• Title/Summary/Keyword: Competitive structure

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The Effects of Internal Marketing on Market Orientation and Customer Orientation (내부마케팅이 시장지향성과 고객만족에 미치는 영향에 관한 연구)

  • Chung, Ki-Han;Jang, Hyeong-Yu
    • Journal of Global Scholars of Marketing Science
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    • v.11
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    • pp.103-128
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    • 2003
  • As the service market is increasingly competitive, internal marketing, marketing orientation, and customer satisfaction are becoming a crucial issue to the survival and growth of the service firms. This Study examined the structure modeling of internal marketing, market orientation, and customer satisfaction to verify the relationship among construct variables. Conslusively, the higher degree of internal marketing and market orientation, the higher degree of customer satisfaction. Specifically, The positive impact of internal marketing, customer orientation and competitor orientation on customer satisfaction is verified respectively. But, the impact of interfunctional coordination on customer satisfaction is rejected. The company is required to intensify interfunctional coordination in company operation process to boost sustainable competative advantage.

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A Study on the Development Plan of Aerospace Industry and the Activation of Digital Aerospace Industry - Focused on the Gimpo Area - (항공산업발전계획과 디지털항공산업의 활성화에 관한 연구 - 김포지역을 중심으로 -)

  • Cho, Jeong-Hwan;Yoon, Kyung-Bae
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.59-67
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    • 2011
  • The World aerospace industry grows consistently with the development digital technology. We study the activation of the digital aerospace industry based on avionics system, with respect to demand, system and industrial structure in the gimpo area. The strategy is made for aerospace industry to be a growth driver and then we suggest some projects to carry out it. Those are lasting creation of aerospace demand, possession of core part material and competitive digital technology, construction infrastructure for activation of system operation, improvement of administrative assistance system and finally strengthening policy modulation between civil, company, army, academy, and government. Therefore, it is possible to develop into it focusing the MRO and the Helicopter, if we complement systems related in the field of administration and Industry.

The ISO/TS16949 the research regarding the application instance of the development technique for a APQP zero defect attainment (ISO/TS16949 APQP Zero Defect 달성을 위한 개발기법의 적용사례에 관한 연구)

  • Moon, Chan-Oh
    • Management & Information Systems Review
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    • v.22
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    • pp.211-229
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    • 2007
  • The ISO/TS16949 APQP goal of defect prevention and decrease of spread waste, is the customer satisfaction which leads a continuous improvement and profit creation. The quality expense where the most is caused by but with increase of production initial quality problem occurrence is increasing to is actuality. Like this confirmation amendment. with the problem which is forecast in the place development at the initial stage which it does completeness it does not confront not to be able, production phase to be imminent, the problem accumulates and it talks the development shedding of which occurs. In opposition, prediction confrontation. is forecast in development early stage to and it is a structure which does not occur a problem to production early stage. Like this development is a possibility of accomplishing competitive company from production phase. Which attains an goal of, chance cause it leads a APQP activity (common cause) with special cause prevention & detection the connection characteristic of the focus technique against a interaction is important. And the customer requirement satisfaction and must convert a APQP goal of attainment at the key characteristics action step. (1) The Prevention - with Design FMEA application prevention of the present design management/detection, (2) the Detection (prevention/detection) - with Process FMEA application prevention of the present process control/detection, (3) Special Cause - statistical process control (SPC) 4M cause spread removal, (4) Common Cause - statistical process control (SPC) the nothing zero defect which leads the continuous improvement back of spread with application it will be able to attain with application.

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The Effects of Brand Evidence on the Switching barrier and Relational Performance in the Hotel Firms (호텔기업의 브랜드 증거가 전환장벽과 관계성과에 미치는 영향)

  • Lee, Moou-Houng
    • Culinary science and hospitality research
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    • v.17 no.5
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    • pp.139-153
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    • 2011
  • The study is a hotel firm's brand evidence on the switching and relational performance by identifying a causal relationship to the differentiated and competitive was to provide useful information. Units of samples for evidence of brand switching hotels in Seoul participated in surveys customers in 2011, from June 10 to 20 July 2011 for a total of 500 copies for distribution and the Department of dual 408 with SPSS 18.0 and AMOS 18.0 Using factor analysis and reliability verification carried out, and presented research in order to test the hypothesis covariance structure analysis was performed. Analysis, employee services switching barriers and switching costs showed no significant affect. Switching barriers and switching costs, brand name, image congruence transition castle wall and switching costs, alternative attractiveness showed no significant visible results. And perceived price on switching barriers to conversion rates showed was significant affect. Second, switching barriers, switching costs, alternative attractiveness and that the relationship, to help conversion of non-financial performance showed no significant affect. Third, the practitioner services, brand names, images, match the castle there, and non-financial performance of the transition showing a statistically significant result was found.

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A Study on the Influence of Shipping Firms' Knowledge Management on their Service Capabilities (지식경영이 해운선사의 서비스 역량에 미치는 영향에 관한 연구)

  • Choe, YunSeok;Lee, SangYoon
    • Journal of Korea Port Economic Association
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    • v.28 no.3
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    • pp.91-110
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    • 2012
  • In the modern management literature, knowledge has been recognized as a new strategic resource enabling a firm to create its competitiveness. Shipping companies under fierce competitive structure need to pay attentions to the utility of knowledge management. A shipping firm may develop its unique service capability by classifying, sharing, and transferring the data, information and knowledge obtained from both inside and outside its global service network. The current study attempts to analyze influential relationships between liner shipping firms' knowledge management and service capabilities. In order to achieve this goal, this study designed a knowledge chain model measuring shipping companies' knowledge management levels and tested its validity and reliability based on a total of 80 replied questionnaires from national and foreign liners. The empirical result presents that supportive and primary activities composing a knowledge chain could exert significant positive influences on the enforcement of shipping service capabilities. This research shows that the utility of knowledge management is adoptable in the maritime industry, and recommends that shipping firms should recognize strategic importance of knowledge and actively pursue knowledge management at an entire firm level.

