• 한국컴퓨터정보학회논문지
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• 제28권10호
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• pp.217-227
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• 2023

본 연구는 한국소비자원의 2019 한국 소비자 시장평가지표를 활용하여 소비자 의사결정 여정(CDJ) 관점에서 소비자 시장평가 항목을 계층화하고 법/제도의 소비자지향성과의 관계를 파악하는 연구이다. 즉, 소비자시장평가 항목을 선택비교단계, 선택결정단계, 구매 후 경험단계로 구분하고 CDJ 모형의 경험에 해당하는 불만피해 여부를 조절변수로 활용하여 법/제도의 소비자지향성과의 관계를 계층화한 모형을 제시 및 검증하였다. 연구 결과, 소비자지향성을 평가하는 소비자시장 평가지표 변수들간의 관계는 소비자 의사결정 단계에 따라 계층화할 수 있으며, 법/제도의 소비자지향성과의 관계에 긍정적인 영향을 미치는 것으로 나타났다. 또한 소비자 피해경험의 유무에 따라 소비자시장평가(신뢰성, 가격)가 법/제도의 소비자지향성에 미치는 영향이 상이하게 나타났다.

• 한국산학기술학회논문지
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• 제9권5호
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• pp.1407-1413
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• 2008

개인들의 생활양식이 변화함에 따라 소비성향도 크게 변화하고 있다. 개인이 지니고 있는 독특한 생활양식은 소비생활에 많은 차이를 보이고 있다. 최근 들어 개인의 소비 패턴은 신용 카드 사용에 따른 많은 변화를 보이고 있다. 특히 개인의 생활양식 또는 카드 브랜드의 지각과 품질에 대한 지각 차이가 카드 선택의 많은 차이를 보이고 있다. 따라서 신용 카드 회사에서는 카드 사용자들의 특성을 분석하고자 많은 연구를 시도하고 있다. 그렇지만 개인의 생활양식과 카드에 대한 브랜드, 품질 지각 및 카프 선택의 관계 구조를 명확하게 연구한 사례는 부족하다. 따라서 본 연구에서는 이러한 각 요인간의 관계구조를 분석하여 차별화된 서비스를 제공할 수 있는 기초를 제공하고자 하였다.

• 동아시아식생활학회지
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• 제19권4호
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• pp.515-524
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• 2009

This study was a preliminary investigation of healthy breads in the domestic bakery industry and examined conditions for consumer purchases. The analyzed data will be used for future product improvements within for the domestic bakery market. The key results were as follows: First, the subjects' choosing of healthy breads was 'Usually' (34.1%) and women were more knowledgeable about healthy breads than men. About 31.2% of the subjects responded 'Do not know well', but 98% had clear purchase intentions and showed positive acclaims for healthy breads. Second, the ranking of selection factors that subjects considered when buying healthy breads was 'curiosity>taste>safety>health>price>diet>employee representation> brand'. Women (3.89) had more sensitive reactions than men (3.47) to the 'Diet' variable, and there were statistical differences in 'Health', 'Taste', and 'Employee explanation' (p<0.05, p<0.001). Finally, highly educated considered brand more (3.87).

• 수산해양기술연구
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• 제46권4호
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• pp.416-429
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• 2010

The market-based fisheries resources management system was reviewed and the improvement scheme was studied for seeking the sustainability of marine ecosystems and their fisheries resources. A demand-side policy is currently emerging to the management of fisheries resources by reducing over-exploitation, based on the consumer's selection. The role of consumers in the sustainable fishery was studied by comparing the social responsibility and consumer's activity between Korea and foreign countries and international NGO groups, based on the FAO guideline. The adoption of the Marine Stewardship Council (MSC)'s eco-labelling certificate was suggested by expanding the existing environment-friendly certification system in Korea. This new system will contribute to the protection of young immature fish and spawners in coastal and offshore fisheries as well as to the international trade of seafood in terms of fish products from well-managed fisheries. It is noted that the consumer's activities in the markets as regulators will contribute to the ecosystem health and sustainability.

