• 제목/요약/키워드: Consumer education experience

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아동 소비자의 소비생활문제에 관한 연구 (A Study on the Consumption Problem for Child Consumer)

  • 송미애;이승신
    • 대한가정학회지
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    • 제42권1호
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    • pp.81-97
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    • 2004
  • The purpose of this study was to examine children's consumption level and related factors in an effort to lay the foundation for teaching children to lead rational consumer life and for improving consumer welfare, as it's assumed in this study that children's consumption problems would affect themselves throughout their lives. This study specifically intended to find out (1) child consumer problems, (2) how children's consumption problems were affected by their demographic variables, (3) whether consumer-education experience made any differences to their consumption problems at school, home and society, and (4) what types of demographic and consumer-education variables exercised influence on consumption problems. The findings of this study were as follows: First, children investigated were found to have middle level of consumption problems. Purchasing goods scored the lowest, and using goods scored the highest among consumption problems. Second, it turned out that boys suffered more consumption problems than girls. The reason seemed that as boys generally have lower experience in consumption attitude. Third, as to the correlation of the children's consumption problems to their consumer-education experience, money management was significantly associated with the presence or absence of experience to learn at school how to manage and save allowances. Also, the experience of consumer education by parents made a significant difference. The children's consumer consciousness and attitude varied with their experience to receive consumer education from mass media.

가정, 학교, 대중매체의 식생활교육 경험이 식품 소비자정보 리터러시에 미치는 영향 (Effect of Dietary Education Experience (Home, School, and Mass Media) on Food Consumer Information literacy)

  • 김지은;최경숙
    • 대한지역사회영양학회지
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    • 제24권5호
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    • pp.363-373
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    • 2019
  • Objectives: This study examined the effects of dietary education experience (home, school, and mass media) on food consumer information literacy. Methods: The study subjects were 454 adult consumers who answered a structured questionnaire. The questionnaires addressed the subjects' demographics, dietary education experience (home, school, and mass media), and food consumer information literacy. The data were analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and multiple regression analysis using SPSS Win 24.0. Results: First, the scores of mass media education experience were 3.41 ± 0.64, which was the highest, and 3.15 ± 0.74 for school education experience, which was the lowest. Second, the level of sub-literacies (task definition, information seeking strategy, location and access, use of information, synthesis, and evaluation) showed scores of 3.20 ± 0.72 ~ 3.47 ± 0.68, which were slightly higher than the median. The synthesis literacy was the highest, as opposed to the information seeking strategy literacy, which was the lowest. The location and access and synthesis literacy were higher in women. Third, a significant positive(+) relationship was observed between all sub-literacies and each of three dietary education experiences (home, school and mass media). According to multiple regression analysis, the major variables influencing the sub-literacies of food consumer information literacy were home education, mass media, and school education in that order. Conclusions: The dietary education experience was the highest through mass media. The factor that showed the highest food consumer information literacy was synthesis. The factors influencing the food consumer information literacy were dietary education experience through home, school, and mass media.

청소년의 환경교육경험과 또래집단에 따른 환경친화적 소비행동 (Pro-environmental Consumer Behavior according to Adolescent´s Environmental Education Experience and Peer Group)

