A Study on the Factors Affection PC Communication Utilization -Focused on the Student Users-

PC통신활용의 영향요인에 관한 연구-학생 이용자를 중심으로-

This paper addresses the issues of affecting factors to measure the satisfaction degree in PC communication utilizations. In order to develope an optimal model, we study appropriate affecting factors in PC communication utilizations through the focus group interviews with student users, and surveys the satisfaction levels that users have felt in services. Based on the optimal regression model, we suggest an appropriate satisfaction model in PC communication utilizations. That model shows that most users are interested in the A/S area for use. A/S factor is the most powerful one to the satisfaction model. Second one is usefulness, next is DB quality. But service-ability factor and convenience one are negative ones. Most users think that their factors are in the way of fluent communication. So to keep the competitiveness in the PC communication utilizations, the negative factors should be amended as soon as possible.