• Journal of Fashion Business
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• v.21 no.1
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• pp.124-133
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• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• The Korean Journal of Health Service Management
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• v.10 no.2
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• pp.83-97
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• 2016

Objectives : This study analyzed the factors that determine the use and type of medical examination services (MES) to develop a model explaining the use behavior of MES which could consequently contribute to policy implications for medical examinations. Methods : Based on Anderson's healthcare utilization model, the MES utilization model was developed by including the perceived needs for MES. The data were collected from an online survey of a population aged 20-39 years and from a telephone survey of a population aged 40 years or older, respectively. Chi-Square tests and hierarchical logistic regression analyses were done with SAS version 9.3. Results : Generally, as health status became lower, the use of MES increased. However, patients with two or more chronic diseases were less likely to use private MES compared to patients with one chronic disease. The perceived needs for MES were only related to the use of service and not to the choice of the MES type. Conclusions : There were different results for the significant determinants between the use of the MES and the choice of the MES type. The healthcare industry needs to aware of consumer needs to provide MES based on empirical findings.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.221-228
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• 2007

It is more important how to maintain and develop the company than starting any business. The matter of trust building in the early stage of start up company is a main cause to make or break business performance. This study analyzes the primary factor to the influence of matter of trust formation in the early stage of starting business at internet shopping mall. Also, We are here concerned with the strategies on the building brand to shopping mall of e-company and the increasing sales. To accomplish the aim of this paper is examined a concept of trust, consumer's purchase behavior and the factor of trust formation from the basis of preceding research, It was found from the result of an hypothesis testing for positive analyze that information quality, web design and shopping convenience influence factors to the initial trust.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.1
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• pp.85-96
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• 2020

The purposes of this study were to segment male and female college students on the basis of sneakers' benefits and purchasing behaviors of each market segment. The research method was conducting a survey of 408 male and female college students in Seoul, Gyeonggi-do, Gwangju and Jeollanam-do province. The data were analyzed by Cronbach's α, factor analysis, cluster analysis, χ² test, ANOVA, and Duncan test. The results were as follows. First, they were segmented into 4 consumer types(positive benefits, economy/ personality, fashion/famous brand pursuit, and an unconcerned group) by the benefit of sneakers. Second, the evaluation criteria of the products were significantly different depending on each sub-group in terms of the type and quality of material, weight, colors, design, brand, elegance, fashion trend, and coordination. In the case of purchasing information, the sources of sneakers showed significant differences according to the sub-group in all factors except for the past shopping experience. All types of stores and styles were significantly different depending on the sub-group. Therefore, the results of this study supported that benefit segmentation in sneakers can be useful as an effective variable for evaluating market segmentation.

• Journal of the Ergonomics Society of Korea
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• v.17 no.1
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• pp.91-102
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• 1998

History of the Sensibility Ergonomics is explained. Concepts, definition, and research methods on the human sensibility are proposed for systematic applications of human sensibility studies to product and environment developments. Sensibility Ergonomics was born in socio-technological environments where consumers required aesthetic and satisfactory products in addition to useful and usable ones, and manufactures were trying to develop consumer-oriented, user-friendly products. Sensibility Ergonomics is defined as "multi-disciplinary and inter-disciplinary processes for developing products and environment as usable, comfortable and satisfactory with the information on human sensibility." Human sensibility is functionally defined as "feelings generated when perceived sensory and information stimuli are reflected from memory which has been accumulated through personal experiences." Human sensibility is affected by at least three factors: personal, social, and cultural. Consumers evaluate products in three aspects : functional, sensorial, and cultural sensibilities. Human sensibility is personal, dynamic, and ambiguous. It is generated reflectively and intuitively against external stimuli. No Physiological responses are accompanied, and one cannot control his/her sensibility. However, the sensibility affects the decision making or behavior of the person. To understand the human sensibility many inter-disciplinary methods should be used instead of one-variable approach. Micro-scopic studies such as Questionnaire, interview, behavioral analysis, and psychophysiological experiments can be performed. In addition, social and cultural studies are essential to understand an individual's sensibility. Results of sensibility studies can be applied to setup new interactions between human and machine through sensible(or affective) human-machine (computer) interfaces. Human-oriented and user-friendly products can be made with the information on human sensibility.

• Journal of Family Resource Management and Policy Review
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• v.15 no.2
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• pp.1-21
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• 2011

Housing selections of the elderly depends on various changing factors as they get old. Among those factors, housing satisfaction might be one of the most predictable and crucial factor. This study is focused on the casual effect of housing satisfaction on the elderly's likelihood of selection among three alternatives of housing type. The sample was selected from 349 elderly aged above 65 who were living in Jeonju area, and was analyzed from multiple regressions and casual analysis. The results could be summarized as follows; First, the elderly preferred 'their own house living at present (aging in place)' among three housing type. Second, factors that influenced on housing satisfaction of the elderly were condition of health, economic status, living with spouse or not, level of social activities, and family supports. Third, the elderly who were male, without spouse living in single-family houses, in better health condition and with lower educational level were having more likelihood of selection of present housing. The elderly who were having more likelihood to select reverse mortgage payment were male, with spouse, living in apartment houses, the older, in worse health conditions and economic status. And the elderly who were male, with spouse, living in apartment houses, and in worse health conditions were having more likelihood to select national rental housing.

