• Journal of Family Resource Management and Policy Review
• /
• v.17 no.1
• /
• pp.241-263
• /
• 2013

Time pressure and financial burden have been reported as the main constraints on leisure participation. The purpose of this study was to explore a typology of leisure constraints, investigate the characteristics of leisure constraint types, and analyze the differences in leisure participation by the types of leisure constraints for married employees. The data source for this research was the 2009 Time Use Survey conducted by the Korea National Statistical Office (KNSO). Married employees aged 20 to 59 years completed 13,476 time diaries (7,984 for male, 5,492 for female), which were analyzed using chi-square, cluster analysis, and ANOVA analysis. Leisure constraints were classified into five types in two categories, working time per week and personal income for both males and females respectively. The three types for both males and females were time-income constraints, income constraints, and general constraints, with an additional type for men, $time^+$-income constraints, and an additional type for women, time constraint. The most common type was general constraints, for both males and females. Each type was further differentiated by the following socio-economic variables: age, educational level, job type, and weekly day-off. The study found that participation in study, sports, and religious activities varied with the types of leisure constraints.

• Journal of the Korean Home Economics Association
• /
• v.43 no.9 s.211
• /
• pp.1-13
• /
• 2005

The purposes of this study were to classify internet shopping mall user by their shopping styles and to define the characteristics of the classified individual clusters. Questionnaires were completed by 338 men and women who have used internet shopping malls at lead once during the previous 6 months. The internet shopping styles were classified into 4 clusters after factor analysis and k-means cluster analysis. Cluster I, named 'high brand proneness', can be described as having low score on devotee tendency. Cluster II, named 'high value proneness', is characterized by a high score on seeking substance. Cluster III, called 'steadiness orientation', can be described as having a tow score on seeking trend and substance. Cluster IV, named 'individuality inclination', can be described as having low score on seeking trend. These four clusters differ in terms of socio-demographic and environmental characteristics such as gender, age, educational level, occupation, and internet using time. Theoretical and practical implications are discussed.

• Journal of Families and Better Life
• /
• v.26 no.3
• /
• pp.1-14
• /
• 2008

The purpose of the study was to examine the internet purchase behavior of items and self-assessment according to self-concept of elementary school students. The data were collected from 716 elementary school students by a self-administered questionnaire. Frequencies and means, Cronbach's Alpha, factor analysis, t-test, Pearson's correlation analysis, cross-tabulation analysis, cluster Analysis were conducted by SPSSWIN 12.0. The results from this study were as follows; First, from self-concept measurements, 4 factors(affective, social, schooling, Family self-concept) were extracted through factor analysis. Second, the subjects were classified into 3 clusters as self-concept types(high self-concept, middle self-concept, low self-concept) through cluster analysis. Third, the significant variables affecting internet purchase behaviors of items included grade, allowance, rank in class, the number of hours on the internet. As the self-concept gets higher, the frequence of the impulsive purchase and imitation purchases gets lower. In the contrary, as the self-concept gets higher, the self-assessment on the impulse purchases and imitation purchases also gets higher. In combination, these results suggest that irrational purchase behaviors were protected by positive self-concept, therefore it is important that children have positive a self-concept.

• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.193-202
• /
• 2022

The purpose of this study is to propose an effective informatization policy by categorizing consumer groups according to the level of digital divide and identifying the characteristics of each type. For this end, a total of 402 data were collected through an online and on-site surveys targeting consumers with internet experience, and the data were analyzed using the SPSS 26.0 program. As a result of conducting a K-means cluster analysis based on access to, capability, and utilization of digital devices, four consumer groups were categorized: 'device lover', 'proficient user', 'general user', and 'digital alienated'. By consumer type, significant differences were found in demographic characteristics, social capital, perception of the future information society, attitude toward technology as innovativeness, discomfort and familiarity, which are the antecedent variables of the digital divide. Significant differences in digital device satisfaction and intention to use, which are outcome variables of the digital divide, were also confirmed by consumer type. This study is academically and practically valuable in that it proposes customized informatization policies for each consumer group according to the level of digitization.