  • 장윤옥;박수경
    • 한국가정과교육학회지
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    • 제15권4호
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    • pp.133-146
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    • 2003
  • 본 연구는 청소년의 학교 가정ㆍ사회에서의 환경교육경험과 또래집단의 환경친화적 소비행동에 따른 청소년의 환경친화적 소비행동의 차이를 살펴보는데 그 목적이 있다. 본 연구의 연구결과 학교에서 개최한 환경관련 행사참여경험이 많은 청소년은 이러한 경험이 중간 정도이거나 적은 청소년보다 환경친화적 처분행동을 더 많이 하는 것으로 나타났다. 또 가정에서의 환경친화적 구매행동경험이 많은 청소년은 이러한 경험이 중간 정도이거나 적은 청소년보다 환경친화적 구매행동과 처분행동을, 가정에서의 환경친화적 사용행 많이 하는 것으로 나타났다. 그리고 사회에서의 환경교육경첩이 많거나 중간 정도인 청소년은 이러한 경험이 적은 청소년보다 환경친화적 구매행동과 처분행동을 더 많이 하는 것으로 나타났으며, 또래집단이 환경친동경험이 많은 청소년은 다른 청소년보다 환경친화적 구매행동과 사용행동을, 그리고 가정에서의 환경친화적 처분행동경험이 많은 청소년은 다른 청소년보다 환경친화적 사용행동과 처분행동을 더화적 구매행동, 사용행동 그리고 처분행동을 많이 한다고 지각하는 청소년은 다른 청소년보다 각각 환경친화적 구매행동, 사용행동 그리고 처분행동을 더 많이 하는 것으로 나타났다.

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소비자의 안전의식과 안전추구행동 (Consumer's Safety Consciousness and Safety Seeking Behavior)

  • 김성숙
    • 대한가정학회지
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    • 제36권3호
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    • pp.1-14
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    • 1998
  • This research focuses the safety problems for consumers with the viewpoint of behaviorism. Specially three issues are addressed: 1) Variables influencing the consumer's safety consciousness 2) The comparision of consumer's safety seeking behavior according to the product type 3) The relation of variables influencing the consumer's safety-seeking behaviors. In this paper, I deal with mainly the gas products and agricultural products and then observe the consumers' reaction for those two products concerning to the consumer's safety problem. For this purpose, I distributed the questionnaire to the residents I Seoul and suburban area of age between 20 and 60 years old. As a result, consumers put high values and concerns on general safety, but have quite negative concepts on society's safety problems generally. It was found that the consciousness on this problem was higher among those people who were reading journals for consumers, who have high education or high incomes, or who were unemployed house wives. In gas products, the level of consumer's safety seeking behavior and subareas were higher than in agricultural products. In the matter of the variables which affect the consumer's safety seeking behavior directly, those were safety consciousness variables and experience of reading journal for consumer in gas products, and safety consciousness vatiabls, consumer education experience, experience of injury, being employed and being married in agricultural products. Also as the result of path analysis, experience of reading journal for consumer, being employed, education and income level influenced indirectly the consumer safety seeking behavior.

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소비자운동 참여의도 및 관련변수에 관한 연구: 울산지역을 중심으로 (The Participating Intention in Consumer Movement Related Variables: In Ulsan Areas)

  • 서정희
    • 대한가정학회지
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    • 제37권3호
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    • pp.85-100
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    • 1999
  • The purpose of this article is to investigate the causal effects among socio-economic variables, consumer altitudes towards consumerism, the levels of participation in social organization, experience of consumer problems, consumer complaining behavior and the participating intention in consumer movement. The consumer attitudes towards consumerism, the levels of participation in social organization, the consumer complaining behavior exert direct effect on the participating intention in consumer movement. Income, education, age and experience of consumer problems exert indirect effect on the participating intention in consumer movement mediating the intervening variables like the consumer attitudes towards consumerism, the experience of consumer problems, the consumer complaining behavior.

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소비자문제경험에 따른 대응행동 -가전제품을 중심으로- (The Consumer Complaining Behavior according to Consumer Problems -in case of household electric goods-)

  • 이승신
    • 대한가정학회지
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    • 제33권3호
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    • pp.179-191
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    • 1995
  • The purpose of this study was to investgate consumer problems which were severe for consumers and their complaining behavior. This research had a purpose to enhance the ability of consumer protection by the well-developed consumer education. The subjects were 342 homewives in Seoul, Feb. 1995. The major results were as follows : Younger, higher-educated, small sized family and white-collor and professional occupation homewives experienced more consumer problems. Also theses homewives with higher level of consumer attitude, information search and more consumer problems had more complaining behavior. For the causal relation of consumer problems experience, several independent variables and consumer complaining behavior, the path analysis was used. Only the consumer problem experience which was a intervening variable had direct affect to the consumer complaining behavior. Education level, number of family, consumer knowledge had inderect affect through the intervening variable to the consumer complaining behavior.

