriptive statistics and interstate comparisons, graphical method). The need to ensure food security by countries around the world urges the importance of the agricultural sector as a catalyst for economic development, sources of foreign exchange earnings, investment direction, etc. The study of agricultural specialization led to the conclusion that wheat and sugar are goods with the highest export potential. It is substantiated that the countries of South America, OECD, North America and Europe have the highest level of realization of export potential of agricultural production, and African countries are import-dependent. In addition, the low export orientation of Africa and Asia due to the peculiarities of their natural and climatic conditions is established based on the assessment of export-import operations in the regional context. The internal and external export potential of each of the regions is analysed. Economic and mathematical simulation of assessing the impact of the most important factors on the wheat exports volumes was applied, which allowed predicting wheat exports volume and making sound management decisions regarding the realization of the export potential of agricultural companies. The inverse correlation between the exports volume and wheat consumption per capita, and the direct correlation between the effective size and area of land used for wheat cultivation was established through the correlation and regression analysis.

• International Commerce and Information Review
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• v.15 no.4
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• pp.457-479
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• 2013

Through a Chinese rise, Chinese dream is actualizing as the world's great power. According to outlook of World Bank and IMF, Around 2030 China will be a great power bigger than America's economic power. The rise of China will give a huge impact to the whole world. China expands her influence through a global manufacturing base and a global market. To actualize 'Peaceful Rise' Strategy, China has many constraints. Chinese society is facing many difficult social problem due to side effects of a rapid development. Such as the spread of corruption, the severity of wealth gap, environmental degradation and energy shortage. Internationally there are containment from hegemon so-called 'China threat' dispute, Taiwan issue and territorial disputes. Western countries are hostile to China for two reasons. Based on expectations, one is China's socialist system and the other is the rising China which will compete for supremacy with Europe and America. Recent emergence of Chinese nationalism and the containment of the neighboring countries are also serious limiting factors. Domestically they have the rampant corruption in the bureaucracy, weakened capacity of Communist rule, wealth disparity due to the discriminatory economic development strategy, seriousness of rural problem, social instability, lack of social security systems and the development gap between the eastern coastal areas and western inland areas, ethnic minorities problems, the constraint of sustainable development issues due to lack of resources, environmental pollution and energy constraints. Like the former Soviet Union, China may face a dismantlement. After the rise, China may encounter possibilities of a war between great powers or a collapse of Chinese society caused by deepening internal conflict. Serious economic polarization would make peasants and urban workers, who are social vulnerable people, to turn their back to communist party and threaten the justification and the appropriateness of the ruling communist party. Chinese government will think internal system security threat is more formidable risk factor than a system security threat from the hegemon. The decline of great country comes from internal reasons rather than external reasons. To achieve peaceful rise, unification with Taiwan is an essential prerequisite. Taiwan issues are complex problems which equipped with international and domestic factors. Lack of energy resources, environmental pollution in China will bring economic crisis to Korean enterprises. Important influence to Korean economy will be a changeover of the method in economic development. It will turn the balance of investment and consumption, GDP-centered growth to consumption and environment-centered growth. Services industries including finance, environment, culture, education, health care and social welfare will grow. Change in China's growth model will give a great challenge upon the intermediate goods industry in Korea. Korea should reduce the portion of machinery, automotive, semiconductor, steel and chemical-centered export industry to China, and should increase the proportion of the service industry.