• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.1
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• pp.97-108
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• 2016

The competition between countries became internationalized in the market. However, a situation in which globalization is concerned is important to domestic corporates. Corporate strategy to survive in the domestic market are also juggling the limit of survival. Technology transfer and commercialization at this point has important implications now. The same applies to the national level. Public-to-private technology transfer has been more important, in order to overcome the international competitions. Although various studies have been made to promote technology transfer, in the livestock sector rarely attempted. Taking into account that few previous research and theory development has been achieved, the paper explored the technology transfer phenomenon in the sector employing the grounded theory approach by Strauss & Corbin(1998). Corporates that licensed in technologies through the Foundation of Agri. Tech. Commercialization & Transfer, were targeted as informants or interviewees. Finally, eight informants were selected sequentially utilizing theoretical sampling technique to the saturation point. As the result of open coding and axial coding of the interview data using NVivo10 by QSR International, 77 concepts, 20 sub-categories, and 7 categories were derived while paradigm model was established. Through selective coding, 'the factors affecting technology transfer in livestock sector' was identified as core category. The story line about the core category was developed based on four main categories. Finally, it is expected that the concepts, categories, and the relationship between them can be an important basis for further research.

• Archives of design research
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• v.17 no.2
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• pp.147-156
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• 2004

An enterprise is a basic unit to constitute national economy and a unit of independent production economy to pursue profit based on separation between ownership of production means and labor. Even though price and quantity of production are decided by planned economy in order to survive in the mechanism of market economy, quantity of production and of demands can't be same at all because of consumers' different preferences. An enterprise uses audio-visual media like letters, pictures, and voice in order to grasp consumers' taste, to develop products and to advertise them. Advertising is communication that a company, a non-profit organization or an individual, that is shown in the message of an ad, makes through several media. It is time that a company should appeal its image, not only its products, to consumers as a salesman. Marketing strategy of company identity is to visualize a company's intentions, to formalize its motto, slogan or culture, to build up trust of products and the company in consumers, and then, to have the consumers forever. By the virtue of development of www in 1990s, the media has been expanded to online. Development of www has united the world into a network and the market has been changed to unlimited competition. This paper intends to define the concept and characteristics of web identity and investigates and analyzes how web sites of sports shoes express their identities. In addition, it analyzes influences of multinational companies' web identifies (in Korean version) and of local companies' web identities on local consumers. Through survey, it will analyze the effects of web identity and review its operation.

• Asia pacific journal of information systems
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• v.20 no.2
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

• International Commerce and Information Review
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• v.13 no.3
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• pp.119-142
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• 2011

Competitions for secure oil are intense around the world due to the limited oil reserves. The situations are becoming more serious as China has participated in the competition. This paper aims to investigate China's offshore oil development strategies to balance the supply and demand of oil and then suggest its policy implications. A surging increase of oil demand due to the rapid economic growth as well as the stagnation in domestic oil output has turned China into a net oil importer since 1993. Therefore, China has placed a significant priority on securing long-term stability of its offshore oil to cope with the rapid growing demand. It has taken a variety of strategies to secure stable oil resource such as development of offshore oil resource, increasing the number of oil importing countries. China with the highest foreign exchange reserve of approximately $3 trillion as of 2010, has considered to employ foreign exchange reserves while making a huge amount of investment to secure oil resource. China has pursued several policies such as loan to oil production country for securing oil, foreign direct investment on offshore oil development, M&A of oil exploration and production companies and geographical diversification of oil importing countries. China has promoted offensive strategies for securing oil resource rather than cooperation with other countries. Thus, China should find a trade-off point for recovering relationship with international society while developing and investing renewable energy for long-term future. It will also address some implications for Korea, which has to prepare new strategies of overseas oil development.

• Journal of Gifted/Talented Education
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• v.13 no.1
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• pp.117-134
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• 2003

In Japan accumulating intellectual assets by enhancing science and technology is the only way to survive the global competition. To enhance science and technology, it is important to improve science literacy the public and to foster human resources for science and technology, Therefore, MEXT (Ministry of Education, Culture, Sports, Science and Technology) is now working with various projects. One of the projects for attaining the purpose is Science Literacy Enhancement Initiative. This initiative is a brand-new package of several projects to enhance math and science education in high and middle schools including (1) Super Science High school (SSHs) and (2) Science Partnership Program. The purpose of this study was to investigate concretely about the situation of promotion of SSHs paying attention to three high schools (TAKASAKI high school, HORIOKA high school and RITUMEIKAN high school) specified as SSHs. Furthermore, some suggestions about gifted education were discussed.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.359-365
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• 2020

The purpose of this study was to collect and analyze information on the major scoring paths, success rate by shooting type, assist, steal, block, and goalkeeper defense rate by shooting type in the 2019 World Women's Handball Championship. Based on the research results, the following conclusions were drawn. First, as a result of the analysis of the scoring route, 1st the Netherlands and 2nd Spain had 6m shots and 7m shots the most. Second, in the success rate analysis results by shooting type, the top 6 teams showed 7m shot, breakthrough shot, and fast shot. Third, according to the result of assist frequency analysis, the fourth place in the competition Norway scored the most assists among the six teams. Fourth, as a result of the steel frequency analysis, Norway scored the most with 5.2 on average among the six teams. Fifth, as a result of analyzing the goalkeeper defense rate by shooting type, it was found that all 6 team's goalkeepers had the highest defense against 9m shooting. Therefore, for an in-depth analysis of the game strategy, it is considered that it is necessary to understand the characteristics of individual player's performance and collect information will be followed by a follow up research in the future.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.103-116
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• 2016

