• 가정과삶의질연구
• /
• 제6권1호
• /
• pp.51-69
• /
• 1988

This study was mainly concerned with providing a basis of the development of low-income consumer education program. The purpose of this study was to investigate the level of their consumer skill and the degree of consumer problems' perception. For the purpose of this study, 480 questionnaire were distributed to the housewives in Seoul. The 320 data were analyzed by Frequency, Percentage, ANOVA, Duncan's Multiple Rang Test, Multiple Classification Analysis, and Pearson's Correlation . The major findings of this study were as follows; 1) The socio-demographic variables indicating significant relation to the level of consumer skill are income level, housewife's age , and housewife's education level. The independent influence of all the variables affecting consumer skill was analyzed. It result is in confirming the income as the most influential one. 20 The socio-demographic variables indicating significant relation to the degree of consumer problem's perception are income level, and housewife's education level. The independent influence of all the variables affecting consumer problem's perception was analyzed. It results in confirming the income as the most influential one. 3) Consumer skill level differs significantly at the 0.001 level, according toe the degree of consumer problems' perception. The higher level of consumer skill, the lower degree of consumer problems' perception. The result of this study implies that a consumer education should be given to the low-income consumers, on the basis of their consumer skill level. Further research regarding the consumer skill and problems ' perception of the low-income consumers should be conducted.

• 산업경영시스템학회지
• /
• 제27권2호
• /
• pp.44-51
• /
• 2004

Competition of Business firms has become serious domestically and internationally. No one can deny that cooperation and peace between labour and management are essentially necessary in this seriously competitive business world and will form continuous national economic development. This paper is interested in consumer's cognizance of business firm, business CEO, and labor. The attributes of consumer dealt with are gender, education level, etc. We showed consumer's cognizance as forms of hypotheses, tested them, and found many statistically significant facts, and suggested their implication. It can be said that our research results can be utilized as good information and for judgement and decision for constructing cooperative and peaceful labour and management relation.

• 보건행정학회지
• /
• 제27권1호
• /
• pp.3-17
• /
• 2017

In the traditional medical field, the patient was a person to receive protection from the doctor because there are vertical relationship between the patient and the doctor. But in modern medical field, patients change their role to health-care consumer to be guaranteed their rights more actively. This study compare patient's rights in doctor's vocational ethics and patient's rights in law, consumer rights. This study analyzes what is type of law-relationship between patients and doctor and how can they act health-care as health-care consumer.

• 유통과학연구
• /
• 제15권1호
• /
• pp.51-56
• /
• 2017

Purpose - The study verified the effects of consumers' knowledge perception upon word-of-mouth intention and purchase intention of consumers who were exposed to a lot of information, and examined consumer's behavior from multi-dimensional points of view. Research design, data, and methodology - The study conducted the test of difference between consumer's cognition on importance and satisfaction of HMR product by gap of HMR (Home Meal Replacement) product for IPA analysis. The consumer's reliability and words-of-mouth were measured by the questionnaire method with 4 questions according to Likert 7-point scale. Conversion into z-score removed the difference of variables. Results - The causal relation model for importance, satisfaction and gap, not relying upon multi-dimensional scaling and others, could construct causal relation model to give implications. Difference (d) of the products could lessen consumer's reliability to increase consumer's knowledge perception, word-of-mouth intention, knowledge perception, and purchase intention. Therefore, enterprises should make an effort to lessen consumers' complaint for the products and to elevate consumers' reliability. Enterprises also try to give consumers exact information and to promote purchase intention. Conclusions - Difference (d) of consumers' complaint and/or disappointment decreased consumers' reliability to increase knowledge perception. Enterprises should supply consumers with products according to their requirements to minimize the gap and to give them proper information.

• 산업융합연구
• /
• 제5권2호
• /
• pp.33-51
• /
• 2007

environmental has given rise to a world where consumer persue satisfaction in quality and quantity of products. From this point of view, a study of the impact of logo design on brand association and consumer emotions is very important and useful. For this study, we investigate on the basis of preceding studies. Finally, it is thought that it will be necessary to conduct a more specific study on the relation between brand association and consumer emotions.

