• Review of Culture and Economy
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• v.19 no.2
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• pp.3-28
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• 2016

The present study attempted the segmentation of the art gallery visitors on the basis of leisure lifestyles. For this purpose, leisure lifestyle surveys were administered at Korea's three representative art galleries, the National Museum of Modern and Contemporary Art, Seoul Museum of Art, and Seoul Art Center's Hangaram Art Museum. A total of 314 questionnaires were analyzed to identify leisure lifestyle factors. On the basis of the lifestyle factors, a cluster analysis was performed, and then the differences of demographics, museum visiting behaviors, and general cultural consumption among the clusters were examined. The cluster analysis revealed four groups of lifestyles, 'culture and art lovers', 'active homebodies', 'low leisure spenders', and 'omnivorous culture and sports participants'. The four groups revealed the differences in terms of demographics, museum visiting behaviors, and general cultural consumption. On the basis of the findings, the marketing strategies targeting the segmented art gallery markets were discussed.

• Journal of Science Education
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• v.39 no.2
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• pp.290-305
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• 2015

In this study, we analyzed exhibitions and programs of Daegu National Science Museum in terms of levels of science communication and domains of scientific literacy. Also, we surveyed visitors' perceptions on the exhibitions. As results of analysis on science communication level, 48.3% of exhibitions and programs corresponded to the 1st generation level, 49.0% corresponded to the 2nd generation level, and 2.7% corresponded to the 3rd generation level. In terms of domains of scientific literacy, the contents on 'design world' and 'the nature of technology' got a majority. Also, the results of visitors' perceptions on the exhibitions showed they preferred active exhibitions, that is the 2nd generation. It is recommended to develop more 3rd generation exhibitions and programs based on the paradigm shift about the role of science museums. And it is also recommended to carry out the task to raise consciousness of citizens about scientific literacy and science communication.

• Korean Institute of Interior Design Journal
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• v.17 no.5
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• pp.115-122
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• 2008

There are many ways to know the social and cultural level of each country. Among them, a museum are not only the best place to understand the history, the life style and the culture level. The most important constituent, which museum architecture has, are visitors, exhibition and communication between visitors. Exhibition space composition is the one of important things in museum architecture, and it's essential to show an intent of exhibition to visitors. This thesis has the purpose to provide the basic material through analyzing exhibition space composition and exhibition method of the theme museum and understanding the relativity of them so that the new theme museums can be designed in the Tight direction. So I chose the independence museum that opened within recent 10 years, finally middle & small size's theme museum were selected. The results from the case study are as follow. Firstly, the exhibition space unit of basic type and center-hall enter type had a one-way for gateway and used the exhibition of three or four faces. The exhibition space unit of around tile center-hall type and guidance type had the separated gateway and used the exhibition of one or two faces. Secondly, the exhibition method of selected museums was divided into the wall face type and the island type. The exhibition method of two faces mainly used in guidance type caused complicated visitor circulation. In that case, it seemed to be good that two walls were used alternately. Thirdly, there were visual type, audio-visual type, handling type and experiential type in the method of exhibition. The former two types were used mostly, and the latter two types were rarely used. Fourthly, the wall face type was inefficient for exhibition because given walls were supposed to be used. Therefore, it was more effective to use the wall face type and the island type together.

• Archives of design research
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• v.11 no.1
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• pp.43-52
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• 1998

In reflection of the current trend of times requiring the harmonization of nature, human being and scientific technologies, science museum has become more and more familiar to public and demand on it is also increasing. Information on the culture of science and technology is an engine for exploiting the future, particularly in the industrialized, informationalized and specialized society. Thus the science museum, the function of which is to convey such information, should be planned with the purpose of active and progressive communication. This purpose of planning can be achieved through well established process of the exhibition space production. This study focuses on the importance of the exhibition space production in the design of the science museum and proceeds as follows. 1. The concept of the exhibition space production is established following the review of function and the role of science museum. 2. The methods and the media used in the exhibition space production are suggested and the case study is made. 3. The scenarios for the exhibition space production planning are suggested and the effect and importance of the space production is enlightened. The result of this study shows that the space production increases the effectiveness of the exhibition in the science museum and that space production process should be reflected in planning the project.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.11
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• pp.2792-2798
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• 2014

In modern society, to be achieved status as a Science edutainment experience, not just a science museum is established. It requires strategy and differentiation of a variety of entertainment, including theme parks, games, movies which are youth like. When the understanding of the audience for the principles of science to improve the use of ICT Convergence contents display, you need to take measures to increase the effectiveness of the Science Museum by giving the function of interesting leisure space in addition to the popular area of Science Education, Scientific and Cultural aspects reached. This role requires a science museum as a cultural space with the community as a chapter in science education. Science Museum is not a need to worry about what will convey to the public as efficiently as the Mecca of the educational content for the National Science Education. The analysis of the external environment, the composition will take on science education as a mecca of science education and how to combining ICT convergence technology in modern society beyond mere science museum experience and education in this study.

