• 복식문화연구
• /
• 제24권3호
• /
• pp.324-335
• /
• 2016

The fashion product image preference changes depending on one's lifestyle and personal inclination. Women want to show the fashion product image preference, often through their clothing and makeup choices. Brand image includes those elements related to the brand. Advertising is the primary method for introducing brands. This study was conducted to investigate the effects of fashion product image preference on emphasis of brand image and advertising factor evaluation targeting working women in their 20s and 30s. The fashion product image preference was s sophisticated image. Preference for a sophisticated image has a significant effect on emphasis of brand image when selecting fashion products. Emphasis of brand image has a notable effect on the brand direct advertising factor evaluation. Fashion product image preference has a significant effect on both brand's direct and indirect advertising factor evaluation. When selecting a fashion product (clothing and cosmetics), brand image importance was found to have a positive effect on a brand's direct advertising factor evaluation. Therefore, fashion companies should take advantage of their brand logo. Companies should also pay attention to clothing and product containers used in advertising to show the brand. In addition, every company should create an advertising image that represents their overall brand, by using a combination of detailed advertising factor evaluation.

• 대한원격탐사학회:학술대회논문집
• /
• 대한원격탐사학회 2006년도 Proceedings of ISRS 2006 PORSEC Volume II
• /
• pp.808-811
• /
• 2006

The KOMPSAT-2 was developed by KARI and it was successfully launched from Plesetsk, Russia on 28th July 2006. The Korean government decided the commercialization of the KOMPSAT-2 image data and direct reception services worldwide. SPOT Image, based in Toulouse (France) was selected by KARI through an international open bidding as a foreign company for the KOMPSAT-2 image promotion over the entire world except the territory of Republic of Korea including the North Korea, the United States of America, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Yemen, Egypt, Iran, Iraq, Jordan, Lebanon, and Syria. KAI (Korea Aerospace Industry Ltd.) is an engaged Korean company for this area. KARI has responsibility to operate the satellite, data acquisition, archiving for the worldwide commercialization. For the processing and delivery of the KOMPSAT-2 image data to the users of KAI and SPOT Image, KAI has the binding contract with KARI. So KAI has the responsibility for the commercial ground station operation such as user support, data processing, and the data delivery. The KOMPSAT-2 ground station is hosted in KARI, so KARI has developed the concept of KOCUST (KOMPSAT-2 Commercial User Support Team) jointly with KAI to support the data processing and delivery as KOMPSAT-2 developer and satellite operator. The main purpose of the KOCUST is to support the operational activities to provide the data and service quality to satisfy customers. KOCUST will be organized by the members of KARI and KAI together. KARI members will mainly take the role of KOCUST coordination, data processing and user support in a public sector. KAI members are going to take user desk, data validation and delivery et cetera, which are related with users. This paper describes a summarized concepts of KOCUST like organization, dedicated tasks of each part and work flow of daily operation.

• 한국멀티미디어학회논문지
• /
• 제20권8호
• /
• pp.1456-1463
• /
• 2017

In recent times, IaaS (Infrastructure as a Services) have been rapidly evolving to allow developers to easily and efficiently access work in the server and network areas for development of a web of App based on cloud computing. In this study, we developed the collaborative image editing tool App based on Cloud-computing, by adopting AWS of representative company that develops IaaS. First, it is crucial to understand various situation conditions for representative infrastructure services: AWS, Azure and Google (GCP). This may have the effect of reducing manpower and development time, but as each company has different policy and technical support, we need a new study every time the environment changes of infrastructure services. We tried to develop a hybrid-App so that users with various devices can collaborate work each other by utilizing the infrastructure service AWS through the process of developing the image editing authoring tool based on the cloud computing. The future studies should continue about compatibility issues and support issues in order to minimize the problems of overseas infrastructure services, but we think that domestic cloud computing policies and developments should be urgently considered.

• 한국컴퓨터정보학회논문지
• /
• 제23권1호
• /
• pp.67-74
• /
• 2018

In this paper, we propose an efficient scene based non-uniformity correction algorithm which performs the offset correction using the uniform obtained from input scenes for Infrared camera. In general, pixel outputs of a infrared detector can not be uniform. Therefore, the non-uniformity correction procedure need to be performed to make the image outputs uniform. A typical non-uniformity correction method uses a black body at the laboratory to obtain the output of the infrared detector's pixels for two temperatures, HOT and COLD, and calculates the non-uniformity correction parameters. However, output characteristics of the Infrared detector changes while the Infrared camera is operated, the fixed pattern noise of the Infrared detector and dead pixels are generated. To remove the noise, the offset correction is generally performed. The offset correction procedure usually need the additional device such as a thermo-electric cooler, shutter, or non-uniformity correction lens. Therefore, we introduce a general scene based non-uniformity correction technique without additional equipment, and then we propose an improved non-uniformity correction algorithm based on image to solve the problem of the existing technique.

• 산경연구논집
• /
• 제13권3호
• /
• pp.25-34
• /
• 2022

Purpose: Food delivery services are rapidly increasing due to the recent COVID-19 outbreak. This study examines how much taste, price, brand, and reliability affect the satisfaction of delivery apps and delivery companies in food delivery services, as well as its effects on repurchase intentions. Research design, data and methodology: Empirical analysis was conducted through questionnaire survey on a coffee shop that started delivery services. Reliability and validity were analyzed, and hypotheses were verified through confirmatory factor analysis, discriminant validity analysis, and path analysis using structural equation modelling. Results: The factors affecting the satisfaction of delivery apps at coffee shops were taste and brand image. Only 'taste' had a statistically significant effect on the factor that made consumers feel satisfaction. In addition, satisfaction with delivery apps of coffee shops and delivery companies had a statistically significant effect on repurchase intention. The company should focus on improving the image of the coffee application rather than the corporate image. Conclusions: Now and in the future, F&B companies will have to recognize and respond, as well as rethink on how to deliver satisfaction of delivery apps and delivery companies to consumers in the ever-increasing delivery competition. This study provides implications through satisfaction analysis of coffee delivery apps and companies.

