• Title/Summary/Keyword: Combination Approach

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An Application of Support Vector Machines to Customer Loyalty Classification of Korean Retailing Company Using R Language

  • Nguyen, Phu-Thien;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.17-37
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    • 2017
  • Purpose Customer Loyalty is the most important factor of customer relationship management (CRM). Especially in retailing industry, where customers have many options of where to spend their money. Classifying loyal customers through customers' data can help retailing companies build more efficient marketing strategies and gain competitive advantages. This study aims to construct classification models of distinguishing the loyal customers within a Korean retailing company using data mining techniques with R language. Design/methodology/approach In order to classify retailing customers, we used combination of support vector machines (SVMs) and other classification algorithms of machine learning (ML) with the support of recursive feature elimination (RFE). In particular, we first clean the dataset to remove outlier and impute the missing value. Then we used a RFE framework for electing most significant predictors. Finally, we construct models with classification algorithms, tune the best parameters and compare the performances among them. Findings The results reveal that ML classification techniques can work well with CRM data in Korean retailing industry. Moreover, customer loyalty is impacted by not only unique factor such as net promoter score but also other purchase habits such as expensive goods preferring or multi-branch visiting and so on. We also prove that with retailing customer's dataset the model constructed by SVMs algorithm has given better performance than others. We expect that the models in this study can be used by other retailing companies to classify their customers, then they can focus on giving services to these potential vip group. We also hope that the results of this ML algorithm using R language could be useful to other researchers for selecting appropriate ML algorithms.

Molecular Beam Epitaxial Growth of Oxide Single Crystal Films

  • Yoon, Dae-Ho;Yoshizawa, Masahito
    • Proceedings of the Korea Association of Crystal Growth Conference
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    • 1996.06a
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    • pp.508-508
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    • 1996
  • ;The growth of films have considerable interest in the field of superlattice structured multi-layer epitaxy led to realization of new devices concepts. Molecular beam epitaxy (MBE) with in situ observation by reflection high-energy electron diffraction (RHEED) is a key technology for controlled layered growth on the atomic scale in oxide crystal thin films. Also, the combination of radical oxygen source and MBE will certainly accelerate the progress of applications of oxides. In this study, the growth process of single crystal films using by MBE method is discussed taking the oxide materials of Bi-Sr-Ca-Cu family. Oxidation was provided by a flux density of activated oxygen (oxygen radicals) from an rf-excited discharge. Generation of oxygen radicals is obtained in a specially designed radical sources with different types (coil and electrode types). Molecular oxygen was introduced into a quartz tube through a variable leak valve with mass flowmeter. Corresponding to the oxygen flow rate, the pressure of the system ranged from $1{\;}{\times}{\;}10^{-6}{\;}Torr{\;}to{\;}5{\;}{\times}{\;}10^{-5}$ Torr. The base pressure was $1{\;}{\times}{\;}10^{-10}$ Torr. The growth of Bi-oxides was achieved by coevaporation of metal elements and oxygen. In this way a Bi-oxide multilayer structure was prepared on a basal-plane MgO or $SrTiO_3$ substrate. The grown films compiled using RHEED patterns during and after the growth. Futher, the exact observation of oxygen radicals with MBE is an important technology for a approach of growth conditions on stoichiometry and perfection on the atomic scale in oxide. The oxidization degree, which is determined and controlled by the number of activated oxygen when using radical sources of two types, are utilized by voltage locked loop (VLL) method. Coil type is suitable for oxygen radical source than electrode type. The relationship between the flux of oxygen radical and the rf power or oxygen partial pressure estimated. The flux of radicals increases as the rf power increases, and indicates to the frequency change having the the value of about $2{\times}10^{14}{\;}atoms{\;}{\cdots}{\;}cm^{-2}{\;}{\cdots}{\;}S^{-I}$ when the oxygen flow rate of 2.0 seem and rf power 150 W.150 W.

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Performance Comparison of CDMA and TDMA protocols in radio access system for Integrated Voice/Data Services (음성 및 데이터서비스를 위한 무선접속시스템에서 CDMA와 TDMA방식의 성능비교)

  • 고종하;양영님;이정규
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.24 no.6A
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    • pp.820-831
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    • 1999
  • In this paper, we have compared the performance of a D-TDMA protocol with that of a CDMA protocol, in radio access system for integrated voice/data services.The D-TDMA protocol is based on a generic dynamic channel assignment approach to be followed a combination of “circuit mode” reservation for voice calls, along with dynamic first-come-first served assignment of remaining capacity for data messages. In the CDMA protocol, we have used the voice activity detection to reduce the interface power of other mobiles in internal and external cells, and analyzed the interference power ratio. Also we have computed BER(Bit Error Rate) by using this interference power ratio and evaluated voice blocking probability(voice packet loss probability) and data transmission delay, according to average data length and average data arrival rate.We have found the CDMA protocol achieves comparatively higher performance for short data length, regardless of data arrival rate. Otherwise, the data transmission delay of D-TDMA protocol is shorter than that of the CDMA protocol for long data message.

