• Title/Summary/Keyword: Commercial Website

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Why Do Customers Purchase from a Website? Activity-based Web Presence Readiness Model

  • Kang, Kyungwoo;Kim, Yong Jin;Shin, Seung Kyoon
    • Asia pacific journal of information systems
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    • v.23 no.4
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    • pp.85-102
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    • 2013
  • This study proposes a web presence readiness model based on pre-payment service functions and a post-payment service function both of which embrace the major concerns of customers in the online purchasing context. Based on the concept of customer utility from the product itself and instrumental utility, the research model suggests four antecedents including, Perceived Economic Benefits, Product Search Support Quality, e-Shopping Method Diversity, and Post-Payment Support Quality. We empirically examined a proposed research model using data collected from online rating company websites. Among the four antecedents, post payment support quality is found to be the most influential determinant of customer evaluation on e-commerce websites. Based on the empirical results, the current study proposes an alternate model of web presence readiness. The findings of this study may provide an insight to field practitioners designing commercial websites. The implications and future research directions are further discussed.

A Comparative Study of Internet Services Providing Information on China : Focusing on the Formation of the China Specialist Forum (인터넷을 활용한 중국정보제공 서비스에 관한 비교연구 : 중국전문가포럼 구축현황을 중심으로)

  • Chong, Da-Song
    • Journal of Information Management
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    • v.33 no.3
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    • pp.87-104
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    • 2002
  • With China Market and strengthening of an international and political position of China, we need to promote exchange and cooperation with China for the supplement of economic vitality and for contriving the contribution of the flow of growth. The necessity of salient traits is needed such as sharing information, training a specialist, network between China Specialists, system establishment of China information DB and sharing China information. Accordingly, KIEP makes the most of limited special manpower and information, and developed China Specialist Forum Website : CSF which will make a stepping stone of systematic, synthetic exchange and cooperation with China. KIEP presented a development direction, comparing and analyzing promptly easy to get the information China Specialists want here, CSF made for mutual exchange of science, trade and the other issue, Taiwan website "a commercial business intelligence network of China and Taiwan", and Singapore "IE Singapore".

A Study on the Application method of Digital Media in Commercial Space - Using Persona-based Scenario Approach - (상업공간 디지털미디어 적용방안에 관한 연구 - 페르소나 기반 사용자 시나리오 기법으로 -)

  • An, Se-Yun;Kim, So-Yeon;Cao, Wen-jia
    • Korean Institute of Interior Design Journal
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    • v.26 no.1
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    • pp.33-42
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    • 2017
  • Interior design especially the design developments for commercial spaces should ensure the economy of spaces. This is the marketing for space. It is necessary to understand the design elements of commercial space for the efficient using of digital media of space marketing. In this research decided to design application schemes for shopping mall by searching fashion shopping behaviors of users with persona-base scenario approach. Collected the information of users behavior base on case analysis of advance research to make personas. And develop scenario base personas for knowing the needs of users. And then made 4 schemes as the solution. Scheme 1. Customers can get the information and communication with the staff through with media screen in one room of shopping mall. The data of customers can be recorded for providing information or product recommendation personality. Forecast to preferred by group trip or customers that don't like walking around in shopping mall. Scheme 2. Install a media screen at entrance of a store in shopping mall and show special effect to raise customers' attention who walk through from the front of the store. Through with this customers will stay for long time and raise curiosity to get in the store. And the media screen also provide information of store and products. Scheme 3. Customers can get the information of products with using smart phone to scan QR cord in labels of products and record. Customers can finish whole shopping behaviors without the help of store staff. And can make buying decision even have left shopping mall as a online mode. Scheme 4. Store managers can record the products and the environment of store with 360 camera and update to website. Then customers can browse the virtual space with VR glasses. That make customers can have the real shopping experience without being in the store. In this study, have presented schemes of digital media in commercial space. But there are various of commercial space. In this study was presented schemes for shopping mall by searching fashion shopping behaviors of users. And look forward the researches about specific space setting and other type of commercial space for space development.

