• 가정과삶의질연구
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• 제5권2호
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• pp.163-176
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• 1987

This paper was designated to review consumer complaining in the context of consumerism . For the purpose of this study, the literature in the consumer satisfaction/ dissatisfaction, complaining and noncomplaining behavior was reviewed. A conceptual approach to understanding why consumers complain or not when the dissatisfied was presented. It was suggested that regardless of how dissatisfied a consumer is , an action is taken or forgone only after the costs and benefits of the various alternative are considered and an assessment of the probabilities of success are made. It was suggested that aroused citizens through consumer education, government agency's effort to reduce the consumer's dissatisfaction and seller's marketing strategy in the view of consumerism are three main propositions for the enhancement of the consumer's quality of life in this study. Consumer complaining must be made in virtue of national economic systems( standard of living and the effectiveness of its marketing system, extent of government control and provision of consumer assistances) to achieve high levels of efficiency. Besides national economic systems. the third parties must be promoted for the efficient consumer complaining.

• Human Ecology Research
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• 제55권4호
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• pp.351-362
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• 2017

Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

• 대한가정학회지
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• 제43권8호
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• pp.83-98
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• 2005

The purpose of this study is to examine consumer's relationship benefit perception for fashion products and to examine the influence of relationship benefit perception on consumer satisfaction based on consumer characteristics. Data for this research were collected by surveying 766 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The following is a summary of the conclusions reached from this research: (1) Relationship benefit perception was divided into five separate areas: informational benefit, emotional benefit, special treatment benefit, economic benefit and social benefit. (2) Relationship benefit perception influenced consumer satisfaction. (3) There was a difference in benefits influenced on consumer satisfaction based on consumer characteristics such as sociability, relationship preference, and price importance.

• 유통과학연구
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• 제18권2호
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• pp.5-15
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• 2020

Purpose : Today's retailers are integrating new VR technology into their new marketing strategies. Thus, this research aims to understand the role of virtual experiences in the circumstance of sales channels. Research design, data and methodology : Our model hypothesizes that five key factors determine the consumer experience of VR in the virtual retailing context: smartness, vividness, interactivity, playfulness, escape. Information access and flow are mediating variables that connect key drivers and VR satisfaction. Information access and flow then give influence to satisfaction towards VR. Satisfaction serves as a mediator that determines changes in consumer's dual intention: intention to revisit VR and intention to visit the real site. Results : According to the test results, every path except the relationship between information access and satisfaction of VR is accepted as expected at the significance level of 0.05. Conclusions : This research emphasizes the potential importance of VR and continue VR marketing research as an advent research area. Through the dual-path model, this study found that the primary function of VR is information access and flow experience. This result shows that most VR users value emotional benefits rather than rational benefits provided by VR. Finally, the satisfaction of VR can stimulate both the intention to use the VR and the intention to visit real mall.

• 한국의류학회지
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• 제37권1호
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• pp.27-38
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• 2013

Word-of-mouth (WOM) communication (traditionally important in consumption) is expanding its influence into cyber space and is playing an important role in online shopping. Consumers who use online shopping might not readily make purchasing decisions due to information overload, lack of accurate product recognition, and the distrust of commercial information. Subsequently, people use WOM communication for a mutual interchange with others who share common concerns, interests, and purposes. This study examines the consumer characteristics, perceived risk on online shopping and benefits of online shopping according to WOM behavior that may significantly affect consumer actions. Factor analysis, t-test, one-way ANOVA, cluster analysis, and Chi-square analysis were used for statistical analysis to identify the differences in consumer characteristics. Online WOM behavior consumers purchased more various items than offline WOM behavior consumers; however, the most influential purchasing factor was price regardless of WOM behavior. Offline WOM behavior consumers have shown higher perceived online shopping risks and benefits.

• 한국콘텐츠학회논문지
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• 제22권10호
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• pp.627-641
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• 2022

CSV는 사회적가치와 경제적가치를 동시에 추구하는 것을 의미함에도 불구하고, 경제적가치의 주체인 소비자가 인식하는 소비자혜택에 관한 연구는 미비한 상황이다. 본 연구는 소비자를 대상으로 금융기업의 CSV활동이 소비자혜택과 심리적거리를 통해 구매의도에 미치는 영향을 알아보는데 목적이 있다. 265부의 설문데이터를 수집하였고, SPSS 25.0과 Smart PLS 3.0을 사용하여 연구가설을 검정하였다. 분석결과는 첫째, 공정성과 진정성은 사회적혜택과 개인적혜택에 모두 정(+)의 영향을 미쳤다. 둘째, 소비자가 주관적으로 인식하는 사회적, 개인적혜택은 구매의도에 모두 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 금융기업의 CSV활동으로 소비자가 인식한 사회적혜택은 심리적거리를 매개로 하여 구매의도에 정(+)의 영향을 미치는 것으로 나타났으나, 개인적혜택의 매개효과는 유의하지 않았다. 이와 같은 연구결과를 바탕으로 금융기업의 CSV활동에 대해 소비자와 구매의도간의 영향을 파악함으로써 CSV활동의 효율성을 높이기 위한 실질적인 제안을 하였으며, 결론 및 시사점과 향후 연구방향을 제시하였다.

