• 복식문화연구
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• 제32권2호
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• pp.247-259
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• 2024

This study assessed the effectiveness of brand image communication on consumer perceptions of cruelty-free fashion brands. Brand messaging data were gathered from postings on the official Instagram accounts of three cruelty-free fashion brands and consumer perception data were gathered from Tweets containing keywords related to each brand. Web crawling and natural language processing were performed using Python and sentiment analysis was conducted using the BERT model. By analyzing Instagram content from Stella McCartney, Patagonia, and Freitag from their inception until 2021, this study found these brands all emphasize environmental aspects but with differing focuses: Stella McCartney on ecological conservation, Patagonia on an active outdoor image, and Freitag on upcycled products. Keyword analysis further indicated consumers perceive these brands in line with their brand messaging: Stella McCartney as high-end and eco-friendly, Patagonia as active and environmentally conscious, and Freitag as centered on recycling. Results based on the assessment of the alignment between brand-driven images and consumer-perceived images and the sentiment evaluation of the brand confirmed the outcomes of brand communication performance. The study revealed a correlation between brand image and positive consumer evaluations, indicating that higher alignment of ethical values leads to more positive consumer assessments. Given that consumers tend to prioritize search keywords over brand concepts, it's important for brands to focus on using visual imagery and promotions to effectively convey brand communication information. These findings highlight the importance of brand communication by emphasizing the connection between ethical brand images and consumer perceptions.

• 대한지구과학교육학회지
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• 제13권2호
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• pp.186-195
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• 2020

본 연구의 목적은 초등학생들의 '계절의 변화'에 대한 Jigsaw 협동학습이 과제집착력 및 창의적 인성에 미치는 효과를 알아보는 데 있다. 연구 대상은 B시의 G초등학교 6학년 2개 반 48명을 대상으로 연구집단 24명, 비교집단 24명으로 구성하였다. 초등과학 6학년 '계절의 변화' 단원을 중심으로 12주간 실험처치를 하였다. 그리고 연구집단과 비교집단에서 사전-사후검사로 과제집착력 검사, 창의적 인성 검사를 하였다. Jigsaw 협동학습을 통해 자연스럽게 과제집착력 향상과 창의적 인성 함양이 될 수 있도록 연구절차를 설정하여 연구를 진행하였다. 이에 대한 연구 결과는 다음과 같다. 첫째, 초등학생들의 Jigsaw 협동학습은 과제집착력 향상에 효과가 있었다. 둘째, 초등학생들의 Jigsaw 협동학습은 창의적 인성 함양에 효과가 있었다. 셋째, 초등학생들의 Jigsaw 협동학습에 대한 인식은 긍정적으로 나타났다. 이러한 연구 결과를 통하여 Jigsaw 협동 학습이 과제집착력과 창의적 인성에 효과가 있으며 긍정적인 영향을 미친다는 것을 확인할 수 있다.

• 한국식생활문화학회지
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• 제24권6호
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• pp.677-691
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• 2009

In this study, the symbols and visual expressions employed in the food culture content of official website designed to promote three cities in Korea, Seoul, Jeonju and Jeju, were subjected to semiotic analysis. In this study, it was assumed that these websites reflected the varying perspectives of the people behind the development and management of these routes of Internet communication, and the semiotic choices made in order to exemplify each city's food cultural image. The aim of the study was to analyze the communication strategies of food cultural branding in the terms of the online content regarding Seoul, Jeonju, and Jeju with a focus on the comparative points in these cities' official websites. This study included conducting semiotic content analyses of the aforementioned cities' official web pages in an attempt to determine the food branding strategies used to differentiation and produce more favorable perceptions of these three cities. Building upon the findings drawn from this comparative study, the present work can be used to determine more effective ways of strategically differentiating the images of local food culture associated with these cities from the view of brand communications. This study also demonstrates viable directions for designing web content for a city where the food cultural messages can be delivered in a thoughtful and effective manner.

• East Asian Economic Review
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• 제16권4호
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• pp.333-361
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• 2012

Development assistance plays an important role in contributing to the development process of Cambodia. The top bilateral donors, China, Japan, and Korea provide ODA to Cambodia in different characteristics and from different perspectives. This study tries to pull out some implications for Cambodia as recipient and for donors in order to achieve the development of Cambodia's economy-effectively by using the ODA. As a viewpoint, ODA structure emphasizes the intention of donors, either for their self-interest and benefit or for achieving MDGs. China's ODA to Cambodia seems to distort the ODA allocation by other donors with unconditional loans or loans with conditionality focusing only on infrastructure. Cambodia benefits from the better infrastructure, but it has to pay the price set by China, even for concessional loans. The driving interests of Japan and Korea are more influenced by their national policy goals and the expected perceptions of their voters. The aid projects should at least catch the attention of national media or win obvious and unbiased support from the suffering people in the recipient countries.