• Journal of Family Resource Management and Policy Review
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• v.18 no.3
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• pp.61-77
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• 2014

Purpose of this study is to draw policy implications for family resource management's strategies and leisure culture revitalization to Korean baby-boomers. This study review leisure activities characteristics of Korean baby-boomers and find their characteristics' impact on leisure economy. This research analyzed with raw data of "National Research Leisure Activities 2012" in different methods: analysis of frequency, multiple regression analysis, Correspondence Analysis, and etc. As a result, compared to all age groups in Korea, Korean baby-boomers current participation in leisure activities is low, but their expense on leisure is high. Their leisure activities are varied from different genders to their incomes. Especially, baby-boomers, who are on high income, participate in wasteful leisure activities and their consuming behavior will be the mainstream of Korean leisure economy, so economy, which is aiming for baby-boomers, will be invigorated when the economy is more concerned with use values toward time. Particularly, preparing for the retirement of baby-boomers, further researches based on integrated family policy should be considered plans and efforts on encouraging active volunteer works and participation in leisure culture revitalization of Korean baby-boomers.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.59-72
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• 2000

The Purpose of this study is to determine the effect of new generation adolescents' clothing consumption values on their evaluation of clothing products. In the positive analysis, a questionnaire survey was conducted. Particularly, based on Sheth's (1991) theory, a focus group Interview was performed to develop the questionnaire on adolescents' clothing consumption values. The results of this study can be summarized as follows: First, young consumers have different values and clothing purchasing behavior from adults. To be specific, adolescents tended to appreciate fashionable and sensual values among clothing consumption values. Second, it was found that adolescents'personal values and their group-wise clothing consumption values affected their evaluation of clothing products. Such a finding may explain the relationship between value system and purchasing decisions. Namely, adolescents' evaluation of clothing products is affected by their value system. This finding supports the consumer value system suggested by the "expectation-value" theory. Thus, values and clothing products evaluation are neither separated from each other nor unrelated, but they affect each other in an abstract hierarchial structure. After all, through the route model, personal values affect clothing consumption values, which in turn affect clothing products evaluation. Besides, the clothing consumption values are affected by gender directly or indirectly. All in all, some specific indices regarding the abstract and hierarchial consumption values could be offered by analyzing the effects of adolescents' consumption values on their evaluation of clothing products in reference to the external clues of price and trademark manipulated, and thereby, the effects of consumption values on the positive clothing products evaluation could be determined in general.n general.

• International Journal of Costume and Fashion
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• v.8 no.1
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• pp.53-64
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• 2008

This study defined luxury hanbok, categorized its consumers according to their lifestyles, and examined the differences between the lifestyle groups in preferred images of luxury hanbok and consumer habits. The subjects of the study were 216 luxury hanbok consumers resident in Seoul. The various types of statistical analyses used in this study were frequency, factor analysis, Cronbach's a, cluster analysis, ANOVA, Duncan-test and $X^2$-test. The results of this study were as follows: 1. The lifestyle of luxury hanbok consumers was classified broadly into 4 groups as: brand oriented, economic/appearance oriented, family oriented/socially oriented, self-driven/economic oriented. 2. The preferred images included these five factors: splendor, elegance, uniqueness, simplicity and tradition. The elegant image was aspired to by the brand oriented group. Meanwhile, the traditional image is sought after by both the brand oriented group and the economic/appearance oriented group. 3. The lifestyle groups differed significantly in the selection criterion such as material, brand and rarity. The brand oriented group placed greater importance on material, brand and rarity than other groups. 4. In addition, each group differed in their frequency of purchase, price range, and demographic characteristics.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.3_4
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• pp.472-482
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• 2004

As the sphere of consumers' shopping behavior expands, the need to understand shopping orientation also increases. Yet, there has been few research that investigated the nature of clothing shopping orientation[CSO]. Thus, more research that accounts for CSO is needed. The purpose of this study is to determine the concept of CSO. In order to study CSO, documentary research was conducted. The results of this study were as follows: In order to identify the concept of CSO, the concept of general shopping orientation was determined first. The results indicated that the general shopping orientation was a shopping specific lifestyle. Based on this, the concept of CSO was determined. Through investigating the relationship between clothing lifestyle and CSO, and comparing the general shopping orientation and CSO, the concept of CSO was ultimately determined as a clothing shopping specific life style, that is, a patternized clothing shopping aspect integrating consumer's activity, interest, and opinion relating to clothing shopping. It comprehends both behavioral and psychological aspects appearing while the clothing shopping, and before and after the clothing shopping. The results of this study would be useful to reduce the confusion between the concept of CSO and other similar concepts, and to guide valid research on CSO.