• Title/Summary/Keyword: Consumer review

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Study of the Prior Review System about Medical Advertising on the Existing Laws

  • Kim, Woon-Shin;Joung, Soon-Hyoung
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.6
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    • pp.97-106
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    • 2016
  • This study tries to seek the is the realistic improvements and legislative measures about current medical advertising which was in the Court on 12 May 2015 by presenting and discussion the understanding, problems and its alternative direction of pre-deliberation on the existing law which is the decision on the constitutionality of health care advertising regulated health care advertising General commercial advertising has the right which have to be protected as the terms of the protection of know and freedom of expression and advertiser's there are sure to be in a value to be protected. Medical advertising is also a person in addition to the absolute value that includes both Due to the particularity of medical advertising in terms of life and the right to health Until now, this has been the target of strong regulations are changing the policy of gradual deregulation in our country, including the country. Medical advertising on the current medical law had been to be checked by pre-deliberation of the executive power. However, due to unconstitutional, in the circumstances which a false hype is flooding and increasing, it has been realized that the fair competition of medical community, life and health rights of the people are threatened by in reverse. In this regard, the abolition of the pre-deliberation system of medical advertising can be welcomed by abolition of the old system which is the legal and institutional censorship. Since its abolition, the alternative policy direction is insufficient also it is not clear. Therefore we need to study this. Therefore, in this paper, we try to find general theoretical background and problem of pre-deliberation system of medical advertising. Also, as trying to find feasibility or ambiguity of regulation and issues about medical advertising on medical law, we argued the provision of special measures of the medical advertising for introduction of integrated medical advertising deliberation committee which can ensure the independence and autonomy, strengthening of the monitoring on the internet advertising, legal resolving through amendments, strengthening of penalties, and establish special measures of medical advertising for the medical privatization and demand for the foreign medical tourist, etc. Empirical study about practical regulatory measures of medical advertising which converged the various opinions of consumer groups, government and academia, and medical community, and we expect hope to see the more realistic alternative provision.

A Study on the Development of Children's Clothing Design as a Cultural Korean Wave Product -Focusing on the Production Work (한류 문화상품으로써의 아동복 디자인 개발에 관한 연구 -작품 제작을 중심으로)

  • Byun, Mi-Yeon;Baek, Min-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.7485-7493
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    • 2015
  • With the popularity of Korean Wave, making cultural goods specific for Hallyu tourists is getting more important. However, there are mainly daily life goods using celebrity character-based ones. Remarkably, there are only a few cultural goods especially in practicality-based clothing category. In particular, few cultural goods related to children's wear have been developed. Therefore, if children's wear is developed as Korean Wave cultural goods considering Chinese consumers' pattern and Korean Wave cultural goods, it will be helpful for revitalizing the Korean Wave and Korea's fashion market. In this regard, the purpose of this study is to develop children's wear design as Korean Wave cultural goods, thereby presenting empirical research results and fulfilling its following objectives: First, it is to identify the concept of Korean Wave cultural goods, to analyze the current status to finally establish data to develop Korean Wave cultural goods needed at this time. Second, it is to make real-life size works through development of designs to provide the empirical data for Korean Wave cultural goods market. For the research method and contents the review of the previous research, in-depth interview for qualitative research, and empirical research using market research and development of work were performed. Through the final research outcomes, Korean Wave cultural goods, the children's wear that can meet the consumer's needs were presented as empirical data. The study can be used as basic data for domestic fashion market and cultural product market and it is meaningful as a reference for the analysis on the Chinese consumers' needs.

From Multivalent Mediality to Cross-Sector Synergy: The Archetypal Function of Dramatized Blockbuster Ballad Music Videos in Hallyu Entertainment (한류 컨텐츠의 원형으로서의 서사적 블록버스터 발라드 뮤직 비디오 고찰)

  • Shin, Haerin
    • Review of Culture and Economy
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    • v.20 no.1
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    • pp.21-50
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    • 2017
  • The rise of Hallyu (Korean Wave) has generated a treasury of historiographic and cultural inquiries into the phenomenal success of South Korea's media entertainment industry. Whereas the majority of such studies focus on TV dramas and popular music, there is a medium, or rather a hybrid sub-genre within the medium category of short films, that must be reexamined and thus appreciated as the archetypal predecessor of popular Hallyu contents: music videos. The rapidly changing social, political, and economic climate in the mid- to late 1990s called for content that would grasp the attention of a younger, increasingly mobile population with diversified interests and routines that no longer guaranteed fixed-time viewership. Meanwhile, the advent of cable TV channels and high-speed internet service ensured greater temporal and infrastructural accessibility. The media entertainment industry's response to the new opportunities and challenges arising from these sudden growths in the scale, range, connectivity, and mobility of consumer demographics was synergetic cross-sector collaboration in the form of dramatized blockbuster music videos, which combined two popular and lucrative genres: trendy dramas and ballad music. In this essay, by relocating Hallyu's archetypal medium/genre, I claim that increasing upward and sideways mobility across sectors not only inspired new production but also reconfigured the very concept, form, and impact of media-driven cultural imaginary in South Korea.

