• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.116-124
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• 2013

This study aims to develop colored gemstone products based on the analysis of color preference. Colored gem stones were classified by their colors using Munsell's ten basic colors and the color preference of women consumers in their twenties was analyzed, in consideration of trend analysis and design image description analysis, which led to the direction of product development. The analysis of color preference seems to suggest that consumers preferred blue quartz, cahnite, spessartite garnet, the colors of which are rather less known to ordinary consumers, to the other more common kinds of gem stones. Through the analysis of the trends and adjectives to describe preferable design images, the current study has made it possible to explore the designs for the future development of colored jewelry products, which would satisfy the consumption value and individual tastes of the consumers. It is expected that the current study may contribute to the jewelry industries and designers as a basic data for developing colored gem stone products.

• Fashion & Textile Research Journal
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• v.13 no.3
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• pp.346-352
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• 2011

The purpose of this study were to see what is the color preference for college students and the meaning of color, based on color psychology. The subjects are the male and female university students in Busan and the survey is conducted in March 2009, September 2009. Analysis is based on eight kinds of colors such as red, orange, yellow, green, cyan, blue, purple which are used in the psychological analysis of Howard & Dorothy Sun Corporate CRR (Colour reflection reading), and words representing the meaning of colors. A total of 259 questionnaires were used to analyze data and analysis was conducted by using SPSS 14.0 statistical package. First, by examining the best three colors among eight colors, the red which represents sociable and passionate leadership and a lot of energy was the first. Second, in terms of positive and negative sense, the green is stable, protected, red is passionate, strong', yellow is bright, happy and green is' clean, young. The Blues has peaceful, tranquil image', the orange is lively animation, cheerful, and the purple shows a positive meaning of beautiful, precious, often mature, loving. Third, the preferences of boys and girls to compare colors in the first preferred color, there were significant differences between boys and girls. Most boys prefer blue, while the girls like red the most. Both boys and girls look at the meaning of green color with the most positive sense and especially male students have the negative connotation about the green color than female students.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.127-138
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• 2007

The purpose of this study was to investigate the male perceiver's image evaluation on women's hairstyle and hair color, and to disclose the preference of the hairstyle and hair color. The experimental design was $2{\times}3{\times}3$ (hair $wave{\times}hair\;length{\times}hair$ color) factorial design by 3 independent variables. The stimuli were 18 women's upper body photographs which were output by computer simulation. The hairstyles were straight hair and wavy hair, and the types of the hair length were long, medium, and short hair. The hair colors were black, dark brown, and bright brown. Subjects were 154 men living in Seoul. The data were analyzed by using factor analysis, Cronbach's ${\alpha}$ reliability coefficient, three-way ANOVA, one-way ANOVA, and Duncan's multiple range test. The results of this study were as follows. Four image dimensions were derived by factor analysis. These were individuality, elegance, potency, and attractiveness. Male perceivers evaluated the women's long hairstyles to be more elegant than the short and the medium length hairs. The women's short hairstyles were perceived more potent than the long and the medium length hairs. The straight hairs were evaluated more elegant than the permed hairs, and the permed hairs were evaluated higher in individuality and attractiveness. The black hairs were perceived lowest in attractiveness, and the bright colors were perceived low in elegance. Male preferred the long brown straight hair first. They liked women's long hairs better than the short and the medium length hairs. Teenaged males preferred various hair colors more than those in their 20's and 30's did.

• The Korean Journal of Food And Nutrition
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• v.18 no.4
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• pp.385-394
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• 2005

The objective of this study is to stimulate the satisfaction on food color sensitivity through objectifying the color sensitivities on customer's foods. The preference analysis on food sensitivity adjectives is measured on 5-point scale by preferring degree on each adjectives. And it is calculated on the sensitivities for the SD method that is used for finding whether it is strong or not on food image stimulus which was photographed on the 8 restaurants in Seoul. We found the outcome as follows. The most preferred sensitivity adjective is 'cleanness', and the worst preferred one is 'unshapliness'. It is differed on genders by $95\%$ confidence interval. The attractiveness, simplicity, richness, comfort and elegance are derived from the result of factor analysis for food color sensitivity. The yellow or orange color foods are main one for the simplicity and comfort. The orange color food are fit on richness and elegance factor, and it will be most effective if choosing the color more similar to brown one.

