• 대한가정학회지
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• 제27권1호
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• pp.9-17
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• 1989

The purpose of this study is to explore the use of fashion information source and the consumer dissatisfaction factors in the purchase and use of clothing, and to explain the relationships between the use of fashion information source and the consumer dissatisfaction factors of young man. For the study, data were collected from 254 freshman, 258 male seniors, and 229 unmarried male workers using the questionaire method. The data from 741 respondents were analyzed by Pearson's Product-moment coefficient corrleation, ANOVA, T-TEST, and Scheff Test. The results of the study are as follows : 1. There were significant differences in the use of information source such as. 1) according to the group, the impersonal advocate source, and the impersonal independent source. 2) according to the job, the impersonal advocate source. 2. There were significant differences in the consumer dissstisfaction factor such as. 1) according to the group, the "product assortment" related factor. 2) According to the job, the "quality" related factor. 3. There were partly significant relationships between the use of information source and consumer dissatisfaction factor. 1) In the young men, the use of the impersonal advocate source, impersonal independent source, personal independent source, and observation had correlated with the dissatisfaction factor related to "purchase-decision making".

• 한국의류산업학회지
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• 제11권1호
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• pp.41-47
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• 2009

The purpose of this study was to investigate the main factors of return and consumers' return behavior types and also to find out the characteristics of consumer's purchasing behavior according to consumer's return behavior type. The Questionnaires was administered 315 males and females, who had experience of clothing purchase and return in internet shopping mall. The results were as follows. First, the factors of return were classified into quality of product, delivery, service, consumer's change of mind, and impulse buying. Second, 4 types of consumer's return behavior were categorized into habitual, dissatisfaction in product quality, dissatisfaction in delivery, and impulse buying. Third, Consumer's return behavior types were not significantly related to the frequency of purchase, information search. However there were significant differences in satisfaction of return process, dissatisfaction after return, and negative word of mouth according to the consumer's return behavior types.

• 복식
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• 제54권7호
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• pp.107-120
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• 2004

In this study. with the discovery of adolescents' dissatisfaction factors and preferred images of underwear, the Potentiality of adolescents' underwear market was illuminated. For the purpose of this study, focused group interviews were performed to develop a questionnaires. And data was collected from 309 adolescents female consumer in the age of 13-18 living in busan. The fellowing are the results from the study. First. the female adolescents' dissatisfaction with underwear was analyzed into seven factors. such as buying decision, deformation after laundring, feeling from putting on, price/product variety, the lack of effective design considering body shape, inconvenience for activity and aesthetics. And degree of dissatisfaction was significant different among groups classified by consumer's level of product involvement and consumer's age. Second, the female adolescents' preferred images of underwear are gorgeous/elegant, simple/plain, pure & innocent/modest. active and lovely. From these results, it can be concluded that adolescents' desires of underwear product are different from adults'. Managerial Implications are provided for adolescents' underwear market.

• The International Journal of Costume Culture
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• 제3권2호
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• pp.147-160
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• 2000

The purposes of the present study were to investigate the factors of consumer dissatisfaction with backpacks and to examine if the levels of dissatisfaction with the factors differ significantly among the groups determined by demographic characteristics and purchase behaviors. The differences in the purchase behaviors of backpacks were also tested among the groups determined by demographic characteristics. Data collection was consisted of two pilot tests and the final test. The questionnaire was distributed to 40 students of universities in Seoul from July 1 to 13 in 2000 and 351 were usable. Data were analyzed by factor analysis, t-test, χ²analysis, MANOVA, ANAOVA, Duncan's multiple range tests using SPSS PC/sup +/ Program. Five factors were formulated : durability, ease-of-care/color fastness, dimensional stability, wearability and design. Subjects were most dissatisfied with the dimensional stability of backpacks. Different demographic characteristics and purchase behaviors resulted in significantly different levels of dissatisfaction with selected factors. Significant differences were also found in selected selection criteria and purchase behaviors among groups determined by some demographic characteristics.

• 한국의류학회지
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• 제34권4호
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• pp.563-574
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• 2010

This study focused on the consumer post-complaint behavior in the Internet open market due to the rapid growth of Internet fashion markets and increased consumer dissatisfaction that has increased post complaint behavior. This study identifies the effect of perceived justice on consumer trust and repurchase intention, it then compares the effects of perceived justice on consumer trust and repurchase intention among the different types of dissatisfied groups. The respondents were 369 consumers who experienced dissatisfaction in the Internet open market. The data were analyzed by factor analysis, path analysis, ANOVA, cluster analysis using SPSS win 12.0 and Amos 7.0. In the research model, three components of perceived justice: distributive justice, procedural justice, and interactional justice have significant effects on trust. Trust has a positive effect on repurchase intention. Dissatisfied consumers were clustered into three types of those dissatisfied with 1) shopping mall/shipping, 2) service, and 3) products. The consumer groups classified by the types of dissatisfaction showed different effects of perceived justice on trust and repurchase intention in the Internet open market.

