• Title/Summary/Keyword: Consumer subjects

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Applying Consumer Value Theory to Determine Consumer Behavior in Terms of Online and Offline Shopping During COVID-19 Pandemic

  • Woohyoung KIM;Hosung CHANG
    • Journal of Distribution Science
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    • v.22 no.5
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    • pp.67-79
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    • 2024
  • Purpose: The purpose of this study is to shopping medium determinants and consumer behavior differences based on the value of consumption. Methodology: The subjects of the survey were adult men and women in their 20s or older living in Korea, and 283 valid responses were obtained. A Logit model was used to identify consumption value factors and shopping medium choices. A t-test was conducted to analyze the differences between consumer behavior based on preferred shopping medium (on/offline). Results: The inclusion of community-oriented factors such as eco-friendliness and social contributions lead to higher likelihood of choosing offline shopping. In addition, consumers who value self-expression and who are price sensitive are more likely to choose online stores. Conclusions: It was found that community-oriented factors lead shoppers to choose offline shopping, and the need for self-expression lead shoppers to choose online stores.

A Study on the Historical Tendency and Concrete Development of scholastic Consumer Education in Japan (일본 학교소비자교육의 사적동향과 그 구체적인 활용사례)

  • 권정원;이기춘
    • Journal of the Korean Home Economics Association
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    • v.40 no.12
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    • pp.13-29
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    • 2002
  • The scholastic consumer education program in Japan was adopted after world war Ⅱ. And so far, based on home economics class at school, the program has undergone seven times modification with “A course of study(learning coaching guide). Now the main objective with the consumer education program, initiated from ‘purchasing skill’ and ‘information offer’, has been shifted to the direction of stressing the ‘reasonable decision making’ and ‘invocation of consumer recognition’. The concrete operation of the scholastic consumer education program in Japan was managed and operated to the direction of urging the student to think independently and self-motivated and provoking the power of thinking, while utilizing daily works closely to routine life as educational materials and subjects. The investigations on Japanese scholastic consumer education program which have been developing and accumulating concrete instances and know-how's of scholastic consumer education program are considered to be still suggestive, and we may conclude it's necessary for both of Korea and Japan to interchange necessary experiences and ideas on this field with each other.

Effects of a Consumer Education Program Based on an Integrated Approach for Teaching Consumer Behavior (통합적 접근에 의한 소비자교육 프로그램이 유아의 소비자 행동에 미치는 영향)

  • Byon, Kil-Hee;Sim, Sung-Kyung;Song, Hwa-Jin;Park, Young-Sim;Kim, Joong-Guen;Kim, Eun-Ah
    • Korean Journal of Child Studies
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    • v.27 no.6
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    • pp.167-181
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    • 2006
  • The subjects of this study of the effects of a consumer education program were 22 experimental and 21 control group children aged five in 2 classes of D day care center in J City. The 14 week consumer education program, based on Lee Ki Soak et al.(1998), was composed of sixteen activities covering five areas relating to curriculum themes, and three activities designed to be employed continuously regardless of the curriculum themes. Pre-, post-, and follow-up surveys were conducted using the consumer behavior questionnaire for mothers. Results showed immediate overall positive effects, including improvement in resource management behavior among sub-areas of consumer behavior. Continued effects of the program were validated by the follow-up survey conducted 4 month after the training program ended.

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The Effect of Consumer Characteristics on Mobile Fashion Shopping -Focusing on Market Mavenship, Innovativeness, Purchase Experience- (모바일 패션 쇼핑에 대한 소비자 특성의 효과 -시장 전문성, 혁신성, 구매경험을 중심으로-)

  • Ryou, Eunjeong;Ahn, Soo-Kyoung
    • Journal of Fashion Business
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    • v.23 no.1
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    • pp.89-102
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    • 2019
  • The objective of this study was to investigate the influence of consumer characteristics including market mavenship, innovativeness, and purchase experience by mobile on the mobile fashion shopping. The data for this study was collected from the nationwide consumer panels through online survey. A total of 306 subjects aged from 20 to 39 years old and had purchased fashion goods using mobile devices completed a self-administered questionnaire. A series of exploratory and confirmative factor analysis identified four dimensions of mobile fashion shopping features such as tangibility, ubiquity, security and personalization. A structural equation modeling test was employed to examine the relationship of consumer characteristics, mobile fashion shopping features, and consumer behavior. Market mavenship had a positive influence on the perceived features of mobile fashion shopping. Innovativeness negatively influenced tangibility, ubiquity, and personalization. Each construct of mobile shopping features positively affected satisfaction while security had only a direct negative impact on purchasing intention. Satisfaction had a significantly positive impact on purchase intention. Purchase experience of mobile fashion shopping partially affected the relationship between consumer characteristics and perceived features of mobile fashion shopping. These results provide a practical implication theoretical support for increasing consumer satisfaction with mobile fashion shopping in terms of consumer characteristics.