In uncertain future and the rapidly changing environment, it is necessary for companies to do innovative management activity. With business strategy that creates value and vision, The major industrialized countries ensure development of venture & start-up business and business competition by creating various added value through design. Thereby, Companies use design to increase enterprise value, a lots of interests and supports are focused in design industry which pioneer new market with new product and services. Therefore, Companies need more innovative and creative activities, and leads creative companies through developing entrepreneurship. Now, Companies should improve successful entrepreneurship, developing effective process in the organizational level beyond individual level. This research conducts empirical analysis from the individual and organizational perspective of corporate entrepreneurship. This study of design corporate 351 employees in design corporate is surveyed. This research finding is that design corporate employees' entrepreneurial capacity, entrepreneurial attitude and CEO support have meaningful effects on culture and structure. However, The analysis result indicates that this employees' entrepreneurial capacity, entrepreneurial attitude and CEO support have no effects on operation systems, so it is necessary to build the operation systems for activation of corporate entrepreneurship. This study puts emphasis on the needs to raise the level of corporate entrepreneurship and requires ways to improve entrepreneurship for sustainable growth. Also, This study suggests practical implications that it is important to systematic operation systems to actively utilize infrastructure, so it occurs in employees' entrepreneurship not only on the individual level, but also on the organizational level.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.327-340
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• 2010

Since South Korea has problems existing in the respects of educational resources, environment, policies, etc., local universities of South Korea have been in an inferior position in the competition of overseas student enrollment. With increasingly deepening of cultural exchange between China and South Korea, due to geographic close relationship between the two countries, a great number of South Korean students go to China for study; also, Chinese students have increasingly become the important target of recruitment by all local universities in South Korea. In recent years, with rapid increase in the number of Chinese students in South Korea, the overseas student education system of South Korea has been progressed continuously. Compared with educational advantages of universities in European, American developed countries, and the capital region of South Korea, however there still exists a lot of problems in Chinese student recruitment by local universities. The major findings of the study can be summarized as follows. There exist not only some advantages but also some problems to be addressed urgently in Chinese student enrollment by South Korean local universities. How to build a distinctive recruitment environment suitable for Chinese students; and, how to develop a complete "one-stop" educational system suitable for study; and, how to make a strategy of development for Chinese students; and, how to perfect set up the overseas students' education management system; which are the remaining tasks to be solved for. To achieve a win-win for both overseas students and South Korean local universities, it is very important and urgent works to do for administrators of Chinese students in all local universities of South Korea.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.527-536
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• 2018

This study examined the success factors of six sigma innovation in small- and medium-sized venture companies. The findings are summarized as follows. The importance of 20 items in a total of 4 factors showed that corporate vision was number one in the manager's support, followed by program composition, passionate support, high performance guarantee, and quality activity continuity. This suggests that all members can operate the program by the structured system with a sense of united goal under the company-offered vision as a community when the goal, idea or vision of six sigma activities are shared to members of the entire organization. In addition, high success can be achieved when supported by company-wide enthusiasm and high compensation for sharers' innovative efforts of six sigma at the same time. Small- and medium-sized venture companies should develop brisk six sigma activities of advanced precision parts in such an environment that the technology competition is becoming increasingly fierce. The six sigma movement should be developed as a niche strategy for small organizations with united vision sharing by company-wide operational commitment and high self-esteem for the organizational characteristics of small- and medium-sized venture companies run by key minority organizations and members.

• Journal of Distribution Science
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• v.12 no.10
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• pp.123-128
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• 2014

Purpose - The purpose of the study is to reexamine the price fairness as practiced by low cost airlines, as a consumer has to experience such inconveniences as inferior airport transportation, extra fees on in-flight meals, and non-negotiable seats, and consumers evaluate such experiences keeping in mind their total costs. This evaluation includes price fairness and allows a reasonable and overall consideration of factors of low cost airlines. It tries to set up a measurement of the indicators consumers' perceptions of price fairness academically as it adapts price fairness to airline services which are renowned for price volatility. Research design, data, and methodology - The research proposes an alternative pricing strategy for the long term profit of low cost airlines after going over conflicts between the traditional theory of consumers' price perception mechanism and flexible fair policy of low cost airlines. It was meaningful when it relates to the early stage of the business, while it enhances the risks relating to the long term survival of low cost airlines. In addition, it is significant as it highlights the negative influences on consumers' perceptions of price fairness, as low cost airlines run on extremely low cost perspectives. Results - The results of the research provide insight into four perspectives, as consumers' perceptions of price fairness are influenced by the frequency and range of price changes and services. The first perspective is that it would lead to positive price evaluation when a low cost airline cuts prices frequently with little changes than one big change. It also would lead to the same result when it comes to necessary services. The second perspective is that one big increase of price would rather undermine the negative aspects of price changes than those of several smaller ones. The third perspective is that additional services would be good to consumers' perceptions of price fairness as compared to discount benefits with respect to the cost. Finally, a low cost airline should consider that consumers will change airlines or defer their flight schedule if the flight fares increase beyond their limits. Conclusions - Low cost airlines should reconsider their pricing policies for services that were provided free earlier. A consumer would not like discount benefits when made to pay for services that were, for long, free of charge. If a low cost airline can provide services with no charge, it should improve volumes if the costs are standardized and, moreover, should consider the charging fees. Alternatively, a consumer can choose between services and fair discount. Low cost airlines are implementing sales promotion strategies, as the competition is more intense than it used to be. In these days, they should regard services over sales promotion, as consumers may prefer to spend money on good premium services. Some differentiation in services could create a good market position for the airlines and, hence, good financial performance.