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소비자의 제조물책임에 대한 태도 (Investigation of Consumers' Attitudes toward Product Liability)

  • 양덕순
    • 대한가정학회지
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    • 제35권3호
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    • pp.259-274
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    • 1997
  • This research explores the consumer perspective on several questions relating to product liability. The purpose of this study was (1) to assess consumers' attitudes level toward product liability, and (2) to identify respondents' socio-economic and consumer related variables that influence attitudes toward product liability. Data were collected from questionaires with 319 adults who were residents of Seoul. This paper presents the results of general agreement(2.59-3.58 by 4 point likert) concerning important issues related product liability. The attitudes toward product liability were significant partly according to education level, job, monthly family income, consumer education experience, the experience of reading journals, consumer information contact frequency and product safety orientation.

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로컬푸드 체험관광이 행동의도에 미치는 관계에서 소비자 인식의 매개효과 (Mediated Effects of Consumer Recognition in Relationship of Local Food Tour Experience and Intention of Action)

  • 김희동
    • 한국유기농업학회지
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    • 제22권1호
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    • pp.81-96
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    • 2014
  • This study is aimed to examine the mediated effects of consumer recognition in relationship of local food tour experience and intention of action in the revitalization of local food. Questionnaire survey target was women in 30s and 40s. The local food tour experience is independent variable, intention of action is dependent variable, and consumer recognition is analyzed as mediated variable. As a result, consumer recognition which is mediating variable has two subordinated variables. One is direct affect and the other is indirect affect. Between local food tour experience and intention of action, there was partial mediating effect. Thus, through tour experience, consumer can have positive recognition of freshness, safety, health, taste, price, job creation and relationship. That affects to the intention of action. Based on the results of the study, it is necessary to learn success case for marketing revitalization, and develop and operate experiencing tour education program to manage customer continuously.

도시주부의 소매자불만족에 관한 연구 -전자밥통에 대한 불만족을 중심으로- (A study on the consumer dissatisfaction in urban housewives)

  • 문숙재
    • 대한가정학회지
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    • 제24권1호
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    • pp.114-127
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    • 1986
  • Comsumer dissatisfaction is a concept which provides fundamental couse for consumerism movement. The purpose of this study are as follows; 1. To investigate the tendency of the housewive's consumer dissatisfaction. 2. To find out the determinants of the consumer dissatisfaction. The major results of empirical study are; 1) The ousewive's are dissatisfied with their consumption lives. 2) There is significant difference in sunsumer dissatisfaction according to the demographic variables such as housewive's age, education. 3) There is significant difference I consumer dissatisfaction according to sociopsychological variables such as disconfirmation, consumer attitude toward business, consumer experience. 4. Consumer dissatisfaction is influenced by disconfirmation, attitude toward business, consumer experience.

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청소년 소비자를 중심을한 소비자교육에 관한 연구 (A Study of the consumer education focusing on the Adolescent Consumer)

  • 이기춘
    • 가정과삶의질연구
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    • 제4권1호
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    • pp.95-107
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    • 1986
  • This study is mainly concerned with providing a basis for the development of adolescent consumer education. the objective of this study is to investigate the factors related to consumer knowledge, consumer role attitudes and consumer skills. The samples are composed of 1453 adolecent consumer filtered by purposive sampling. The sample includes 3 subgroups from middle and high school students. the statistics used for data analysis are t-test and ANOVA. Results are as follows; (1) Consumer knowledge differs according to the numbers of school years, region , parents' occupation , farther's education level, discretionary expenditure. (2) Consumer role attitudes differ according to consumer's number of school years, gender, region, family income , parents' occupation, father's education level, discretionary expenditure, (3) Consumer skills differ according to gender, region, family income, parents' occupation, father's education, discretionary expenditure, and consumer experience.

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