• 유통과학연구
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• 제17권8호
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• pp.25-34
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• 2019

Purpose - Investigate the association of internal and external factors of consumers and analysing the role of moderating comparative marketing aspects, especially the part of YouTuber and celebgram in influencing purchase decisions. Apart from that, it provides an overview of the pattern of purchase decision making in forming Millennials and Y generation consumer culture Research design, data, and methodology - This study uses a quantitative research approach with descriptive, predictive, and prospective data analysis on 300 eligible Millennials and Y aged 20-35 years who are bachelor-educated. Data collection using online surveys with final statistical analysis using the Partial Least Square (PLS) approach Results - All hypothesis are declared accepted, indirect testing the dominant internal consumer factors have a positive and significant effect on consumers' purchase decisions. Through testing Moderating, aspect marketing comparative is also authoritative able to moderate internal consumer factors towards purchase decision making. Conclusions - Digital technology is changing the paradigm and perceptions of the millennials and Y generations in terms of behaving as a generation of technology connoisseurs who also influence and shape the culture of that generation and the generations to come in the future.

• 농촌계획
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• 제22권3호
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• pp.21-31
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• 2016

This is a comparative study focused on the scenic landscape preferences derived from visitors's perceptions at the Dulle-gil and the uphill trail in Bukhansan National Park. Unlike previous landscape assessment methods, this study contains more direct and on-site analysis with methods of understanding the visitors' perceptions by using 'visitor employed photography(VEP)' which requires each visitor to take preferable scenic landscape with one's own smart phone camera. The scenic landscape types at two different trails were categorized and then the types favoring most of participants were verified. There are total number of 16 visual landscape types preferred by participants at both the Dulle-gil and the uphill trail in Bukhansan National Park. As in terms of consensus photography(CP) on the Dulle-gil was found to have more diverse elements including both natural and artificial elements compare to the uphill trail. Furthermore, the perceptually excited node(PEN) at the Dulle-gill were found to be more scattered evenly whereas PEN at the uphill trail were concentrated on the entrance and the top of the mountain. It is necessary to consider that the scenic landscape management at the Dulle-gil and the uphill trail require different approaches. Facilities were set based on careful consideration of distinctive geographical features and vegetation in the Dulle-gil. And the management need to be focus on the 'forested area' maintaining natural state in the uphill trail. Futhermore, the result of the CP and PEN in the trails would be helpful to proceed the next step of landscape perception study depending on characteristics of groups.

• 디지털융복합연구
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• 제10권6호
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• pp.99-109
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• 2012

본 연구는 한국 HRD 전문가들이 인식하는 WLP 역할과 역량의 중요도를 분석하고, 이를 2004년 ASTD 글로벌 HRD 전문가 역량 연구 결과와 비교 논의함으로써 두 연구간의 공통점과 차이점을 발견하여 시사점을 제시하고자 하였다. HRD 전문가, 일터 학습 및 성과(WLP) 역량 모델 등의 문헌을 고찰하였고, 서울 경인권 소재 HRD 전문가를 대상으로 설문을 실시하여 205명의 응답을 최종 분석에 활용하였다. 주요 연구결과는 첫째, WLP 네 가지 역할 중 한국 HRD 전문가는 비즈니스 파트너 역할을, 글로벌 HRD 전문가는 직무 전문가 역할이 중요하다고 인식하는 것으로 나타났다. 둘째, WLP 열두 가지 역량 중 한국 HRD 전문가와 글로벌 HRD 전문가 모두 효과적 커뮤니케이션 역량을 가장 중요하게 인식하는 것으로 나타났다. 본 연구의 결과를 바탕으로 얻어진 결론을 제시하면 다음과 같다. 첫째, 한국과 글로벌 HRD 전문가들의 역할 인식에는 큰 차이가 있는데 이는 한국과 글로벌의 HRD 시장 특성을 반영한 결과로 볼 수 있다. 둘째, 한국과 글로벌 HRD 전문가들이 WLP 역량 인식에 있어서는 상당한 유사성을 보이고 있다. HRD 분야의 전문가로서 활동하기 위해서는 고객 및 다양한 이해당사자들과의 효과적 커뮤니케이션 전략을 개발하고 구사하는 것은 매우 중요하다고 할 수 있다.