A Study on the Hardware Implementation of Competitive Learning Neural Network with Constant Adaptaion Gain and Binary Reinforcement Function (일정 적응이득과 이진 강화함수를 가진 경쟁학습 신경회로망의 디지탈 칩 개발과 응용에 관한 연구)

  • 조성원;석진욱;홍성룡
    • Journal of the Korean Institute of Intelligent Systems
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    • v.7 no.5
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    • pp.34-45
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    • 1997
  • In this paper, we present hardware implemcntation of self-organizing feature map (SOFM) neural networkwith constant adaptation gain and binary reinforcement function on FPGA. Whereas a tnme-varyingadaptation gain is used in the conventional SOFM, the proposed SOFM has a time-invariant adaptationgain and adds a binary reinforcement function in order to compensate for the lowered abilityof SOFM due to the constant adaptation gain. Since the proposed algorithm has no multiplication operation.it is much easier to implement than the original SOFM. Since a unit neuron is composed of 1adde $r_tracter and 2 adders, its structure is simple, and thus the number of neurons fabricated onFPGA is expected to he large. In addition, a few control signal: ;:rp sufficient for controlling !he neurons.Experimental results show that each componeni ot thi inipiemented neural network operates correctlyand the whole system also works well.stem also works well.

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New Building Materials and Methods for Modernized Korean Housing (Hanok) (보급형 신한옥을 위한 부위별 공법 개발 및 영향도 분석)

  • Kim, Min;Kim, Hyosun;Ryu, Jaeseon;Jung, Youngsoo
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.2
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    • pp.23-32
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    • 2014
  • Modernized Korean housing (Hanok) with competitive price has been actively developed due to the increased interests in traditional Korean housing. Developing new building materials and methods is an essential area for Modernized Hanok. This paper compared and analyzed two mock-up buildings of Modernized Hanok and one mock-up of Traditional Hanok those were actually constructed as test-beds. Many different new methods were introduced, and their influences on construction cost and schedule were analyzed in order to verify the research results as well as to find implications for future direction. As a result, the construction cost and schedule of Modernized Hanok have been decreased by about 40% and 20%, respectively, when compared with traditional one. 'Wood frame' and 'Roof' are found as being the most influencing areas with highest weights in terms of cost and schedule. Therefore, further development in these two areas would facilitate to reduce overall cost of Modernized Hanok with improved building performance.

The Improvement Plan of Quality and Organization Management through the Survey of Actual Condition in Construction Work (건설공사 실태분석을 통한 품질 및 조직관리 개선방안)

  • Choi, Byung-Ju;Choi, Seok-Woo;Kim, Ok-Kyue
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.213-218
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    • 2007
  • Domestic by opening of world construction market with recent FTA should be achieved systematic action that of exoteric surrounding construction environment to inculcate this because consciousness structure unpreparedness of legation fields about quality is expose for hindrance factor for QI in construction spot by quality and organization management official important thing for building company's QI because conquest is possible through QI of construction to possess government official and international competitiveness of customer satisfaction by offering consumer building of change and good quality rapidly, organization's CEO determination must become side improvement the formation government official enemy, and when inspect by each process, responsible persons participate cooperation enterprise space-time. To improve this because complete charge department for quality control appears that organization management need complete charge department being expose by greatly unprepared misgovernment in heavy hydrogen building company, expense that CEO under direct control histiocyte modeling air with AHP analysis is economical will be cost, but is construed can bring excellent effect in operation management side of quality and organization such as cost-cutting effect in maintenance side and I should do so that can occupy competitive power high position with tissue at active quality complete charge deputy.

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A Study on Measures for Structuring Overseas Plant Database Through the Analysis of Awarded Overseas Plant Orders (해외 플랜트 공사 수주실적 분석을 통한 효율적인 해외 플랜트 Data Base 구축 방안에 관한 연구)

  • Kim, Sang-Seok;You, Young-Hun;Cho, Chang-Yeon;Son, Jae-Ho
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.234-238
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    • 2007
  • Since the plant industry is a total business, it has great impact on the related industries and generates high value. However, in order to have a competitive engineering skills and capabilities, the plant industry requires long-term investment and a continuous strategic planning at the consortium level or national level. Also, a system needs to be established to share the information of the plant industry's overseas orders awarded and success factors. Thus, this study has conducted a survey and case study of the plant construction in foreign countries. Statistical analysis was performed and a basic data structure was built as a means of improving the future technological capabilities of the plant industry.

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A Study on the Win-win Strategy on Northeast Asian Feeder Network (동북아 피더네트워크의 Win-win전략에 관한 연구)

  • Jang, Woo-Jun;Jeon, Chan-Yong;Kim, Tae-Won;Kwak, Kyu-Seok;Nam, Ki-Chan
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.1
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    • pp.243-248
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    • 2006
  • Recently, China opened Yangshan port and provides a variety of benefits for shipping companies. Japan plans to reduce logistics costs and improve efficiency through the established 'super major ports' project. According to the 'hub and spokes' system, the number of direct calls toward North-Chinese ports are increasing. This changing environment has negative effects on the amount of transshipment cargos in Korean ports. In order to make a hub port of a domestic port, it is necessary to develop northeast Asian Feeder networks. Therefore, this paper analyzes the structure of northeast Asian feeder networks through the case study of European feeder networks strategy. Finally, we suggests the plans to reinforce feeder networks, which are strategic terminal operation, strategic alliances between shipping companies and port co-operation, for win-win strategy in the competitive northeast Asian market.

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