A Study on Advertising Effects of Commercial Films According to the Characteristics of internet users (인터넷사이트 이용자 특성에 따른 광고영상 비교를 통한 광고효과 연구)

  • Pyun Seog-Hoan
    • The Journal of the Korea Contents Association
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    • v.5 no.2
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    • pp.69-77
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    • 2005
  • This study made a comparison of two different websites in characteristics of their users and advertising effects. Both websites have the same contents but in different forms. Especially this study examined the technographic, demographic and psychographic characteristics of users of an website which offers services only online and another website which offers services both online and offline. Also the advertising effects of both websites were studied. The analysis of the data was done by SPSSWIN, mainly $x^2$ and t-test. In addition, the data was collected online. The website, feelpost.com collected total 432 copies, and cardkorea.com collected 210 copies. Also among those collected copies, the ones from people in the 20's were selected again in order to rule out the special characters that both websites have in their users age group. Finally 308 copies were selected for the analysis. In result, it was proved that the users of both websites have a very similar lifestyle. Also there was only a little difference in the users' values and social consciousness. Regarding the advertising effect, Feelpost got the highest score in usefulness while Cardkorea got the highest score in positive acceptance of new products. Regarding the attitude toward advertisements and products, the advertising preference and brand preference was higher in Feelpost than in Cardkorea.

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Comparative Study on the Trust and Purchase Intention of Korean and Chinese Consumers by Web Design Factors of Open Market Websites

  • Choi, Yean;Lee, Yu-Ri
    • International Journal of Costume and Fashion
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    • v.12 no.1
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    • pp.65-82
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    • 2012
  • This study examines open market websites of Korea and China and identifies differences in the web design factors so as to verify how the design factors affect consumers' trust and purchase intention in the open market websites. Two hundred consumers, respectively in Korea and China, filled out survey questionnaires. According to the survey result, design factors of open market websites of both countries consisted of context, contents, communities, communication, connectivity and commercial transaction; and trust-building factors were comprised of customer services, product perception and security perception. This study found that there was no significant difference in the design factors of open market websites between the two countries, but trust levels in accordance with design factors and purchase intention in accordance with trust level differed by country. Therefore, this result would help Korean companies targeting Chinese consumers understand that there are differences between Korean and Chinese consumers in their trust level and purchase intention in accordance with open market website designs; encourage Korean online shopping malls to move to the Chinese market; and provide rich insights into developing marketing plans based on the different web design factors of Korean and Chinese open markets.

The Walkable Street Design for 'Gaeksa-gil' of Jeonju City - Community Participatory Street Design - (전주시 객사길 보행자 중심 걷고 싶은 거리 설계 - 주민참여형 가로설계 -)

  • Kim Sung-Kyun;Jeong Tae-Young
    • Journal of the Korean Institute of Landscape Architecture
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    • v.33 no.3 s.110
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    • pp.94-104
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    • 2005
  • This paper presents a streetscape design for the 'Gaeksa-gil', located in Gosa-dong and Jungang-dong, Jeonju City, which length is about 830m and width is about $8\sim10m$. The goals of the design are to make a street on which people want to walk and rest both safely and pleasantly. To achieve these goals; concepts of identity, history, placeness, commercial vitality, environmentally-friendliness, safety, amenity , and democracy have been developed. For the pedestrian safety; shared street concepts, such as crank, salalom, fort, mini-rotary etc. are adopted. For design method, community participatory design is adapted. For the design theme; the axes of Time and Space are developed and streets are divided into 3 thematic spaces, such as 'History Street,' 'Nature Street,' and 'Culture Street.' The History Street, which belongs to Time axis, is a space for experiencing past, present, and future history of Jeonju city. Nature Street, which belongs to Space axis, is a space for feeling and loaming the nature of the city. The Culture Street, which also belongs to Space axis, is a space for experiencing the culture of the city. The community participated in the whole design process through the workshop, the internet website, the street events, etc.

