• Journal of the Korean Society for Library and Information Science
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• v.54 no.1
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• pp.89-114
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• 2020

This research is a basic study to understand the current state of the complex cultural space in the public library and the programs in operation and to explore ways to activate the programs by complex cultural space based on the understanding of the public libraries that formed the complex cultural space. Thus, a survey was conducted on librarians of public libraries that had complex cultural space within the library and found that there were a number of educational, exhibition, and performance spaces, and in the same vein, there were a lot of related programs being run in the complex cultural space. However, due to the lack of personnel in charge and budget, difficulty in developing programs, low participation in the programs, and lack of cultural facilities and materials, the substantialization of complex cultural space management seems to be lacking. Therefore, it will be required to set the goals and visions for the complex cultural space in libraries and to secure space, manpower, budget, and promotional efforts to reinvigorate the complex cultural space in the future.

• Korean Journal of Human Ecology
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• v.23 no.2
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• pp.329-341
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• 2014

This study examined the effects of cultural communication on the fashion distribution type and the shopping benefit in fashion cultural complex space. Surveys period was from Sep. 17th to Sep. 21st in 2012. The Subjects of this study were the young 207 people who had shopping experiences in fashion cultural complex space in their 20s~30s. The data were analyzed by a reliability analysis(Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized as follows. First, cultural communication in fashion cultural complex space were impacted by cultural brand, cultural display, cultural support and beneficial effect of culture. Second, customers pursued the shopping benefits to get social value, personal pleasure, individual style and economic value. Third, the preference of fashion outlet was effected by cultural brand and cultural display. The beneficial effect of culture and cultural brand influenced on department store preference. The preference of fashion multi-brand shop was impacted by cultural brand, cultural support and beneficial effect of culture. Fourth, cultural communication in fashion cultural complex space had an effect on pursuing shopping benefits. Fifth, customer's demographic characteristics impacted on cultural brand, cultural display and beneficial effect of culture. Especially, these 3 cultural communications were effected by monthly average fashion spending than age/total income.

• Korean Institute of Interior Design Journal
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• no.40
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• pp.52-59
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• 2003

Complex-cultural facilities in the contemporary era are significantly influenced by the anti-modernism and space relativism movement of the 20th century. Complex-cultural facilities have the complex-layered space. In many contemporary buildings, this complex-layered space has void center space within it which primarily functions as indoor plaza. This study pays attention to the fact that the design of indoor plaza has developed differently in Europe and the US, which vividly demonstrates spatial relativism in contemporary buildings. With this backdrop, I analyze the architectural and cultural backgrounds of indoor plaza in Europe and the US. In addition, I examine the cultural functions and visual interpretation of indoor plaza in the regions to compare the design features and functionality.

• Korean Institute of Interior Design Journal
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• v.21 no.3
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• pp.31-39
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• 2012

This is the time we need differentiated strategy due to consumer's standard of purchasing is becoming more complicated and corporate marketing war is intensely competitive. For a long-term strategy, making competitive corporate image is important because companies have their own competitiveness. In addition, importance of having a relationship with customer is magnified through consumers'direct and indirect experience. "The corporate complex cultural space is designed place for experiential marketing to convey its meaning to consumers." Under above concept, this study analyzed the theory of experiential marketing and conducted a survey which is based on experiential marketing strategic module (SEMs) using the analyzed theory. This study drew expression characteristics of space through case analysis and conducted a survey to have more effective corporate complex cultural space. As a result, the experience in the space enables people to understand of the space through five senses, not consist of simply chucks of sense-date, and this result emphasizes the importance of 'Event' because people tend to escape from restriction for reality to relive stress and have emotional satisfaction. In addition, it shows expression characteristics which provide sympathy as a flexible interaction through symbolical image. The result of the expression characteristics' survey is showed up to improve effect of corporate complex cultural space. This study is analyzing the corporate complex cultural space through experience marketing for the company which wants provide differentiated experience of various space expression methods and catching current position. Also, this study places its significance to give a way to increase space preference and effect of corporate complex cultural space. Based on the result of this study, I hope the future corporate complex cultural space will develop refreshingly.

• Journal of Korea Multimedia Society
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• v.21 no.11
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• pp.1333-1341
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• 2018

Recently, alleys, villages and traditional market spaces have been recreated as complex cultural spaces due to urban renewal or village community policies. However, previous studies only refer to buildings such as museums and libraries in dealing with complex cultural spaces. The purpose of this study is to suggest the recreated complex cultural space as a natural convergence type and analyze its characteristics. Therefore, this study aims to reestablish the concept and type of the newly created complex cultural space. For this study, Busan Bosu-dong Bookstores Alley, Daegu Kim Gwangseok-street, Andong Traditional Market and Andong Shin-sedong Mural Village were selected as research examples. As a result of the study, the natural convergence space reflects the locality of the contents constituting the space, and the various values are convergenced. And this type of space is being reborn as an advanced case of urban regeneration and serves as a representative tourist destination in the region. As a next study of this study, we proposed social studies such as quantitative research and qualitative research.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.367-373
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• 2019