A Decade of Shifting Consumer Laundry Needs Through Text Mining Analysis (텍스트마이닝을 통한 10년간 소비자 세탁행동 요구의 변화)

  • Habin Kim
    • Journal of Fashion Business
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    • v.28 no.2
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    • pp.139-151
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    • 2024
  • In recent years, consumer clothing behaviors have undergone significant changes due to global phenomena such as climate change, pandemics, and advances in IT technology. Laundry behaviors closely connected to how consumers handle clothes and their clothing lifecycle have also experienced considerable transformations. However, research on laundry behavior has been limited despite its importance in understanding consumer clothing habits. This study employed text mining analysis of social data spanning the past decade to explore overall trends in consumer laundry behavior, aiming to understand key topics of interest and changes over time. Through LDA topic modeling analysis, nine topics were identified. They were grouped into subjects, targets, methods, and reasons related to laundry. Analyzing relative frequencies of keywords for each topic group revealed evolving consumer laundry behavior in response to societal changes. Over time, laundry behavior showed a dispersal of agents and locations, increased diversification of laundry targets, and a growing interest in various methods and reasons for doing laundry. This research sheds light on the broader context of laundry behavior, offering a more comprehensive understanding of consumer attitudes and perceptions than previous studies. It underscores the significance of laundry as a daily, socio-cultural aspect of our lives. Additionally, this study identifies changing customer values and suggests improvements and strategic branding for laundry services, providing practical implications.

Departments of Dental Technology An improvement plan of Curriculum - Focus on graduated students - (치기공과 교육과정의 개선 방안 - 졸업생을 중심으로 -)

  • Bae, Bong-Jin;Lee, Hwa-Sik;Park, Myung-Ho
    • Journal of Technologic Dentistry
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    • v.30 no.2
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    • pp.93-103
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    • 2008
  • This research is designed for a consumer, not a supplier when it was designed. And the purpose is to present the reference data which is in order to improve the curriculum by analyzing the present subject of the curriculum. The research collected the curriculum for Dental Technology from a total of 20 schools --3-year colleges and 4-year colleges-- all in Korea. And we analyzed the average credits of subjects from students. As a result of this analysis, we get the conclusion below: 1. In a distribution which students answered about each subjects; Dental esthetic, Dental morphology I II, Dental morphology practice I II, and Seminar don't have many credits and mostly have a converged tendency in high points, according to the arithmetic mean of the major basis subjects. 2. In an analysis of the correlation which is based on the distinction of sex; Dental ceramics practice III, Medical terminology, Seminar, and The major basis subjects have a meaningful difference. (${\rho}$ < 0.05) 3. In an analysis of the correlation which is based on an age; The major basis subjects, and the application subjects have meaningful difference. (${\rho}$ < 0.05) 4. In a correlation coefficient between subjects; The correlation coefficient of the major application subjects is higher than the major basis subjects. According to the student ? t, we found that the level of significance is ${\rho}$ < 0.001, which is meaningful. We feel that Department of Dental Technology also highly need to design, and conduct focusing on a consumer who is working at the society, not a supplier. And we need to increase or decrease credits which have a meaningful difference.

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Consumer Preferred Formats of Nutrition Labels - Housewives of Daejon City - (소비자가 선호하는 영양표시 형태 - 대전 지역 주부를 중심으로 -)

  • 최지현;정영지
    • Korean Journal of Community Nutrition
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    • v.8 no.2
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    • pp.220-230
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    • 2003
  • The purpose of this study was to investigate consumer preferred formats of nutrition labels: the type of nutritional information provided on the labels. A survey was conducted on 222 housewives between the age of 20 and 65 in Daejeon city in 1998, using an interview questionnaire showing illustrated nutritional label formats. Among twelve nutrients and caloric values listed on the nutrition labels, the housewives ranked their interest in the items in the following order of calorie (58.56%), calcium (56.76%), cholesterol (54.05%), protein (39.19%) and vitamin C (36.04%). The majority of the subjects (69.37%) checked labels when they bought milk or dairy products, whereas only 8.11% looked at labels when they bought Ramyon or noodles. Most of the subjects (90.99%) preferred products with labels with nutritional information as compared with products without labels. this was especially so true of the younger individuals and of pc-ople who checked food labels more frequently. The subjects preferred labeling which described the nutrient content per Package (55.41%), sewing size (32.88%) and food weight of 1009 (11.71%) as a standard nit. Generally, they prefer-red a simplified list to a detailed list of the number of nutrients, a figure graph to bar graph in nutrition claim, vertical bar graph to horizontal bar graph showing the nutritional content of foods and a web-type graphic format to a radiation-format when describing the item's percentage of the Korean RDA's nutrient content. The subjects who checked labels frequently especially preferred detailed list, while housewives with job or with unhealthy family members preferred a simplified list and graphic, rather than a numerical display. From this result, it is suggested that providing consumers with more nutrients information in a more easily understood graphic format would encourage the consumers to check nutritional labels. Therefore this should be considered when developing the regulations far nutrition labeling or when educating the Public about nutrition. (Korean J Community Nutrition 8(2) : 220∼230, 2003)

