• 디지털융복합연구
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• 제15권12호
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• pp.221-231
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• 2017

본 연구의 목적은 외식기업의 전통적 미디어 및 뉴미디어 커뮤니케이션과 러브마크, 만족, 행동의도 간의 관계를 규명하고자 하였다. 연구의 분석 결과는 다음과 같다. 첫째, 전통적 미디어 커뮤니케이션은 러브마크의 사랑 인식에는 유의한 영향을 미쳤으나 러브마크의 존경 인식에는 유의한 영향은 없는 것으로 나타났다. 둘째, 뉴미디어 커뮤니케이션은 러브마크의 사랑과 존경 인식에 모두 유의한 영향을 미치는 것으로 나타났다. 셋째, 러브마크의 사랑과 존경 인식은 각각 만족 인식과 행동의도에 모두 유의한 영향을 미쳤으며, 만족 인식은 행동의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 연구 모형의 간접효과 분석 결과 전통적 미디어와 뉴미디어 커뮤니케이션은 러브마크 인식을 매개로 만족에 유의한 영향을 미치며, 러브마크와 만족을 매개로 행동의도에 유의한 영향을 주는 것으로 나타났다. 이 결과를 통해 소비자의 커뮤니케이션 경험과 러브마크 인식을 강화할 경우 브랜드에 대한 만족과 행동의도 등 사후 행동을 촉진할 수 있음을 확인할 수 있었다.

• 한국콘텐츠학회논문지
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• 제22권8호
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• pp.579-586
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• 2022

본 연구는 치과위생사의 의사소통능력이 직무만족과, 이직의도에 미치는 영향을 조사하기 위해 대구,경북지역 248명의 조사하였다. 의사소통능력은 5점 척도에서 2.19, 직무만족 3.09, 이직의도 2.14로 나타났다. 상관분석 결과 의사소통능력과 직무만족은 양의 상관관계(p<.05), 직무만족과 이직의도도 음의 상관관계(p<.05)를 나타냈다. 의사소통능력 미치는 변수를 알아보기 위한 회귀분석 결과 음주집단, 수입이 높은 집단, 의료기관이 병원급 이상 집단, 직무만족 높은 집단 이직의도 낮은 집단의 의사소통능력이 높은 것으로 나타났다. 따라서 치과위생사의 이직의도를 낮추고 직무만족을 높이기 위해서는 의사소통능력을 향상시키기 위한 체계적인 방안 모색이 마련되어야 할 것이다.

• 대한가정학회지
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• 제49권3호
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• pp.87-98
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• 2011

The purpose of this study was to examine the life satisfaction of adolescents in the ecological contexts of their individual, family, school, and social-cultural experiences. The participants were 1,099 middle and high school students in Chungnam-do. Instruments were the Satisfaction with Life Scale, Rosenberg Self-Esteem Scale, Parent-Adolescent Communication Inventory, the School Life Satisfaction Scale, and Social-Cultural Satisfaction Scale. Data analysis involved the use of descriptive statistics, t- and F-tests, Duncan's multiple range test, product-moment correlations, multiple regression, Cronbach's ${\alpha}$, and factor analysis. Results were as follows: Firstly, middle school students showed the highest levels of life satisfaction, and vocational high school students reported the lowest levels. Also, life satisfaction was inversely related to school grades. Secondly, for all the students, life satisfaction was positive correlated with self-esteem, open communication with parents, school life satisfaction, and social-cultural satisfaction. Lastly, open communication with parents and overall satisfaction with life at school explained more of the variance in adolescent life satisfaction than any other factors.

• 한국정보시스템학회지:정보시스템연구
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• 제6권2호
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• pp.29-50
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• 1997

This paper addresses the issues of affecting factors to measure the satisfaction degree in PC communication utilizations. In order to develope an optimal model, we study appropriate affecting factors in PC communication utilizations through the focus group interviews with student users, and surveys the satisfaction levels that users have felt in services. Based on the optimal regression model, we suggest an appropriate satisfaction model in PC communication utilizations. That model shows that most users are interested in the A/S area for use. A/S factor is the most powerful one to the satisfaction model. Second one is usefulness, next is DB quality. But service-ability factor and convenience one are negative ones. Most users think that their factors are in the way of fluent communication. So to keep the competitiveness in the PC communication utilizations, the negative factors should be amended as soon as possible.

• 가정∙방문간호학회지
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• 제28권3호
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• pp.317-328
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• 2021

Purpose: The purpose of this study is to provide patient-centered nursing by comparing the patient needs, patient satisfaction, and communication type of nurses for patients admitted to integrated nursing care service ward and general ward. Methods: Data were collected by self-report questionnaires between September 7 and October 9, 2021. Patients were patients recruited from a hospital in D city, 100 each from comprehensive nursing care service ward and general ward. The data were analyzed using descriptive statistics, 𝜒²-test, t-test, ANOVA, and Pearson's correlation. Results: There was no significant difference in patient needs between the patients of integrated nursing care service ward and the general ward (t=-1.12, p=.263). However, patient satisfaction was higher among the patients in integrated nursing care service ward than in the general ward (t=-3.55, p<.001). Pertaining to the communication type of nurses, the informational communication type (t=-4.02, p<.001) and the friendly communication type (t=-3.92, p<.001) were stronger in the integrated nursing care service ward than the general ward. It was, hence, confirmed that the educational requirements were positively correlated with patient satisfaction in the reliability domain and technical-professional domain, and that the nurse informational communication type and friendly communication type had a significantly positive correlation with patient satisfaction. Conclusion: The expansion of the integrated nursing care service ward may be considered in the future, with an informational and friendly communication method as an effective response that can be adapted in practice as a reflection the type of communication among nurses.