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A compactly integrated cooling system of a combination dual 1.5-MW HTS motors for electric propulsion

  • Le, T.D.;Kim, J.H.;Hyeon, C.J.;Kim, D.K.;Yoon, Y.S.;Lee, J.;Park, Y.G.;Jeon, H.;Quach, H.L.;Kim, H.M.
    • Progress in Superconductivity and Cryogenics
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    • v.18 no.4
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    • pp.25-29
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    • 2016
  • The high temperature superconducting (HTS) contra-rotating propulsion (CRP) systems comprise two coaxial propellers sited on behind the other and rotate in opposite directions. They have the hydrodynamic advantage of recovering the slipstream rotational energy which would otherwise be lost to a conventional single-screw system. However, the cooling systems used for HTS CRP system need a high cooling power enough to maintain a low temperature of 2G HTS material operating at liquid neon (LNe) temperature (24.5 - 27 K). In this paper, a single thermo-syphon cooling approach using a Gifford-McMahon (G-M) cryo-cooler is presented. First, an optimal thermal design of a 1.5 MW HTS motor was conducted varying to different types of commercial 2G HTS tapes. Then, a mono-cryogenic cooling system for an integration of two 1.5 MW HTS motors will be designed and analyzed. Finally, the 3D finite element analysis (FEA) simulation of thermal characteristics was also performed.

Hydroelastic Response Analysis of Very Large Floating Structures Including the Hydrodynamic Forces due to Elastic Motions in Waves (탄성거동에 의한 유체력을 고려한 초대형 부유식 구조물의 유탄성응답 해석)

  • Kim, Chuel-Hyun;Lee, Chang-Ho;Lee, Seung-Chul;Goo, Ja-Sam
    • Journal of Ocean Engineering and Technology
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    • v.20 no.6 s.73
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    • pp.101-107
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    • 2006
  • Recently, with the increase in requirements for marine development, a marine urbanism is being visualized, with more and more huge-scale structures at the scope of the ocean space utilization. In particular, a pontoon-type structure has attracted attention, since The Floating Structures Association of Japan proposed a new concept as the most suitable one of floating airports. The Very Lage Floating Structure (VLFS) is considered a flexible structure, for a quite large length-to-breadth ratio and its geometrical flexibility. The main objective of this study is to makean exact and convenient prediction about the hydro-elastic response on very large offshore structures in waves. The numerical approach for the hydro-elastic responses is based on the combination of the three dimensional source distribution method and the dynamic response analysis method, which assumed a dividing pontoon type structure, as many rigid bodies connected elastic beam elements. The established hydo-elastic theory was applied to the radiation forces caused by motions of a whole structure, formulated using the global coordinate system, which has the origin at the center of the structure. However, in this paper, we took radiation forces, occurred by individual motions of floating bodies, into consideration. The calculated results show good agreement with the experimental and calculated results by Yago.

Classification of Consonants by SOM and LVQ (SOM과 LVQ에 의한 자음의 분류)

  • Lee, Chai-Bong;Lee, Chang-Young
    • The Journal of the Korea institute of electronic communication sciences
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    • v.6 no.1
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    • pp.34-42
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    • 2011
  • In an effort to the practical realization of phonetic typewriter, we concentrate on the classification of consonants in this paper. Since many of consonants do not show periodic behavior in time domain and thus the validity for Fourier analysis of them are not convincing, vector quantization (VQ) via LBG clustering is first performed to check if the feature vectors of MFCC and LPCC are ever meaningful for consonants. Experimental results of VQ showed that it's not easy to draw a clear-cut conclusion as to the validity of Fourier analysis for consonants. For classification purpose, two kinds of neural networks are employed in our study: self organizing map (SOM) and learning vector quantization (LVQ). Results from SOM revealed that some pairs of phonemes are not resolved. Though LVQ is free from this difficulty inherently, the classification accuracy was found to be low. This suggests that, as long as consonant classification by LVQ is concerned, other types of feature vectors than MFCC should be deployed in parallel. However, the combination of MFCC/LVQ was not found to be inferior to the classification of phonemes by language-moded based approach. In all of our work, LPCC worked worse than MFCC.

Creating Theatrical Contents Out of Stage Adaptation of Dongrae-yaru (동래야류의 무대적 수용에 의한 연극 콘텐츠 창출)

  • Lee, Ki-Ho
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.165-175
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    • 2011
  • The purpose of this research is to investigate the possibility of creating new theatrical contents by performance anthropological approach. Today's traditional performing arts are historically descended and developed in the forms of Ahk, Hee, and Geuk. Among those, Dongrae-yaru is a traditional mask dance, handed down in Dongrae, Pusan and appointed as the 18th intangible cultural asset. Its performance is carried out in the juxtaposition of Ahk, Hee, and Geuk. Korean theatre in the 21st century seems going back to realism after going through post-modern cultural phenomenons. However, the quest for alternative theatre is raised higher than ever. As a part of this strive, this paper asserts the traditional performing arts should be investigated as an alternative and new theatrical form. Among those traditional performing arts, Dongrae-yaru is selected for its well balanced combination of Ahk, Hee, and Geuk. The study examines in depth how each element of Ahk, Hee, and Geuk, they are expressed in forms of folk music, refined dance, jest, satire, wit. Its investigation on the stage adaptation provides the possibility for the new style and codification as the new theatre contents.

