• 디자인학연구
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• 제18권4호
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• pp.5-14
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• 2005

국내 각 지방자치단체의 커뮤니티아이덴티티 (community identity) 프로그램은 지역 활성화를 중요한 목적으로 한다. 커뮤니티아이덴티티는 타 지자체들과 차별화 된 이미지를 확립하고 동시에 지역주민의 애향심과 소속감을 높일 수 있는 매우 효과적인 방법 중 하나이다. 커뮤니티아이덴티티 외에도 지방자치단체의 아이덴티티를 형성하는 요소로서 꽃, 새, 동물 등의 각 지자체 상징물이나 그 지역과 연고가 있는 인물, 전통, 특산물 등을 시각화한 캐릭터가 있다. 최근에는 시티브랜드와 같은 마케팅지향의 브랜드 계획, 지역이벤트 등 다양한 프로그램들을 도입하고 있다. 본 연구는 현재 도입된 국내 지방자치단체 커뮤니티아이덴티티의 시각요소 중 심벌마크, 로고타입, 색상 등의 가장 기본적인 요소와 각 지자체의 상징물, 캐릭터의 시각요소 현황을 조사 분석하였다. 그 결과 각 지방자치단체의 커뮤니티아이덴티티 및 기타 디자인요소들의 차별성이 부족하고 여러 시각 요소들 간의 일관성도 결여된 것으로 나타났다. 지방자치단체의 차별화 된 이미지 형성을 위해서는 지역이 갖고 있는 보다 특색 있고 다양한 소재 개발과 커뮤니티아이덴티티를 중심으로 여러 시각요소들의 일관성과 상호작용을 통한 시너지효과를 유도해야 할 것이다.

• 한국식생활문화학회지
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• 제24권3호
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• pp.245-255
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• 2009

As multinational brands have made inroads into domestic food service industry, and its recognition has been high to consumers, This research has tried to examine the general identity of brand, their recognition, and re-purchase behaviors. The purpose of this study is to inquire into how the brand value by brand identity was caused by recent development of food service industry, and how it had an effect on the purchase behaviors of them. In particular, factors of general identity have a significant effect on the revisit and purchase intention, as the image and ads of family restaurant among brand property factors of family restaurant showed an significant effect on the revisit intention. This study was made with priority given to the brand identity as four brand factors such as product brand, organizational brand, community brand and design brand based on the confidence. Results found that the community brand and design brand had a significant difference on purchase intention. Consequently, it has been suggested that the marketing strategies to make the brand identity strong have to be established with various brand enhancement tactics in the food service industry.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 1998년도 가을 학술발표대회 논문집 디자인 학 연구
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• pp.34-35
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• 1998

• 한국정보시스템학회지:정보시스템연구
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• 제33권1호
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• pp.183-205
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• 2024

Purpose This study aims to identify the factors that form the social identity of metaverse community users and to investigate the processes that influence engagement behavior. Specifically, this study is to verify the structural relationship between socio-technical factors and social identity of metaverse community. Furthermore, we would figure out the role of psychological ownership and virtual assets in engagement of metaverse community members. Design/methodology/approach Hypotheses were derived through literature research and a survey was conducted for users of the metaverse community. 357 collected responses were analyzed for the structural equitation modeling(SEM) with AMOS 24.0. Findings As a result of the study, all of the proposed hypotheses were supported. As a result, it was found that technical and social perceptions of the metaverse community platform had a positive effect on social identity. Social identity affects the intention to engage in the metaverse community through psychological ownership, and its influence is reinforced by the perceived value of virtual assets.

• 한국조경학회지
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• 제34권2호
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• pp.72-79
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• 2006

Integrated CI (country identity, community identity) planning is necessary for establishing identity and a distinct image as well as for managing green tourism villages. In addition, CI planning will be helpful for improving and advertising a village's image, capitalizing on its specialties and attracting many visitors to the village. Therefore, this study mainly intended to plan and design integrated CI for a green tourism village. For this purpose, this study selected Hari village in Hongsung-Kun, Chungnam province, which the Ministry of Agriculture and Forestry designated as a green tourism village in 2003. Twenty CI alternatives were developed, and a vote was conducted with 143 visitors and rural residents attending a village festival in 2004. This study resulted in a new brand-name, 'Hanuri,' and developed symbols, logotypes, distinctive colors, signature system as a basic system and name cards, packaging materials, and signs for use. Above all, this study led the residents to pursue a village identity, village image and community spirit, which can be an effective management strategy to create a distinct image in a green tourism village.