• 수산경영론집
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• 제55권1호
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• pp.37-53
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• 2024

In the post-COVID-19, the food industry is rapidly reshaping its market structure toward online distribution. Rapid delivery system driven by large distribution platforms has ushered in an era of online distribution of fresh seafood that was previously limited. This study surveyed 1,000 consumers nationwide to determine their online seafood purchasing behaviors. The research methodology used factor analysis of consumer lifestyle and Heckman's ordered probit sample-selection model. The main results of the analysis are as follows. First, quality, freshness, selling price, product reviews from other buyers, and convenience are particularly important considerations when consumers purchase seafood from online shopping. Second, online retailers and the government must prepare measures to expand seafood consumption by considering household characteristics and consumer lifestyles. Third, it was analyzed that consumers trust the quality and safety of seafood distributed online platforms. It is not possible to provide purchase incentives to consumers who consider value consumption important, so improvement measures are needed. The results of this study are expected to provide implications on consumer preferences to online platforms, seafood companies, and producers, and can be used to establish future marketing strategies.

• 한국식품영양학회지
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• 제27권6호
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• pp.1156-1162
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• 2014

The study is part of the Chinese beverage selection attributes according to dietary style purchases based on the different dietary styles among different factors and consumer behavior analysis of consumer characteristics. The subjects of study were for the people living in Tianjin China objects directly in the local implementation of the questionnaire survey. A statistical analysis of 455 was conducted using SPSS 19. Using the general statistical analysis and cause analysis and reliability analysis, ANOVA test and cross analysis. Investigation object types related dietary style 20 projects, selection attributes 14 exploratory analysis of the causes, according to the results of dietary style in five factors, respectively of the health oriented, convenience oriented, economy oriented, gourmet oriented, food safety oriented convenient type named pursuit. Selection attributes is to consider three items of the preference factors, production and functional factors, information factors named. Food safety oriented showed a high percentage, Gourmet oriented compared to other types of higher proportion of singles. Food safety oriented production and functional factors to purchase consideration magazine and newspaper has obtained the information. Gourmet oriented production and functional factors to purchase consideration TV and radio were obtained by using the information. Health oriented green tea beverages have been preferred.

• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.81-93
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• 2021

본 연구는 화장품 선택속성 및 소비자의 구매의도와 추천의도 간의 영향 관계를 살펴보았다. 또한 소비자의 할인추구성향에 따른 조절효과를 검증하였다. 마지막으로 정보원천에 따라 연구 모형 경로에 대한 차이를 검증하기 위해 다중집단분석을 실시하였다. 본 연구를 통해서 화장품을 구매하는 소비자의 선택속성을 명확화하고, 이러한 선택속성이 할인추구성향에 따른 구매의도와 추천의도에 미치는 영향구조를 정보원천별로 규명함을 통해 보다 세부적이고 실효성 높은 전략적 통찰에 목말라 하는 산업업계의 필요와 요구에 부응하고자 한다. 이러한 필요성에 기인한 연구목적 달성을 위해 한국 여성 소비자 258명의 설문지를 수집하고 연구에 활용하였다. 분석결과는 제품 선택속성, 구매의도와, 추천의도 모두 긍정적인 영향관계에 있는 것으로 나타났다. 또한 소비자의 할인추구성향에 따른 조절효과 분석결과 화장품 선택속성과 구매의도 사이, 선택속성과 추천의도 사이, 구매의도와 추천의도 사이에서 조절효과를 나타내는 결과를 보였다. 마지막으로 모형의 개별 경로들이 정보원천에 따라 차이가 있는지를 검증하기 위해 다중집단분석을 실시한 결과 부분적으로 채택되었다.

