• 한국의류학회지
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• 제29권2호
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• pp.231-241
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• 2005

The purpose of this study was to identify the buying intentions for luxury fashion brands. The data used in this study were gathered through surveying university students living in Seoul metropolitan area. The variables included in this study were demographics, which are gender, age, academic major, area of residence, expenditure for apparel, pocket money, and family income, and fashion orientation and consumer needs for uniqueness were included as personal value variables. All demographic variables except academic major and area of residence were significantly related to the buying intentions. Among the fashion orientation factors, fashion intered was significantly related to the buying intentions while fashion leadership and importance of being well-dressed were not. Consumer needs for uniqueness was indirectly related to the buying intentions for luxury brands through fashion interest. The creative choice counterconformity was positively related to fashion interest, whereas the unpopular choice counterconformity was negatively related to it.

• 복식문화연구
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• 제25권1호
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• pp.104-116
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• 2017

People tend to maintain and express their individuality in unique ways. Consumer's need for uniqueness is defined as an individual's pursuit that differentiates themselves from others, thereby developing and enhancing their personal identities. This study examined the effect of consumers' need for uniqueness on fashion orientation and consumption values. Data were collected through a questionnaire survey distributed to people visiting the fashion show center during Seoul Fashion Week. The survey questions were designed using the 5-point Likert scale and Cronbach's ${\alpha}$ value of questions was reliable as .628-.862. The study's results indicate that people with high need for uniqueness are very interested in fashion and think that is important to be well-dressed. In addition, the results suggest that people with high needs for unusual choices who enjoy challenging the prevailing taste of people want to be fashion leaders and are attracted to products that express their personality well. And people with high needs for creative choices and incompliant choices value their own satisfaction and happiness with the products. On the other hand, consumer's needs for incompliant choices have a negative effect on social value. As a result, people with high needs for incompliant choices would break social norms rather than consider social status and reputation when they purchase fashion products. The concluding section of the paper discusses the implications of this research for fashion companies.

• 복식문화연구
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• 제21권2호
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• pp.272-286
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• 2013

Mass customization is a marketing strategy to meet consumer needs for variation and uniqueness of products. Although there are quite a few studies quantitatively investigated the options provided by mass customization process, scholarly work related to mass customization has provided mixed results on consumer perception of complexity and their responses. The purpose of the study is to derive the factors that influence consumer complexity perception in online apparel mass customization process and consumers' needs to enhance mass customization services. Data were collected by conducting focus group interviews of which 29 participations in 4 groups. The results of the study suggested that consumers perceived complexity through mass customization process due to too many choice options. However, the effect of number of options on respondents' complexity perception was different depending on consumer characteristics such as consumer expertise and fashion involvement, and the characteristics of consumer preference development. Shopping context such as shopping purpose is another moderating factor. This study also suggests that a variety of marketing strategies which can enhance mass customization services affect the relationship between the number of options and consumers' complexity perception. The findings of the study provide academic and managerial implications.

• 한국의류산업학회지
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• 제20권5호
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• pp.592-599
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• 2018

The purpose of this study is to investigate consumer needs, image sensibility and preference of bedding fabric according to size and spacing of dot pattern. 18 kinds of dot pattern fabrics were designed with different diameters(6, 8, 10cm) and distances(4, 7, 10cm) in regular arrangement of diamond figure. The subjects were 162 male and female university students. The data were analyzed by SPSS 24.0. Fabrics were assessed subjectively using a 5-point scale 17 consumer needs and 33 sensory descriptors. The most consumer's needs for bedding fabric was shown to be functionality of bedding including hygiene, touch, warmth, ease of washing and management, air permeability, and hygroscopicity. The other parameters of consumer's needs were shown to be physical property and design parameter. The results of analysis of the dimension of image sensibility for fabrics with different size and spacing of dots are derived from six factors including joyfulness, coziness, uniqueness, charm, femininity, and complexity. As a result of analysis of preference with fabric kinds, there was a significant difference in preference with fabrics. The preferred fabrics were characterized by the pattern and the base fabric being striking three-dimensionally with 1/3 twill and 3/1 twill fabric. Sensory descriptors related to joyful image and unique image were analyzed as evaluation terms that can distinguish the preferences of fabrics. Correlation analysis showed the fabrics are preferred as the difference in luminance and reflectance between the base and pattern of the fabric become larger and the spacing of patterns become closer.

• 복식
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• 제66권2호
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• pp.45-60
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• 2016

As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.

