• Management & Information Systems Review
• /
• v.33 no.5
• /
• pp.131-153
• /
• 2014

This study has analyzed on affecting factors of the customer's empathy toward the corporate philanthropic activities in terms of corporates and their products. From the corporate perspective, we have checked how the activities affect the perception of the customer familiarity and authenticity. Study shows that the fairness of the social contribution activities have an impact on both the familiarity and the authenticity (hypothesis 1, hypothesis 2). Social contributions reciprocity has been shown to influence familiarity (hypothesis 3) and it was not statistically significant to the authenticity (hypothesis 4). Looking at the relationship between the familiarity and authenticity from the product side, charm and familiarity (hypothesis 5), uniqueness and authenticity (hypothesis 8) showed that the impact on the definition. On the other hand charm and authenticity (hypothesis 6), uniqueness and familiarity (hypothesis 7) appeared to be not statistically significant. Finally, the relationship between familiarity, authenticity and empathy is as follows. First, the familiarity was found that it is affecting the authenticity (hypothesis 9) and for the consumer sympathetic (hypothesis 10) appeared to be not statistically significant. And the authenticity was found having a defined effect on the consumer sympathetic (hypothesis 11). It is really far more important to suggest an integrated approach to continue a sustainable and stable relationship by increasing consumer purchasing and empathy for the products and services of social enterprises. This study provides practical implications for marketing strategies of social enterprises, which can draw the consumer sympathy through the social contribution activities of social enterprise.

• The Journal of the Korea Contents Association
• /
• v.20 no.7
• /
• pp.1-18
• /
• 2020

Fine dust is one of the top ten causes of deaths globally. More than 95% of the world's population are endangered by it. However, as the fine dust problem is difficult to address immediately, people should be informed of its risk and prepared to deal with it. This study explores the methods used to define, efficiently provide, and manage the complementary relationships between various types of media providing risk information utilizing the competitive characteristics of media in niche theory. A survey consisting of 348 Korean university students was conducted over 12 days, to analyze three factors: consumer perception of fine dust, media usage, and media use gratification. The response value for media gratification was substituted in the equation to derive the niche breadth, niche overlap, and competitive superiority. It was found that 1) for providing fine dust forecast and fine dust response guidance information, a smartphone application was the most effective; 2) smartphone applications were limited in providing additional information such as the severity and origin of fine dust, and hence, it is necessary to establish the functionality of the Internet and TV to complement smartphone applications. Thus, a system considering the above should be developed.

• The Transactions of The Korean Institute of Electrical Engineers
• /
• v.59 no.3
• /
• pp.515-524
• /
• 2010

Recently, many actions are taking to accelerate progress toward social consensus and implementation of Smart Grid. Smart Grid refers to a evolution of the electricity supply infrastructure that monitors, protects, and intelligently optimize the operation of the interconnected elements including various type of generators, power grid, building/home automation system and end-use consumers. The most distinguished element will be Advanced Metering Infrastructure (AMI) that will be installed to every end-use consumer's home or building and optimize the energy consumption of the end-use consumer. The key function of AMI is energy management capability that coordinates and optimally controls the various loads according to the operating condition and environments. In this study, we figure out the basic function of AMI in Smart Energy House that can be defined as a model house implementing in Smart Grid. This paper proposes the energy management algorithm that will be implemented in AMI at Smart Energy House. The paper also show how energy saving in Smart Energy House can be achieved applying the proposed algorithm to an actual house model that has mainly lighting, air-conditioning, TV loads.

• Weed & Turfgrass Science
• /
• v.7 no.2
• /
• pp.98-110
• /
• 2018

The fragrance has a great influence on consumers' cognition, emotional response, attitude, memory, and behavior since the human sense of fragrance is physically and neurologically closer to the hippocampus of the brain. The fragrance materials are exposed to humans ranging from skin interaction to inhalation. We have lots of stories and literature on the usage of fragrance in everyday life in Korea from the Dangun myth to present K-beauty cosmetics. In Korean history, such archives as Dong-Eui-Bo-Gam and Gyu-Gak-Chong-Seo at Joseon Dynasty clearly recorded the application of many weeds for the manufacture of various fragrance products. In recent times, fragrances in weeds have been being applied to touch the consumer's feelings. The present mini-review is an attempt to introduce and discuss fragrant weeds in the archives and in science journals, effects of fragrant weeds on the human electroencephalographic activity, and effects of fragrance on the behavior of consumers. This review could be useful for the development of natural cosmetic and perfumery products from fragrant weeds.

• Journal of the Korean Society of Food Culture
• /
• v.31 no.4
• /
• pp.364-372
• /
• 2016

This study was to evaluate the taste of the wine assessment gap analysis to compare the taste of the wine intended for college student wine consumers and wine experts. Research analysis was carried out frequency analysis to the strength of the wine taste a difference in the intensity of the consistency review and wine for the wine flavor between the two groups. According to result, red wine, bitter and salty taste was perceived higher. For white wines are perceived sweetness of wine was sour and higher consumer groups. Body was found that wine experts perceive higher. The Second difficulty is when college student wine consumers selected wine got another show to the lack of information, lack of expertise, price, taste, the combination of food. Another wine on difficult points during the wine expert wine recommendations wine selection, price, prejudices then guest it showed a preference and communication, considering that the customer's budget, customer preferences, taste and aroma, the combination of the food and the customer response was configured. Although the criteria have different tastes for wine through college student wine consumers if future studies presented by symbolic reference to the wine tasting, can be self-objectification of subjective criteria subjective wine experts are wine consumers to take advantage of these data.

