• 제목/요약/키워드: Competitiveness elements

검색결과 226건 처리시간 0.026초

커피전문점의 유형과 공간디자인 마케팅 표현요소 연구 - 홍대 커피 전문점을 중심으로 (Research on Coffee House Types and the Expressive Elements in Their Space Design - With a Focus on Coffee Houses in Hongik Univ. -)

  • 곽성민;김개천
    • 한국실내디자인학회논문집
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    • 제20권4호
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    • pp.118-125
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    • 2011
  • Despite the recent economic depression, the beverage industry is becoming as big as the bakery industry, reaching 3 trillion in scale. With the national income exceeding twenty thousand dollars, the consumption of coffee has greatly risen, of which professionals say that the coffee craze is only in the beginning stage. With this growth, the number of coffee shops is also increasing, and in order to increase competitiveness and to secure profit in the market economy, design marketing is being perceived as a very important factor. By examining domestic coffee shops and their space design, and deducting their marketing strategies and expressive elements of space design through SWOT analysis and 4P analysis, this research aims to analyze domestic coffee houses and their marketing strategies by case studies. This research shows how important expressive elements are through comparison of the various expressive elements of space design used in the individual types of coffee houses. Future research might investigate in depth about each element and their adequateness for the space types.

발전산업의 품질비용 관리체계 구축에 관한 연구 (A Research on the Development of Quality Cost Management System for Power Industry)

  • 이명창;황봉순;박상준;김민규;김동준;신완선
    • 품질경영학회지
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    • 제44권4호
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    • pp.713-733
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    • 2016
  • Purpose: The primary objective of this case study is to establish a COQ(Cost of Quality) management system for power generation industries. Key topics of this study include collecting COQ elements, their classifications, COQ computation formula, and determining COQ improvement projects. Results: A comprehensive set of COQ elements have been isolated for electric power generation companies. The COQ elements were classified in such a way that they could be managed according to the PAF model as well as the SIPOC diagram. This study showed that a systematic approach could be established for monitoring the COQ elements and using them in the process of improving quality competitiveness. Methods: The PAF(Prevention-Appraisal-Failure) model has been employed in the process of collecting COQ elements for a power generation company. All the cost of quality elements were first examined through an extensive review of articles and books in the field of quality. The cost elements were then refined and augmented by conducting a comparative study with international standards. The COQ elements have been verified by a group of quality managers and classified according to both the PAF model and the SIPOC diagram for better understanding in the entire organization. An improvement strategy has been also proposed by using a typical COQ level of power generation companies. Conclusion: The conventional PAF model was used in establishing a COQ management system for power generation industries. This case study illustrates the procedure about identification, classification and computation of quality costs, including selection of improvement projects. The system can be used not only for observing the current state of cost elements related to quality, but also for planning an improvement strategy using the ratio of cost classification.

관광목적지 브랜드 자산의 구성요인과 효과위계 검증 (Factors of Tourism Destination Brand Equity and Verification for the Hierarchy of Effect)

  • 임명재;김석출
    • 한국콘텐츠학회논문지
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    • 제9권2호
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    • pp.365-372
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    • 2009
  • 관광목적지의 브랜드자산은 목적지의 경쟁력과 관련된 사항으로 관광목적지의 선택에 중요한 역할을 수행한다. 그러나 관광목적지의 브랜드자산에 대한 연구는 그 중요성에도 불구하고 한정적으로 진행되고 있다. 따라서 본 연구에서는 관련 연구의 기초를 마련하기 위해 관광목적지 브랜드자산의 개념 정립과 구성요인의 도출에 중심을 두고 연구를 진행하였다. 연구결과 관광목적지 브랜드자산은 브랜드 인지도, 지각된 품질, 브랜드 연상 이미지, 브랜드 충성도와 같은 4가지 요소로 구성되며, 브랜드 충성도는 태도적인 요소를 포함하는 요소로 다른 브랜드 요소들로부터 영향을 받는 것으로 나타나 브랜드자산 간의 효과 위계를 검증할 수 있었다.

