A Study of the consumer education focusing on the Adolescent Consumer

청소년 소비자를 중심을한 소비자교육에 관한 연구

This study is mainly concerned with providing a basis for the development of adolescent consumer education. the objective of this study is to investigate the factors related to consumer knowledge, consumer role attitudes and consumer skills. The samples are composed of 1453 adolecent consumer filtered by purposive sampling. The sample includes 3 subgroups from middle and high school students. the statistics used for data analysis are t-test and ANOVA. Results are as follows; (1) Consumer knowledge differs according to the numbers of school years, region , parents' occupation , farther's education level, discretionary expenditure. (2) Consumer role attitudes differ according to consumer's number of school years, gender, region, family income , parents' occupation, father's education level, discretionary expenditure, (3) Consumer skills differ according to gender, region, family income, parents' occupation, father's education, discretionary expenditure, and consumer experience.