The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Artistic expression in fashion film of Prada

Prada 패션 필름에 나타난 예술적 표현

  • Beom, Seo Hee (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Yim, Eunhyuk (Dept. of Fashion Design, Sungkyunkwan University)
  • Received : 2018.11.02
  • Accepted : 2018.12.13
  • Published : 2018.12.31
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Abstract

The purpose of this study was to review and establish the two concepts of art film and artistic expression in Prada fashion films, through a literature review of domestic and international case studies, as a form of luxury branded content, Prada fashion films are considered to artistic film genre. For the study, aesthetic expression in art films as discussed in the previous research was divided into four types. The study method was to review fashion / art films from the founding of YouTube, specially, works that used digital images from Thunder Perfect Mind, which was introduced in Prada in 2005, to Nylon Farm in 2018, stylistic features were searched by film. In addition, for this study, fashion film was analyzed based on the typology of art films. The following conclusions regarding artistic expression were drawn from this study : First, the Prada fashion films represent a transition to advanced art through a conceptual approach. Second, the causal relationships personality psychology can be cited through the disturbed and fragmented narrative lines. Third, the films help people identity Prada's aesthetics by humanizing the luxury brand. Fourth, the films are a feature of serialization.

Keywords

References

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