• 제목/요약/키워드: Consumer's demand

검색결과 387건 처리시간 0.026초

친환경.유기농산물 생산.유통.소비시장 현황 분석 -가격경쟁력 제고 방안을 중심으로- (A Study on the Marketing Strategy of Environment-friendly Agricultural Products)

  • 황재현
    • 한국유기농업학회지
    • /
    • 제17권3호
    • /
    • pp.327-345
    • /
    • 2009
  • Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.

  • PDF

거주자요구에 기반한 건강주택 계획요소에 관한연구 (Health Friendly House Planning Elements Demanded by Consumers)

  • 이선민;이연숙
    • KIEAE Journal
    • /
    • 제8권6호
    • /
    • pp.11-20
    • /
    • 2008
  • Modern society is an era that demands higher standards of living, and accordingly healthier living conditions due to fast economic growth. This society is being confronted by the necessity to find strategies to promote and manage health condition in everyday living environment. The current 'wellbeing' trend which pursues holistic health including physical, psychological and social health has accelerated the demand for healthy environment. In this context, this study intended to identify health friendly planning features based on consumer's demand. Web survey technique was used as main research methodology. Stratified random sampling was used with age being used as the strata valuable. Two hundred and eleven data were analyzed using SPSS statistical package. As results, awareness about health housing and hierarchy of important planning features were empirically identified. Furthermore, significant differences in some planning features according to the age were scrutinized. Major health friendly features demanded by consumers were found ventilation, non-toxic material, view of nature, space in which family can gather, protection of their privacy. Consumers' recognitions and demands varied according to age. The older the resident was, the higher the demands appeared. The results are expected to be used as a reference to explore and develop strategies for future healthy housing.

더블허들모형에 의한 품질인증 수산물 수요분석 (Demand Analysis of Quality Certificated Fisheries Products using Double Hurdle Model)

  • 백진이;이승래;조재환
    • 수산경영론집
    • /
    • 제34권2호
    • /
    • pp.131-139
    • /
    • 2003
  • The products of the quality certificated fisheries which are protected from environmental pollution, decomposition are hygienically safe and convenient for food. However, consumers have not yet understood the recognition of the system of quality certfication so far because of lack of demand on the quality certification fisheries. Above all, to put the system of the quality QC in place sucessfully, to understand the variation of consumer's inclination efficiently, the empirical study must be carried out by both consumer's take part in the market of the quality certificated fisheries products and how much the amount of consumption is in this market. The purpose of this study, under the preconditions where these have limited fisheries items in consumer's inclination survey, is to analyze the demand of QC though the Double Hurdle Model. Explanatory variables included were household characteristics such as housewives' age and education, her job, household income as well as their health perceptions and food purchase behaviors. Survey from 530 household was collected in Pusan City in 2003, of 502 were actually used for empirical analysis. The Double-hurdle framework proved to a better representation of the factors influencing the separate decision participation and consumption levels. According to the results of this study, whether or not, participating In the market of quality certicipating in the market of qualify certificated fisheries products is affected by how much experience and confidence these have got. housewives' having a job or not. Furthermore, the amount of consumption is mostly affected income. This value is attributed to the safety of QC fisheries products in comparison with regular fisheries. Findings suggest that the consumers put substantially high monetary value on safe food, such as high quality fisheries products. Therefore, first of all, legal and institutional systems should be clearly and strictly identified for the QC products.

