• 한국식생활문화학회지
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• 제18권3호
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• pp.235-243
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• 2003

This study was to investigate the consumer recognition of commercial Sunsik & Saengsik. The data was collected from the 395 married women residing in Seoul and Kyungki area by the self-administered questionnaire. A related purpose was to analyze the nutrient composition and the hygienic safety of commercial Sunsik and Saengsik. The results from this study were as follows. The purchasing and using behaviors were significantly different between two user groups. Sunsik users have generally purchased the products at a discount store(41.0%) as a between-meal snack(36.4%). The products were usually the ones made on the spot(55.0%). However, Saengsik users have purchased the manufactured products-serving size package-(84.0%) at a health foods store(50.7%) as a health food(38.7%). Many of Sunsik users have had Sunsik in water or milk with sugar(40.7%) and 1-2 times a week(40.0%). But Saengsik users have usually had Saengsik in water or milk with honey(38.6%) and everyday(34.7%). According to the analysis on nutrition composition, crude proteins were significantly more rich in Sunsik samples, and crude ashes were more rich in Saengsik samples(p<0.01). Sunsik E and all the Saengsik samples showed the high total viable plate counts of $4.8{\sim}7.0$ log cfu/g. Coliform groups were detected in all the Saengsik and two Sunsik(A, E) samples.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2008년도 정기학술발표대회 논문집
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• pp.376-381
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• 2008

본 연구는 소비자 의식조사를 통한 친환경적 리모델링의 문제점을 분석한 후 개선방안을 제시하고자 실시하였다. 이를 위하여 리모델링 시장 현황 및 시장 전망을 분석하였다. 다음으로 거주자들의 소비자 의식을 통하여 친환경적 리모델링의 문제점을 도출하고 이에 따라 친환경적 리모델링의 활성화를 위한 개선방안을 제시한다. 상기와 같은 목적과 방법으로 진행된 본 연구의 결과를 요약하면 다음과 같다. 첫째, 친환경적 리모델링의 의식조사를 위한 대상을 선정한 후 의식조사를 통하여 문제점을 분석하였다. 둘째, 분석된 문제점을 바탕으로 친환경적 리모델링의 활성화를 위한 개선방안을 제시하였다.

• 정보보호학회논문지
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• 제34권3호
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• pp.505-513
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• 2024

이 연구는 OTT 플랫폼에서 '쿠키'를 통한 행태정보 수집과 이에 기반한 맞춤형 서비스에 대한 소비자 인식을 조사한다. 120명의 다양한 연령대 소비자를 대상으로 SPSS를 활용하여 4가지 가설에 대한 상관관계를 분석했다. 결과는 OTT 기업의 행태정보 수집 인지와 온라인 트래킹 인식 간의 상관관계, 행태정보 수집 인지와 쿠키 제공 의사 간의 상관관계, 그리고 가입 시 행태정보 수집 약관 확인 정도와 온라인 트래킹 인식 간의 상관관계를 나타냈다. 이로써 소비자들의 행태정보에 대한 지식 수준이 중요성과 맞춤형 서비스 이용 의도에 영향을 미친다는 결론이 도출되었으며, 이를 토대로 기업과 정부 차원에서의 규제 필요성을 제안한다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2006년도 추계 종합학술대회 논문집
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• pp.478-482
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• 2006

