• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2003년도 가을학술발표대회
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• pp.14-15
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• 2003

• 한국보육지원학회지
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• 제18권6호
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• pp.145-162
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• 2022

Objective: The purpose of this study was to examine the differences in parental involvement and parenting stress according to the father's personality type. Methods: The subjects of this study were 302 fathers with children aged three to five living in Seoul, and a survey was conducted on their Big Five personality types, parental involvement, and parenting stress.The collected data were analyzed using K-means cluster analysis and covariance analysis. Results: In this study, fathers' personality types were classified into four types: 'sincerity, friendship, openness'(21.5%), 'neuroticism'(27.8%), 'sincerity'(29.4%), and 'low sincerity'(21.1%). These are the exact same Fathers in the 'sincere, friendly, open' group showed higher parental involvement and lower parental stress, while fathers in the 'neurotic' group showed lower parenting involvement and higher parenting stress. Conclusion/Implications: There was a difference in parental involvement and parenting stress according to the father's personality type.Based on these results, it is expected that the understanding of the father's personality will be come clearer and the foundation for constructing a program related to parenting which considers personality types will be established.

• 한국전자통신학회논문지
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• 제9권8호
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• pp.945-953
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• 2014

본 연구는 온라인 쇼핑몰의 브랜드 개성이미지요인을 도출하여 브랜드 개성과 쇼핑가치, 고객만족 및 추천의도와의 관련성을 살펴보고자 하였다. 분석결과는 다음과 같다. 첫째, 쇼핑몰의 브랜드 개성은 '활기', '친숙함', '신뢰성', '유능함', '세련성' 등으로 도출되었다. 둘째, 쇼핑가치는 쾌락적 쇼핑가치와 실용적 쇼핑가치로 도출되었다. 셋째, 쇼핑몰의 브랜드 개성은 쇼핑가치에 유의한 영향을 미치는 것으로 나타났다. 그리고 소비자의 쇼핑가치는 고객만족 및 추천의도에 서로 유의한 영향을 미치는 것으로 나타났다. 이러한 연구는 경쟁이 심화되고 있는 국내 온라인 쇼핑몰시장에서 차별화된 마케팅전략을 수립하는 데 있어서 기초적인 정보를 제공할 수 있을 것으로 생각한다.

• 만화애니메이션 연구
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• 통권25호
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• pp.203-225
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• 2011

이 연구는 수용자가 미디어를 이용하는 과정에서 미디어와 맺는 의존관계 유형이 수용자 개개인의 성격유형에 따라 다를 것이라는 기본적인 가정에서 출발했다. 성격유형은 성격연구에서 가장 일반적으로 사용되며 그타당성을 인정받고 있는 PEN 모델(Eysenck, 1981)을 이용했다. PEN 모델은 사람의 성격을 정신병리적 성향(Psychoticism), 외향적 성향(Extraversion), 신경증적 성향(Neuroticism)으로 구분한다. 이와 함께, 개인별 미디어 의존관계 이론에 따르면, 개개인은 목적지향적인 존재로 미디어와 의존관계를 형성한다. 의존관계는 사회적 이해(social understanding), 자기이해(self understanding), 행동 정향(action orientation), 상호작용 정향(interaction orientation), 사회적 놀이(social play), 개인적 놀이(solitary play)의 6가지 유형으로 구분한다. 이를 토대로 이 연구는 PEN 모델의 세 가지 성격유형과 개인별 미디어 의존 유형간의 관계를 검증하는데 그 목적을 두었다. 또한, 이러한 관계는 성별에 따라 다르게 나타나는지를 함께 분석했다. 이를 위해 온라인 설문을 실시했다. 남자 158명과 여자 179명을 포함해 총 337명이 응답에 참여했다. 분석결과, 외향적 성향(E)은 6가지 미디어 의존유형과 전혀 유의미한 관계를 나타내지 않았다. 한편, 정신병리적 성향(P)이 낮을수록 자기이해를 위한 목적으로 미디어를 이용하려는 경향이 강하게 나타났다. 반면, 신경증적 성향(N)이 높을수록 자기이해를 위한 목적으로 미디어를 이용하려는 경향이 강했다. 이러한 성격변인과 미디어의존의 관계는 성별에 따라 차이가 있었다. 남자응답자들일수록 세 가지 성격변인이 6가지 미디어 의존관계 변인과 유의미한 관계를 나타내는 경향이 강했다. 이 연구를 통해 특정 개인성격유형은 개인들이 미디어를 통해 추구하고자 하는 목적과 다양한 형식으로 관련을 맺고 있음을 발견했다. 이 연구가 갖는 함의가 함께 논의됐다.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.1-14
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• 2020

Since the birth of animation, the United States has created many classic characters. For example, Mickey Mouse and Minnie, Tom and Jerry, Lion King, and Nemo, which are imaged with animal images, include Snow White, Bell, Mulan, and Aladdin. In addition, there are villain characters designed with strong personality and personality design, such as Snow White's stepmother Grimheel, Ursula, Bad Girl Crew El Radville, Scar, Captain Hook, and so on. These animation characters have been remembered for a long time with stories in people's minds, and have also brought laughter and emotion to people all over the world, which has brought a lot of business value to animation companies. Recently, the villain of American animation works is becoming more and more suited to the taste of the audience. The villain is not a symbolic image of the brutality we have seen before. They are not only visual images with rich and diverse personalities, but are also designed to suit the tastes of the public with a multifaceted inconsistency. They appear as ordinary people in our lives in works, or as powerful people who are not realistic. The villain characters designed in this way are real human miniatures appearing in the relationships in our lives, and they cannot judge good or bad only by their appearance. Through the study of villains in American animation, many villains in American animation were summed up, and villains could be classified into three types: brutal, violent, and sneaky. Based on this, it was possible to analyze the appearance and attire of the villain character in American animation, and to create a vivid and popular image of the villain, it was found that the character of the character should be emphasized when constructing the shape and costume of the villain character. In conclusion, the attractive formation of villain characters is an important part for successful animation. The production of vivid and long-lasting villain characters must begin with detailed settings such as personality, shape, and dress from the planning stage, which is not only the intention of the producer, but also a reflection of the aesthetic psychology that society should pay attention to today.