• 한국빅데이터학회지
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• 제5권1호
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• pp.41-54
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• 2020

최근 인터넷 채널의 확장, 금융 기술과 정보통신기술이 발달하면서 해외직접구매가 확대되었다. 해외직접구매는 비교적 저렴한 가격의 제품과 국내에서 구하기 힘든 제품을 제공함으로써 소비자에게 가격, 희소성 면에서 유리한 위치를 선점하고 있지만, 아무래도 국내에서 구매하는 것보다 배송, 제품, A/S·환불 면에서 소비자 불만족이 발생할 확률이 높다. 따라서 본 연구에서는 해외직접구매 활성화에 따른 소비자 불만족을 분석하고 해외직접구매 문제점의 개선 방안을 연구하였다. 연구 방법으로 한국소비자원, 관세청, 한국무역협회에서 여러 통계자료를 수집했고, 탐색적 자료 분석 기법(EDA)을 활용해 분석하였다. 분석 결과 소비자는 해외직접구매 관련 정보에 대해 잘 알지 못한다는 것과 구매 유형에 따라 소비자 불만 유형이나 정도가 달라짐을 확인하였다. 따라서 본 연구는 EDA를 활용하여 해외직접구매의 전체적인 현황과 소비자 불만족을 파악하고 이에 따른 해외직접구매의 개선 방안을 제시함으로써 해외직접구매의 활성화 방향을 제시하는데 시사점이 있다.

• 한국포장학회지
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• 제27권1호
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• pp.9-16
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• 2021

The present study was conducted to accomplish management efficiency by preparing preemptive measures for consumer dissatisfaction and overcome risks caused by Global Warming through studies of model cases in packaging. Through this study, we made it possible to find a way for companies to prepare for Global warming and consumer dissatisfaction. By contributing to eco-friendly packaging, we are trying to preemptively respond to recent major issues through packaging. Through this experiment, we tried to measure the degree of penetration of Plodia interpunctella H. larva into the insect repellent film produced by printing Ink containing a natural repellent. The control experiment was conducted with an untreated LDPE film to which no insect repellent was applied. The numbers decreased from 17 to 7 when the film was processed with repellent to show experimental results verifying effects of repellent by decrease in 10 (58.8% Decrease). Such results show that it is safe when the film is unfolded but in the case where the film is folded, the Plodia interpunctella H. punches through the film to lead to consumer dissatisfaction and it suggests that this can bring on risks to corporate management. Considering that most of the film is folded in the case of PE bag packaging, the direction which the corporations should take in terms of preparing for climate change countermeasures and consumer dissatisfaction has been clarified. Due to it receiving satisfactory results in safety rest results for printing film applied with pest repellent as well as the Quality analysis to test repellent contents of repellent film, it is certain that the importance of repellent method in packaging will increase in preparing for consumer dissatisfaction and actions against climate change henceforth.

• 가정과삶의질연구
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• 제8권1호
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• pp.15-30
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• 1990

The purpose of this study was to provide basic data for consumer complaining behavior. For this purpose, questionaire was given to 600 individuals who have resided in Seoul as the housewife consumer and possessed the experience to use the purchased refrigerators within the period of 5 years. 437 data were analyzed by the statistical methods like frequency, percentage, ANOVA, Duncan's Multiple Range Test, X2-test, Pearson's correlation and multiple regression analysis. The results of this study were described as follows; 1) Complaining behavior have shown significant differences according to housewife's age, degree of perceived housewife's consumer education, husband's job and housewife's job. 2) The type of attribution of dissatisfaction have shown significant differences according to husband's job, housewife's job and family income. 3) There was significant difference in the complaining behavior according to the type of causal attribution and responsibility attribution. 4) The complaining behavior was influenced by causal attribution of dissatisfaction, responsibility attribution of dissatisfaction, family income, degree of perceived housewife's consumer education, husband's job and housewife's age. And the relative contribution of each variable explaining the complaining behavior was decreased according to the order of variables that were described.

• 가정과삶의질연구
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• 제17권4호
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• pp.133-148
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• 1999

This study is conducted a survey of consumer problems and dissatisfactionand their complaining behavior with door to door and mail order sellings. Results of the study show that both door to door selling and mail order selling the level of consumer complaining behavior was below median point. Path analysis of the variables affected complaining behavior showed that total causal effect to the biggest consumer dissatisfaction.

• 가정과삶의질연구
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• 제5권2호
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• pp.163-176
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• 1987

This paper was designated to review consumer complaining in the context of consumerism . For the purpose of this study, the literature in the consumer satisfaction/ dissatisfaction, complaining and noncomplaining behavior was reviewed. A conceptual approach to understanding why consumers complain or not when the dissatisfied was presented. It was suggested that regardless of how dissatisfied a consumer is , an action is taken or forgone only after the costs and benefits of the various alternative are considered and an assessment of the probabilities of success are made. It was suggested that aroused citizens through consumer education, government agency's effort to reduce the consumer's dissatisfaction and seller's marketing strategy in the view of consumerism are three main propositions for the enhancement of the consumer's quality of life in this study. Consumer complaining must be made in virtue of national economic systems( standard of living and the effectiveness of its marketing system, extent of government control and provision of consumer assistances) to achieve high levels of efficiency. Besides national economic systems. the third parties must be promoted for the efficient consumer complaining.