• Korean Institute of Interior Design Journal
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• v.14 no.5 s.52
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• pp.167-176
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• 2005

Since Korea has already become the 'aging society' and is expected to become the 'aged society' by 2019, development of the facilities and dedicated housing for the senior citizens have become the key issues. The growing population of the senior citizens, changed in the social structure, family type, and the way of living brings a moment to consider the various aspects to support the senior citizens. Now the situation in Korea requires development of congregate housing as a type of residential units for elder who can live at home with some help. Therefore, the purpose of this research was to analyze preference tendency on the interior finishing materials and colors of the congregate housing for the senior citizens who are healthy enough not needing the nursing home. For this research, the preference of 500 Korean pre-senior citizens on the interior finishing materials and colors of congregate housing for the seniors was investigated. The collected data was processed using SPSS 10.0 for Windows regarding frequency, percentage, average, Chi-squared test with cross tabulation. The results are as follows: First, about $60\%$ of the respondents preferred Korean traditional interior image for individual units, and modern interior image for common areas. Second, the respondents preferred wood flooring and wallpaper interior finishing. Third, the respondents Preferred Y, YR color for individual units, and N color for common areas and very pale tone for all spaces. Fourth, the respondents preferred luxury finishing to living room in the all spaces.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.14 no.2
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• pp.1-7
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• 2000

The purpose of this study was to investigate the image of color of 230university students. In this paper, the degree of preference of for Blue, White were higher than those of others. There was a difference among individuals for the hatred color. It was considered Yellow as spring. Blue as summer and White as winter about the seasonal color, but the range of color image was wide for the color of autumn. White, Grey and Black like achromatic colors have a proper image, black has a positive image in particular. In case of 12 chromatic colors, Red, Yellow, Blue and Yellow Green have a proper image. In particular, Red was shown the same image but Blue was shown the contradiction image as compared with the preceding studies. Green, one of the primary colors(Red, Green, Blue) of light sources, has not a characteristic image.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.154-162
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• 2012

We can expect an effective color marketing to build up a positive industrial image as it is easy for consumer to approach due to the ability of colors to affect human consciousness and sub-consciousness more than any other factor. The purpose of this research is to draw attention to the importance of color communication and to find strategies to elevate the brand image by surveying the degree of influence color communication has when forming a brand image. In order to conduct effective research, we executed theoretical and collaborative analysis through research materials and documents. If you take a look at the outcome of this research, brands that brings credibility and likability to its customers are not brands that uses color communication, but brands that utilize marketing strategies that build up credibility for quite some time. Also, preference over colors are distinctive. It turned out to be that the color of a brand logo that one likes has very little to do with one's favorite color. When people choose a brand, they are choosing the brand not because of the color of the brand logo, but its credibility and likability that the brand offers. It proves that the color of the brand logo has nothing to do with the colors that people prefer. The relationship between the color that consumers prefer and the image and emotional color that forms brand image is negligible. However, since research shows that there was a relationship between the color you prefer and the emotional color that forms brand images, it seems to be important to figure out what color customers prefer rather than the color that shows customers' self image. Unlike existing color communication research, through this research, we would like to know how to utilize the color communication strategically in the forming of brand images and take a look at the relationship between customers' preferences and the image of each brand logo's emotional color.