• 한국콘텐츠학회논문지
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• 제18권9호
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• pp.1-13
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• 2018

공유가치창출은 기업의 수익과 경쟁중심적 전략에서 벗어나 기업의 활동이 사회적 가치에 연결될 수 있도록 방향을 전환하는 경영전략이다. 본 연구는 이러한 기업의 공유가치창출활동에 대한 소비자의 인식이 어떠하며 이러한 기업활동에 참여하고자 하는 의도는 어떠한지를 분석하였다. 본 연구의 결과는 다음과 같다. 첫째, 공유가치창출전략의 실천가능성에 대해 소비자들은 전반적으로 긍정적인 인식을 가지고 있는 것으로 나타났다. 둘째, 소비자의 실천가능성인식, 혜택인지가 소비자의 공유가치창출활동 참여의도에 미치는 영향을 살펴보기 위하여 구조방정식모형으로 분석한 결과, 공유가치창출활동의 실천가능성에 대한 긍정적 인식은 기업혜택인지의 수준을 높이고 이것이 다시 소비자혜택으로 이어지는 매개효과가 직접효과에 비해 더 큰 영향력을 가지는 것으로 나타났다. 또한 기업혜택과 소비자혜택에 대한 인지수준이 소비자의 참여의도에 미치는 영향을 구체적으로 살펴본 결과, 기업측면에서의 실용적인 성과를 높게 인지할 때, 그리고 이러한 기업혜택이 소비자혜택으로 연결된다고 여겨질 때 참여의도가 높아지는 것으로 나타났다.

• 한국해양생명과학회지
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• 제1권2호
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• pp.117-120
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• 2016

수산양식어업은 수산생물질병을 어떻게 효과적으로 관리하느냐가 매우 중요하다. 이 논문은 경제적 잉여분석을 이용하여 수산생물질병방역사업에 대한 경제적 편익의 직접적 효과를 추정하는 것이다. 이와 같은 경제적 편익은 수산생물사망 감소율과 수산생물질병감소로 인해 발생하는 소비자잉여와 생산자잉여의 변화 정도를 포함한다. 연구결과 양식되는 넙치, 볼락 및 기타 어류의 생산자잉여에 대한 연간 변화액은 총 23.3억원(각각의 경우 8.7억원, 10.1억원, 4.5억원)이고, 소비자잉여의 연간 변화액은 총 101.5억원(각각의 경우 63.6억원, 18.5억원, 19.4억원)으로 추정되었다. 따라서, 수산생물질병방역사업에 따른 연간 총 경제적 편익은 125억원 수준으로 평가된다.

• Journal of Preventive Medicine and Public Health
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• 제22권3호
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• pp.398-405
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• 1989

A change in the consumer's surplus was measured in order to evaluate the social benefit to be derived from expanding health insurance to the entire population. The most refined and correct way to measure a project's net benefit to society is to determine a change in the consumer's surplus. Benefits from introducing the health insurance program to the uninsured people can be classified into two elements. The first is the pricing-down effect(E1) which results from applying the insurance price system, which is lower than the actual price, to the uninsured patients. The second effect(E2) is a decrease in actual payment because an insured patient pays only a portion of the total medical bill(copayment). We collected medical price information from the data banks of 93 hospitals, and obtained information of medical utilization by referring to the results of other research and from data published by the Korean Medical Insurance Societies. The total net benefit was estimated as \214 billion, comprising the first effect(E1) of \57 billion and the second effect(E2) of \157 billion. The price elasticity of physician visits is less than that of hospital admissions: however, benefits from the increase in physician visits are greater than those from hospital admissions because there are considerably more of physician visits than hospital admissions. The sensitivity analysis also shows the conclusion that expansion of the health insurance program to the entire population would result in a positive net benefit. Therfore, we conclude that the National Health Insurance Program is socially desirable.

• 한국의류학회지
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• 제32권2호
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• pp.235-246
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• 2008

The aims of this study were to identify benefits sought for herbal cosmetics and its significance in influencing consumers' attitude and brand choice. A questionnaire was distributed to 900 women between 20 and 50 years old who had purchased herbal cosmetics from Nov. 6, 2006 to Dec. 15, 2006. SPSS 12.0 package was used for data analysis. Factor analysis, $X^2$-test, frequency, percentage, multiple regression analysis were utilized. The results were as follows: 1. The benefits that consumer was seeking from herbal cosmetics could be classified into 9 dimensions; special function, brand, nutritional reinforcement, economy, scarcity, feeling, fragrance, fashion and skin fitness. 2. All of the above benefits sought except economy and fashion had positive impact on consumers' attitude of herbal cosmetics. 3. There was a correlation between types of benefits sought by consumers and their brand selection.