In modern society, with the changing lifestyle, demand for complex cultural spaces is rising and various cultural spaces are emerging. However, user-centered cultural space research has not yet been shown. In order to find out whether various cultural experience functions and user experience types of complex cultural spaces are being delivered properly, this study compared and analyzed the representative cultural spaces of Korea, 'Starfield Library' and 'ARC.N.BOOK'. User experience analysis tools and individual in-depth interviews were used as research methods. As a result, both spaces responded that commercial space and brand library were out of harmony and that the use of services in complex cultural spaces was inconvenient. This is interpreted as the result of the need for improvement measures in the value and usability of experience provided by the current complex cultural space and is expected to help develop the complex cultural space in the future.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.57-71
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• 2020

According to industrialization and urbanization, the complex cultural space have been developed for residents within a region. Focusing on these changes, we wanted to find out what functions the complex cultural space have and how these functions affect the customer's perceived value and revisit intention of customers. This study have a purpose to help the local government and the corporation who manage the complex cultural space to build operation strategy by utilizing the function of the complex cultural space. To this end, a questionnaire was compiled based on a literature study related to a complex cultural space, and data was collected. It was analyzed using SPSS Win Ver. 22.0 and PROCESS macro v3.4. As a result, it was found that the function of the complex cultural space had some significant influence on customer's perceived value and intention to revisit. and showed how each function had a an influence on customer's perceived value and on re-visiting intention. This study has significance in that it can contribute to the local government and the corporations' operation strategy and management direction of the complex cultural space. And it will contribute to the study of the complex cultural space's macro role as e tool of regional revitalization.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.341-352
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• 2019

Recently, as cultural projects are being carried out in various ways, the interest in the space where culture and arts can be provided is also increasing. Therefore, this study selected and analyzed F1963 in Busan. The purpose of this study is to examine the effects of brand asset factors of brand image, brand awareness, brand asset awareness, and loyalty on customer satisfaction and community development of brand asset in complex cultural space and to examine whether customer satisfaction has a mediating effect on the relationship between brand asset in complex cultural space and community development. As a result of the analysis, brand asset of complex cultural space had a positive effect on the satisfaction of users. Also, brand asset of complex cultural space has a positive effect on community development. The satisfaction that users get from the complex cultural space has a mediating effect on the influence of brand asset of the complex cultural space itself on the community development. The implications of this study suggest that complex cultural space plays an important role in the region, and it is necessary for local communities and local governments to brand complex cultural space through diversity of cultural and artistic activities.

• Journal of Korean Library and Information Science Society
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• v.50 no.4
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• pp.511-537
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• 2019

At a time when trend called complex cultural space has recently been taking place in public libraries, this study analyzed the importance-performance of users regarding the use factors of public library's complex cultural space. Based on the results of the analysis, this study attempted to broaden the understanding of the library users' use of this space, and to suggest directions on which factors should be improved. The results of the study were as follows: First, only 5 of 41 factors for library complex cultural space have higher satisfaction than importance, so it is necessary to promote balanced development with focus on priority improvements rather than a specific sector. Second, it is necessary to provide various programs and services in consideration of visit characteristics, such as the users of the library complex cultural space are mainly used by themselves (42%) or with their families (18.2%), also more people (50.5%) use weekday afternoons than 35%, including weekend mornings and afternoons. Third, among the five use factors related to space, the remaining items except for 'Compatibility of Computer / Equipment Use' are located in the first quadrant where both importance and satisfaction are high or in the fourth quadrant which shows higher satisfaction than importance. This is a result that shows that the library is fully performing the diversification and complexion of the space basically aimed as a complex cultural space. Fourth, it is necessary to improve the public library's complex cultural space in the future based on the analysis results of the result of analysis of the importance-satisfaction the use of factors using the IPA analysis.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.4
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• pp.23-50
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• 2019

Libraries have recently sought to diversify their roles to meet the changing needs of local residents, while faithfully playing the library's original roles. The creation of a complex cultural space and the provision of services based on it are one of the ways to expand its role. In this study, a surveyed and analyzed the awareness of the complex cultural space of the library and the preference and awareness of the program operated in the complex cultural space by conducting a survey on the users of the library currently operating the complex cultural space. As a result, first, it was found that they preferred information space, education space, and rest space in space preference. On the other hand, community space and experience space showed low preference. Second, they prefer educational programs, exhibition programs, and performance programs that utilize complex cultural spaces, but experience programs and community programs have low preference. Therefore, it is necessary to operate the program by providing exhibitions and performance spaces while providing information and education spaces to users. The librarian should also promote the fact that library can be only the space of information and education, but also the space where culture, healing, experience and communication take place. In addition, libraries should strive to improve user awareness of library space.