• Title/Summary/Keyword: Commercial media

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A Visual Expression in Fashion Illustration using 2D Graphics (2D 그래픽스를 활용한 패션 일러스트레이션의 시각적 표현 양상)

  • Choi Jung-Hwa
    • The Research Journal of the Costume Culture
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    • v.13 no.4 s.57
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    • pp.550-563
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    • 2005
  • These days, photoshop and illustrator program can make a fashion illustration express easily and speedily, And they can also express a feeling and sensitivity of fashion illustrator by a tool and effect more than a manual work's media. The purpose of this study was to analyze a visual expression and characteristics in fashion illustration using 2D graphics. The method of this study was to analyze the fashion illustration books using 2D graphics. The visual expressions in fashion illustration using 2D graphics were as follows: Fashion illustration was based on a sketch or photography, and used a composition, drawing, mapping, painting, and manual work's re-touching. Characteristics of visual expression were as follows: First, a image composition was showed discontinuity and heterogeneity of image, new context and composition, and allowance of reality. Second, image transform was showed image overlap, body transformation by image recomposition, and deformed transformation by vector drawing. Third, hyper-real was showed precise touching, mechanical and neutral image, omission of background and focus of an object's characteristic and information. Fourth, following a realistic expression was showed simplified color, shading, dominant view point of fashion illustrator by omission, and daily lift style. Fifth, following a pictorial expression was showed non-fixed and irregular line, natural painting, and drawing and painting by conventional pictorial media. In conclusion, a photoshop and illustrator in 2D graphics will serve as a new media far fashion illustration with a manual work. And they will not only intensify a capacity as a commercial role of fashion illustration but also present a positive motive for students learning a fashion illustration.

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The Issue of Treating Information by Digital Media in Contemporary Design (현대디자인에 있어서 디지털 미디어에 의한 정보처리의 문제)

  • 박기웅
    • Archives of design research
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    • v.15 no.3
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    • pp.201-212
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    • 2002
  • This thesis is to study about The Issue of Treating Information, according to the circumstance of Digital Media in Contemporary Design. The Digital Design is being able to be organized by developed Science and Technology. Ultra fashionable mode of digital design is leading human life more comfortable and serviceable: and proceeded by technology aheaded by science Developed Computer will help the Space science and virtual reality. and They will lead more developed industrial culture. The design is influencing international society and economic circumstance, and it's making the changedness of product and commercial route. virtual reality and simulation made by developed science is resulting in new design revolution in our society. Especially, it is able to make more bigger result in image breaking and reassimilation. The technology of developed information treating infra is able to transmit & receive a message, which are beyond our sensual boundary and is the meaning of the human-being's progressive development of science culture. Developed information treating methodology made by technology and science of restoration will be Neo-reality for artists and are the cause of great changedness in 21st century's art & design.

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A Classification and Selection Method of Emotion Based on Classifying Emotion Terms by Users (사용자의 정서 단어 분류에 기반한 정서 분류와 선택 방법)

  • Rhee, Shin-Young;Ham, Jun-Seok;Ko, Il-Ju
    • Science of Emotion and Sensibility
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    • v.15 no.1
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    • pp.97-104
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    • 2012
  • Recently, a big text data has been produced by users, an opinion mining to analyze information and opinion about users is becoming a hot issue. Of the opinion mining, especially a sentiment analysis is a study for analysing emotions such as a positive, negative, happiness, sadness, and so on analysing personal opinions or emotions for commercial products, social issues and opinions of politician. To analyze the sentiment analysis, previous studies used a mapping method setting up a distribution of emotions using two dimensions composed of a valence and arousal. But previous studies set up a distribution of emotions arbitrarily. In order to solve the problem, we composed a distribution of 12 emotions through carrying out a survey using Korean emotion words list. Also, certain emotional states on two dimension overlapping multiple emotions, we proposed a selection method with Roulette wheel method using a selection probability. The proposed method shows to classify a text into emotion extracting emotion terms from a text.

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Study on the Inlet Shape of a Selective Catalyst Reduction System with an Integrated Bypass Unit for Ships (Bypass 일체형 선박용 탈질설비의 입구형태에 대한 연구)

  • Ha, Soo-Hyeon;Lee, Jae-Chul;Lee, Sang-Beom;Kang, Donghoon
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.27 no.5
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    • pp.666-674
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    • 2021
  • A selective catalyst reduction system (SCR) with an integrated bypass unit is proposed. Through simulations of the SCR, variations in flow to the catalyst due to the particular shape of the bypass shutting device in the SCR are also studied. The commercial software Ansys Fluent is used to develop the simulations. For the simulations, the catalyst of the SCR is modeled using the porous media method to reduce the calculation time and number of meshes, which is necessary because of the detailed modeling of the catalyst. Simulations are performed based on changes to the entrance angle to the catalyst and the size of the bypass shutting device. Finally, simulation results are used to compare and analyze the average velocity and uniformity of the flow to the catalyst.

