• Asia pacific journal of information systems
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• 제19권1호
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• pp.63-82
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• 2009

Virtual community is a social aggregation to attain some goals in an IT-supported virtual space (Lee et al., 2002). As lots of virtual communities generate robust and reliable outputs with low control and low incentive, previous researchers was interested in the questions, "why do they participate?" or "how are they controlled?". But. as Katz (1964) said, the most important part of the high-performing organization is the behaviors of members in the organization. Therefore, this research is to examine the relationship between the performance and the behaviors of participants in the virtual community. First, we propose 6 types of behaviors related to high performance in the virtual community: 'Continuous Attendance', 'Complying with the organizational value, policies, and regulations', 'Protection', 'Suggestion for the improving', 'Self-training', and 'Favorable behavior'. The six types of behaviors are extracted from the framework of Katz (1964) and Brief and Motowidlo (1986). The reason why each behavior is positively related with high-performance is that those who continuously attend have more responsibility than temporary participants do; complying with the rules of a virtual community means that they may make more reliable outcome; 'Protection' is one of the prosocial-behaviors and those who protect the community may concern the benefit of the virtual community when they participate: those who suggest some ideas for improvement may contribute to the virtual community; 'Self-training' behavior means that participants really want to have high quality in their contribution: those who have 'Favorable attitude' consider other members in the virtual community when they participate. Then, we perform an empirical analysis with the survey from participants in the Knowledge service of Naver.com, to show those behaviors are associated with the high-performance. To make the measurement for the six behaviors, we use CVR (content validity ratio) method (Lawshe, 1975), interviewing 12 experts. The dependent variable, performance of participation, is measured by 'ratio of selected answer' given by the Naver.com. We use email survey. We sent 1200 emails to randomly selected participants in the knowledge service and received 282 responses. The results of our empirical analysis show that 4('Continuous Attendance', 'Suggestion for the improving', 'Self-training', 'Favorable attitude') are positively related to the performance, but 2('Complying with the organizational value, policies, and regulations' and 'Protection') are not significant. In line with Fitzgerald (2006), we expect that participants in the virtual community may behave similarly to employees in the off-line firms for the high performance. But 2 behaviors have different results. The reason that the 'Complying with the organizational value' behavior is not sufficiently related to performance is that the motivation of participants is more related to intrinsic pleasure or altruism than external reward. Also, the 'Protection' behavior has no significant relationship with performance, which means that the high-performing participants have little concern about the problems in the community.

• 한국환경생태학회지
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• 제31권3호
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• pp.297-317
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• 2017

본 연구는 봉화 장군봉의 자연림을 대상으로 산림식생의 유형을 분류하고, 그에 따른 임분특성을 구명하고자 수행되었다. 2014년 6월부터 2016년 8월까지 식생조사를 실시하였으며, 총 71개소의 식생조사자료를 토대로, 종-면적곡선, 식물사회학적 식생유형분류, 중요치, 종다양도, 일치법, CCA 분석을 실시하였다. 종-면적곡선과 누적종수 추정치를 분석해본 결과, 조사구의 설치는 적절하게 이루어졌으며, 총 227개 분류군(67과 152속 197종 3아종 27변종)이 출현하였다. 식생유형분류를 실시한 결과, 총 7개의 식생단위로 분류되었으며, 최상위 수준에서 신갈나무군락군, 신갈나무군락군은 고로쇠나무군락(동자꽃군과 물참대군), 잣나무군락(시닥나무군과 잣나무전형군), 굴참나무군락(담쟁이덩굴군과 굴참나무전형군)으로 분류되었으며, 담쟁이덩굴군은 담쟁이덩굴전형소군과 호랑버들소군으로 분류되었다. 중요치 분석결과, 식생단위 1~5의 교목층에서는 신갈나무(38.0~70.4%), 식생단위 6은 박달나무(35.3%), 식생단위 7은 소나무(45.4%)가 각각 가장 높게 나타났다. 박달나무와 소나무가 우점하는 식생단위 6과 7은 교목층을 제외한 층위에서 신갈나무와 굴참나무가 높은 중요치를 나타내어, 향후 이들 식생단위는 신갈나무와 굴참나무에 의한 군락이 형성될 것으로 사료되었다. 종다양도는 식생단위 1, 2, 3의 종다양도(2.130~2.353)가 높게 나타났으며, 이는 계곡의 지형적 특성에 의한 영향 때문인 것으로 사료되었다. 일치법과 CCA를 실시한 결과, 식생유형은 해발고도와 가장 높은 상관관계를 가지고 있는 것으로 나타났다.

