• Title/Summary/Keyword: Community Media

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Community Radio's Interaction with Local Community Residents A Field Report on Mapo FM's Case (공동체 라디오와 지역 공동체 구성원의 상호작용에 대한 현장연구 마포 FM 사례를 중심으로)

  • Ban, Myeong Jin;Kim, Young Chan
    • Korean journal of communication and information
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    • v.78
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    • pp.79-115
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    • 2016
  • This study, by proposing a case study of community radio, attempts to expand the horizon of academic and social discussion on the medium that has been disproportionately skewed towards discourses on alternative media, technology, and programming content. As residents of local community actively participate in the production process, they reconstruct their cultural identities. In that sense, community radio is a medium that makes it possible the re-negotiation and reconfiguration of cultural identities of local residents. That is to say, a case study on the specific ways in which community residents appropriate community radio in reconstructing their identities offers us some entry points where we may come up with a new perspective on the identity of community radio. The results of fieldwork show that community radio, as it is closely intertwined with the residents' participatory cultural practices, is a medium of 'lived culture' -i.e., a medium that contributes to the making of civility, communitarianism, and social network. Community radio, then, may be redefined as an interactive medium that contributes to the formation of social rapport and solidarity.

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Mobile Rich Media Technologies: Current Status and Future Directions

  • Song, Jae-Yeon;Lee, Byoung-Dai
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.2
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    • pp.359-373
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    • 2011
  • Demand for rich media services is rapidly increasing and, as a result, several technologies are competing to deliver rich media services to mobile, resource-constrained devices. In this paper, we explore the existing rich media technologies and analyze their key features. In addition, in order to accommodate the new requirements introduced by emerging service models, such as service convergence, these technologies must evolve from their current status. We examine how the community intends to achieve this.

Red fluorescence of oral bacteria is affected by blood in the growth medium (성장배지 혈액 유무가 구강미생물의 적색 형광 발현에 미치는 영향)

  • Jeong, Seung-Hwa;Yang, Yong-Hoon;Lee, Min-Ah;Kim, Se-Yeon;Kim, Ji-Soo
    • Journal of Korean Academy of Oral Health
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    • v.41 no.4
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    • pp.290-295
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    • 2017
  • Objectives: Dental plaque emits red fluorescence under a visible blue light near the ultra-violet end of the light spectrum. The fluorescence characteristics of each microorganism have been reported in several studies. The aim of this study was to evaluate changes in red fluorescence of oral microorganisms that is affected by blood in the culture media. Methods: The gram-positive Actinomyces naeslundii (AN, KCTC 5525) and Lactobacillus casei (LC, KCTC 3109) and gram negative Prevotella intermedia (PI, KCTC 3692) that are known to emit red fluorescence were used in this study. Each bacterium was activated in broth and cultivated in different agar media at $37^{\circ}C$ for 7 days. Tryptic soy agar with hemin and vitamin $K_3$ (TSA), TSA with sheep blood (TSAB), basal medium mucin (BMM) medium, and BMM with sheep blood (BMMB) were used in this study. Fluorescence due to bacterial growth was observed under 405-nm wavelength blue light using the quantitative light-induced fluorescence-digital (QLF-D) device. The red, green, and blue fluorescence values of colonies were obtained using image-analysis software and the red to green ratio (R/G value) and red to total RGB ratio (R/RGB value) were calculated for quantitative comparison. Results: The QLF-D images of the AN, LC, and PI colonies showed red fluorescence in all media, but the fluorescence of all bacteria was reduced in TSA and BMM media, compared with in TSAB and BMMB media. Both the R/G and the R/RGB values of all bacteria were significantly reduced in growth media without blood (P<0.001). Conclusions: Based on this in vitro study, it can be concluded that red fluorescence of oral bacteria can be affected by growth components, especially blood. Blood-containing medium could be a significant factor influencing red fluorescence of oral bacteria. It can be further hypothesized that bleeding in the oral cavity can increase the red fluorescence of dental plaque.