지속 가능한 그린 캠퍼스 조성계획에 관한 연구 (A Study on the Comprehensive Planning of Sustainable Green Campus)

  • 윤용권;이명식
    • 교육시설 논문지
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    • 제20권5호
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    • pp.19-26
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    • 2013
  • In this rapidly changing environment in 21st century, countries around the world interact closely with one another to respond to changes. Universities are not an exception in this trend. As the home of knowledge, universities are exercising more influence on the state and local communities than before as well as being asked to come up with new requirements to respond to such changes. The study aims to derive new concept of sustainable green campus planning based on theories and researches of university facilities planning and campus planning to respond to university's needs for sustainable growth, enhanced competitiveness and globalization. Through the case study of green campuses, this study analyzes the types and characteristics of green campuses, and redefines the elements of its architectural planning. Design elements drawn by centered architectural design are classified, and this research presents the new concept of campus planning by using this classified elements. This is a new concept of campus planning application as a prototype, and in the further study, a variety of examples and detailed sector research is required.

IPA 기법을 활용한 현장소장 역량 요인 도출 및 분석 (Analysis of Competency Assessment Using IPA for Construction Project Managers)

  • 김화랑;이나경;장현승
    • 한국건설관리학회논문집
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    • 제14권1호
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    • pp.115-123
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    • 2013
  • 글로벌 금융위기 이후 건설시장의 변화와 함께 건설기업과 프로젝트를 대표하는 건설현장소장의 직업적 역량 또한 변화하고 있다. 특히 현장소장은 건설공사의 설계부터 시공까지의 프로젝트 전 생애주기에 이르는 단계에 관여하기 때문에 현장소장이 느끼는 사업 역량의 중요도는 건설경기 변화에 중요한 요소로 치부되고 있다. 따라서 본 연구는 현장소장들의 업무 수행과정에 있어서 필요할 것으로 판단되는 역량 항목들에 대한 중요도와 현재 역량 수준의 분석(IPA)과 향후 개선이 필요한 역량 항목을 도출하고자 한다. 도출된 분석결과는 (1)대외관리역량에서는 수주영업능력과 정보력, (2)현장관리역량에서는 관리자적 경영마인드와 적극적 돌파력, (3)자기관리역량에서는 사전문제예측능력과 자기계발이 필요한 것으로 나타났다. 본 연구의 결과는 국내 기업들이 현장소장교육과 지식공유 등의 기초자료로 활용할 수 있을 것으로 기대된다.

간판의 기능과 디자인 요소가 고객 선호도에 미치는 영향 (Impact of Function and Design Elements of Sign on Customer Preference)

  • 김현옥;박수용;이동형
    • 산업경영시스템학회지
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    • 제41권2호
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    • pp.167-173
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    • 2018
  • Each municipality is promoting signboard improvement projects, but the effectiveness is not great. The main reason for this is that when the signboard is manufactured the location of the shop is only dependent on the visual aspiration effect and it is not harmonized with the building by applying uniform design. The signboard are installed almost everywhere in the city, such as residential, natural and commercial environments. And the signboard provides various services such as traffic information and life safety to customers. Also, by applying design and functional elements, we can enhance the competitiveness of companies and improve the urban environment by enhancing the mutual connection effect of customers and space. The purpose of this study is to investigate the effect of design elements and functional elements of the signboard on customer preference. In other words, we conducted surveys and analyzes of 152 specialists and non-experts (customers, self-employed). As a result of the study, the following conclusions were drawn. First, the functions and design elements of signboards are important factors that have a positive effect on customer preference. Second, the function of the signboard has a positive(+) influence on the customer preference, and the information providing function and the corporate image side function directly affect the customer preference. Third, color elements have a positive(+) meaningful effect on customer preference. Especially, similar color sign affects customer preference positively. Fourth, the signboard design component has a positive(+) significant effect on customer preference. In particular, typefaces have a positive effect on customer preference.