• 수면정신생리
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• 제9권1호
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• pp.18-23
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• 2002

Alexithymia represents deficits in the cognitive processing and regulation of emotions. It is observed in many cases of psychosomatic disease, anorexia nervosa, panic disorder, depression etc. Many studies have shown that alexithymia is associated with maladaptive styles of emotion regulation, low emotional intelligence, interhemispheric transfer deficit, and reduced rapid eye movement density. Psychotherapies that enhance emotional awareness may be effective in alleviating the difficulties of alexithymic individuals. Aexithymia is useful for constructing the role of personality and emotions in the pathogenesis of psychiatric disorders. It may serve as a bridge between neurobiology and psychology. We review recent alexithymia theory and research and their implications for treatment of psychosomatic disorders.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권5호
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• pp.1870-1880
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• 2015

In this paper, we studied facial impression construction with smartphones in a series of experiments with two smartphone applications: SmartRing and SystemSens+. In the first experiment, impressions of faces associated with different music genres (trot vs. classical) were compared to impressions formed from a facial image alone along the social warmth and intelligence dimensions. In the second experiment, the effect of similarity attraction was investigated by manipulating the extroversion of facial images. Results indicated that impressions of faces cannot only be constructed along the social warmth and intelligence dimensions, but can also be made more or less attractive based on their similarity to the viewer's personality. Our experiments provide interesting insights into facial impressions formed in a smartphone environment.

• Asia Marketing Journal
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• 제22권3호
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• pp.71-85
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• 2020

Social media has emerged as a major hub of engagement between brands and consumers in recent years, and allows user-generated content to serve as a powerful means of encouraging communication between the sides. However, it is challenging to negotiate user-generated content owing to its lack of structure and the enormous amount generated. This study focuses on the hashtag, a metadata tag that reflects customers' brand perception through social media platforms. Online users share their knowledge and impressions using a wide variety of hashtags. We examine hashtags that co-occur with particular branded hashtags on the social media platform, Instagram, to derive insights about brand perception. We apply text mining technology and network analysis to identify the perceptions of brand images among consumers on the site, where this helps distinguish among the diverse personalities of the brands. This study contributes to highlighting the value of hashtags in constructing brand personality in the context of online marketing.

• Child Health Nursing Research
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• 제7권4호
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• pp.483-493
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• 2001

This study is attempted to define risk factor of youth runaway impulse and to structure forecast model through an extensive analysis of the factors influencing the runaway impulse of youth. The subjects were 610 high school students in Seoul and Kyunggido. The collected data was analysed by SAS. The differences between the runaway impulse group and the non-runaway impulse group were subject to chi-square and t-test. Also logistic regression analysis was conducted on the basis of purposeful selection method for constructing the forecast model. The findings are as follows : the major predicting factors of youth runaway impulse are sex(odds ratio=1.886, p=.009), existence of friends of the opposit sex(odds ratio=2.011, p=.007), anti-social personality(odds ratio= 4.953, p=.000), depressive trend(odds ratio= 2.695, p=.000), family structure(odds ratio= 5.381, p=.000), marital relationship(odds ratio =1.893, p=.009) and also between parents and youth(odds ratio=3.877, p=.000), emotional abuse(odds ratio=1.963, p=.003), authoritative controlled rearing(odds ratio=2.135, p=.005) and stress from school(odds ratio=1.924, p=.008). Therefore, the forecast model will be contribute to the nursing intervention for prevention of runaway youth.

• 한국조리학회지
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• 제17권2호
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• pp.51-73
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• 2011

대학교 위탁급식업체에서도 현재 많은 외식기업들이 브랜드 자산의 구성요소인 브랜드 인지, 로열티, 지각된 품질, 연상이미지 등을 강화하기 위해 매스미디어를 이용한 커뮤니케이션에 예산을 늘리고 있는 것처럼 브랜드 자산 형성을 위한 투자가 뒷받침 되어야 한다. 본 연구를 위해서 설문지의 617부를 실증분석에 이용하였으며, 설문문항의 신뢰도검정을 위해 알파계수분석 (Cronbach's Alpha analysis)과 타당성검정을 위해서 탐색적 요인분석(exploratory factor analysis)과 확인 요인분석(confirmatory factor analysis)을 실시하였다. 조사자의 일반적인 특성을 파악하기 위해 빈도분석을 실시하였으며, 브랜드 인지가 브랜드 개성과 브랜드 이미지 형성 그리고 소비자-브랜드 관계의 질에 미치는 구조모형 가설검증을 위해 AMOS 17.0(Analysis of Moment Structure) 프로그램을 이용한 경로분석(path analysis)을 실시하였다. AMOS 분석결과 모든 가설이 유의한 것으로 나타났으며, 이는 대학교 위탁급식업체에서도 브랜드 인지에 대한 자산형성이 소비자-브랜드 관계의 질에 정(+)의 영향을 준다는 것으로 나타났다. 따라서 대학교 위탁급식업체의 고객에 긍정적인 브랜드 이미지 확립은 강한 소비자-브랜드 관계를 확립하게 되므로 향후 긍정적인 브랜드 이미지에 대한 연구가 지속되어져야 할 것으로 본다.