• Title/Summary/Keyword: Community Media

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The Effect of Community Artifacts and Media Richness Elements on the Experiences of the Social Network Game Users : 'Anypang' Case (커뮤니티 요소와 매체 풍요도 요소가 소셜 네트워크 게임 이용자의 이용경험에 미치는 영향 : '애니팡'을 중심으로)

  • Lee, Un-Kon;Kim, Kyong Kyu;Lee, Jung Reul
    • The Journal of Society for e-Business Studies
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    • v.18 no.1
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    • pp.191-211
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    • 2013
  • The deployment of social network service(SNS) makes the social network game(SNG) as the new value added service of SNS be popular. But, a few study had identified the reason of this popularity and the elements of SNG. Based on the social presence theory and media richness theory, we had tried to identify three community artifacts (i.e. persistent labeling, self presentation and deep profiling) and two media characteristics(i.e. vividness and interactivity) as the SNG elements in this research. Then we had empirically validated the effect of these elements on the SNGexperience (i.e. social presence, perceived enjoyment) and behavioral intentions (i.e. Continuous usage intention, willingness to pay and loyalty) of the users. We conducted a survey to the actual SNG users. 243 data were collected and analyzed by PLS algorism. The results indicated that the community artifacts mediated by the social presence and media characteristics could significantly affect on the experiences and behavioral intentions. These findings could contribute to identify what element could be the reason of social network game popularity and could also contribute to design more attractive social network game in practice.

A Study on Formation of Brand Attitude and Brand Loyalty by the Activities in Consumer-driven Online Fashion Brand Community (소비자 주도형 패션 브랜드 온라인 커뮤니티 활동에 의한 브랜드 태도와 브랜드 충성도 형성)

  • Choi, Mi-Young
    • Journal of the Korean Society of Costume
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    • v.63 no.2
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    • pp.110-124
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    • 2013
  • The spread of internet media is accelerating companies to create their own on-line brand community as one of their marketing communication tools because of the advantages in terms of cost-saving and raising their brand loyalty. The purpose of this study was to examine how the consumer's activities in the customer self-driven on line fashion brand community ultimately affect building a structural relationship between brand attitude and brand loyalty. In order to conduct this study, on-line field survey was conducted including a series of filtering questions measuring respondent's level of the community participation. SPSS 18.0 and AMOS 18.0 were used for the structure equation modeling. The result of empirical analysis showed that the attachment and the loyalty of online community have significant influences on brand attitude and brand loyalty. Also, brand attitude partly played a role as a mediating variable in the path to influence brand loyalty. Lastly, the mediating effects of brand attitude may depend on participation level of these online fashion brand community relationships.

Exploring the Meaning of Participation in a Teacher Learning Community for the Implementation of a Play-Centered Curriculum (유아교사의 놀이중심 교육과정 실행을 위한 교사학습공동체 참여의 의미 탐색)

  • Lee, Wonmi;Kwon, Yeonhee
    • Korean Journal of Childcare and Education
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    • v.18 no.2
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    • pp.1-18
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    • 2022
  • Objective: A teacher learning community was developed in order to implement a play-centered curriculum at a child care center, and teachers' experiences during the process were explored. Methods: The teacher learning community was carried out for a total of 23 sessions. One researcher and six teachers participated in this study. Data including the transcripts of recordings of the teacher learning community, transcripts of individual teachers' interview recordings, teachers' reflective journals, and social media posts were collected. Data were analyzed according to the qualitative data analysis procedure. Results: The teachers recognized their experiences of the teacher learning community as follows: (1) encouraging and empowering each other to find a way together, (2) self-reflection, communication and sharing with experiences, (3) becoming a teacher who practices change. Conclusion/Implications: The results of this study show the importance and effectiveness of managing the teacher learning community in a way that teachers interact with each other in a collaborative manner within the community based on initiative and spontaneity, and to provide help to each other in the process of understanding and practicing the play-centered curriculum. The teacher learning community supports the professionalism of teachers for the practice of a play-centered curriculum.