• 유통과학연구
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• 제22권5호
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• pp.67-79
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• 2024

Purpose: The purpose of this study is to shopping medium determinants and consumer behavior differences based on the value of consumption. Methodology: The subjects of the survey were adult men and women in their 20s or older living in Korea, and 283 valid responses were obtained. A Logit model was used to identify consumption value factors and shopping medium choices. A t-test was conducted to analyze the differences between consumer behavior based on preferred shopping medium (on/offline). Results: The inclusion of community-oriented factors such as eco-friendliness and social contributions lead to higher likelihood of choosing offline shopping. In addition, consumers who value self-expression and who are price sensitive are more likely to choose online stores. Conclusions: It was found that community-oriented factors lead shoppers to choose offline shopping, and the need for self-expression lead shoppers to choose online stores.

• 한국환경생태학회지
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• 제32권5호
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• pp.513-531
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• 2018

본 연구는 충남도립공원(덕산도립공원, 칠갑산도립공원, 대둔산도립공원)에 분포하고 있는 산림 식생을 비교 분석하기 위해 2006년부터 2016년까지 실시되었다. 본 연구 조사지의 식생을 식물사회학적 방법으로 분석한 결과, 덕산도립공원은 신갈나무군락, 소나무군락, 굴참나무군락 및 느티나무군락으로 구분되었고, 칠갑산도립공원은 굴참나무군락, 신갈나무군락, 소나무군락 및 서어나무군락으로 구분되었으며, 대둔산도립공원은 신갈나무군락, 굴참나무군락 졸참나무군락, 개서어나무군락, 서어나무군락, 소나무군락 및 상수리나무군락으로 구분되었다. 각 도립공원의 중요치는 덕산도립공원에서 신갈나무가 가장 높았으며(72.35), 다음으로 소나무(70.25), 굴참나무(53.11), 때죽나무(11.44), 산벚나무(11.17), 물푸레나무(10.41) 등의 순으로 나타났으며, 칠갑산도립공원에서는 굴참나무가(73.34) 가장 높았고 다음으로 소나무(58.71), 신갈나무(57.02), 서어나무(18.84), 졸참나무(13.48), 산벚나무(13.31) 등의 순으로 나타났다. 대둔산도립공원은 신갈나무가(57.03) 가장 높았고 다음으로 굴참나무(31.98), 졸참나무(31.53), 소나무(16.80), 개서어나무(16.50), 서어나무(16.07), 쪽동백나무(15.76), 당단풍나무(10.09) 등의 순으로 나타났다. 중요치가 높은 주요 분류군에 대한 흉고직경급을 분석한 결과 덕산도립공원에서는 신갈나무, 굴참나무가 정규분포형의 밀도를 나타내고 있어 당분간은 이들 수종의 우점 상태가 계속될 것으로 보인다. 칠갑산도립공원에서는 굴참나무, 신갈나무, 소나무가 정규분포형의 밀도를 나타내고 있어 당분간은 이들 수종의 우점 상태가 계속될 것으로 보이나 서어나무와, 졸참나무의 어린 개체 밀도가 높아 앞으로 이들의 세력이 확장될 것으로 판단된다. 대둔산도립공원은 신갈나무와 굴참나무는 어린개체의 밀도가 높은 역 J자형을 하고 있어 우점 상태가 계속될 것으로 보이며, 개서어나무와 소나무는 어린 개체와 큰 개체의 밀도가 낮고, 중간 개체의 밀도가 높아 정규분포형의 밀도를 나타내고 있는 것으로 보아 당분간은 이들 수종에 의한 우점 상태가 계속될 것으로 판단된다. 서어나무와 졸참나무는 중간이상의 개체와 비교해 볼 때 어린 개체의 밀도가 높아 앞으로 이들의 우점도가 증가할 것으로 예상된다.