• 복식
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• 제58권7호
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• pp.164-179
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• 2008

The Purposes of this study are to analyze the couture-like design characteristics expressed in modern fashion and to grasp its sociocultural meaning. For this, the documentary study and practical case study have been executed. Fashion writings and visual sources in Gap Pret-a-porter Collection, www.style.com, www.firstviewkorea.com are used. The results are as follows. First, couture ran be featured as a luxurious made-to-order design for individual clients with high quality fabrics, hand-craftsmanship, painstakingly perfect details and finishing. It is valued on authentic originality, uniqueness, aestheticism, and luxury. As the relationship between couture and mass fashion has changed, there appeared not only traditional couture for few privileged people, but also demi-couture which bridges the gap between luxurious couture and pret-a-porter. Second, couture-like designs in modern fashion are classified as (1)the adaption of house archive (2)retro with couture-like silhouette (3)hand-craftsmanship in details and finishing (4)individualization for only one client. They have sociocultural meanings, which are the reaction to the crisis of originality, new luxury for differentiation, the pursuit of new individualism thinking. Ultimately, it ran be thought that couture-like design in modern fashion results from the mutual needs between elitism fashion designer struggling in the hegemony of originality and reproduction, and modern consumer seeking for luxury, individualization.

• 복식문화연구
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• 제31권6호
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• pp.806-823
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• 2023

The aim of this study was to analyze the design characteristics of Chinese fashion designer Feng Chen Wang and interpret their implicit meaning from a neo-deconstruction perspective. A review of domestic and foreign literature, outlined the develop- ment of deconstruction and neo-deconstruction, with neo-deconstruction's aesthetic features termed 'traditional fusion', 'positive playfulness', 'open communication', and 'multiple inclusiveness'. These features informed an analysis of Feng Chen Wang's fashion design. Four key findings emerged. First, 'traditional fusion' combines traditional Chinese colors, items, handicrafts, and patterns with modern design to break down boundaries between past and modern, tradition and fashion. Second, 'positive playfulness' promotes creativity and fun, using bright colors, exaggerated accessories, and playing withthe composition of traditional clothes to create a positive atmosphere. Third, 'open communication' emphasizes design that combines practicality and creati- vity in response to consumer needs, incorporating the thoughts arising from individual experiences and interest in social phenomena. Fourth, 'multiple inclusiveness' breaks down boundaries of sexuality, hierarchy, and body shape, embracing various ideas of beauty and respecting uniqueness through design that are seen as available to all. Using a neo-deconstruction perspective, Feng Chen Wang provides novel product planning ideas for Chinese fashion brands and reflects the values and meaning of modern design pursued by contemporary Chinese designers.

• 경영과정보연구
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• 제38권1호
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• pp.23-41
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• 2019

스마트팩토리는 정보통신기술을 통해 최소의 시간과 비용으로 고객맞춤형제품 생산을 지향한다는 점에서 기존의 공장자동화와는 차별된다. 그러나 선행연구들은 주로 수요자가 아닌 공급자 중심에서 기술 동향 및 적용방안을 중심으로 하는 공급과정의 효율화 측면에 초점을 두었다. 스마트팩토리가 성공적이기 위해서는 단순 생산성 향상을 넘어 수요자의 필요충족과 이에 따른 기업 경쟁력 강화로 연결되어야 한다. 본 연구에서는 시뮬레이션 기반의 설문조사를 통해 스마트팩토리에서 제조된 개인맞춤형제품의 구매의도에 대해 살펴보았고, 그 구매의도에 영향을 미치는 요인으로 소비자의 독특성욕구, 혁신성, 실물확인욕구, 프라이버시 염려를 도출하여 검증하였다. 검증결과, 응답자들은 개인맞춤형제품에 대해 구매할 의사가 있는 것으로 확인되었고, 개인맞춤형제품의 구매의도에 소비자 독특성욕구와 혁신성 그리고 실물확인욕구가 유의한 영향을 미치는 것을 확인하였다. 첫째, 소비자 독특성욕구는 개인맞춤형제품 구매의도에 정의 영향 (${\beta}=0.172$)을 주는 것으로 나타났다. 스마트팩토리 방식으로 생산되는 개인 맞춤형 제품은 타인과 차별화 하고 싶은 욕구 및 자신의 선호성향이 반영된다. 따라서 독특성욕구가 높은 소비자는 스마트팩토리에서 제조된 개인 맞춤형 제품에 대한 구매의도가 높게 나타난 것이라 판단된다. 둘째, 소비자 혁신성은 개인맞춤형제품 구매의도에 정의 영향 (${\beta}=0.224$)을 주는 것으로 나타났다. 연구에 제시된 개인 맞춤형 신발은 다기능 로봇과 3D프린팅 등 최신 정보통신기술이 적용되어 만들어지는 새로운 형태의 개인 맞춤형 제품이다. 따라서 혁신적인 새로운 경험을 추구하는 사람일 수록 이 제품에 대한 구매의도가 높게 나타난 것이라 판단된다. 셋째, 실물확인욕구는 개인 맞춤형제품 구매의도에 정의 영향 (${\beta}=0.285$)을 주는 것으로 나타났다. 스마트팩토리 환경에서는 소비자의 제작참여(prosuming participation)가 가능하다. 소비자가 제품 개발 과정에 참여하여 자신의 요구사항을 제품에 반영하면 실물확인욕구를 가상적으로 충족함으로써 구매의도가 높아지는 것이라 판단된다. 넷째, 프라이버시 염려는 개인맞춤형제품 구매의도에 영향을 미치지 않는 것으로 나타났다. 이것은 자신에게 적합한 개인 맞춤형 제품의 효용을 크게 느끼는 소비자는 집 주소, 전화번호, 신체사이즈, 선호 성향 등의 개인 정보의 노출이라는 위험을 감내할 의지가 있는 것이라 해석된다.