• Korean Association of Arts Management
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• no.54
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• pp.133-153
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• 2020

ICOM voted to resolve a new museum definition at ICOM2019. With the new discussion of a museum as a platform for participation and communication and a cultural hub, ICOM created a MDPP in 2015, started discussions to propose. This study intends to publicize the issues before it resolved. The definition has been proceeded by Jet Sandal, and still requires discussion and preparation. The pros and cons in each country were premised on decision making. The museums would face in response to the adoption of new definitions. The study focused on museum management, categorized factors such as vision, content, and targets and suggested the problems that museum would face. Through institutional and legal changes and predictions, the necessity of preparation was raised. This study is meaningful as a starting point of discussion for understanding and responding to the direction that museums face today.

• Journal of Global Scholars of Marketing Science
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• v.10
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• pp.45-70
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• 2002

The purpose of this study is to obtain more insight into the explanation and prognosis of consumer behavior in real and virtual museums. The analysis focuses on the influence of the museum environment on the museum patrons (rather than on the influence of the art objects). On the basis of the emotional approach to environmental psychology by Mehrabian and Russell (1974), a behavior model has been developed for museums. The model, which is based on the emotional variables pleasure, arousal and dominance (PAD), is also enhanced by cognitive variabies (learning attractiveness, education standard and information demand). The enhancement of the classical model was necessary because cognitive variables play a major role in cultural institutions such as museums: One important objective of museums is the communication of cultural knowledge to visitors. The model is tested empirically using structural equation modeling. 301 visitors were interviewed individually. Two different museum environments were represented using visual stimuli. The theoretical model for museums can be proved empirically. The degree to which the model fits the empirical data was extensively tested. The model showed high compatibility with the data and could be accepted. The study proves that a model can be developed, which explains visitor behavior in museums. The model shows museum designers how museums should be designed to be both emotionally appealing and a learning environment. Based on empirical studies in virtual stores on the Internet, it is discussed whether the research findings in these environments may be applied to virtual museum environments. In order to create an emotionally appealing virtual museum, it is recommended that one uses a 3-dimensional representation to offer various possibilities for interaction and to create a multi-sensual environment that appears highly realistic.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.212-219
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• 2010

Modern museum, along with the basic roles of a museum that display to the public through the exhibition of physical evidences that collected, preserved and researched about human environment, it is changing in a way to appropriately fulfill the desire of new culture of the public and to fit the paradigm of the digital era. Diversification of expression method using multimedia played a big role in effective meaning delivery and technology development made possible for interaction-able of digital media build up and application to made possible of interactive communication for visitors. If the main purpose of the past museum exhibition was the delivery of information and knowledge, modern museum's exhibit has been identified as the purpose being diversified through the use of digital media. Exhibition planner, as for museum exhibition that used many characteristics of the digital media as mentioned above, should plan so that past unfamiliar relic can communicate with us living in the modern society. But obsessive usage of the digital media should not shade the interest of the visitors towards the relic in overall exhibition; and what is most important is that other than the exhibition and exhibit, enforcement of translation through systematic coherent approach and its appropriate digital technology and creative application and harmony are more important.

• Journal of the Korean Society of Earth Science Education
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• v.16 no.1
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• pp.133-142
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• 2023

This study conducted qualitative research using Geochang Wolseong Space Creative Science Museum as a case study to investigate the organizational and operational status of small local science museums during the COVID-19 pandemic, as a basic study for the dissemination of scientific culture and public understanding of science. To analyze the situation of the science museum, an evaluation framework was developed, and information obtained through various communication channels and in-depth interviews with information commissioners of the museum were used for the study. As of 2020, when COVID-19 was at its peak, this science museum showed a clear decline in sales and visitor numbers compared to the previous year. Despite this situation, the museum was found to be using crisis management methods such as introducing unface-to-face programs, managing exhibits, and using various promotional media. However, the shortage of professional personnel, excessive workload of employees, and absence of differentiation from other science museums remain as challenges to be addressed in the future for sustainable earth science.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.151-166
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• 2022

Museum is the carrier and symbol of history and cultural accumulation, and the museum cultural relics are clues with the spirit of history. Moreover, the museum cultural and creative products are portable history. Museum has changed form the traditional "object-basic" model to the modern "people-basic" model, which pays more attention to its living inheritance. Therefor, the museum cultural and creative products is also the way of expression of its living inheritance. This paper analyzes the opportunities and difficulties of cultural and creative products of Chinese museums by means of network survey, field survey and expert interview. In order to improve the design method of cultural and creative products. By exploring the cultural connotation, broadening the functional factors, innovating the design factors and creating the empathy factor between products and people to explore and the verify. Trying to make up the imperfect design methods of cultural and creative products in small and medium-sized museums which leads to the lack of function, innovation and communication of cultural and creative products. We try to attract more people's attention, spread traditional culture and realize the resonance between people and objects.