• 한국주거학회논문집
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• 제12권2호
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• pp.123-132
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• 2001

The purpose of this study is to analyze the elements of community Design for urban housing complex, and to suggest design criteria for urban housing. It is recognized that the community facilities has to fit within the urban fabric. However with a correct focus, the community activities can acquire its own identity around which its internal social and economic activities can flourish. A community needs a focus and a well ordered hierarchy of all amenities in a balanced and cohesive environment. This has been achieved within the framework of following parameters as follows: Focus and Identity of community, Cohesion of areas and activities, Accessibility of general facilities, Community and institutional provisions, Safety and Hierarchy of commercial activities.

• 한국조경학회지
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• 제29권5호
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• pp.60-70
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• 2001

This landscape design proposal was presented to a design competition for Gwangjin-gu Community Center and Assembly Hall. The site is located in 227-7 Jayang-dong, Gwangjin-gu, Seoul and is part a block designated as \`Kunkuk University Detailed Planning District\`. The judging criteria for landscape design set by the Gwangjin-gu could be articulated as follows: an identity of Gwangjin-gu, a relationship with surrounding environment, a locale as a community center of Gwangjin-gu, and an environment-friendly design. An identity of Gwangjin-gu was expressed by introducing lends and decks around the building which were transformed from the image of the old Gwangjin Ferry. The concept\` was strengthened by \`Nori-madang\` or Korean version of \`plaza\` which was designed by a motive of \`mungsuk\` or Korean old fashioned straw mat. An ambiguous relationship between the site and the surroundings was set by \`transparent exhibition frame\` which not only bleaks the massive Chungdam-daegyo, an elevated road, and frames it into small parts, but also attracts pedestrians toward the site-the \`park\`. Pedestrians from the adjacent\` Nengdong-ro Walkable Streets\` views the site through the many parts of frames. By introducing diverse resting and dynamic spaces for many kinds of cultural activities the site could function as a locale of the Gwangjin-gu community. The main paving system reflects the environment- friendly design. It was detailed by \`PC-block-deck-paving\` which was elevated from the ground so that rains could be absorbed.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2008년도 추계학술대회
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• pp.42-45
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• 2008

Derivation of modern products from the by gone age has contributed much for the new modern living. It has been generally recognized that the various ethnicities in Borneo with different backgrounds had made Borneo a place of cultural diversity. However as time passed, most indigenous products are no longer in used or are stored in poor condition. Most products nearly aged over a century are still in a good condition with invaluable sentiments. Indigenous product is an artifact that had been designed and used by certain community of people such as tools, clothing, crafts and goods. Each design may have its own identity to the community. Some of the indigenous products which are no longer in use at present are kept by the community as their collections. The research reveals similarities in the interests of indigenous products, concerns and realities of indigenous communities from the different regions. The study suggests that learning about indigenous materials, such as hand-made products and machine-made products is necessary for the local industry to develop a product identity that is distinctly local. Most indigenous products show evidence of connections to old traditions, yet are new to the design market.

• 복식문화연구
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• 제20권2호
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• pp.263-271
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• 2012

Cultural products reflect a living culture and evolve despite being based on traditional forms only. It is known as traditional cultural expression that portray certain culture groups, materials, spiritual and creativity inspired from their living environment that characterize a society. The old Malay community had a close relationship with their surrounding and environment. Sensitivity towards the nature and surrounding environment moved them into creative people. In designing the local traditional textile, role of the motifs, design and product design play an important element in Malay cultural values. This reflects the symbols and philosophy of the arts and culture and thus becomes the identity of the Malay community, which in general practice their culture and tradition based on Islamic culture and religion. Kelantan and Terengganu are the pioneer states for most producers of Malay traditional textiles. In these states the Pelangi cloths, is one of the unique textiles use and inherited by the Malay communities. Base on history, the Malay rulers and Malay nobility used Pelangi cloth as complementing clothing and ornament in attending various ceremonies and customs in their daily life. In this paper will discuss the specific picture of Pelangi motifs, design and its usage in Malay society in Malay Peninsula through its identification aspect of representations. It shows that this textile represent certain insights of Malay customs and identity.

• 지역사회간호학회지
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• 제19권3호
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• pp.450-458
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• 2008

Purpose: This study was done to investigate the relationship between the type of gender role identity and home environmental variables. Method: This study used a descriptive survey design and convenience sampling. Data were collected through self report questionnaires from 1,497 female high school students in Seoul. The data were analyzed by the SPSS 10.0 program, which included frequency, percentage, mean, standard deviation, chi square test, ANOVA, and Duncan test. Results: The androgyny gender role identity was most common (33.9%). The type of gender role identity had a significant correlation with home environmental variables (economic status, relationship with parents, father's education level, mother's education level. noninterference, reasonable guidance, affection, overprotection, achievement, active involvement, limit setting). Conclusion: It is necessary to provide parent education programs to help female adolescents develop gender role identity toward androgyny.