• International Journal of Human Ecology
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• v.10 no.1
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• pp.47-59
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• 2009

This study investigates the relationship of self-differentiation with individualism and collectivism among college students. Special focus was on whether distinctions between vertical and horizontal individualism and collectivism were more useful in examining the relationship with self-differentiation. The results reveal that different aspects of individualism and collectivism were differently related to self-differentiation, indicating that self-differentiation was negatively associated with all aspects of collectivism and with vertical individualism, but positively with horizontal individualism. This study proved that four distinct constructs were more useful in explaining the effects on self-differentiation. The implications of the findings are discussed for clinicians and future research.

• Fashion & Textile Research Journal
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• v.6 no.1
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• pp.51-60
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• 2004

The purpose of the study was to investigate the lifestyle and individualism/collectivism of adolescents nowadays and the relationship to preferred sensation. We collected 1386 middle and high school students' data which have the answers about lifestyle, individualism/collectivism, self-esteem, school location, family members and other socio-statistical variables. The results are followings; The types of adolescents' lifestyle composed of 5 clusters, which are Pursuit of hedonic (18.9%), Adventure materialism (19.9%), Depending and pursuit of entertainment (21.4%), Internet & study (22.5%), and Strong will - economic (17.3%). Distribution of individualism/collectivism is even, and Egoist (29.8%) which belong to vertical individualism is the biggest portion. Adolescent's lifestyle has relationship to the external factors, such as school location and family income, while individualism/collectivism does rather to adolescent's own nature, such as gender and grade. Their lifestyle than their individualism/ collectivism is connected with their preferred sensation more.

• Journal of Agricultural Extension & Community Development
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• v.19 no.3
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• pp.527-550
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• 2012

This study is aimed to compare individualism and collectivism propensity of married immigrant women in a Korean rural area. By result of comparison on nationality, the level of collectivism was higher than it of individualism in every country, but the level of collectivism among the countries was no significant difference. The level of individualism among the countries was difference significantly, and the level of individualism of Chinese is most high but it of Japanese is most low. By logistic regression analysis the probability to be involved in the group that level of individualism is high was heightened as respondent have no religion or their's satisfaction on rural life increase. The level of horizontal propensity was higher than it of vertical propensity both individualism and collectivism. But the result of comparison on nationality, difference between horizontal and vertical propensity was no significant. Besides of these results, practical implications were discussed.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.45-60
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• 2015

The purpose of this study is to classify individualism-collectivism into groups and analyze the difference of attitude toward uniform and evaluation criteria toward uniform. Questionnaires are being administered to 369 middle and high school girls in Deagu province. The Frequency, factor analysis, reliability analysis, cluster analysis, correlation analysis, ANOVA, Duncan-test, and t-test are used for data analysis. Individualism-collectivism factors are found to be other focus, individuality focus, competition consciousness, love of family, and self-esteem. Attitude toward uniform are categorized into fashion pursuit, symbol of role, conformity, color, and neatness. Evaluation criteria toward uniform is categorized into 7 factors: practicality, care, promotion, aesthetics, service, brand focus, and regulation focus. Individualism-collectivism are classify into three groups such as high individualism-collectivism, low individuality, and high individuality. Individualism-collectivism shows a significant correlation with the sub-variable attitude toward uniform and evaluation criteria toward uniform. The groups show a significant difference in the attitude toward uniform and evaluation criteria toward uniform. There is a significant difference among individualism-collectivism, attitude toward uniform, and evaluation criteria toward uniform by the middle and high school girls.

• Journal of the Korean Society of Costume
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• v.47
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• pp.47-60
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• 1999

The purpose of this study was to investigate relationship between individualism collectivism clothing behaviors and clothing purchasing motives among high school students and the difference of individualism collectivism clothing behaviors and clothing purchasing motives according to demographic variables. And we also took a close look at how they turned out in their actual clothes-buying. The questionaire survey was used toward 55 high school students in seoul region during October 1998. SAS package program were used to analyze the gatherd data. Frequency Percentage Factor Analysis Duncan test Correlation Analysis and so on. The conclusion based on the results are as follow; 1. The analysis of correlations among individualism collectivism clothing behaviors and motivations showed that there are significant correlations among them 2. There are significant differences in individualism collectivism clothing behaviors and clothing purchasing motives according to demographic variables. 3. There also are significant differences in what motivates them to buy clothes and what they actually purchased(=their motives to buy clothes and their actual purchasing).

