• Asian Pacific Journal of Cancer Prevention
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• 제14권10호
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• pp.6041-6048
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• 2013

Background: Japanese women in their 40s or older have been encouraged to attend breast cancer screening. However, the breast cancer screening rate in Japan is not as high as in Europe and the United States. The aim of this study was to identify psychological and personal characteristics of women concerning their participation in breast cancer screening using the Health Belief Model (HBM). In addition, the attributes of screening more easily accepted by participants were analyzed by conjoint analysis. Materials and Methods: In this cross sectional study of 3,200 age 20-69 women, data were collected by an anonymous questionnaire. Questions were based on HBM and personal characteristics, and included attitudes on hypothetical screening attributes. Data of women aged 40-69 were analyzed by logistic regression and conjoint analysis to clarify the factors affecting their participation in breast cancer screening. Results: Among responses collected from 1,280 women of age 20-69, the replies of 993 women of age 40-69 were used in the analysis. Regarding the psychological characteristics based on HBM, the odds ratios were significantly higher in "importance of cancer screening" (95%CI: 1.21-2.47) and "benefits of cancer screening" (95%CI: 1.09-2.49), whereas the odds ratio was significantly lower in "barriers to participation before cancer screening" (95%CI: 0.27-0.51). Conjoint analysis revealed that the respondents, overall, preferred screening to be low cost and by female staff members. Furthermore, it was also clarified that attributes of screening dominant in decision-making were influenced by the employment status and the type of medical insurance of the women. Conclusions: In order to increase participation in breast cancer screening, it is necessary to disseminate accurate knowledge on cancer screening and to reduce barriers to participation. In addition, the attributes of screening more easily accepted were inexpensive, provided by female staff, executed in a hospital and finished in a short time.

• 한국전자거래학회지
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• 제14권1호
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• pp.93-120
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• 2009

인터넷 비즈니스의 특징적인 장점 중의 하나는 콘텐츠를 실시간으로 서비스 할 수 있다는점이다. 현재 여러 가지 콘텐츠 서비스가 인터넷상에 등장하고 있지만 비즈니스 모델 측면에서는 아직 확정되지 않은 부분이 많고 특히 콘텐츠의 서비스와 관련해서는 실제적으로 콘텐츠 서비스를 통한 직접적인 수익보다는 광고를 통한 수익이 주가 되고 있어 콘텐츠만을 통한 수익의 창출은 쉽지 않은 것으로 알려져 있다. 상품 제조 원가에 근거해서 가격을 산출하거나 희소성에 의해서 가격이 결정되는 전통적인 제조업의 가격산정 패러다임을 인터넷 콘텐츠의 서비스에 적용하는 데는 문제점이 많아 현재로서는 인터넷 콘텐츠 서비스 가격의 산정 근거를 확보하는 데는 어려움이 많다. 따라서 콘텐츠 가격 산정에 관해서는 소비자의 선호도를 중심으로 분석하는 연구들이 진행되고 있으며 본 연구에서도 이러한 맥락에서 콘텐츠 가격산정의 근거로서 콘텐츠의 속성에 대한 소비자의 선호도를 분석하여 인터넷 콘텐츠의 가격반응함수들을 선호도에 맞추어서 도출하여 보았다. 일차적으로 인터넷 영화관을 대상으로 사용자들이 서비스를 선택할 때 가장 고려하는 속성들을 도출하였고 각개 속성들의 수준에 따른 프로파일들을 구성하고 사용자들을 대상으로 자료를 수집하여 컨조인트 분석을 해서 가격함수를 추정하였다. 이어서 선형 곱셈 유인 구텐베르그 모델 중 가장 적합한 모델을 추정하고 독점 영역과의 관계를 살펴봄으로써 각 기업들이 서비스의 가격을 책정함에 있어서 가장 수익성 높고 적합한 전략을 설정할 수 있도록 방향을 제시하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제21권1호
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• pp.93-116
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• 2012

Internet users' desire to share shopping experiences has resulted in the appearance of the paradigm shift called social commerce, which combines social media with commerce. However, while foreign market realizes social commerce in a various way, current domestic social commerce market still seems to be highly filled with social shopping sites offering 50 percent discount, thus causing concerns about market distortion from a cutthroat competition. In order to overcome the limitations of social commerce remaining in the early stage, and to enhance the communication among consumers, this study conducted an empirical study on the social-commerce business models design based on context. The results of the study brought the imaginary, optimal combination model by conjoint analysis, using the segmented group through cluster analysis. To overcome the uniformity of social commerce and to enhance communication among consumers, the context-based optimal combination model should be proposed as the alternative social commerce business model in the domestic market which remains as a simple group-purchase function. Furthermore, this study will be used as an informative reference designing customer oriented service model for social commerce business.