• 한국환경복원기술학회지
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• 제17권3호
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• pp.35-51
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• 2014

A phytosociological vegetation survey was conducted in July to September 2011 in order to examine the vegetation community structure in Mt. Ohseo area. It was aimed to provide basic data for the effective vegetation conservation by analyzing the importance, species diversity and community similarity of the forest community in Mt. Ohseo for each layer, followed by the classification of the actual forest vegetation. According to the cluster analysis, the community type of Mt. Ohseo was classified into a total of 4 vegetation communities: Pinus densiflora community, Cornus controversa-Quercus serrata community, Miscanthus sinensis community, and Quercus mongolica community; the vegetation type 4 showed the lowest species diversity index of 0.5236, and vegetation type-2 showed the highest species diversity index of 0.6606. The community similarity between Quercus mongolica community and Pinus densiflora community showed the highest 0.679, and the community similarity between Quercus serrata community and Pinus densiflora community and between Quercus serrata community and Quercus mongolica community showed the levels of 0.5, respectively.

• 농촌지도와개발
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• 제23권2호
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• pp.157-167
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• 2016

Nowadays a sense of community based on our community further weakens due to globalization, industrialization, the development of transportation and communication, etc and the community as cultural and psychological units is focused on. In other words, the concept that emphasizes the aspect of 'we' sharing the unique value and goal of community is used. In this current situation, school as an important community organization has been in the spotlight. In particular, college compared with other communities has a special influence on the community. Therefore it is regarded as an important community organization and its importance as part of our efforts to decrease the college students wastage rates continues to grow. The study about school as an important community organization has been conducted actively. However the people in most studies are elementary, middle, and high school students, so there are limitations to what these study findings apply to college. Therefore, this study conducted factor analysis of college sense of community for local college students, categorized it, analyzed the factors having influence on each factor and then looked for suggestions of ways to strengthen college sense of community. According to study, sense of community is categorized into three factors such as 'sense of belonging', 'sense of solidarity', and 'sense of emotional closeness'. After analyzing the factors influencing types of sense of community, factors relevant to them are grades, intimate friends, subjective well-being, community volunteer work, college service satisfaction, and so on.

• 유통과학연구
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• 제15권2호
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• pp.59-68
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• 2017

Purpose - The year 2016 marks 20 years since the opening of Korean distribution market in 1996. After this opening, the domestic market expanded and modernized, and has grown to become an advanced distribution market with a greater range of consumer choices. On the other hand, traditional markets have waned and their management has become worse. However, traditional markets do not have economic value alone. This study examines the effects of social value in traditional market such as the value of Cultural Tourism and the value of Sharing Community with Traditional Market on Satisfaction, Loyalty and Place Attachment of the residents. Research design, data and methodology - A questionnaire was organized for this study after a hypothesis was set based on theoretical background. Verification of the hypothesis was undertaken by statistically analyzing questionnaire responses. Personal interviews were performed for this study, and a total of 300 responses were collected, of which 228 responses (76%) were from women. The survey coverage was divided into 10 regions ranging from metropolitan areas to the provincial level, and the age groups were divided into 30s to 60s to ensure diversity of the area and age. Results - To summarize the study results, through verification of the hypothesis in terms of meaningful influence, it appears the values of Cultural Tourism to Satisfaction and Loyalty are supported. On the other hand, the value of Sharing Community is only supported for Satisfaction. It appears that Satisfaction to Loyalty and Loyalty to Place Attachment are meaningful effects. The mediator effect was also reconciled through satisfaction and loyalty. Loyalty was analyzed in terms of mediating the effect of satisfaction on place attachment. Conclusions - It is noted in this study that government support is required to preserve traditional markets and renewal program. Community requires multilateral communication and the formation of effective relationships. In contrast to the economic value emphasized by large retailers, the empirical analysis of the non-economic effects of traditional markets has presented the significance of socio-cultural values in traditional markets. In the future, socio-cultural values and economic values should be integrated into more empirical studies through mutual comparison. Investigating the increase and decrease of social value in traditional markets will help the future formulation in government policy.

