Journal of the Korean Home Economics Association (대한가정학회지)
- Volume 38 Issue 6
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- Pages.59-70
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- 2000
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
A Study on the Degree of Self-Monitoring, Perceived Risk and the Appeal Types of Advertising Impact on Cosmetic Purchase Behavior
자기감시, 위험지각과 광고소구유형이 화장품 구매행동에 미치는 영향
- Kim, Yun (Dept. of Skin and Beauty, Kwang Ju Health College) ;
- Hwang, Sun-Jin (Dept. of Fashion Design, Sung Kyun Kwan University)
- Published : 2000.06.01
Abstract
The purposes of this study were to investigate the effects of the degree self-monitoring, perceived risk and the types of advertising in cosmetic purchase behavior. The data were obtained with an experimental design which was 2
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