• Journal of Digital Convergence
• /
• v.14 no.8
• /
• pp.277-291
• /
• 2016

This study examined the impact of information and communications technology (ICT) on the sociocultural dimensions of the family by comparing ICT use in Korean, Chinese, and American families. This study investigated attitudes to ICT usage in the family context by country and explored how various consumers use ICT in the family context. The study explored how families can be clustered based on usage. ICT device ownership had differences in the use of ICT services including blogs and video chatting accounts. ICT usage in the family was also similar in all three countries in the study, but the depth of use differed. The cluster analysis indicated that users could be classified into four groups, however the proportion in each group differed by country. This study has implications for understanding ICT ownership and use by families in various countries and indicates that sociocultural elements are important in ICT use.

• International Journal of Costume and Fashion
• /
• v.17 no.1
• /
• pp.41-57
• /
• 2017

The purpose of this research was to develop a typology of fair-trade apparel consumers and present a clear overview of the influence of product knowledge on consumer behaviors. A two-step cluster analysis was used to classify respondents into sub-groups based on their level of self-perceived knowledge and purchase experience. In addition, ANOVA was used to test the predictive validity of the cluster solution. Income was the only demographic variable that significantly differed across groups. The more familiar and more experienced group had higher income than the other groups. Psychographic data showed that attitudes and moral norms varied across groups. The more familiar and more experienced group had more positive attitudes and higher level of moral norms than the less familiar and less experienced group. In terms of behavioristic data, groups differed significantly in purchase intentions and willingness to pay more for fair-trade apparel. That is, the more familiar and more experienced group was willing to pay more and had higher purchase intentions than the less familiar and less experienced group. Overall, the level of product knowledge and purchase experience were considerably low. This study thus confirmed the need to increase consumers' familiarity related to fair-trade apparel products.

• Journal of the Korean Home Economics Association
• /
• v.43 no.11 s.213
• /
• pp.211-224
• /
• 2005

The purposes of this study were firstly to reveal the sub-dimensions of time management behaviors and secondly to group workers by time management behaviors. The major findings of this study were as follows. (1)Factor analysis of the 36 items on the time management behaviors instrument revealed three components: factor planning, relations-intention, and urgency. (2)Workers were categorized into four types by the level of those three factors of time management behaviors: 'accomplishment type'($28.31\%$), 'chronic-urgency type'($24.39\%$), 'valuing-job type'($23.73\%$) and 'valuing-human relations type'($23.57\%$). (3)The accomplishment type gained the highest points on the time management satisfaction score, and the level of important${\cdot}$non-urgencies was the highest score, indicating that the accomplishment type had good time management. However, the level of unimportant${\cdot}$urgencies was the highest score. Therefore, this type should try to reduce the level of unimportant${\cdot}$urgencies.

• Journal of Families and Better Life
• /
• v.31 no.4
• /
• pp.97-111
• /
• 2013

The purpose of this study was to explore the typology of child care, investigate the characteristics of child care types, and analyze the differences in time deficit as well as time satisfaction by the types of child care for dual-earner couples with preschool children. The data source for this research was the 2009 Time Use Survey conducted by the Korea National Statistical Office. Dual-earners aged 20 to 59 years completed 1,568 time diaries, which were analyzed using chi-square, cluster analysis, and ANOVA analysis. Child care time was classified into three types in the three categories of child care, household work sharing and leisure sharing for both males and females respectively. Three types for husbands were named "vulnerable", "household work child care predominant" and "leisure predominant". The three types for wives were named "vulnerable", "household work child care oriented" and "household work child care". The characteristics of each type depended on age, education, weekly working hours, gender role of husbands and age, weekly working hours of wives. The vulnerable type of wives showed the highest level of time deficit. Based on the results, implications for Public policy on child care and various types of education as well as programs were suggested.

• Fashion & Textile Research Journal
• /
• v.19 no.6
• /
• pp.712-722
• /
• 2017

Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.

• Archives of design research
• /
• v.18 no.2 s.60
• /
• pp.173-188
• /
• 2005

Design has become a buzzword in the marketing community these days and has been considered as an important success factor for business. Unfortunately, however, little research to date has been conducted on consumer responses to brand logo designs, which visualize brand identities. This article reports the findings from an experimental study which examined consumer evaluations of logo designs through conjoint analysis. The study explored potential factors which would give rise to the differences of consumer preferences. The results indicate that in the case of cognitive brand concepts, search goods show high elaborateness and low symmetry, experience goods show high associativeness, and credence goods show low elaborateness and high symmetry in the logo design characteristics. Affective brand concepts reveal different results in the logo design characteristics: search goods indicate high elaborateness and low associativeness, experience goods show low naturalness, and credence goods show low elaborateness and high associativeness. Implications of the results are discussed from a theoretical and practical standpoint.