• Journal of the Korean Home Economics Association
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• v.46 no.10
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• pp.133-146
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• 2008

This study investgates the factors influencing the levels of consumer satisfaction and life satisfaction of resident foreigners in Korea. The data were collected through a structured self-administered survey and 545 foreigners who lived in Korea for more than 3 months, with age over 20 participated as respondents. A research framework was formulated based on the resource constraint hypothesis and the study investigated the impact of information resource(human, media and internet information source) and consumer resource(monthly income, language ability and consumer proficiency) on the levels of consumer satisfaction and life satisfaction. The results from data analysis can be summarized as follows; First, analysis of consumer problems of resident foreigners in Korea indicated that resident foreigners recognize a burden for residence cost, food expense and education fee. Most of resident foreigners in Korea are found to use small local shops most often indicating they may experience adverse market environment due to resource constraint such as language or psychological barrier, and most of the respondents answered that the most often used payment method was cash. Furthermore, resident foreigners in Korea responded that lack of language service, lack of information provision, inability to use certain goods and services are the common cause of consumer dissatisfaction, as well as price and quality problems. Second, the level of consumer satisfaction (2.96 in 4.0) is higher than the level of life satisfaction (2.63 in 4.0). Third, the level of life satisfaction is significantly influenced by Korean language ability and the level of consumer satisfaction. The level of consumer satisfaction is by the media information source usage and consumer claim experience. Fourth, the level of consumer satisfaction is found to be the variable with the strongest causal relationship with the level of life satisfaction.

• Korean Institute of Interior Design Journal
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• v.17 no.6
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• pp.216-224
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• 2008

The represented Design Language have to include design meaning by functions in Interior. It also is able to easy and quick to understand in conversation for the design proposal. In this study, 6 stages suggest for the basic forming image in Interior Design. Those are form, line, space, color, material and principles of design. And essential image language arranged by preceding research. The fundamental 6 elements of space are used for explanation with the minimum method to make consumer understand through some image. Image has the communication function as a visual conversation in Space Design. The purpose of using the image language is the exchange into communication by written visual image. In order to it is necessary to delivery correct meaning of Interior Design for the understand between consumer and designer for the suggestion through images. Therefore, making categories for representation-language from image features of interior design is a important research with the value to share the spatial pattern. It will be expected to add the spatial Image language by processing with new trend.

• Journal of Family Resource Management and Policy Review
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• v.9 no.3
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• pp.113-134
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• 2005

The study was first part of the research on development of consumer education program as social education program. The purpose of this study was to review social consumer education programs conducted by various organizations and to examine the consulting statistics from Korea Consumer Protection Board and Korea National Council of Consumer Organizations. In Consumer Protection Board, consumer education was operated mainly for both college students majored in consumer studies and public-sector workers. Outgoing education was provided mainly to the persons in industries and housewives. Other consumer organizations conducted consumer education using government funds. The organizations considered 'purchasing' and 'consumerism' most frequently as the topics for the education. 'Credit' and 'insurance' were another main concerns at the education. The consulting statistics showed that 'mobile communication', 'laundry service', 'health foods', and 'educational materials for foreign language' took the largest portion of the consumer consulting. Some implications were made for developing consumer education program as social education.

• Journal of dental hygiene science
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• v.13 no.3
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• pp.246-253
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• 2013

The present study was carried out to evaluate the impacts of the qualities of dental medical services on service value, consumer satisfaction and consumer loyalty for 221 patients who visited 17 dental hospitals or clinics located in Busan and Ulsan using questionnaires and obtained the following conclusion. By gender, males had higher perceptions of para-language than females did in the qualities of the dental medical services, and by the level of education, college students and university graduates had higher perceptions of body language and physical appearance. Scores of service value, consumer satisfaction and customer loyalty were higher in males, college students and university graduates, and married patients, but those were not statistically significant. It turned out that the qualities of the dental medical services were correlated with service value, consumer satisfaction and consumer loyalty. As the perception of para-linguistic and verbal communication in the qualities of the medical services increased, service value increased; as the perception of verbal communication and physical appearance increased, consumer satisfaction increased; and as the perception of verbal communication, physical appearance and body language increased, consumer loyalty increased. To sum up the above findings, the qualities of dental medical services influence service value, consumer satisfaction and consumer loyalty, so in the future, it will be necessary to study quality dental medical services with which patients are satisfied.