How does the Social Connectivity of Social Media Build a Fandom Community? An Exploratory Study on the BTS Fandom (소셜 미디어 사회연결성의 팬덤 공동체 형성에 관한 탐색적 연구 : 방탄소년단 사례를 중심으로)

  • Lie, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.1-12
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    • 2021
  • This study explored the mechanism by which stars and fans build a global fandom community based on social connectivity of social media based on BTS' official Twitter and in-depth interviews with Chinese, American, and Korean fans. Stars and fans use the connectivity of social media to build a pseudo-private relationship that crosses public and private affairs. Even though they won the award, BTS "congratulates" the fan club, ARMY, and organizes a dialogue method so that each fan becomes the subject. From a fan's point of view, it comes to be seen as a personal message to them, which is not just applied to the text composition method. On days when there is no public message such as official activities or anniversaries, a device to communicate without missing a day has been prepared by raising private messages or previous memories. It was found that the sense of constant connection strengthens fans' sense of community toward each other.

Direct and Indirect Effects of Older Adults' Use of Online Communities on Socialization and Social Isolation (노령층의 온라인 커뮤니티 이용이 사회화와 사회적 고립감에 미치는 직·간접 효과)

  • Cho, Jaehee;Cho, Haeyoung
    • Journal of Internet Computing and Services
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    • v.18 no.2
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    • pp.97-104
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    • 2017
  • This study explored the potential associations among older adults' online community uses, socialization, and social isolation. Results from the hierarchical regression analysis indicated that the quality and size of personal networks composed of online community members positively influences older adults' socialization and reduces social isolation. However, the frequency of meeting with online community members in offline settings was not significantly associated with socialization. Moreover, the amount of time using online communities indirectly and significantly affected social isolation, mediated by socialization. Results from this study address the positive roles of online community uses in overcoming psychological difficulties among elderly people.

A study of the Relationship between Use of Harmful Media, Smoking, and Drinking among Junior Highschool Students (중학생의 유해매체 이용과 흡연 및 음주 간의 관련성)

  • Moon, In-Ok
    • The Journal of Korean Society for School & Community Health Education
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    • v.10 no.2
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    • pp.43-54
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    • 2009
  • Objectives: Adolescent health risk behaviors are typically smoking, drinking, violence, and the use of harmful media. The articles published in the literature are about those behaviors which was individually studied. Teenagers, however, are likely to have those behaviors simultaneously such as smoking and drinking. Also, the use of media and harmful materials are common among adolescents. This study was conducted with the purpose of investigating the relationship of smoking, drinking, the use of harmful media. Methods: This study was a secondary analysis using the data drawn from National Youth Committee's survey of adolescent harmful environment in 2007. The self-reported questionnaires were administered to 7,409 students attending junior high schools between October 10 and November 20. The samples were randomly selected based on strata of geography, schools, and gender. Results: Junior high school students used the harmful media ranging from 13.9 % to 31% depending on the type of media. The most accessed one was adult-only games. The current smoking rates was 5.4% and drinking rates was 27.4%. There are statistically significant relationship between smoking and the use of harmful media, between drinking and the use of harmful media, and between smoking and drinking. The behavioral factors that can predict the use of harmful media based on logistic regression analysis are the grade and smoking. Conclusion: Students were at risk of engaging health risk behaviors as they were getting older. Like other literature, smoking was a significant predictor of adolescent behavioral problems.

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Understanding factors affecting users' social media continuance (소셜 미디어의 지속적 이용의도에 미치는 영향변수에 관한 연구)

  • Lee, Jae-Rock
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.145-150
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    • 2020
  • It needs to explain the relationship between influencers and consequences to use continuity of social media. To address this question, we have developed an framework and made hypotheses to explicate and analyze influencers(social presence, perceived privacy risk, perceived enjoyment, commitment, and community identification) to the attitude and continuity of social media. To test empirically, data collected from on and line survey and resolved by structural equation model. We found that social presence, perceived enjoyment and commitment influence to the attitude and continuity of social media. Finally, the theoretical and practical implications of theses results are discussed also research limitation and future research directions.