• 문화기술의 융합
• /
• 제8권3호
• /
• pp.501-506
• /
• 2022

COVID-19의 영향으로 로드샵과 수많은 오프라인 매장은 예전과 달리 많은 어려움을 격고 있다. 이에 대응하기 위하여 뷰티업계에서는 고객들의 수요를 충족하고자 다양한 비대면 서비스들을 선보이고 있다. 본 논문에서는 비대면 서비스 중 모바일 환경에서 이미지 기반 퍼스널 컬러 측정 기술의 품질과 제품 추천 서비스에 대한 고찰을 진행하였다. 현재 글로벌 서비스 시장에서 많이 활용되고 있는 엔진에 대한 다양한 실험과 실제 측색 장비를 활용한 컬러 측정 데이터에 대한 비교 분석, 서비스 구현 및 지표 데이터 등으로 구성되었다. 정밀한 실험결과를 위해 일관된 실험 환경에서 실험을 진행하였다. 본 논문이 이미지 기반 피부 컬러 측정에 따른 개인화 제품 추천 서비스의 확장에 활용될 수 있기를 기대한다.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권3호
• /
• pp.149-157
• /
• 2022

The primary goal of this study is to investigate the impact of social capital on consumer attitudinal evaluations. We propose a hypothetical receptacle, thereby applying a mediation framework because of social capital. We expect that increasing social capital would improve brand image and consumer-company (C-C) identification, resulting in positive in-role and extra-role customer behavior toward the brand. Data was collected from 425 respondents primarily from Karachi's five zones (East, West, North, South, and Central) and analyzed using confirmatory component analysis and structural equation design. The findings showed that social capital had a positive and significant relationship with customer extra-role behavior, as well as two mediators, brand image and consumer business identity. Furthermore, both mediators have a significant impact on both in-role and extra-role behavior. However, there is no evidence that social capital has a direct impact on in-role behavior. This study will help businesses in gaining a competitive advantage by concentrating on social capital to improve their brand image and customer relationship.

• 디자인학연구
• /
• 제13권3호
• /
• pp.303-312
• /
• 2000

시장경제에 뿌리를 둔 아이덴티티 시스템 개발작업은 "분산으로부터 통합" 을 대원칙으로 삼아 지난 반세기동안 발전해 왔으며 , 그 필요성은 이미지 마케팅 측면에서 입증되어 왔다. 그러나 1995년을 기점으로 가속화된 정보통신분야의 발전에 의한 정보의 양과 속도는 과거와 비교할수 없으며, 따라서 정보의 수용자들은 자신들의 기준으로 정보를 평가, 선택할수 있는 기회를 가지게 되었다. 이러한 환경변화에 적절히 대응키 위해서는 새로운 방법을 모색해야 하며, 종래의 방법에 의존한 도입 효과는 불확실하다. 아미덴티티 시스템에서 허용되는 유연성의 정도는 경영과 마케팅전략에 의해 결정되어야 한다. 기업활동영역이 다양한 경우, 시대의 트랜드에 민감한 업종, 그리고 일반인과소비자들에 감성적 접근을 시도하는 기업들에게 FIS은 효과적으로 기능 한다. FIS은 성장 변화하는 운영체계를 가지므로 환경변화에 대한 적응력이 탁월하며, 기업의 이미지를 신선하게 유지시킬수 있는 것이 가장 큰 장점이다.

• 한국항공운항학회지
• /
• 제28권3호
• /
• pp.1-11
• /
• 2020

Despite the importance of Creating Shared Value(CSV), few research has been conducted to understand it. Filling in this existing void, this study was an attempt to provide a clear understanding about what triggers airline customers' decisions according to the airline company's CSV activities. Through this study, we investigated the relationship among CSV, trust, image, and loyalty. An online survey was used as a method to collect data. Through the CFA, we confirmed the adequate level of reliability and validity of the measures. The structural model was found to include an acceptable fit to the collected data. The findings from the structural analysis revealed that CSV exerted and immense on trust and image. Also, trust was significantly associated with image and loyalty while the image was highly associated with loyalty. Based on the findings presented above, implications for practitioners and researchers are stated.

• 한국건축시공학회지
• /
• 제8권1호
• /
• pp.77-82
• /
• 2008

In the housing market, the construction company started to recognize the importance of the brand power since 1998. Many brand names of apartment construction company have newly formed and many apartments are representative of the brands of construction company by quality of apartment construction and service after hand apartment over to owner with many other elements of their brands. According to these trends in the housing market, it should be also interested in improving the value of brand name in apartment construction. The former researches have been achieved several topics in only a specific target market about the distinction of apartment's plan, the examination of preference, and the satisfaction survey of inhabitants etc. But construction company don't have developed any available marketing strategy according to construction location and regional characteristics. Nowadays, they should be interested in improving the value of apartment brand. Therefore, this research was conducted by interviewing and surveying preference factor, which factors are considered by consumer when consumers purchase apartment house, to compare the two regions such as Metropolis and Cities. The purpose of this research is to provide the preference trend of apartment house in the future to construction company by comparing consumer's preference examination.