The User Perception in ASMR Marketing Content through Social Media Text-Mining: ASMR Product Review Content vs ASMR How-to Content (텍스트 마이닝을 활용한 ASMR 콘텐츠 분야에 따른 소비자 인식 및 구전효과 차이점 분석: ASMR 제품리뷰 및 ASMR How-to 콘텐츠 중심으로)

  • Tran, Hung Chuong;Choi, Jae Won
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.1-20
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    • 2021
  • Purpose Nowadays, Autonomous Sensory Meridian Response (ASMR) is rapidly growing in popularity and increasingly appearing in marketing. Not even in TV commercial advertisement, ASMR also fast growing in one-person media communication, many brands and social media influencers used ASMR for their marketing contents. The purpose of this study is to measure consumers' perceptions about the products in ASMR marketing content and compare the differences in communication effect of ASMR content creator between product review and how-to in the same Macro tier influencer - the YouTuber that has 10,000-100,000 subscribers. Design/methodology/approach The research methods selected ASMRtist that do product review content and how-to content, Text comments data was collected from 200 videos of tech-device review videos and beauty-fashion videos. A total of 52,833 text comments were analyzed by applying the LDA topic modeling algorithm and social network analysis. Findings Through the result, we can know that ASMR is good at taking attention of viewers with ASMR triggers. In the Tech device reviews field, ASMR viewers also focus on the product like product's performance and purchase. However, there are many topics related to reaction of ASMR sound, trigger, relaxation. In the Beauty-fashion field, viewers' topics mainly focus on the reaction of the ASMR trigger, response to ASMRtist and other topics are talking about makeup - fashion, product, purchase. From LDA result, many ASMR viewers comment that they feel more comfortable when watching the marketing content that uses ASMR. This result has shown that ASMR marketing contents have a good performance in terms of user watching experience, so applying ASMR can take more consumer intention. And the result of social network analysis showed that product review ASMRtist have a higher communication effectiveness than how-to ASMRtist in the same tier. As an influencer marketing strategy, this study provides information to establish an efficient advertising strategy by using influencers that create ASMR content.

Rooting and Growth of Kalanchoe 'Gold Strike' Cuttings in Various Mixtures of CGF (재활용 CGE의 다양한 혼합비율에 따른 분화 칼란코에 ‘Gold Strike’ 삽수의 발근과 생육)

  • 이미영;정병룡
    • Journal of Bio-Environment Control
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    • v.11 no.3
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    • pp.108-114
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    • 2002
  • Cellular glass foam (CGE), the reprocessed glass, has a possibility as a component of vegetative propagation media of floricultural crops due to the its excellent air and water permeability, similar to that of perlite. An experiment was conducted to evaluate the rooting and growth thereafter of Kalanchoe blossfeldiana ‘Gold Strike’in media containing various volume ratios of granular rockwool, peat-moss, CGF and perlite. The particle size of CGF and perlite was 2.0~4.0mm and 1.2~4.0mm, respectively. Cuttings were rooted in a fog tunnel with a mean temperature of 18.2$^{\circ}C$ and RH of 66.7% under a long day regime (14 h per day light period). Height, length of the longest root, stem diameter, no. of leaves, leaf area, percentage of rooted cuttings, shoot and root fresh weights, shoot and root dry weights, total chlorophyll concentration and physicochemical properties were measured. Cuttings rooted 100% in all treatments. Physicochemical properties in CGF and perlite-containing media showed little differences. The growth of rooted plants in the CGF-containing media was similar or rather superior to that in perlite-containing media. Consequently, CGF has a possibility as a vegetative propagation medium of Kalanchoe. To make wider commercial use of CGF, more demonstrative experiments and analyses are necessary.

A Study of Influence of B anker's Big5 Personality Traits on Entrepreneurial Intention: Mediated Effect of Digital Media Utilization Capability (은행원의 Big5 성격요인이 창업의도에 미치는 영향: 디지털미디어 활용역량의 매개효과)

  • Kim, Kyong seon;Park, Woojin;Bae, byung Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.209-220
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    • 2020
  • This study aimed to analyze characteristics of banker's personality who were engaged in five commercial banks (KB Kookmin Bank, Shinhan Bank, Woori Bank, KEB Hana Bank and NH Nonghyup Bank) with Big5 personality traits and also, investigate the influence of personality traits on entrepreneurial intention and digital media utilization capability, especially based on preceding research. Also, it analyzed mediated effect of digital media capability between Big5 personality traits and entrepreneurial intention. First, the analysis results of the influence of Big5 personality traits on the entrepreneurial intention showed that extroversion, openness had positive impact on the entrepreneurial intention but sincerity had negative impact on the entrepreneurial intention. Second, the friendliness, sincerity, openness had positive impact on contents utilization capability while openness had positive impact on the communication utilization capability. Third, the influence of communication utilization capability on the entrepreneurial intention was positive. Fourth, the mediated effect of digital media capability between Big5 personality traits and entrepreneurial intention discovered that the communication utilization capability mediated the openness and entrepreneurial intention. It's required to look for the bankers with extroversion, openness that positively influenced entrepreneurial intention and carry out systematic, practical entrepreneurship education to help set up actual business after retirement. This study successfully derive conclusion that it's in urgent need to improve entrepreneurship education program so that the bankers could strengthen their communication utilization capability and improve their capability to gather various information through entrepreneurship education and furthermore, create new value followed by starting their own business.