• 유통과학연구
• /
• 제12권10호
• /
• pp.57-65
• /
• 2014

Purpose - This study aims to identify the effect of corporate eco-friendly marketing, which focuses on corporate social responsibility, on the environment, natural preservation and protection, and environmental concern among consumers. Research design, data, and methodology - A total of 92 valid questionnaires were used for analysis. A structured model was established and a 3-step mediated regression test was employed to see how consumers' perception of ethical consumer behavior and price sensitivity are influential in relation to the impact of consumer's perception of eco-friendliness on the using intention in relation to eco-friendly products. Results - Three factors of eco-friendly perception all have a positive impact on ethical consumer behavior, thus lowering their price sensitivity. In particular, it is found that environmental knowledge and environmental concern are important to promote ethical consumer behavior. Conclusion - It is found that, to increase the using intention of eco-friendly products, an enterprise should practice an eco-friendly marketing strategy, deliver eco-friendly related knowledge, and include contents to allow consumers to take an interest in the environment for effective performance of marketing.

• 한국생활과학회지
• /
• 제19권2호
• /
• pp.311-323
• /
• 2010

This study includes definitions and major issues relating to product safety, and reviews about product safety laws of Korea and of other countries. In addition, this study suggests several ideas for a future governmental policy concerning product safety and the government policies to guide in securing consumers' safety of products. First, we need to set up consumer safety policies and laws dealing with complex consumer safety issues and to integrate existing laws for the safety of products. Second, opening a consumer safety agency and training workers who have relation to the safety policy, as a profession, are necessary. Third, it is required to redefine the product safety guidelines, strengthen the safety policy and to minimize safety regulations by the government directly. Fourth, each product of the safety management policies must be regularly evaluated and given feedback for improving its effectiveness. Fifth, information gathering, disclosing, and having a feedback system related to product safety should be rebuilt for the effective management of unsafe products. In addition, laws and the aims of product safety management being changed to focus on the consumers, control on imported products, collaboration with network and mutual-assistance systems of product safety-related agencies including international organizations and major countries and taking leading roles in the world are essential.

• 가정과삶의질연구
• /
• 제14권1호
• /
• pp.97-112
• /
• 1996

This study is (1) to analyze urban employed husbands' time use applying a framework which classifies a day into public time familial time and individual time in order to demonstrate its disproportion in terms of their and their families' welfare(2) and to identify the related factors to their time use. Data for 280 husbands were gathered through structured questionnaire and time diary. Major findings are as follows; (1) Husband's time allocation is usually concentrated on their individual and public time while they spend relatively very short familial time. (2) Types of occupation age and wives' employment status are all related with husbands; time use but their sex-role attitude shows no significant relation.

• 디지털산업정보학회논문지
• /
• 제6권2호
• /
• pp.209-224
• /
• 2010

This study is focus on consumer innovativeness. The purpose of this study is to explore variable that affect users' perceived value of mobile advertising and actual response intension to analyze relationship among variables. We built research new model based on the Technology Acceptance Model(TAM) and the Ducoffe's model(1996). The result of this study can be summarized as below. First, consumer innovativeness had a positive effect on convenience, the entertaining element and informativeness. Second, credibility and convenience had a positive effect on mobile advertising value. Third, Mobile advertising value had a positive effect on actual response intention to mobile advertising. As shown in the result of this study, the relation between perceived value of mobile advertising and actual response intention, depending on innovativeness in accordance with mobile advertising characters elements.

• 한국의류산업학회지
• /
• 제12권3호
• /
• pp.327-337
• /
• 2010

The current study investigates e-CRM, Shopping-mall Image, Perceived Value, Immersion, Satisfaction, Purchase Intention in the Fashion e-Commerce. The e-CRM(Customer Relationship Management) was applied to see the effect on the relation quality toward the fashion shopping-mall via relation performance. To fulfill the study objectives, a total of 521 questionnaires(Korean 278 vs, American 243) were conducted to the customers with first-hand experience with fashion merchandise in Internet shopping-mall. The judgement sampling method was employed on sample population ages from 20s to 40s over two month period. The result showed that purchase intention of an individual differs by consumer type and different factors affect purchase intention of the fashion merchandise for each consumer type.