• 한국학교수학회논문집
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• 제18권1호
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• pp.83-102
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• 2015

이 연구는 좋은 수학 수업에 대한 고등학생의 인식을 분석하고 선행연구와 비교를 통하여 수학 수업에서 교사와 학생들 간의 인식 차이로 발생하는 수업의 갈등 해소를 위한 시사점을 제시하고자 했다. 이를 위하여 설문조사 결과를 중심으로 학생들을 학년 과정별, 등급별, 성차별로 분류하여 그들 사이의 인식을 분석하고 비교하였다. 학생들은 집단 분류에 관계없이 그들이 갖고 있는 오개념을 파악하여 수정해주는 수업에 대한 선호도가 가장 높았다. 인문사회과정 학생, 중위권 학생, 여학생들은 그들의 수준을 고려한 수업과 평가 및 수업 중 다룬 내용을 평가하는 수업에 대한 선호도가 높으며, 하위권 학생들은 그들의 사고과정을 이해하고 의사소통이 잘 이루어지는 수업에 대한 선호도가 다른 등급 학생들보다 높았다. 이로부터 인문사회과정 학생, 등급이 하위권인 학생들은 수학에 대한 자신감, 흥미, 가치인식이 향상되고 수학 수업이 긍정적인 경험이 될 수 있는 수업분위기에서 지도가 필요함을 시사하고 있다.

• 한국식품조리과학회지
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• 제32권1호
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• pp.136-146
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• 2016

The purpose of this study was to investigate whether there was a gender difference in motivating university students to decrease their sodium intake and to identify effective motivating factors. Within the protection motivation theory (PMT) framework, a survey questionnaire was developed to measure participants' perceptions on the severity of and the vulnerability to risk of serious diseases due to the high sodium intake, as well as the effectiveness (response efficacy) and the ability to perform preventive measures (self-efficacy). Behavioral intentions on five specific practices (checking nutrition label, consuming more fruits and vegetables, consuming less soups, avoiding spicy and pungent food, purchasing less instant or restaurant foods) related to decreasing sodium intake were also included. A total of 294 usable response data were collected from university students (92 male, 202 female) in Busan and Gyeongnam in June 2015 and analyzed using IBM SPSS 22. Severity was the highest (4.04) PMT factor followed by response efficacy (3.72), self-efficacy (3.42), and vulnerability (3.26). Compared to male students, female students thought that the threat was more severe (t=6.035, p<0.001) and reducing sodium intake would be effective to prevent serious illnesses (t=4.724, p<0.001), but their vulnerability and self-efficacy perceptions were not different from male students. Among the five items measuring behavioral intention, female students were more likely to increase fruits and vegetables consumption (t=3.811, p<0.001), while male students were more likely to avoid spicy and pungent foods (t=2.336, p=0.020). Based on findings of this study, the recommended strategy to effectively motivate university students to lower their sodium consumption level is the development of campaign focused on increased vulnerability perception, response efficacy, and ease of practicing preventive measures instead of emphasizing the severity of the consequences.

• 문화기술의 융합
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• 제10권3호
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• pp.233-241
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• 2024

본 연구는 코로나 발생 이후 사회복지실천현장의 변화 중 '세대 간 차이'를 중심으로 분석을 실시하고 이들의 차이점을 살펴보았다. 연구결과 사회복지사의 경험과 인식, 사회복지사의 요구사항 등 2개의 영역에서 다양한 의견들이 제시되었다. 세대별로 20대는 현재의 근무환경, 서울시 및 서울시사회복지사협회에 대한 요구와 관련된 진술이 많았고, 40~50대는 근무환경에 대한 언급은 많았지만 서울시와 서울시사회복지사협회에 대한 요구는 적게 나타났다. 이러한 연구결과를 토대로 다음과 같은 실천적·정책적 개선방안을 제안하였다. 첫째, 낮은 보수수준과 근무여건 및 환경개선이 필요하다. 둘째, 사회복지사에게 안전한 업무환경이 필요하다. 셋째, 변화된 사회복지사의 인식에 대해 관심을 갖고 여기에 맞추는 노력이 필요하다.