• 한국IT서비스학회지
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• 제8권3호
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• pp.111-134
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• 2009

We are living it what is referred to as the Digital Era; a time in which communication through the computer medium has deeply infiltrated our everyday lives and is now equivalent to face-to-face communication. In other words, e-communication is the core factor of knowledge sharing, for not only individuals but also for corporations, and its efficiency has increased gradually. At this time, studies on the factors affecting the outsourcing performance of e-communication channel services are gaining importance. Therefore, the purpose of this study is to empirically analyze the effects of the system, information, and service quality on the user satisfaction and user trust of e-communication channel outsourcing, as well as the effects of user satisfaction and user trust on the outsourcing performance of both individuals and organizations. In the results of the empirical study, the system, Information, and service quality appear to have a significant effect on both user satisfaction and user trust. In addition, user satisfaction and user trust appear to also have a significant effect on the outsourcing performance of both Individuals and organizations.

• 한국병원경영학회지
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• 제24권4호
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• pp.43-56
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• 2019

Purpose: Importance of patient satisfaction related to patient-centeredness has been emphasized, and it is known to have effect on various health outcomes including health resource utilization. However, the effect of patient satisfaction has been discussed mostly in terms of hospital marketing in Korea. This study aims to examine the effect of patient satisfaction in patient-physician communication on healthcare utilization in a nationally representative adult population of South Korea. Method: Patient satisfaction with physician communication is assessed using 4 items in the 2011 Korea Health Panel Survey. Generalized linear regression analysis is conducted using 9,325 adults' healthcare utilization in 2012. Findings: Adjusting for the socio-demographic, economic factors, individual health status, health behaviors and healthcare utilization in 2011, more satisfied individuals, more likely to utilize the outpatient service, especially in clinical setting. Practical Implications: The study findings suggests that in context of South Korea healthcare system such as insufficient medical consultation time and the absence of health delivery system, patient satisfaction as a subjective healthcare quality indicator would have effect on the individual's outpatient visit. This study contributes to stimulate patient satisfaction research and discussion in South Korea to further explore its relationship with potential and various health related outcomes. Further implications of the study are discussed.

• 간호행정학회지
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• 제10권1호
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• pp.37-48
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• 2004

Purpose: This study was investigated to identify the relationship among hospital nursing organizational structure(decentralization, communication, bed/nurse ratio), process(nurses' job satisfaction, nurses' clinical experiences, nurses' unit experiences), and nursing outcome(patient satisfaction, physiologic adaptation, length of stay, number of complication). Method: The subjects consisted of 86 hysterectomy patients and 23 nurses in gynecology unit. Data were collected from May 16, 2002 to August 15. 2003 by the structured questionnaires and chart review. Data analysis was done with ANOVA, Pearson's correlation coefficient, path analysis. Result: Relationship between organizational structure and process ; Bed/nurse ratio was negatively related to nurses' job satisfaction(r=- .37, p<.05), and nurses' clinical experience(r=- .69, p<.00). Decentralization(r=.42, p<.05) and comunication(r=.61, p<.00) were positively related to nurses' clinical experiences. Relationship between process and nursing outcome ; There was a significant relationship between nurses' unit experiences and patient satisfaction(r=.63, p<.00), nurses' job satisfaction and physiologic adaptation(r= .44, p<.05), nurses' unit experiences and physiologic adaptation(r=.64, p<.00), Relationship between organizational structure and nursing outcome ; Decentralization and communication were positively related to patient satisfaction(r=.86, p<.00 ; r=.88, p<.00) and physiologic adaptation(r=,51, p<.01, r=.64, p<.00). Conclusion: Nurses' unit experience, communication, decentralization were significant variables for patient satisfaction. Nurses' unit experience, nurses' job satisfaction, communication were significant variables for patient physiologic adaptation.

• 산경연구논집
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• 제15권1호
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• pp.1-8
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• 2024

Purpose: The purpose is to investigate the types of communication between aviation industry workers and passengers according to environmental changes following the COVID-19 pandemic. This study analyzes the impact of verbal and non-verbal communication styles of airport staff, especially those working at airline check-in counters, on passenger satisfaction. Research Design: The research design focuses on the impact of verbal communication styles and non-verbal communication factors of airline check-in counter staff, who represent the initial point of contact with passengers among airport staff, on passenger satisfaction. The survey period for sample collection was from July 1 to July 30, 2023, and the study was conducted targeting passengers boarding aircraft through Incheon Airport and Gimpo Airport. Result: First, it is important for airport staff to recognize all passengers, especially corporate customers, as corporate customers rather than simply as individuals boarding an airplane. Second, as the importance of non-verbal expressions increases due to the impact of COVID-19, physical and verbal responses are necessary. Third, it is important to check which language the passenger understands. Conclusions: Since communication through nonverbal expressions has become more important since COVID-19, airport employees need to recognize the importance of nonverbal communication. This awareness can serve as a foundation for building trust between airport staff and passengers.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.1124-1127
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• 2009

With the help of information and technology development since 2000, there have been increasing number of community forums for communications among future residents through on-line webs after the contracts for purchases have been signed. However, more complaints are being filed since the construction companies take less care of them in the nation. Therefore, a mutual communication system is to be proposed in this paper in order to reduce the complaints in advance due to improper communications, to improve the customer satisfaction, to analyze the troubles for communication, and to provide solutions for better mutual communications