• 한국한의학연구원논문집
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• 제14권1호
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• pp.117-121
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• 2008

Objectives : This study was carried out to investigate vegetation structure of Adenophora remotiflora population found to be distributed in Jeombongsan Danmokryeong. Methods : From 2007 June until November, $2m{\times}2m$ quadrat was established in Adenophora remotiflora community in order to record a dominants and coverage. Results : 1. The vegetation of Adenophora remotiflora community was classified into Astilbe chinensis subcommunity and Calamagrostis langsdodfii subcommunity. Differential species of community was Angelica deacrusica and Lychnis cognata. The Adenophora remotiflora community was found in south face, high of altitude and low slope degree. 2. The value of species diversity ranged from 5.547152 to 10.077886, euenness ranged from 0.779749 to 0.986358 and dominance ranged from 0.013642 to 0.220251. 3. Aconitum jaluense was located at the higher altitudes than those of other species. Lychnis cognata, Lychnis cognata and Pedicularis resupinata was located at the lower altitudes and slope degree than those of other species. Conclusions : The vegetation of Adenophora remotiflora community was classified into Astilbe chinensis subcommunity and Calamagrostis langsdodfii subcommunity. The value of species diversity was low and community was dominated by a large number species. The Adenophora remotiflora community was found in south face, high of altitude and low slope degree.

• 한국환경생태학회지
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• 제12권4호
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• pp.345-360
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• 1999

한려해상국립공원 거제도 학동지역 동백나무림 천연기념물의 식물군집구조와 식생관리 방안을 제시하기 위하여 대상지에 46개 조사구를 설정하였고, 식생조사를 실시하였다. DCA분석과 평균상대우점치 분석 결과 46개 조사구는 동백나무군집, 동백나무-사스레피나무군집, 동백나무-참식나무군집. 편백-동백나무군집 등 4개 군집으로 나누어졌다. 군집별 천이경향은 동백나무-참식나무군집은 참식나무로의 생태적 천이가 진행될 것이며, 나머지 3개 군집은 현 상태로 유지될 것으로 판단되었다. 본 대상지의 식생관리는 천이억제형 식생관리가 바람직 할 것으로 보이며, 식생관리에서 제거해야 할 수종으로 단기적으로는 편백. 참식나무, 사스레피나무 3종이며, 까마귀쪽나무, 후박나무, 나도밤나무, 산벚나무, 졸참나무 등 5종은 장기적인 관리대상 수종이었다.

• 유통과학연구
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• 제12권8호
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• pp.31-42
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• 2014

Purpose - Recently, a variety of activities for practicing the continuing management of domestic and foreign companies have been conducted and further, corporate social responsibility for maximizing the value of stakeholders such as customers, cooperative companies, and the local community emerges as a key business strategy. Accordingly, the issue of whether corporate image and customer value through corporate social responsibility activities positively affect customer loyalty and customer attitude is investigated in this study. Research design, data, and methodology - Corporate social responsibility activities are classified into legal and moral activities, environmental protection activities, economic activities, and community service activities; further, customer values are classified into emotional value, functional value, and social value, to determine the parameters. In addition, the strategic approach direction of social responsibility activities is justified as a strategy for effectively achieving the expected results that corporations seek by proving the effect of these parameters on customer loyalty. Results - The study results can be summarized as follows. First, legal and moral activities, environmental protection activities, economic activities, and community service activities are four types of CSR activities affecting meaningful improvements in corporate image. Second, legal and moral activities affect factors that meaningfully improve customer value, including factors such as emotional value, functional value, and social value, while environmental protection activities affect improvements in the factor of social value only. Third, corporate image affects meaningful improvements in customer value. Fourth, corporate image affects improvements in customer loyalty positively. Fifth, the three factors of customer value, that is, emotional value, functional value, and social value affect meaningful improvements in customer loyalty. Sixth, customer value acts to partly mediate the effect of companies' CSR activities on customer loyalty. As shown in the study results above, it was verified that CSR activities affect meaningful improvements in corporate image and customer value and, in turn, corporate image and customer value affect meaningful improvements in customer loyalty. In addition, it was verified that customer value acts to partly mediate the effects of companies' CSR activities on customer value. Conclusions - Accordingly, the results of this study suggests as follows. First, it was clearly verified that customers' recognition of CSR efforts has a positive effect on corporate image, customer value, and loyalty because CSR activities improve the relationships between customers and corporations by providing customers with value. Second, it was suggested that corporations implement social contribution activities strategically according to the theory that the higher the rate of CSR activities, the better the corporate image and repurchase intention would be, which is a theory verified through practical analysis. Corporations should do this by constructing positive relationships from the value perceived by customers. To summarize the study results in a brief manner, it is suggested by the results of the study that a corporation should conduct CSR more actively to make customers recognize the positive image of their products and services.