  • PDF

Assessment of the Korean-Chinese Exports Competition in Sophisticated Markets

  • La, Jung Joo;Shin, Wonkyu
    • Journal of Korea Trade
    • /
    • 제23권2호
    • /
    • pp.1-13
    • /
    • 2019
  • Purpose - This paper empirically investigates the competition effect of exports between Korea and China in their common-export markets considering market sophistication. Modern market sophistication includes an importing country's aggregate demand for products of high quality, design, novelty, eco-friendliness, and even IPR protection. Using an empirical analysis to identify the demand for product quality across countries, this paper estimates the effects of market sophistication on the competition between Korean exports and Chinese products. Design/Methodology - Our empirical model considers the relationship between an importing country's consumer sophistication and the export competition between Korea and China. This study employs the existing theoretical framework to identify the aggregate demand for product quality across countries. Using a quite direct measurement (the consumer sophistication index, our analysis investigates the differential effects of Korea's export market sophistication, particularly in markets where Korean exports are in competition with similar Chinese products. Findings - Our main findings can be summarized as follows: the negative effects of the export competition between Korea and China on Korea's exports are stronger in third markets where consumers are less sophisticated while the effects are not as pronounced in markets where consumers are more sophisticated. This result, however, best applies to differentiated goods which significantly vary in product quality. Originality/value - Existing studies focus on the supply side of production and make the assumption that the market preference for export quality is identical across countries. This paper attempts to evaluate the export competition between Korea and China from the demand-side perspective. This area of trade studies is underexplored both empirically and in theory, although the issue has long been important to Korean and world trade.

소형 분화류의 포장재 및 포장용기에 대한 소비자의 기호도 조사 (A Survey on the Consumer Packaging Preferences for Mini Pot Flower Plants on Domestic Market in Korea)

  • 이선엽;우현정;이윤석
    • 한국포장학회지
    • /
    • 제23권1호
    • /
    • pp.47-53
    • /
    • 2017
  • 최근 화훼 산업의 활성화를 위하여 정부 주도의 캠페인, 꽃 문화 확산 운동 등 화훼 소비 증대를 위한 활동들이 꾸준히 진행되고 있다. 절화류 상품은 MA 포장, 기능성 포장 개발 등 다양한 방법을 통하여 상품의 품질 유지를 위한 연구가 진행되고 있으나, 국내 분화류 제품의 경우 품질 개선 및 포장 디자인 등에 대한 연구가 여전히 미비한 실정이다. 또한 소형 분화류의 온라인 마켓 유통량이 점차 증가되고 있음에 따라, 산지에서 소매점, 소비자에게 이르기까지 제품의 품질 유지를 위한 다양한 구조 형태의 포장 개발이 요구되고 있다. 본 조사 연구는 소형 분화류 제품에 대한 소비자의 요구에 적합한 포장을 고려하기 위하여 기존 포장을 개선하는 목적으로 포장 소재 및 형태, 투명도, 편리성, 및 기타 포장 선호도 등에 대한 조사를 실시하였다. 결과로 플라스틱 포장 소재, 분리형 포장, 투명 포장 그리고 상품의 안정성 및 품질 유지를 위한 포장을 선호하는 것으로 파악되었다. 따라서 국내 소비자의 소형 분화류 상품 선호도 조사 연구를 바탕으로 향후 다양한 분화류 제품 및 제품 크기에 따른 상품화 가능성, 가격 변화 요인 등을 고려한 연구가 추가적으로 진행되어야 될 것으로 판단된다.

An Exploratory Study on the New Product Demand Curve Estimation Using Online Auction Data

  • Shim Seon-Young;Lee Byung-Tae
    • Management Science and Financial Engineering
    • /
    • 제11권3호
    • /
    • pp.125-136
    • /
    • 2005
  • As the importance of time-based competition is increasing, information systems for supporting the immediate decision making is strongly required. Especially high -tech product firms are under extreme pressure of rapid response to the demand side due to relatively short life cycle of the product. Therefore, the objective of our research is proposing a framework of estimating demand curve based on e-auction data, which is extremely easy to access and well reflect the limited demand curve in that channel. Firstly, we identify the advantages of using e-auction data for full demand curve estimation and then verify it using Agent-Eased-Modeling and Tobin's censored regression model.

전력소비자의 단기수요예측을 위한 전력소비패턴과 환경요인과의 관계 분석 (Relationship Analysis of Power Consumption Pattern and Environmental Factor for a Consumer's Short-term Demand Forecast)

  • 고종민;송재주;김영일;양일권
    • 전기학회논문지
    • /
    • 제59권11호
    • /
    • pp.1956-1963
    • /
    • 2010
  • Studies on the development of various energy management programs and real-time bidirectional information infrastructures have been actively conducted to promote the reduction of power demands and CO2 emissions effectively. In the conventional energy management programs, the demand response program that can transition or transfer the power use spontaneously for power prices and other signals has been largely used throughout the inside and outside of the country. For measuring the effect of such demand response program, it is necessary to exactly estimate short-term loads. In this study, the power consumption patterns in both individual and group consumers were analyzed to estimate the exact short-term loads, and the relationship between the actual power consumption and seasonal factors was also analyzed.