Technology Valuation Reflecting Option Value Among Technology Transaction Subjects (기술거래 주체별 옵션가치를 반영한 기술가치평가방법)

  • Kim, Tae Wan;Yoon, Jae Hong
    • Korean Management Science Review
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    • v.31 no.2
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    • pp.71-86
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    • 2014
  • There is a growing need for technology transactions between the technology providers, who develop technologies, and the technology consumers, who purchase and commercialize technologies, to be smooth, when technologies, as intangible assets, are traded as items that can be purchased and sold. In response to these challenges, this study examines new approaches to assessing the fair market value of technologies. Because corporations are the main force behind technology development and commercialization in the existing business environment, applying one valuation method to technology assets is viable; however, as the subjects of technology development and technology commercialization are separate, the need for price negotiations between the subjects of technology transaction has grown. Moreover, as the investigations into and the application of transaction prices have been performed separately by technology providers, technology consumers, and technology assessment financial institutions, the research on technology valuation methods has shown that there are differences in perceived transaction prices between the subjects involved. This research presents a new method, appropriate to technology transactions; unlike existing methods, it grants option values to the technology provider and newly defined key variables to the technology consumer.

A Study on the Degree of Self-Monitoring, Perceived Risk and the Appeal Types of Advertising Impact on Cosmetic Purchase Behavior (자기감시, 위험지각과 광고소구유형이 화장품 구매행동에 미치는 영향)

  • Kim, Yun;Hwang, Sun-Jin
    • Journal of the Korean Home Economics Association
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    • v.38 no.6
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    • pp.59-70
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    • 2000
  • The purposes of this study were to investigate the effects of the degree self-monitoring, perceived risk and the types of advertising in cosmetic purchase behavior. The data were obtained with an experimental design which was 2${\times}$(2${\times}$2) mixed factorial design. The subjects were classified 280 pre-test subjects into 70 high level of self-monitoring subjects and 70 low level of self-monitoring subjects. The data were analysed with ANOVA, using the SAS program. The result of this study can be summarized as follows ; In experimental I, the effect on the consumer preference was the significant 2-way interaction effects between the degree of the self-monitoring and appeal types of advertising as well as between the types of cosmetic products depending on perceived risk and appeal types of advertising. In experimental II, the effect on the consumer purchase intention was the significant 2-way interaction effects between the degree of the self-monitoring and appeal types of advertising as well as between the types of cosmetic products depending on perceived risk and appeal types of advertising.

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The Study on the Recognition of Diagnosis Related Group in Healthcare Workers (포괄수가제 확대시행에 따른 의료기관 종사자의 인지도 조사)

  • Park, Ji-Kyeong;Lee, Ko-Eun
    • The Korean Journal of Health Service Management
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    • v.7 no.4
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    • pp.243-257
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    • 2013
  • This study was conducted in order to survey in healthcare worker's recognition of diagnosis related group(below; DRG) effect from July 1, 2012, to examine their recognition, expectation of the DRG system, and to provide the basic data necessary for the enforcement of the settlement. The subjects of this study were workers at clinics and hospitals sampled from hospital with DRG applying 7 diseases in Busan and Kyung-nam. A questionnaire of survey was conducted with the subjects working at clinics and hospitals from July, 25, 2012 to September 7, 2012, and the subjects were limited to doctors, officers, nurses, medical technicians and nurse assistants, and a total of 618 subjects were enrolled in this study. In the result of this study, generally, the healthcare workers recognized the DRG system. But their knowledge about that was not clear. Expanding enforcement DRG system at the present time, to provide accurate information to the healthcare consumer, workers need to know about DRG system clearly. To this end, for national health policy and medical institutions, workers should be educated constantly about providing medical service as well as the duty of enough explanation about the healthcare consumer's right to know.