• Journal of Cadastre & Land InformatiX
• /
• v.50 no.1
• /
• pp.47-62
• /
• 2020

As demands and applications of spatial information increase, different aspects of quality management have been raised as an important issue. This study suggests a quality management method for consumer-oriented spatial information, providing the consumer satisfaction. As opposed to the demands mentioned, less attention has been paid on the quality for the spatial information. So far, most of spatial information producers have kept their own independent quality management system and standard. Because of this unconscious response, it has been difficult to reflect the consumer's various and flexible demands from the silo structure of the quality management systems and regulations. The explosive increase of spatial information products creates quality-related problems such as limited time and budget for the consumer-oriented quality management. To solve these problems this study suggests to use a minimum number of the basic spatial information products which can guarantee better qualities when other products are combined. Because each of the spatial information product can include several other sub-products inside, it can have intrinsic characteristics such as geographic accuracy relationships between the products when combined and a hierarchical structure in each product in terms of the quality management mentioned. To prove the usability of the model, a case of the National Spatial Data Infrastructure Center is used because the Center collects and distributes an enormous amount of spatial information to the public and private sector.

• Journal of the Korean Dietetic Association
• /
• v.24 no.1
• /
• pp.31-47
• /
• 2018

The purpose of this research was to provide basic information for cookies made with black soybeans, chick peas, lentils, oatmeal, and brewer's yeast and to establish the optimum formula for the development of low glycemic index (GI) cookies with high biotin content for lactating women. This study was performed to determine the optimal composite recipe of oatmeal cookies with two different concentrations levels of bean powder (black soybeans, chick peas, lentils) and brewer's yeast using a central composite design. In addition, the mixing conditions of oatmeal cookies were optimized using response surface methodology of sensory evaluation and mechanical and physicochemical analysis. As a result, mechanical and physicochemical analyses showed significant values for lightness, redness, yellowness, hardness, and water content (P<0.05), while sensory evaluation showed significant values for flavor, taste, crispness, and overall acceptability (P<0.05). The optimal sensory combination was suggested to be 3.73 g of bean powder and 1.59 g of brewer's yeast. Considering all outcomes obtained throughout the experiments, brewer's yeast, black soybeans, chick peas, lentils, and oatmeal are suitable ingredients for increasing functionality and consumer acceptability of cookies. In addition, these results are expected to be useful in producing cookies of optimal quality, contributing to the development of various nutritious foods, and improving the food industry for lactating women.

• International journal of advanced smart convergence
• /
• v.9 no.1
• /
• pp.141-153
• /
• 2020

This study aims to understand the antecedents and consequences of flow experience in online movie information sharing behavior of young Chinese moviegoers residing in Korea to explore a potential market. We followed the Stimulus-Organism-Response (S-O-R) theory and flow theory approaches for developing measures of constructs and investigated previous related studies. This study collected 186 data from Chinses students who attend Korean university. Statistical analysis revealed that information seeking behavior and telepresence are related to online flow experience. In addition, the online flow experience affected consumer satisfaction and information sharing behavior. Flow experience also has been predicted the mediation effect between stimulus information seeking behavior, telepresence and satisfaction and information sharing behavior. Our research findings offer insights for marketers in the movie distribution business who are interested in a better understanding of the behaviors of Chinese moviegoers residing in Korea

• Journal of Korean Society of Water and Wastewater
• /
• v.26 no.4
• /
• pp.535-545
• /
• 2012

Recently, drinking water quality has significantly improved with the progress of water treatment technologies, however, customer's trust on tap water is still relatively low. Low trust on water quality is mainly due to vague anxiety. Therefore, to improve customer's trust on drinking water quality new strategy such as water safety plan(WSP) which recommended by WHO and IWA should be introduced. WSP can be defined as an approach which uses comprehensive risk assessment and risk management approach that encompasses all steps in water supply from catchment to consumer to ensure the safety of a drinking water supply. In this study, cases on WSP introduction in other countries as well as strategy for the introduction of WSP in Korea were investigated. In addition, recommendations on the improvement of the current water contamination response manual was suggested based on the analysis of the existing manual at a full scale water treatment plant.

• Journal of Fashion Business
• /
• v.22 no.3
• /
• pp.16-29
• /
• 2018

The present study examines whether consumers' perception of waiting time and their behavioral intentions are influenced by the presence of background music in an online shopping environment. In particular, this study aims to explain the underlying mechanism for the effects of background music on consumers' perceived wait and behavioral intentions toward the online retailer by proposing the mediating role of emotions drawing on the Stimulus-Organism-Response (S-O-R) framework. A lab experiment was employed to test the hypotheses. A total of 102 college students were used for data analyses. Results show that the presence of music has a significant impact on participants' emotions, perceived waiting time, and approach behavior. Moreover, the findings show that pleasure and the perceived waiting time serve as mediators in the relationship between the presence of music and approach behavior. Implications of the model for theory, practice, and further research are discussed.