본 연구에서는 음성인식을 위한 웹페이지 변환 웹서비스와 음성을 녹음하고 전송하는 음성라이브러리를 구현하였다. 구현된 시스템은 웹서비스 소비자와 웹서비스 제공자들로 구성되어 있다. 웹서비스 소비자는 음성을 녹음하고 웹서비스를 호출하여 음성인식을 요청한 후 결과를 사용자에게 반환하는 기능을 한다. 웹서비스 소비자는 음성라이브러리(speech-Library)와 웹서비스와 통신하는 프록시라이브러리를 포함한다. 음성라이브러리는 사용자가 녹음한 음성에서 음성데이터만 추출하는 전처리 과정과 사용자의 음성과 매핑되는 링크를 검색하는 기능을 수행한다. 프록시라이브러리의 기능은 두개의 웹서비스를 호출하고 반환되는 결과 값을 수신 받는다. 웹서비스 제공자는 파싱 웹서비스와 음성인식 웹서비스로 구성되어있다. 파싱 웹서비스는 일반 웹페이지를 ActiveX 컨트롤을 삽입하여 음성인식이 가능한 웹페이지로 재구성한다. 음성인식 웹서비스는 기존의 연구에서 구현된 시스템을 사용하였다. 실험 결과, 일반 웹페이지를 재구성하고 링크 테이블을 생성한 것을 확인할 수 있었다. 또 한 사용자의 음성과 매핑되는 URL을 검색하는 것도 확인하였다. 또한 음성인식 웹서비스의 결과에 매핑되는 URL를 검색하여 사용자에게 웹페이지를 반환하는 것도 확인하였다.

• 한국식생활문화학회지
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• 제24권3호
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• pp.286-294
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• 2009

The purpose of this study was to determine whether foodservice brand language localization affects consumer attitudes in terms of similar brand image recognition with an original brand. Many global foodservice companies have tried to modify their own brand identity according to local situations in order to attract more consumers. According to this study's results, consumers who similarly recognized both the original brand image and localization brand image tended to have greater purchase intention than those who did not recognize them similarly. In addition, when the original brand identity was changed to the local language, consumers more similarly conceived the original brand image and localization. And for local store marketing, foodservice companies should have a thorough marketing research plan since there can be difference results according to brand name recognition gaps or demographic characteristics. Original brand image similarity recognition by consumers affected their attitudes. In other words, the group that similarly recognized both the original brand company image and the localization brand company image tended to have greater purchase intention. Because brand language plays an important role in consumer attitudes with respect to recognizing a brand and distinguishing another brand, this study suggests that franchise foodservice companies have a local store marketing plan.

• 한국생활과학회지
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• 제18권4호
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• pp.945-958
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• 2009

This study is to examine the factors affecting success of business withhigh accomplishments in customer recognition and financial aspect in the fashion industry. In addition, through survey on consumers and interviews on industry officials who concerned fashion brand, perceived success factors were compared between consumer and industry groups. This study selected a total of 20 brands, which were 5 brands per 4 categories(e.g., women, men, sports and casual wear), with high customer satisfaction and customer loyalty in consumer's perspective and high revenues, revenue growth, and profit rate in 2004 in a financial perspective. The survey on consumer group and interviews on officials in industry were conducted simultaneously. One thousand respondents were obtained from survey on consumers and 40 respondents were obtained from interviews on industry officials. Multiple regression analysis and t-test were used for data analysis via the SPSS 12.0 program. The result of this study was as following. From a consumer perspective, respondents recognized that both consumer satisfaction and brand revenues were positively related to brand factors of consumer, product and marketing. From an industry's perspective, consumer, product and marketing factors affected consumer satisfaction as a brand success factor. In comparison of perception difference in brand success factors between consumer and industry groups, industry group was more likely to concern about the importance of brand success than consumers. In addition, the consumer group perceived the most highly consumer factor as a brand success factor, followed by product and marketing and external environment factors, while industry group did in order of consumer, marketing, product, and external environment factors, which indicated significant difference in perceptions of the two groups. Through this study on consumer satisfaction to improve positive and amicable buying behavior and comparative analysis on difference of perception of consumers and industry on factorsfor financial ability and revenue increase, the foundation for strategy establishment of brand distinction in fashion industry can be provided.