• 복식
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• 제24권
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• pp.217-233
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• 1995

The ultimate purpose of this study is to suggest the most effective marketing strategy for the clothing consumer market based on the new generation consumer's clothing selection behavior analysis. In this thesis, it is appempted to make a progress in the new gen-eration consumer's clothing life style types, in clothing purchase behavior analysis among the clothing life style, and also in the marketing strategy for marketers. The subjects selected for the final analysis are 412 the new gerneration women of age 20 thru 34 in seoul and satellite town area. Data were processed the spss package program. As for the analytic method, factor analysis, clustering analysis, XCross-tubulation, F-test with ANOVA, frequency and percentage were applied in the survey. The major findings are as following : life style is classified into four types : The characteristic fashion-directory type(25.7%) ; The reason traditional type(9.0%) ; The sen-sitivity fashion-following type(11.0%) ; The community brand-conscious type(54.3%). 2 Clothing life style types characteristic of the new generation consumer proved that clothing life style types are a significant difference according to the life style, the fashion consciousness and the average monthly spend-ing on clothing. 3. There is an important discrimination according to the clothing life style types in their clothing purchase behavior such as infor-mation usage, clothing choice criterion and brand loyalty. 4. Based on the result of our analysis and the review of literature, the marketing strategy is suggested that characteristic and new design development is efficient way to consumer's purchase need. Therefore apparel industary which pursue an added value must frame marketing strategy on the basis of the target consumer's sensitivity characteristic according to the life style and fashion consciousness.

• 식품보건융합연구
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• 제7권4호
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• pp.1-11
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• 2021

The purpose of this study is to investigate the ramen selection attributes of consumers. This research assigned taste, price, quantity, design, and brand as selection attributes, all of which have already been verified by previous studies as selection attributes when purchasing processed foods. A total of 500 questionnaires were issued, and the survey results were analysed to ensure validity and reliability. A Structural Equation Model was used to test the hypotheses of the study. Based on the analysis, taste, price, quantity, design, and brand had a statistically significant effect on satisfaction. Furthermore, satisfaction had a statistically significant effect on repurchase intention. Among the selection attributes (taste, price, quantity, design, and brand), only price had a statistically significant effect on repurchase intention. However, the influence of the selection attributes on satisfaction varied depending on the consumer's consumption value. In order to analyse the moderating effect of consumption value, the respondent group was divided into a hedonism group and pragmatism group, and analysed. It empirically proved that the hedonistic value-oriented group valued taste, and the practical value-oriented group valued price the most. This study empirically verified the relationship between ramen selection attributes and consumption value, and provided corresponding theoretical and practical implications.

• 한국조리학회지
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• 제12권2호
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• pp.88-105
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• 2006

Entering into the new millennium, the Korean wine market has recorded the highest growth rate among the domestic alcoholic beverage market and been recognized as a rapidly emerging market with further escalation potential. Responding to the current drastic escalation of Korean wine market in terms of its volume, the present study scrutinizes the considerable wine-selection attributes that are related to individual wine consumer‘s characteristics including demographic variables. These attributes are also expected to be precursors of wine consumers‘ satisfaction. ANOVA results suggest that each demographical variable-gender, age, income level, and the frequency of wine consumption-pertains to specific wine-selection attribute(s). Likewise, wine consumers‘ characteristics are also associated with those attributes. As wine consumers are experienced, they rely less on information; rather, their selections tend to be dependent upon quality, value, contexts, and preferences. The subsequent multiple-regression investigating the relationship between wine-selection attributes and satisfaction signifies that quality, contexts, and preference attributes are the substantial antecedents of wine consumers‘ satisfaction. When consumers purchase a wine, "information on purchase" was the most important criterion for the Newcomers and the Outsiders, while the Connoisseurs mainly depended on "marketability", "wine values" and "viticulture environment". "Preference" attributes influenced the Aspirants the most in buying decision. The Newcomers and the Outsiders need more information before deciding to purchase as their wine knowledge was very limited. The Connoisseurs were likely to consider the quality as a more important factor than the price and it is necessary to develop high quality wine at a reasonable price in order to attract this group.