• Journal of the Korean Society of Costume
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• v.35
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• pp.181-193
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• 1997

The objectives of this study were to classify bedclothes purchase motives and to examine how bedclothes purchase mo-tives and design preferences very accord-ing to age and income. Samples were 217 housewives residing in metropolitan area. Questionnaire included 17 Likert type items of bedclothes pur-chase motive measure 12 items of color preference 7 items of pattern (floral geo-metric abstract stripe plaid polka dot, and paisley pattern). The results of the study were as fol-lows. 1. 5 factors of bedclothes purchase mo-tives were derived by factor analysis ; F .1 'design': F 2. "brand' ; F.3. 'deficiency'; F. 4. 'fabric' F.5. 'economical reason' 2. Subjects perceived design and utility area to be important motives for bed-clothes purchase. 3. Cholor preference of bedclothes was in the order of white pale blue pale green and pale orange. Pattern preference was in the order of stripe plaid solid color floral and polka dot pattern. The combi-nation of patterned fabric and solid color fabric was liked better than the combina-tion of analogic color and the combination of contrasting color. 4. The women in their 20's liked navy blue red stripe plaid pattern and solied color better than 30's and 40's . 40's liked abstract and paisley pattern better then 20's and 30's 5. Low income group lied navy blue and solid color fabric more than the mid-dle and high income group and liked ab-stract pattern less than the middle and high income group. 6. Women in their 20's perceived design to be important motive more than 30's and 40's. 30's perceived brand to be im-portant motive than 20's and 40's 7. High income group perceived design to be important motive more than the middle and low income group. Low in-come group perceived brand and fabric to be less important motives than the middle and high income group, The present findings provide that age and income had a significant effect on bedclothes purchase motives and design preferences of houesewives. The results that white color and the combination of patterned fabric and solid color fabric were liked best indicated that women prefered clean image and chacteristics de-sign of bdeclothes.

• The Research Journal of the Costume Culture
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• v.13 no.2 s.55
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• pp.289-299
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• 2005

Through the formative analysis of the traditional jokakbo, we have composed surface composition that was made by a perfect square, triangle, a weather vane type, vertical type, cintamani type, and a mixed rectangular. And we have composed 18 kinds of motif stimulants that was made by vivid tone, pale tone, and so on, and finally analyzed sensibility image, preference rate of them. The cause of composition for the sensibility image of stimulant was composed by the cause of simplicity characteristics, interesting characteristics, rigid-flexibility characteristics, and modern characteristics. And from these things, the cause of simplicity characteristics and the cause of interesting characteristics were revealed as important dimensional factors of sensibility image. The sensibility image of motif was revealed as a simple image of perfect square, a feminine image of cintamani type, a modern image of mixed rectangular. And black-white colored mixed rectangular and chromatic colored cintamani type were also revealed as an interesting image. The preference rate of motif is related with the cause of interesting characteristics and simplicity characteristics, it also has been revealed to prefer the pale tone than others. And it also has been revealed that achromatic colored mixed rectangular, cintamani type of vivid tone, perfect square and rectangular of pale tone were mostly preferred.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.12
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• pp.31-41
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• 2019

Biophilic design gives human beings positive and valuable experiences in nature. The experience in nature in the architectural environment is mainly symbolic and metaphorical, and is based on visual sensations such as color, form, and image. Recently, modern people living in a modern and simple style indoor space have a desire to pursue visual stimuli for interest or pleasure. This desire can be satisfied through color, lighting, and finishing plan. Therefore, the purpose of this study is to propose a biophilic design color palette based on the empirical characteristics and properties of biophilic design. The methods used in this study are as follows. First, the biophilic design factors and natural landscape preference criteria are examined. Second, based on the review results, natural landscape images are selected and color information for each biophilic design element is extracted according to the vertical and horizontal directions. Third, color information is converted to NCS color code and palette range and hue range are derived through the analysis of ratio and average values. Finally, based on the analysis results, biophilic design color palette is proposed for each element. The results of this study might be useful as basic data in establishing biophilic design strategies and applying them to architecture and interior construction.