• 감성과학
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• 제21권2호
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• pp.101-112
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• 2018

본 연구는 교통사고 예방과 사후 처리를 위한 차량용 블랙박스 디자인 개발로 블랙박스 시장 성장에 따른 기업의 대내외 블랙박스 디자인 경쟁력을 높이기 위해 진행되었다. 과거 블랙박스 시장은 꾸준히 증가하는 소비자 수요를 맞추기 위해 무분별하게 상품을 양산했었다. 수많은 종류의 차량용 블랙박스는 현재 사후관리, 품질, 디자인 등 소비자 요구를 잘 반영한 제품만이 생존하고 있다. IT 및 사회관계망의 발전으로 정보와 공유, 소비의 사이클이 빨라지면서 소비자의 다양한 요구가 발생하고 있는 상황이다. 따라서 급변하는 소비자의 니즈를 효과적으로 조사할 수 있는 새로운 디자인 방법이 필요하다고 생각한다. 새로운 소비자 니즈 조사방법으로 사례연구 및 전문가의 집단지성 방법론을 활용하여 빠르고 효과적인 소비자 요구를 도출할 수 있었다. 본 연구는 사례 연구에서 베스트셀러 블랙박스를 조사하여 디자인의 흐름을 파악하고, 차량에 장착되는 제품이라는 특수성을 고려하여 블랙박스 최적의 거치 구간을 조사했다. 이후, 블랙박스 디자인 전문가 집단의 담론을 통해 디자인의 지향점을 찾고, 블랙박스를 사용하면서 발생한 문제점을 논의하는 과정과 소비자 요구 조사 과정을 거처 블랙박스 개발에 반영했다. 집단지성 분석을 통해 새로운 거치 방식을 제안한 선도형 블랙박스(A type) 타입과 사전조사 분석을 반영한 양산 개선형 블랙박스(B type) 타입으로 나누어 디자인을 제안했다. 선도형 블랙박스는 차량과 일체형으로 디자인을 구현하고자 접착식 거치 방식이 아닌 룸미러 경첩(hinge)를 감싼 후 나사로 체결하는 구조로 구현하였다. 그 결과 차량과 일체화된 형상을 구현할 수 있었고, 집단지성 분석으로 조사된 문제점인 거치대 접착식 블랙박스의 탈 거 문제를 해결할 수 있었다. 양산 개선형 블랙박스는 사전 트렌드 조사를 통해 도출된 스타일 및 재질을 차량과 같은 방식으로 구현했으며 SD카드 탈거시 본체 전원을 자동으로 끌 수 있도록 슬라이드 구조를 채택하여 소비자 요구를 반영 하였다. 이처럼 본 연구는 트렌드 분석과 집단지성 방법을 통해 진화되는 소비자의 니즈를 발견하고 두 가지 분석에 의해 도출된 블랙박스를 비교할 수 있다. Ideation, Modeling, Rendering, Mock-up을 통해 양산을 구현하는 디자인 전 과정을 다루고 있다. 디자인 방법과 구현을 통해 기업의 블랙박스 디자인 경쟁력 강화에 기여하고자 했다.