Analyses of Brand Community Characteristics, Members' Behavioral Patterns & Participation Experiences, and Quality of Relationship according to Community Formation Orientation: Comparisons between Maker Oriented Community and Customer Oriented Community (브랜드 커뮤니티 형성과정에 따른 커뮤니티의 특징, 구성원의 행태와 참여경험 및 관계의 질에 대한 분석)

  • Yoo, Chang-Jo;Jung, Hye-Eun
    • Proceedings of the Korean Association for Survey Research Conference
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    • 2005.12a
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    • pp.187-220
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    • 2005
  • The purpose of this study is to analyze supporters' community formation motives/ Process/consumption experiences and community characteristics. For this purpose, this study collected the data using ethnographic interview. participant observation, documents and media reports. The results of this study show that supporters communities' formation and diffusion process were influenced by individual characteristics(e.g., personality, hobby and etc.), community characteristics(e.g.,team performance, star player, facilities and etc.) and external factors(ex: media movement etc.) and supporters have experienced various emotions such as intimacy. cohesion, pride and so on through various activities at on-line and off-line site. Community characteristics were classified into we-ness, rituals/traditions, moral responsibility. We found that we-ness influenced emotional dimensions such as joy, pleasure, fun and excitement. rituals and traditions made members feel passion. hope. love and vitality. and moral responsibility provided satisfaction. enthusiasm anxiety. regret and so on. Also, emotional attachment and brand loyalty were increased by these experiential aspects of community consumption.

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Factors Influencing Knowledge Sharing Activities and Community Activation Efforts in Social Q&A Community : Focused on ZHI HU (소셜 Q&A 커뮤니티에서 지식공유 활동 및 커뮤니티 활성화 노력에 대한 영향요인 : 즈후(知乎)를 중심으로)

  • Bu, Shaoyang;Koh, Joon
    • Journal of Information Technology Services
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    • v.18 no.3
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    • pp.95-115
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    • 2019
  • In recent years, social media that has emerged with the development of network technology has changed the channels of information dissemination. The social Q&A community is a platform for knowledge-sharing activities in a question-and-answer manner based on Web 2.0. In knowledge-sharing activities, valuable new knowledge continues to be produced and will surely bring great benefits to individuals or businesses. In the social Q&A community, the user's subjective factors play a crucial role in influencing the user's continued use and participation in knowledge-sharing activities. In order for users to actively participate in knowledge-sharing activities in the community, it needs to grasp their subjective ideas. This study explores the issue of sharing knowledge by users of the social Q&A community "Zhihu", or how to drive community revitalization efforts from these. The three factors self-efficacy, self-development motivation, and social comparison tendencies were derived, and identify their relationship with knowledge-sharing activities and community-boosting efforts through empirical analysis. In addition, the influence of knowledge acquisition on knowledge provision was investigated through sense of reciprocity. Implications of the study findings and the future research directions were also discussed.

Issues on Articles Covering Outstanding Management of Apartment Complexes - Content Analysis of Newspaper Reports with Lexical Statistics - (우수 아파트단지 취재기사에서의 관리상의 논점 - 탐방기사를 이용한 언어통계학적 내용분석 -)

  • Choi Jung-Min;Kang Soon-Joo
    • Journal of the Korean housing association
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    • v.17 no.4
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    • pp.131-143
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    • 2006
  • Nowadays, diverse mass media discovers and introduces outstanding management cases of apartment complexes to induce vital competitions of constructors and active participation of residents to apartment management. This study statistically analyzed the management issues of outstanding apartment complexes that have been introduced by mass media with lexical criteria to examine the characteristics of their exemplary management. The key issues of outstanding apartment management are summarized as: efficient management of convenient facilities for residents, community activities based on residents' participation, and maintenance of pleasant living environments through transparent management. Also, the result of the relation arrangement of co-occurrence word from a Social Network Analysis included three key concepts of multi-family housing management - Maintenance Management, Operating Management, and Community Life Management - with emphasis on 'residents' and 'apartment complexes.' However, Operating Management was relatively deemphasized.