사내요금제를 활용한 대규모 수용가 수요반응에 관한 연구 (Demand Response of Large-Scale General and Industrial Customer using In-House Pricing Model)

  • 김민정
    • 전기학회논문지
    • /
    • 제65권7호
    • /
    • pp.1128-1134
    • /
    • 2016
  • Demand response provides customer load reductions based on high market prices or system reliability conditions. One type of demand response, price-based program, induces customers to respond to changes in product rates. However, there are large-scale general and industrial customers that have difficulty changing their energy consumption patterns, even with rate changes, due to their electricity demands being commercial and industrial. This study proposes an in-house pricing model for large-scale general and industrial customers, particularly those with multiple business facilities, for self-regulating demand-side management and cost reduction. The in-house pricing model charges higher rates to customers with lower load factors by employing peak to off-peak ratios in order to reduce maximum demand at each facility. The proposed scheme has been applied to real world and its benefits are demonstrated through an example.

컨테이너 하역요율 하락은 소비자잉여를 증가시켰는가? : 부산항을 중심으로 (Did the Handling Fee Decline Cause Consumer Surplus in the Port Business Market in Korea? : The Case of Busan port)

  • 최건우;김찬호;김용규
    • 한국항만경제학회지
    • /
    • 제32권3호
    • /
    • pp.109-122
    • /
    • 2016
  • 국내 컨테이너 물동량 증가로 이를 처리하는 하역산업 증가하였다. 하지만 1999년 이후 하역요율의 신고제 전환과 시설 공급 과잉으로 인해 하역사간의 과도한 요율경쟁이 발생하여 2015년 기준 컨테이너 하역 요율이 2000년에 비해 절반 이하로 하락하였다. 이에 본 연구에서는 하역 요율의 하락이 항만 물동량 수요에 영향을 미쳐 항만 하역산업의 시장을 확대 시켰는지? 아니면 과도한 요율 경쟁으로 인해 소비자잉여가 오히려 축소되었는지를 경제학적으로 분석해 보았다. 이를 위해, 본 연구에서는 기존에 항만부문의 경제적 가치를 추정한 연구에서 사용한 직접추정방식이 아닌 수요함수를 이용한 추정방식을 제시하였으며 소비자잉여 추정을 위해 타분야에서 주로 사용된 알렉산더방식 외에 힉스의 수요함수를 이용한 하우스만방식을 이용하여 추정의 신뢰성을 높였다. 그 결과 컨테이너 수출입 수요에 비해 하역 요율이 과다하게 하락하여 소비자잉여를 포함한 하역산업의 경제적 가치는 오히려 하락하는 것으로 나타났다. 한편, 향후 환적 컨테이너 물동량을 포함한 경제적 가치추정에 관한 연구가 진행되어야하며 나아가 항만산업 전체로 확대하여 현재 항만부문 예비타당성 조사 표준지침에서 이용되고 있는 경제적 편익 방식을 보완할 수 있어야 하겠다.

기혼취업여성의 일 -가족 균형감과 지원용이도/요구도에 관한 연구 (A Study of Sense of Balance in Work-Family and the Availability/Demand of Support of Married Working Women)

  • 정영금
    • 가정과삶의질연구
    • /
    • 제24권2호
    • /
    • pp.107-118
    • /
    • 2006
  • Much research has focused on the conflict and balance between work and family. Yet few studies examine how women feel in balancing these two roles. In that regard, this study examines how married working women feel balanced between work and family as well as the levels of support availability/demand that exists. The level of sense of balance regarding work-family is average. Sense of balance is related to age, income, work hours, size of workplace, numbers of family friendly policies, the family's attitude to woman's work, and the level of balancing strategies used. The demand for support is higher than the availability of support. Both factors are related to working hours and balancing strategies, etc.