Discovering Novel Genes of poultry in Genomic Era

  • S.K. Kang;Lee, B.C.;J.M. Lim;J.Y. Han;W.S. Hwang
    • Korean Journal of Poultry Science
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    • v.28 no.2
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    • pp.143-153
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    • 2001
  • Using bioinformatic tools for searching the massive genome databases, it is possible to Identify new genes in few minutes for initial discoveries based on evolutionary conservation, domain homology, and tissue expression patterns, followed by further verification and characterization using the bench-top works. The development of high-density two-dimensional arrays has allowed the analysis of the expression of thousands of genes simultaneously in the humans, mice, rats, yeast, and bacteria to elucidate the genes and pathways involved in physiological processes. In addition, rapid and automated protein identification is being achieved by searching protein and nucleotide sequence databases directly with data generated from mass spectrometry. Recently, analysis at the bio-chemical level such as biochemical screening and metabolic profiling (Biochemical genomics) has been introduced as an additional approach for categorical assignment of gene function. To make advantage of recent achievements in computational approaches for facilitated gene discoveries in the avian model, chicken expression sequence tags (ESTs) have been reported and deposited in the international databases. By searching EST databases, a chicken heparanase gene was identified and functionally confirmed by subsequent experiments. Using combination of sub-tractive hybridization assay and Genbank database searches, a chicken heme -binding protein family (cSOUL/HBP) was isolated in the retina and pineal gland of domestic chicken and verified by Northern blot analysis. Microarrays have identified several host genes whose expression levels are elevated following infection of chicken embryo fibroblasts (CEF) with Marek's disease virus (MDV). The ongoing process of chicken genome projects and new discoveries and breakthroughs in genomics and proteomics will no doubt reveal new and exciting information and advances in the avian research.

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The Future War in the 21st Century and the Groundwork for the Korean Style Military Thought (21세기 미래전과 한국적 군사사상 형성의 조건)

  • Kim, Kwang-Soo
    • Journal of National Security and Military Science
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    • s.7
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    • pp.55-89
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    • 2009
  • This article aims to critically review recent U. S. RMA-centered theories of warfare having prevailed after the 1991-92 Gulf War upon which the current ROKA military transformation project, the Vision 2020, largely based. In order to evaluate validity as a universal warfighing theory of NCW (Network Centric Warfare) and EBO (Effects-Based Operations), this article reviews the intrinsic strength and weakness of the theories as well as results of several recent wars that the U. S. Army conducted based on doctrines derived form such theories, In addition, this article examines the impact of certain military technology or weapon system in some well-known historical wars to draw lessons regarding the relationship between technology(weapon system) and military victory. Historical examples has shown that victories in war were not achieved by new technologies alone in most cases. Rather military victories tended to owe to combination of new technology, original doctrine and well conceived organization. Although the U. S. Armed Forces showed brilliant records of operational successes anchored on the system of PGMs and NCW concepts in Iraq (1991-92; 2003) and Afghanistan (2001-02), it must be pointed out that the operational successes did not bring about political ones in cases of Iraq and Afghanistan. It reminds us of perils of too technologically tilted approach to the conduct of war. In sum, one ought to recognize that superior technology nowadays became a necessary condition of success but is not yet a sufficient condition, the ROKA needs to be abreast with development trends of military technologies and related theoretical concepts, it need not too be in a hurry in adopting cutting edged war-making technologies at the expense of large amount of budget. The essay recommends for the ROKA several basic requirements for coping with conduct of future wars as well as establishing a 'Korean style military thought'; (1) Recognition of importance of technology in conduct of war; (2) Imposition of officer self-study hours in working days; (3) Establishing a lifestyle of military professionalism in the Korean officer corps; (4) Setting up small or large groups of think-tanks that are specialized in army doctrinal formulation.

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Combination of an adaptive hypermedia system and an external application using a message hooking mechanism (메시지 후킹 메커니즘을 이용한 적응형 하이퍼미디어 시스템과 외부 응용 프로그램의 결합)

  • Jung, Hyosook;Park, Seongbin
    • The Journal of Korean Association of Computer Education
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    • v.8 no.4
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    • pp.107-114
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    • 2005
  • While a user is using an adaptive hypermedia system, the user can also use an external application. If the user accesses the information which is related to the contents provided by the adaptive hypermedia system, it can affect a user profile that contains the information about the knowledge or interests of the user. However, the adaptive hypermedia system understands user's behavior based on whether a page is accessed or not and it is difficult for the system to recognize user's behavior that can occur outside the adaptive hypermedia system. In this paper, we propose an approach that can detect user's behavior using a message hooking mechanism so that both user's behavior inside an adaptive hypermedia system and behaviors that occur outside the system can be reflected in a user profile. We analyze user events using a hooking mechanism and update a user profile using an XML parser.

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