Demand for Classical Music Concerts from Transaction Cost Perspectives (거래비용 관점으로 본 클래식 음악공연 관람수요)

  • Lee, Chang Jin;Kim, Jaibeom
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.3-28
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    • 2014
  • The characteristics of performing arts differ from those of utilitarian goods in terms of economics. Factors other than price need to be considered to understand the demand for performing arts. Audience surveys as well as econometric demand studies have confirmed that socio-economic factors such as age, income, employment, and education are major determinants of the demand for performing arts. This study focused on the attributes of concerts rather than consumer characteristics to determine the concerts audiences select in terms of transaction cost. Genre, price, internet search trends, and the purpose of performance as well as price are tested as determinants of demand by using the data set for a major concert hall in Seoul. Genre and the specific purpose of concerts influence the demand for concerts. Internet search trends of the performer are used as indicators of popularity and information exposure, which are positively correlated with demand. This result supports the hypothesis that larger audiences would attend concerts that require lower information search costs. To note, price has a positive effect on demand in the higher price range, which means that concerts at higher prices attract larger audiences, whereas normal goods have a negative slope in the demand curve. This result can be explained by the hypothesis that consumers use price as an indicator of the quality expected of a concert. Transaction cost for selecting classical concerts thus forms an inverse-U shape curve against ticket price. These results provide some explanation of why audiences of classical music choose to attend concerts at high ticket prices while offering evidence in favor of the hypothesis that performing arts are selected in a social context.

The Effects of Female Labor Force Participation, Family Policies, and Gender Equality on Fertility Rate : Focused on OECD Countries (여성의 경제활동참가율이 출산율에 미치는 영향 : OECD 국가를 대상으로)

  • Hong, Sung-Hee
    • Journal of Family Resource Management and Policy Review
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    • v.25 no.2
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    • pp.41-52
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    • 2021
  • The purpose of this study is to examine how female labor force participation, family policies, and gender equality are related to fertility rate across countries. Multiple measures has been collected from various data sources(such as OECD, UNDP, and WVS) and the panel data set which includes (mostly) OECD countries range from 1990 to 2019 are analyzed. The major findings are as follows. First, based on OECD countries samples, female labor force participation is positively associated with the fertility rate, which implies that women's labor force participation does not lead to a reduction in fertility rate. Second, the length of paternity leave is positively associated with fertility rate whereas the direction is the opposite for the relationship between the length of maternity leave and fertility rate. This is attributed to the possibility that a longer period of maternity leave incurs the a higher opportunity cost of earning income, which leads to a reduced fertility rate. Third, countries with higher gender inequality index tend to have a higher fertility rate. Similarly, countries with higher gender equality value have a lower fertility rate. When the gender equality value is devideed into three sub-categories, education, politics, and employment, the gender equality value in education is the only sub-category which is negatively associated with the fertility rate. This study confirms that female labor force participation may not be a contributing factor in the lowering of fertility rate but instead can be positively associated with the fertility rate. Also, the results show that family policies or gender equality values can be significantly affect fertility rate.

The Economic Effects of Oil Tariff Reduction of Korea-GCC FTA based on VAR Model (VAR모형을 활용한 한-GCC FTA 체결 시 원유관세 인하의 경제적 효과 분석)

  • KIM, Da-Som;RA, Hee-Ryang
    • International Area Studies Review
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    • v.20 no.1
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    • pp.23-51
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    • 2016
  • This study analyzed the expected economic effects of the Korea-GCC FTA and sought strategies for industrial cooperation. To see the economic effects of Korea-GCC FTA, we analysed the effect of the oil tariff reduction of economy by Vector Autoregression(VAR) model. The estimation results shows that following the abolishment of the tariff on crude oil imports, GDP, GNI and consumption are expected to grow by 0.212%, 0.389% and 0.238%, respectively. Meanwhile, investment, export and import are estimated to drop by 0.462%, 0.413% and 0.342%, respectively. As for prices, producer prices are to rise by 6.356%p, whereas consumer prices fall by 2.996%p. In short, the Korea-GCC FTA and resultant abolishment of the tariff on crude oil imports followed by the decline in crude oil prices will result in declining prices whilst macroeconomic indices, such as GDP, GNI and consumption, will increase exerting positive effects on domestic economic growth. Also, it is necessary to proactively respond to GCC member states' industrial diversification policies for FTA-based industrial cooperation to diversify the sources of crude oil and natural gas imports for further resource risk management.