• Korean Journal of Child Studies
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• v.31 no.2
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• pp.35-52
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• 2010

The purpose of this study is to examine the factors that are associated with a child's development within a multi-cultural family, taking into account the factors that influence the child's language ability and their play interactions with their mothers. First, there was no significant difference in the children's language ability based on the child's gender, or based on the language in which the mother communicated with her children. However there were significant differences depending on the children's age, the mother's native country, and the period of time the mother had lived in Korea. Second, there was no significant difference in the child-mother play interaction based on the children's age, gender, the mother's native country, the period of time the mother has lived in Korea, or the language in which the mother communicated with her children. However, the boys showed a more hostile attitude toward their mothers, in comparison to the girls. In conclusion, it can be said that there is an urgent need for comprehensive social support services and policies for the overall development of multi-cultural children, especially through programs for children and mothers.

• Journal of Family Resource Management and Policy Review
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• v.20 no.2
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• pp.119-140
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• 2016

This study objectively analyzes the understanding of changes in North Koreans' home lives and the differences between the home life cultures of South and North Korea. A comparative analysis was conducted of terms related to consumer and family resource management to determine language differences and create a mutual understanding of social convergence unification. First, the analysis revealed that the North Korean language is not developed in certain areas, such as consumer welfare or consumer patterns related to resolving issues or complaints connected to consumptive lifestyles. In financial management, there were terms that referred to the collapsed North Korean economic conditions after the fall of the Soviet Union in 1991 and the North Korean famine. Second, terms reflecting North Korea's social, political, and economic structures were discovered, and it was found that South and North Korean languages differed from each other with regard to terms about kinship, sports, and art.

• Journal of the Korean Society of Food Culture
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• v.24 no.3
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• pp.286-294
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• 2009

The purpose of this study was to determine whether foodservice brand language localization affects consumer attitudes in terms of similar brand image recognition with an original brand. Many global foodservice companies have tried to modify their own brand identity according to local situations in order to attract more consumers. According to this study's results, consumers who similarly recognized both the original brand image and localization brand image tended to have greater purchase intention than those who did not recognize them similarly. In addition, when the original brand identity was changed to the local language, consumers more similarly conceived the original brand image and localization. And for local store marketing, foodservice companies should have a thorough marketing research plan since there can be difference results according to brand name recognition gaps or demographic characteristics. Original brand image similarity recognition by consumers affected their attitudes. In other words, the group that similarly recognized both the original brand company image and the localization brand company image tended to have greater purchase intention. Because brand language plays an important role in consumer attitudes with respect to recognizing a brand and distinguishing another brand, this study suggests that franchise foodservice companies have a local store marketing plan.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.58 no.10
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• pp.2052-2058
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• 2009

The standardized and open information model called common language and information exchange format should be firstly defined for the interoperable power system and two-way information exchange among the components of the power system. The information models and information exchange formats for power facilities and power system applications are being defined in power system area, but the information model and information exchange format for the consumer area are not being yet defined besides of metering information model. An architecture and open standard for the information exchange between energy service provider and consumer are required to provide various value added services through the networking with devices in consumer premise. In this paper, an architecture for the two-way communications between energy service provider and consumer is defined and psXML(power system XML) for the information exchange is designed.

• The monthly packaging world
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• s.330
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• pp.61-75
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• 2020

• Journal of Digital Convergence
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• v.16 no.10
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• pp.427-436
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• 2018

Companies are now using SNS as an online marketing channel and increasingly using it for customer relationship management(CRM). Although companies are actively using social media for marketing, language study brands in South Korea are using social media marketing in widely different ways. Among various components of social media marketing activities, this study analyzed the effects of informativeness, content suitability, and recency of social media marketing on consumers from the perspectives of brand equity and purchase intent. In the results, components of social media marketing activities had significant effects on brand equity, in the order of recency, content suitability, and informativeness. Second, brand equity and consumer purchase intent had significant correlation. And having a child also influenced purchase intent. The results of this study can be used as basic data for research on social media marketing of language schools and propose a theoretical direction for future research in the field as there is little academic data related to the subject.