Internet Based Managing Design and Production Processes in a Distributed Global Environment (인터넷 기반 디자인 및 생산지원 분산환경 프로세스관리 기법 연구)

  • 박화규
    • The Journal of Information Systems
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    • v.9 no.1
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    • pp.217-234
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    • 2000
  • This paper is to develop an information infrastructure to support managing process in design, planning, production, and quality control. Multi-media data set of design, product, and management information flow between organizational units of a virtual enterprise. The process is the logical organization of people, technology and practices incorporated into work activities to make an end product. The core of the infrastructure is the enterprise framework which coordinates activities and controls the process. The proposed framework manages collaborative activities across space and time, and between users and computers who share information in virtual community. It utilizes knowledge distributed through virtual community and fosters cooperation between organizations. The framework provides the following facilities; coordinating activities, sharing data and processes, visualizing multi-media data, customizing and updating processes, reusing data and processes. This paper covers design and manufacturing activities but our focus is initially targeted at design area.

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Exposure of Middle School Students to Pornography (일 지역 중학생의 음란물 접촉 실태)

  • Yom, Young-Hee;Yun, Yang-So;Lee, Kyu-Eun
    • Research in Community and Public Health Nursing
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    • v.13 no.1
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    • pp.137-146
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    • 2002
  • Purpose: To analyze the exposure of middle school students to pornography. Method The Questionnaire. The data collected were from November 6 to November 12, 2000. The subjects of this study consisted of 664 middle school students in Kangwon Province. The data collected were analyzed using, percentage, mean, standard deviation, t-test and Pearson Correlation. The Result: The most frequently viewed program was computer pornography. Except no response about eighty-five percent (85%) of the subjects viewed the pornography prior to elementary school. Moreover, The subjects viewed pornography for the first time in a PC room. Lastly, this study found that there was a significant relationship between the frequency. consumed time and numbers of viewing media violence and the impulse to imitate and imitation acting after viewing the pornography. Conclusion: Realistic and future-directed strategies should be developed for middle school students to decrease their exposure to pornography.

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The Research on the concept and characteristics of the Personal Community Service

  • Ahn, Joong-Ho;Chae, Min-Kyun;Yang, Ji-Youn
    • Proceedings of the CALSEC Conference
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    • 2005.03a
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    • pp.180-185
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    • 2005
  • This is the research on the new services which are called Korean blog, personal media, etc and which showed large increase in usage rate in 2004. In spite of this increase there has been no effort to conceptualize these services. So, we researched whether these new services constituted an independent domain, in what aspects they were different with other established services, how could we conceptualize them with an appropriate name, what were characteristics of them. We used Interview and Delphi method with the participation of professionals in charge of planning and operating these services in 4 major service providers.

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Major Predictors of User's Continuance Intention to Provide information: In the Context of Online Community and Social Media

  • Kang, Jae-Jung;Kim, Yoo-Jung
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.2
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    • pp.113-122
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    • 2016
  • This study investigates how anticipated value(attainment value, intrinsic value, utility value, and reward value) and self-efficacy in providing information have an influence on continuance intention to provide information in the context of online community or social media. We propose a conceptual model for examining the framework for the effect of anticipated value on attitude toward providing information, and the effect of attitude toward providing information and self-efficacy in providing information on continuance intention to provide information. Proposed research model is empirically assessed using the survey data obtained from 221 respondents in Korea. Results show that attainment value and intrinsic value have a significant impact on attitude toward providing information, whereas utility value and reward value are found to be insignificant. In addition, attitude toward providing information and self-efficacy in providing information are positively and significantly related to continuance intention to provide information.