산업기술개발 수요조사사업에 대한 사례 연구

  • 이재하
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 1997년도 제12회 동계학술발표회 논문집
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    • pp.89-103
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    • 1997
  • A nation's technology policy is based on the broad principles that govern the allocation of its technological resources. But the cost of inadequate investments in technology development is particularly high in today's global1y-competitive environment where continued technological advancements are critical to sustain. This paper presents a methodology for searching the new and /or advanced technologies to promote Korea's technological and economic competitiveness by industrial technology policy. The conceptual framework of industrial technology development, which is the main focus of this Paper, was designed using both Top-down and Bottom-up approach And the technology classification system was modified reviewing the previous it's system. Supporting the technology input are three key technology elements; proprietary technology, generic technology, infratechnology Competitive survival in any advanced economy will depend upon technology-based strategies that emphasize the integration of these elements of industrial technology.

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감성공학에 의한 디자인 (Study of Design by Human Sensibility Ergonomics)

  • 차성희
    • 한국가구학회지
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    • 제17권2호
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    • pp.81-87
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    • 2006
  • Design that is emotionally gratifying is a product design that has been produced by considering user's emotions to give satisfaction through a compositive integration of environmental elements, user's psychological and cognitive element and products' physical elements. In the 21c, where this process of integration is much more appreciated, it could be predicted that the competitiveness of a product relies not on technological aspect but on how close the product to a human being as a communication aid. In the world these days, the changes of lifestyle has been excelled due to the rapid growth of scientific technology. It is needed more than ever for the designers to participate in Human Sensibility Ergonomics to cope with the changes and to design products that are emotionally correct. Therefore, Human Sensibility Ergonomics and design should work closely, organizing a system to sharing the research outcomes and investing opportunities for numerous researchers to study.

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다양한 디자인 분야에서 건축가의 활동 및 디자인 요소의 적용에 관한 연구 - 알레시사와 협력한 건축가를 중심으로 - (A Study on the Architect's Work Scope and the Application of Design Elements in Various Fields of Design - Focuse on Architects for Alessi -)

  • 서희숙;이상홍
    • 한국실내디자인학회논문집
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    • 제19권2호
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    • pp.24-32
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    • 2010
  • The purpose of this study is to examine the work scope of architects who work for Alessi and their application of design elements in various fields of design. Urban Design, Architectural Design and interior design are interrelated. Thus the designers should have various design experiences for expanding their knowledge of their specialty. These experiences can help not only the university students who will be designers in the future get creative concept, but also architects and interior designers develop their abilities to look at design. As a result, their society competitiveness can be increased. For this reason, this study selects eleven architects who participated in Tea & Coffee set project of Alessi. This study researches how their design elements apply to various design areas and investigates architects's activities not only in their major fields, but also in other design fields. The result of this study is that architects participates in all design fields, except automobile design which is not related to architecture. Especially, among various design areas, architects are likely to participate in architectural design, interior design, and furniture design Contrary to this, they hardly participate in bathroom. Also, one design element applies to various design areas, such as construction, furniture, accessories, and so on.

빅 데이터의 품질 요소 제안 (A propose of Big data quality elements)

  • 최상균;전순천
    • 한국항행학회논문지
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    • 제17권1호
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    • pp.9-15
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    • 2013
  • 빅 데이터가 새로운 가치 창출과 문제 해결의 핵심 엔진이 되는 데이터 중심 시대가 본격적으로 시작되고 있다. 본 논문은 빅 데이터를 활용하기 위하여 빅 데이터의 품질 확보를 위한 품질 요소 정의와 품질 요소별 품질확보 전략에 대하여 논한다. 이를 위해 빅 데이터의 구축 사례, 빅 데이터의 자원 확보 방안 및 빅 데이터의 요소기술, 분석기술과 처리기술 등에 대해 살펴 보았다. 이를 통하여 빅 데이터의 품질 요소를 정의하고 품질 요소별 품질 확보 전략을 제안한다. 빅 데이터의 품질이 확보되면 기업은 대용량의 데이터에서 데이터의 재해석을 통하여 빅 데이터를 추출하고 기업의 경쟁력 제고를 위한 각종 전략을 수립할 것이다.