Implementation of Wireless Communication Module with Point-to-multipoint Media Access Control (점대다중점 매체다중접속을 지원하는 무선통신모듈의 구현)

  • Kim, June-Hwan;Jung, Jin-Ho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.5
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    • pp.267-273
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    • 2012
  • The short-range communication module was developed in this paper which is suitable for the point-to-multipoint circumstances of 40 terminals communicating frequently in about 50 meters. The media access control layer of this communication module using asynchronous time-division multiplexing provides a fast and robust performance even in the worst case of simultaneous transmission events, and low packet error rate was measured a in LOS (Line-of-sight) circumstance by adding the function of acknowledge response to media access control layer. The difference test was carried out in order to measure the performance of point-to-multipoint communication. Two communication modules are respectively measured and graphed in 10 branches to 40 branches. The communication module developed in this paper showed a faster performance than the commercial Zigbee module in the specific case presented in this paper. Especially, in over 20 branches showed wide differences of the transmission speed. This results is caused by more network overhead of Zigbee whose wider applications needs the network layer and applicaiton layer besides media access control layer. Also, the asynchronous time-division multiplexing proposed in this paper are more suitable than CSMA-CA of Zigbee module when a lot of module ought to be frequently communicated in small area.

Growth of Plug Seedlings of Petunia 'Madness Rose' and Pansy 'Magestic GT' in Various Mixtures of Recycled Horticultural Media (원예용 폐배지를 재활용한 혼합배지에서 페튜니아와 팬지 플러그묘의 생육)

  • Shin, Woo Gun;Jeong, Byoung Ryong
    • Horticultural Science & Technology
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    • v.18 no.4
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    • pp.523-528
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    • 2000
  • Plug seedlings of Petunia hybrida 'Madness Rose' and Viola tricolor 'Magestic GT' were cultured in media containing various volume ratios of recycled plug medium, recycled coir, perlite, granular rockwool, and vermiculite for 36 and 43 days after sowing, respectively. Recycled plug medium and recycled coir were steam pasteurized for 30 minutes at $120^{\circ}C$ and 1.5 atmosphere. An unused commercial plug medium (Tosilee, pH 5.10, EC $0.12mS{\cdot}cm^{-1}$ at 1:5 dilution, v/v, Shinan Grow Co.) was used as the control. The pH of different media before and after growing seedlings was similar. Medium EC was high when recycled plug medium was included. Recycled coir (75%)+vermiculite (25%) mixture also had high medium EC. However, medium EC was low when granular rockwool or perlite was included. Height, root formation, shoot dry weight and leaf count (ea) of petunia, and height, total fresh and dry weights, and shoot fresh and root dry weights of pansy were the highest in recycled coir (75%)+perlite (25%) mixture. Recycled coir was better than recycled plug medium in physicochemical properties, and also in resultant plant growth. It is recommended to include perlite or granular rockwool when plug media including recycled horticultural media are prepared.

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A Study on Optimized Disaster Broadcasting Service for Vulnerable Populations based on ATSC 3.0 Standards (ATSC 3.0 기반 재난약자 맞춤형 재난방송서비스에 대한 연구)

  • Kim, Nayeon;Hyun, Eunhee;Bae, Byungjun
    • Journal of Broadcast Engineering
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    • v.24 no.6
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    • pp.928-938
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    • 2019
  • Republic of Korea has established 'Transmission and Reception for Terrestrial UHDTV Broadcasting Service' standard based on ATSC 3.0, the next-generation broadcasting standard in North America and is now providing commercial services. Republic of Korea has been studying terrestrial UHDTV based disaster broadcasting service using the ATSC 3.0 AEA system's technology since 2018. ATSC 3.0 has established a standard for expanding disaster broadcasting services, which were used to be simple push-type text message broadcasting, by introducing bidirectional and rich-media transporting mechanisms. However, the disaster information is still focused on the general public, and disaster broadcasting service including detailed information for the vulnerable are still insufficient. In this paper, we proposed the optimized disaster broadcasting service for vulnerable populations based on ATSC 3.0 after defined the disaster vulnerable populations as the target of the service. And we defined the extension element of disaster broadcasting message for service provision. The proposed service can be an effective means to increase the possibility of disaster information reception and evacuation to vulnerable populations. In addition, it is expected to be used as a basic research for development of diverse and effective advanced services for vulnerable populations through linkage with existing disaster alerting and countermeasures studies.