The Effect of Personal Characteristics and User Involvement on Knowledge Sharing in the Knowledge-Exchange Website Context (지식교환 웹사이트에서 개인특성과 사용자 관여가 지식공유행위에 미치는 영향)

  • Sung, Ki-Moon;Kim, Tae-Kyung;Jahng, Jung-Joo;Ahn, Joong-Ho
    • The Journal of Society for e-Business Studies
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    • v.14 no.4
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    • pp.229-253
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    • 2009
  • The effect of knowledge sharing and its importance have been reported in the information systems literature. However, little has been learned about the impact of knowledgeexchange web sites. This study explores relationships between individual characteristics such as personal innovativeness in the domain of information technology (PIIT), computer selfefficacy (CSE), and computer anxiety (CA), user involvement (UI), and knowledge sharing in a knowledge.exchange website. In order to examine our research model, we adopted a survey research design based on the Structural Equation Modeling method. By analyzing 241 samples collected, we conclude that UI and CA are valuable to discuss in terms of their theoretical and practical implications. This study not only extends the research on personal innovativeness and knowledge sharing, but also suggests a need for focused research efforts to investigate real practices on knowledge sharing. This study initiates this kind of efforts to make a relevant tie between design of knowledge sharing applications and the success case in the commercial field to encourage users to share their knowledge.

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An Exploratory Study on the Relationship Between Tourism Motivations and On-line Tourism Information Search Behavior (관광동기와 인터넷 관광정보 검색간의 관계에 관한 탐색적 연구)

  • Nah Yoon-Jung;Lim Chae-Kwan;Park Bong-Gyu
    • The Journal of the Korea Contents Association
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    • v.5 no.5
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    • pp.202-210
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    • 2005
  • The public Information systems for destination marketing have poorly operated and failed to satisfy tourists' needs. Public tourism website mainly offers fundamental tourism information such as transportation, lodging and prime attractions, which is mainly specialized in commercial web sites, and fails to attract tourists. For the public benefits, marketing strategy publicl DMOs have to specialize their tourism information, and attract specific target markets. Thus, this study examined the effect of tourism motivations on information search behavior to figure out the importance of tourism information. The results show that the level of escapist motivation positively to the perceived importance of fundamental informations, and the level of activist motivation effects positively to the perceived importance of objective-specific informations. These results give show problems of regional tourism information site and implications are suggested.

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Activation of Publishing Domestic SCIE Journals Based on the Situation Analysis (국내 SCIE 학술지의 출판 현황과 활성화에 관한 연구)

  • Shin, Eun-Ja
    • Journal of the Korean Society for Library and Information Science
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    • v.45 no.4
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    • pp.157-178
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    • 2011
  • In the field of science and technology, influential international journals can easily be found in SCIE. A total number of journals published by societies or institutes in Korea are only 82 of the 8,300 SCIE titles. In this study, in light of the SCI criteria the detailed analysis, of these journals was performed for Korean SCIE journals. The results show that in general domestic journals were not actively cited, had a low level of internationality, and user services through the website was insufficient. Korean SCIE journals should continue to complement these points and elevate its reputation. Candidate journals should concentrate on recruiting more excellent papers, promoting communication with foreign researchers, enhancing domestic and international public relations, and the like. To actively support the domestic publication of excellent journals, long-term and short-term measures should be established and consistently practiced at the national level.

The Widespread Distribution of the Venomous and Poisonous Blue-lined Octopus Hapalochlaena spp., in the East/Japan Sea: Possible Effects of Sea Warming

  • Kim, Ji-Hoe;Suzuki, Toshiyuki;Shim, Kil-Bo;Oh, Eun-Gyoung
    • Fisheries and Aquatic Sciences
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    • v.15 no.1
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    • pp.1-8
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    • 2012
  • The geographical distribution of the toxic blue-lined octopus (commonly known as the blue-ringed octopus), Hapalochlaena spp., around the East/Japan Sea was investigated. Observation records of the octopus were gathered using commercial search engines on the Internet. A questionnaire to complement and enhance the base data was conducted that targeted fishermen from areas where the octopus was most likely to occur, i.e., the southeast coast and islands of Korea in the East/Japan Sea. Overall, 32 observational records of the blue-lined octopus were found from Korea and Japan. In Korea, only one record, from 2003, was found on a website; none of the 240 fishermen who participated in the questionnaire reported seeing blue-lined octopus. However, a total of 31 observations of the blue-lined octopus from 2004 to July 2010 were found from 17 different regions in the East/Japan Sea and neighboring waters in Japan. Twenty-two cases were from coastal Honshu Island, and nine were from the west coast of Kyushu Island, Japan. The northern distributional boundary of the blue-lined octopus on the Japanese coast was off Fukui Prefecture around latitude $36^{\circ}$10' N. Our results indicate that the blue-lined octopus is distributed extensively along the Japanese coast, at a low frequency, in the East/Japan Sea.