• Architectural research
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• 제13권1호
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• pp.3-9
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• 2011

To design and construct a museum of art involves the interest of artists, architects, curatorship, management, and local government. More than this direct relationship, museum obliges the public a mission of delivering genuine public experience through art and architecture. However, most of Modern and contemporary architecture has not delivered genuine public experience of integrated art and architecture. Conceptual message of art and perceptual architectural exhibition space has not been integrated easily. Picture frame canvas initiated this schism and institutionalized museum management hampered the creativity of artists. This schism was overcome through artists' questioning of museum culture and creative works that embrace work and its environment. In contemporary culture, installation art and media art necessitates a new museum format which needs not only exhibition, but laboratory and interface space with viewers. This paper will regroup the existing museum according to its use and strategy, and reinterpret progressive museums that fosters young artists, and more than this, will introduce successfully established museums for new forms of art, which are equipped with versatile exhibition spaces, innovative interface between works and viewers, and own laboratory that can produce works of art. These examples will envision a creative method of art and architecture production that can achieve genuine public experience.

• 한국원자력학회:학술대회논문집
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• 한국원자력학회 2004년도 요약집 춘계학술발표대회
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• pp.446.1-446.1
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• 2004

• 복식
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• 제58권4호
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• pp.1-12
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• 2008

The expansion of media art has not only developed the digital technology but also given lots of environmental evolution to improve various fields of design as the main topic of the 21st century. The purpose of this study is aimed at proposing the new design that integrates fashion accessaries with media art technology. This will be done by understanding the social environment in digital ages and studying technology of design based on a variety of literature about changes in our society, neo value, vision, culture and art with fundamental notion of media art. First stage for this study, put an idea into just fashion accessary design because it is not sufficient to incoporate fashion and media art technology. The presented OLED(Organic Light Emitting Diodes) in this study is a kind of display to be in a limelight in the next generation and can be applied to various field of design. media art simultaneously moved into the scope of artistic debates. As a result, we can found that the use of audiovisual introduced numerous new aspects to the conceptual and aesthetic engagement with questions of conception. Today, the presented forms of art and inter-action from the closed -circuit work to interactive media art installations to open process-exist as parallel possibilities.

• 복식
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• 제57권8호
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• pp.99-113
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• 2007

The performing art represents joy, anger, sorrow and pleasure through acting and dance, and is told to be a composite art represented by make-up, setting, costume and props. Therefore, it can be said that make-up is an important medium of stage art. Make-up in stage art is a kind of communication with audiences through understanding personalities of characters as demanded by scenarios. Due to the creative stage make-up which meets the character in the play relevant to these contents of the play, the conceptual study on stage make-up design for visual expression coincide with the intended character is needed. In this study, I investigate theoretical, universal, and psychological personality types by analyzing basic appearance features based on the physiognomy(face-reading) related from the psychological theories. And visualized through illustration according to personality types to apply for the characters in the play.

• 복식
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• 제54권5호
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• pp.155-166
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• 2004

OP-Art was not appreciated by painters and art critics. and according1y has been forgotten in art history. But recently Op-Art is revitalized in fashion and is in its palmy days. This study intends to re-assess the value of Op-Art, by reviewing its influence on fashion design in the post-modern society To this purpose, conceptual characteristics of Op-Art was analyzed. And then, on the bases of these characteristics, the figural characteristics and the meaning of Op-Art in fashion design of post-modern society was re-explained. Op-Art is characterized as an art of flatness of picture plane which uses repetition of simple forms and colors. It is also based on trick of visual perception. Finally. it creates an impression which is flickering or vibrating by means of optical illusion. These characteristics give birth to some features such as simplicity. anonymity and mobility in the Op-Art fashion. The meanings of Op-Art in fashion design in post-modern society are as follows. First, repetition of simple units employed in Op-Art produces feeling of simplicity. which makes the Op-Art fashion works perceived as polysemy. In other words, the feeling of simplicity can be interpreted In diverse perspectives within the social context of our society. The material civilization and technology civilization, which causes the alienation and standardization of man. can be the backgrounds of the Op-Art fashion. Second, Op-Art is an art based on perspectives of spectators. Anonymity in the Op-Art fashion enhances participation of spectators. which gives Op-Art a sense of affinity. Third, through the feeling of mobility created by optical illusion techniques. the Op-Art fashion expresses the opposition to the ideal body image made by power group. In post-modern society, Op-Art in fashion gives new meaning to art. Op-Art in fashion proposes new roles of artist and spectators, and new concepts of art related with roles of human beings. Through general sensibility of men, Op-art in fashion can express new recognition of the post-modern society.

• 한국실내디자인학회논문집
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• 제16권2호
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• pp.147-154
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• 2007

This study places a great emphasis on the approaches to the space environment we inhabit, which I hope will contribute to generating a number of creative possibilities. Looking into 'site-specificity' which is characteristic by public art in public space method based on Daniel Buren's works 'in situ', this study analyze the relationship between the public space and works of art as a perspective of public art. The characteristics of his 'in situ' works that intervened works exist as space consisting of serial factors not simply art-object, and they suggest 'site Is a work'. The case study of Daniel Buren's public art project represented the results, the site marketing and serves as a guideline for the future of true Art/Space experiments. This study verifies the need for the arts and the space to work together in order to develop more creative and conceptual approaches to innovation and presentation. This cooperation is the continuation of space design by other means.