• 한국식생활문화학회지
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• 제21권4호
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• pp.414-419
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• 2006

The purpose of this study was to measure the factor influencing tourist preferences for leaf mustard iimchi. Among 250 questionnaires, 230 questionnaires were utilized for the analysis. Frequencies, conjoint model, max. utility model, BTL model, Logit model, K-means cluster analysis, and one-way ANOVA analysis were used for this study. The findings from this study were as follows. First, the Pearson's R and Kendall's tau statistics showed that the model fitted the data well. Second, it was found that total respondents and three clusters regarded taste and price as the very important factor. Third, it was found that the first cluster most preferred product with light red color, plain package, and mild taste sold at a cheap price in factory. The second cluster most preferred product with light red color, plain package, and moderately pungent taste sold at a expensive price in factory. The third cluster most preferred product with dark red color, shaped package, and highly pungent taste sold at a cheap price in factory. Fourth, it was found that the first cluster most preferred simulation product with light red color, shaped package, and mild taste sold at a cheap price in factory. The second cluster most preferred simulation product with light red color, shaped package, and moderately pungent taste sold at a cheap price in factory. The third clutter most preferred simulation product with dark red color, shaped package, and highly pungent taste sold at a cheap price in factory.

• 한국IT서비스학회지
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• 제10권3호
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• pp.265-284
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• 2011

The purpose of this study is to analyze the demand for telemedicine and telehealthmanagement services, which are key elements of home based u-health. The conjoint analysis, which is a conventional method for demand analysis for newly introduced products, is employed, utilizing the survey data on 500 seoul citizens. Further, multivariate probit model is used to estimate the demand. The result shows that the demand for telemedicine services is greater than that of telehealthmanagement services. Further, home-based u-health services will play a role as a complementary for face-to-face medical treatments, rather than a substitute. Meanwhile, the demand for home-based u-health services is found to be very sensitive to price.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2008년도 추계학술대회 및 정기총회
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• pp.440-443
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• 2008

In this research, we develop the model of selecting and setting technology modular alternatives. We compose the selecting process(CHP) after setting technology modular alternatives based on technical couple by Conjoint Analysis(CA). Through this process, we can have several advantages. (1) Increasing the accuracy of R&D project evaluation (2) Declining the load of pair-wise comparison

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2010년도 춘계학술대회
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• pp.386-389
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• 2010

In this research, we develop the model of selecting and setting technology modular alternatives. We compose the selecting process(CHP) after setting technology modular alternatives based on technical couple by Conjoint Analysis(CA). Through this process, we can have several advantages. (1) Increasing the accuracy of R&D project evaluation (2) Declining the load of pair-wise comparison.

• 한국의류학회지
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• 제32권9호
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• pp.1467-1477
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• 2008

This research examined how customers evaluate fashion brand collaborations in speculating the collaboration factors, product, model, and designer. Respondents evaluated 8 different collaborate case cards from 1 to 8, presenting a certain fashion brand, who had recently teamed up with various kinds of product companies for collaboration. Product was found as the most important factor in evaluating the collaboration case cards, analyzed through Conjoint Analysis. Respondents segmented additionally by clothing involvement valued different collaboration factors; products for the high clothing involvement group and messenger and designer for the low clothing involvement group. All the segments and respondents chose the best the card presenting blue jeans, Mr. Chang, and B.S. Choi, as similarity for products, fame for mdoel, and similarity for designer, respectively.

• 동아시아식생활학회지
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• 제23권5호
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• pp.662-669
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• 2013

The purpose of this study is to examine consumers increased interest pertaining to the structural elements of the triangular gimbap. Through an investigation of their importance by attribute and the attribute's partial value, the preference of the triangular gimbap was obitained. The survey was conducted with a panel of two hundred and one university students, from January 7, 2013 to January 14, 2013. In order to achieve an optimal production of the triangular gimbap, the survey consists of 8 profiles with an orthogonal design for cross-validity authorization and reliability of the model. The statistical data analyses use SPSS/WIN 20.0 for the conjoint analysis. The results of this study indicate that the triangular gimbap, with 30% brown rice, mixed stuffing, weight of 100 grams, and a price of 800 won was selected. It is an estimation that new customers will be attracted to the triangular gimbap that consists of a variety of rice and stuffing.

• 응용통계연구
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• 제28권5호
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• pp.951-963
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• 2015

마케팅 분야에서 활용되는 컨조인트 분석은 속성들간의 시너지 효과 혹은 적대적(상충적)인 효과의 존재 여부를 파악하는데 관심이 있다. 즉, 속성들의 모든 주효과와 이인자 교호작용효과의 크기 추정에 관심이 많다. 본 연구에서는 해상도가 V인 균형된 불완전 블록 일부요인설계를 이용함으로써 속성들의 모든 주효과와 이인자 교호작용효과들을 추정 가능하게 하는 설문지 문항의 설계 방법에 관해서 연구를 한다. 전체 응답자들에 대한 설문지 문항들의 총 묶음으로 구성된 설문지 자료를 분석하여 핵심적인 소수 효과들을 선별하고, 유의한 속성효과들로 표현된 적절한 모형을 찾은 다음에, 효율적인 컨셉 최적화를 수행한다.