• 대한가정학회지
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• 제36권9호
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• pp.75-91
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• 1998

The purpose of this study was to investigate the effect of the multi-level marketing(MLM) on consumer by examing the degree of damage and the consumers's satisfaction with MLM as well as the overall realities of MLM including the degree of the recognition and the distribution route of the commodities. We analyzed 256 cases which had experienced with MLM among 430 questionnaires collected. The resulted are as follows. 1) Consumers showed a lack of knowledge about MLM regardless of experiencing it. And they were recognized positively with the quality and the availability of the commodities. Expendables such as kitchen utensils and cosmetics were the most favored articles. 2) Transactions with no written contract were the most frequent damage to the consumers, followed by no price-tag and the marketer's refusal of exchange or refund. 3) When we compared the degree of consumer's satisfaction with MLM to the ordinary distribution in terms of the price, quality of goods and the service offered, the consumers were satisfied with the quality of the commodities, though their whole impressin of MLM was not so much favorable.

• 한국의류학회지
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• 제30권8호
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• pp.1210-1221
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• 2006

The strength of the PB(Private Brand) is that it can eliminate intermediary in the distribution channel and thoroughly control the quality under its own name. This study has developed traditional studies on private brand proneness in approaching data processing and empirical point of view of a consumer's attitude buildup process on PB through 'recognition-attitude-action(behavioral attitude)'. The subjects of this study are consumers in their $20s{\sim}40s$ who are main customer groups of PBs. A screening process has taken place to select consumers with purchasing experiences of retailor PBs. The data is analyzed by 'Structural Equation Modeling' of Amos 5.0 to verify consumer attitude formation model on private apparel brand. The results generated from this study are as follows: First, the proposed consumer attitude model on private apparel brand consists of store evaluation, experiential product evaluation, cognitive product evaluation, hedonic attitude, utilitarian attitude and purchase intention. Second, not only positively influence on utilitarian attitude but hedonic attitude can arouse positive emotional reaction of a consumer. Third, the store evaluation is ahead of the product evaluation because PB is more related to the image of a store. The influence of the store on PB is relatively stronger when compared with NB.

• 한국의류산업학회지
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• 제18권1호
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• pp.27-37
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• 2016

This study examined consumer perceptions towards outdoor wear differentiation and product attributes for outdoor wear differentiation to develop an outdoor wear differentiation strategy. It also investigated how consumer's evaluated product attributes according to consumer's demographic characteristics. Data were acquired from a survey of 454 adult respondents aged over 20 that was analyzed with descriptives, frequency, t-test, one-way ANOVA, factor analysis, and reliability. The results were as follows. First, it showed that consumers did not have a positive or a negative perception toward outdoor wear differentiation, and they thought outdoor wear should be differentiated. Those married and older tended to think that outdoor wear should be differentiated more than that for those single and younger. Consumer evaluations were significantly different on the necessity of outdoor wear differentiation according to age and total income. Second, consumers assessed that color, pattern and textiles had similar characteristics among outdoor wear brands; in addition, brand recognition and brand image had very different characteristics. Third, product attributes for outdoor wear differentiation were service and store, product quality, brand and popularity, and product designs with mean values of product quality, product design, service and store, and brand and popularity, respectively. Fourth, consumers were significantly different in the importance assessment of product attributes for differentiation according to gender, marital status and age.

• 대한영양사협회학술지
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• 제16권3호
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• pp.255-269
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• 2010

The purpose of this study was to investigate consumer awareness and demand related to country-of-origin labeling at restaurants, and to provide basic data to reexamine the need for current policies and to determine problems. The study found that 70% of the respondents thought that the implemented representation policy had improved food quality, and 81.3% of the respondents checked country-of-origin labeling at restaurants. In addition, 74.7% of the respondents answered that "reward for accusation" was appropriate policy. Regarding the degree of recognition of the meat importers, the respondents were well aware of the importing countries, but did not recognize the importing country of chicken. In terms of preference for meat importers, Australian beef was rated highest, but beef from the U.S. was ranked seventh. However, in preferences for pork and chicken, U.S. products were rated highest. According to the survey, in a question regarding the perception toward country-of-origin labeling, the respondents recognized that rice, beef, pork, and chicken were the targeted items. In addition, the respondents suggested that other food ingredients at restaurants should be designated as target items for country-of-origin labeling.