Effect of Idol Star's Sexual Image and Social Support on Sex Openness of Adolescent (아이돌 스타의 선정적인 영상과 사회적 지지가 청소년의 성개방성에 미치는 영향)

  • Kim, Seok-Hwan;Yoon, Heun-Keung
    • The Journal of Korean Society for School & Community Health Education
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    • v.18 no.2
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    • pp.43-53
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    • 2017
  • Objectives: The purpose of this study is to examine the relationship between sexually explicit video viewing and social support through the mass media and the sex openness of adolescents. Methods: This study used as the main data of 'Study on Measures against Sexualization of Juveniles through Mass Media in the Smart Age' conducted by 'National Youth Policy Institute' in 2014 nationwide. 3,176 of the 4,356 adolescents in Korea were selected as the final study subjects after excluding the 1,180 missing adjectives. Results: As a result, sex openness of male students was higher than that of female students. The higher the grade, the higher the sex openness, and the higher the stimulus, the higher the sex openness. The higher the imitation sharing, the higher the sex openness. The higher the human rights violation, the lower sex openness. Finally, the higher the social support, the higher the sex openness. Conclusions: In conclusion, strengthening the management of realistic media providers and emotional education rather than the unconditional regulation of mass media is expected to help prevent adverse effects on the sex openness of adolescents.

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Web3.0 Metaverse Business Model Innovation of Sports Media

  • Song, Minzheong
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.3
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    • pp.64-76
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    • 2024
  • We study three sports media start-ups that seek to promote business model innovation (BMI) in which Web 3.0 and metaverse are converged. In results, LM starts from an innovative digital space platform offering a unique combination of virtual real estate, games, and non-fungible tokens (NFTs) which come with real-world earning potential. It creates value by integrating virtual real estate, training academies, blockchain games, and meta shops to offer a unique experience, capture value by offering monetization tools for buying and trading limited edition NFTs of favorite influencers from various sports leagues, offering access to premier real-world events and VIP game contests, and delivers value by building community to play games with favorite athletes or teams including trivia games, allowing fans to engage with their favorite athletes in a unique exclusive way. SL starts from the customizable digital identities especially for young sports fans like generation (gen) Z to play, hang out, and express themselves with their own avatars. SI starts from a leading Web3.0 metaverse innovator creating NFTs with the greatest athletes of all time, allowing athletes and creators to set up a profile and mint NFTs directly onto the blockchain. It tries to have the partnerships with great athletes revolutionizing the sports media industry to connect sports heroes and their super fans through an immersive, artistic, inspirational NFTs and unlockable content creating a sticky community between them.

The Effect of Social Media on Brand Image and Brand Loyalty in Generation Y

  • BUDIMAN, Santi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1339-1347
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    • 2021
  • Indonesia has a population of more than 260 million, of which, by 2020, Generation Y is predicted to account for 70% of the total. With different birth years, Generation Y is the backbone of Indonesia's product purchasing. Generation Y is interested in establishing strong relationships with specific brands on social media. They are also interested in working with companies to design a product. Most Generation Y utilizes more than one electronic device and they are also brand loyal. Therefore, this study seeks to examine the effect of social media (i.e., e-WOM, online community, and online advertising) on brand image and loyalty in Generation Y in Indonesia. The sampling method employed was purposive sampling. A total of 150 respondents in the age range of 23-30 years were involved as the sample. Using multiple regression model in data analysis, this study proved that e-WOM, not only have a positive and significant effect on the brand image, but also on brand loyalty. Furthermore, online community also positively and significantly affects brand image and brand loyalty. Likewise, online advertising has a positive and significant effect on brand image and brand loyalty. This study's findings indicated that all the proposed hypotheses were well accepted.