Empirical Study on the Semi-Endogenous Growth Theory and Fully Endogenous Growth Theory in OECD Countries (OECD국가의 준 내생적 성장이론 및 완전한 내생적 성장이론에 대한 실증고찰)

  • Cho, Sang Sup;Yang, Youngseok;Kang, Shin-Won
    • International Area Studies Review
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    • v.12 no.3
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    • pp.153-169
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    • 2008
  • This paper examines the recently empirical test for the two types of endogenous growth models, which one is more fitted to real data. We adopt the non-stationary panel data methodologies for seeking empirical implication by using productivity and R&D data in the OECD over the past two decades. The Empirical tests show that there is a robust relationship Total Factor Productivity and R&D variables implied by semi-endogenous growth model. The relationship suggested by fully endogenous growth theory, however, is sensitive to R&D variables. Therefore, the estimation results provide empirical evidence in favour of endogenous growth theory of R&D expenditure role for sustaining economic growth. The sustained Total Factor Productivity, however, is maintained by more increasing R&D inputs for overcoming diminishing return to R&D efforts.

A Study on acceptance of multi-national product according to Korean consumer's purchasing tendency: Focusing on high involvement product (한국소비자의 구매성향에 따른 복합원산지제품 수용에 관한 연구: 고관여제품을 중심으로)

  • Kang, Inwon;Son, Jeyoung;Kim, Yeaji;Lee, Hyejin
    • International Area Studies Review
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    • v.22 no.4
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    • pp.123-143
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    • 2018
  • Many studies on the acceptance of multi-national products have made academic contributions by offering various implications. However, there have been relatively few studies on the attitudes and behaviors of multi-national products depending on the purchasing tendency of consumers. The purpose of this study is to investigate how acceptance process of multi-national product, which is high involvement, appears by sorting consumers' purchasing tendency into rational consumption tendency, brand pursuit tendency, and consciousness of other people. Also, in order to supplement the measurement method of existing research, this study sought to analyze the acceptance behavior of consumers more precisely by classifying the situation before and after exposures of multi-national origin information on products. For this, 266 consumers were surveyed and statistical analysis was conducted through structural equation modeling. As a result of the research model, it was found that consciousness of other people has a significant effect on susceptibility and antipathy of multi-national product. In addition, antipathy against multi-national products has more powerful effect than susceptibility.

An Analysis of Movie Consumption Behavior from Transaction Cost Perspectives (거래비용관점에서 본 영화 소비행위 분석)

  • Park, Hye Youn;Kim, Jai Beom;Lee, Chang Jin
    • Review of Culture and Economy
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    • v.20 no.3
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    • pp.3-33
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    • 2017
  • The present study analyzed movie consumption behavior from the perspective of transaction cost, taking into account the possible incurrence of additional costs in the process of consumers obtaining movie information to choose movies. Regression and multinomial logistic regression analyses were performed in the analysis by taking movie information and the individuals' social demographic characteristics as independent variables and the number and frequency of movies watched as dependent variables, using information from the "2015 movie consumer survey." The results showed that consumers considering elements such as "directors" and "online reviews" were found to be more active in movie consumption. The analysis of movie-watching frequency showed that the information considered when choosing a movie was different for high- and low-frequency movie viewers. Putting these factors together suggests that movie consumption can vary according to an individual's cultural capital, preferences, and their degree of movie information awareness. While existing studies have mostly analyzed the determinants of box office performance, the significance of the present study is its empirical analysis of individual movie information in terms of transaction cost. Based on the results above, it can be inferred that the cyclical structure of trading expenses influences movie consumption and, once preferences are formed through a certain level of consumption, the trading cost expenses decrease, which results in increasing consumption. Therefore, film makers need to establish and execute marketing strategies that appropriately use movie information so that consumers can reduce the trading costs necessary for movie watching.

A Study on the Training Plan for Strengthening the Ability of Human Resources in Culture and Arts Education: Focus on work-site application of arte academy training program (문화예술교육 전문인력 역량강화를 위한 연수방안 연구: 아르떼 아카데미 연수 현업활용 분석을 중심으로)

  • Han, Chan-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.4
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    • pp.275-283
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    • 2019
  • The purpose this study is to analyze how human resources in culture and arts education use the contents of Arts Academy training program in the field, and to suggest implications and improvements of the training for strengthening the competence of professional manpower. For this purpose, an online survey was conducted for the participants of the Arte Academy training program to investigate the actual application rate. As a result of the analysis, overall application of the training was high. However, the work-site application was divided into indirect and direct applications. Indirect application showed higher results than direct application. This shows that the training is effective in terms of strengthening the participants' personal competence, but they are somewhat lacking in applying the contents learned in the training directly in the field. Indirect application is a result of training and is a necessary part of strengthening competence. However, considering that culture and arts education is a consumer-oriented policy that enjoys culture and art, it needs to be strengthened more directly in the field, and the competence of the applicant should be applied to the field more smoothly. The Korea Arts & Culture Education Service needs to review and implement such a training that has a higher direct application than indirect application.