• Asia Marketing Journal
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• 제14권2호
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• pp.177-207
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• 2012

문화예술상품은 일반 소비재와 달리 소비자의 가치인식에 따라 중요한 소비의 대상이 되기도 하고 그렇지 못할 수도 있는 특별한 상품이다. 물질적 소비재나 서비스 상품은 상품속성이 주는 물질적 및 비물질적 혜택을 상정하여 상품을 개발하고 그에 따른 마케팅전략을 수립하는 것이 효과적일 수 있다. 그러나 문화예술상품 소비는 소비자의 경험과 교육 등에 의해 형성된 문화예술에 대한 가치인식에 따라 소비추구혜택이 달라질 수 있고, 가치인식과 추구혜택은 문화예술상품의 속성을 선택하는 기준에 영향을 미칠 수 있을 것이다. 본 연구는 '문화예술상품에 대한 가치인식과 추구혜택에 관한 질적 연구'의 후속연구로서 질적 연구에서 나타난 개념구조를 바탕으로 문화예술상품에 대한 소비자의 가치인식 및 추구혜택과 상품속성의 하위차원을 규명하고, 수단-목적 사슬이론을 역으로 적용하여 문화예술상품에 대한 소비자의 가치인식이 추구혜택과 상품속성에 미치는 영향을 규명하고자 하였다. 그리하여 문화예술상품 생산 및 문화예술 정책기관과 문화예술을 활용하는 기업의 문화마케팅의 효율성을 제고하기 위한 실무적 시사점을 제시하고자 실시되었다. 10대 이상 50대 남녀 662명을 대상으로 자료를 수집하고 요인분석과 경로분석을 실시하였다. 예술상품에 대한 소비자의 가치인식과 추구혜택의 하위차원은 질적 연구 결과와 유사하게 나타났으며, 가치인식은 대부분 추구혜택을 매개로 하여 상품속성에 영향을 미치는 것으로 나타나 질적 연구결과와 마찬가지로 수단-목적사슬을 역방향으로 적용하는 것이 타당함을 입증하였다. 즉, 문화예술상품에 대한 소비자의 가치인식이 실제적 편익으로 구체화되고, 소비자는 이러한 추구혜택에 따라 상품속성의 중요도를 고려하여 구매의사를 결정하는 것으로 볼 수 있다. 본 연구는 문화예술상품에 대한 소비자의 가치인식을 긍정적으로 형성·강화시키는 것이 가장 중요한 소비 촉진 요인임을 입증하였으며, 문화예술상품 생산기관에서 소비자 중심의 상품개발과 기업의 효율적인 문화예술마케팅 전략을 개발하기 위한 소비자 정보와 실무적 시사점을 제시하였다. 또한 본 연구 결과는 국민의 삶의 질을 향상시키고자 하는 국가기관의 정책 수립을 위한 유용한 정보로 활용될 수 있을 것이다.

• 건축역사연구
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• 제3권2호
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• pp.125-141
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• 1994

Alois Riegl's aesthetic theory of visual perception provided one of important conceptual backgrounds for Vienna Art Nouveau architecture. Riegls theory of visual perception consists of geometric style and two-dimensional transformation. Riegl's theory of geometric style is based on the modern aesthetic theory of abstraction, which says that the artistic perfection can be obtained not from a direct imitation of natural objects, but from an abstract transformation of them. Riegl's theory of two-dimensional transformation, on the other hand, aims at obtaining artistic perfection by disintegrating volumetric conditions of natural things into planes and combining the planes thus obtained into another new world of art. These two theories of Alois Rigl's provided an important aesthetical background for the design strategy of 'abstract ornamentaion of two-dimension' in Vienna Art Nouveau architecture. This paper is to review the basic concept of Alois Rigl's theory of geometric style and two-dimensional transformation.

• 한국가구학회지
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• 제19권4호
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• pp.243-251
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• 2008

This study explored the theoretical context of postmodern aesthetics in experiencing art/craft/handmade/studio furniture for 'wood culture experience class' or 'wood love experience class', which has been recently carried out by the Korea Forest Service and is apt to focus on making simple wood work just involved in the practical part. Qualitative conceptual analysis as the principal methodology was used to achieve the theoretical context in the experience programs. I developed the lesson for an aesthetics of art and everyday life with wood furniture which expresses the metaphorical aesthetics appeared as New Design furniture in postmodernism. As statement of objective in the lesson, I explored that students in elementary schools personally understand and define the postmodern aesthetics of New Design furniture as metaphor. As a result, the students will be able to define and identify New Design furniture as metaphor in their lives.

• 복식문화연구
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• 제26권6호
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• pp.888-898
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• 2018

The purpose of this study was to review and establish the two concepts of art film and artistic expression in Prada fashion films, through a literature review of domestic and international case studies, as a form of luxury branded content, Prada fashion films are considered to artistic film genre. For the study, aesthetic expression in art films as discussed in the previous research was divided into four types. The study method was to review fashion / art films from the founding of YouTube, specially, works that used digital images from Thunder Perfect Mind, which was introduced in Prada in 2005, to Nylon Farm in 2018, stylistic features were searched by film. In addition, for this study, fashion film was analyzed based on the typology of art films. The following conclusions regarding artistic expression were drawn from this study : First, the Prada fashion films represent a transition to advanced art through a conceptual approach. Second, the causal relationships personality psychology can be cited through the disturbed and fragmented narrative lines. Third, the films help people identity Prada's aesthetics by humanizing the luxury brand. Fourth, the films are a feature of serialization.