• Korean Journal of Human Ecology
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• v.23 no.1
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• pp.85-99
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• 2014

The purpose of this study was to classify individualism-collectivism orientation into groups and analyze the difference of fashion leadership and expected values of appearance management by the groups. Questionnaires were administered to 376 adults in 20's and 30's living in Deagu and Kyungbook area through June 10~June 20, 2013. Frequency, factor analysis, reliability analysis, cluster analysis, correlation analysis, ANOVA, Duncan-test, t-test, and $X^2$-test were used for data analysis. Survey method was used to collect data for this study and the measures such as individualism-collectivism orientation, fashion leadership and expected values of appearance management consisted of 5-point Likerties scale. Individualism-collectivism orientation was categorized into collectivism, competition consciousness, love of family, and individual focus. Fashion leadership were found as opinion leadership, double leader, and innovator. Expected values of appearance management were found as pleasure/individuality, other consciousness, and conformity. This indicates that women showed high opinion leader, double leader, and innovator of fashion leadership and pleasure/individuality, and conformity of expected values of appearance management while men care more about competition consciousness, love of family, and individuality focus of individualism-collectivism orientation. Individualism-collectivism orientation showed significant correlation with the sub-variable of fashion leadership and expected values of appearance management. Individualism-collectivism orientation were classified into three groups such as competition collectivism, individuality, and low individual-collectivism. A test of significance in groups was determined by demographic variables like gender, age, occupancy and monthly income. Groups showed significant difference in fashion leadership and expected values of appearance management.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1574-1585
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• 2007

This paper aimed to investigate the difference of clothing behavior and desired image according to individualism-collectivism cultural tendency for women. A survey of 217 adult women was conducted from November to December 2006, mainly in Daegu. Reliability, frequency, percentage, factor analysis, ANOVA, t-test, Tukey test and an -analysis were used for data analysis by using SPSS WIN 11.0 package. The results were as follows: First, while the group with a higher tendency toward individualism valued personality and convenience above everything else, the group which has a higher tendency to collectivism disposition has a much greater interested in conformity and brand-orientation. Second, while the group with a higher tendency toward individualism pursued an bold image for their clothing, the group with a higher tendency toward collectivism preferred a feminine and plain image. Third, regarding the individualism-collectivism and demographic peculiarity, there were no significant differences between the two groups according to marital status and average monthly income. However, there were significant differences in individualism-collectivism among the groups determined by age, occupation, educational background and rural or urban background.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.286-297
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• 2020

This study explores how fear of isolation and willingness to speak out are affected by cultural values. The cross-cultural studies on the spiral of silent theory were conducted mostly in Eastern and Western countries and compared the results. It attributed to the results to the "individualist-collective" attitude difference. However, it did not explain the differences in the same individualism societies as well as in the collectivism societies. Thus, this study examined the impact of cultural values on the spiral of silence theory with 'individualism-collectivism' and 'uncertainty-avoidance'. To that end, the current study conducted online surveys in India, South Korea, the United States and Spain where have different levels of individualism, collectivism, and uncertainty-avoidance. As a result, individualism contributed to lower the fear of isolation, and collectivism and uncertainty avoidance have raised the fear of isolation. Besides, individualism and uncertainty avoidance also reinforce the willingness to speak out, while fear of social isolation has been shown to weaken the willingness to speak out. The study also found that fear of isolation has the mediated effect of individualism and collectivism on the willingness to speak out.

• Fashion & Textile Research Journal
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• v.19 no.2
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• pp.194-206
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• 2017

This study analyzed the effect of individualism-collectivism propensity and social capital on participation activity as well as the effect of participation activity on fashion brands relationship orientation of social network service users. Also, this study investigated the difference in participation activity and fashion brands relationship orientation by participation level of social network service. A survey was conducted from October 1 to November 31, 2015, and 476 responses were used in the analysis. As results, the individualism-collectivism propensity was composed of vertical-horizontal individualism and vertical-horizontal collectivism. The social capital was composed of trust, norm, and network. Also, the participation activity was composed of personal interaction, consumer rights, information pursuit, interest pursuit, and economic pursuit. Vertical individualism positively affected information pursuit and economic pursuit, and horizontal individualism positively affected personal interaction, consumer rights, and information pursuit; in addition, vertical collectivism positively affected personal interaction, consumer rights, and interest pursuit. Horizontal collectivism positively affected information pursuit, but it negatively affected consumer rights. Consumer rights, information pursuit, interest pursuit, and economic pursuit of participation activity positively affected fashion brands relationship orientation. Also, there were significant differences in the participation activity and fashion brands relationship orientation by participation level. The study results provide useful information to the marketing strategies using social network service of fashion brands.

• International Journal of Costume and Fashion
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• v.9 no.2
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• pp.79-96
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• 2009

The purpose of this study was to identify the impact of acculturation level and individualism/collectivism on shopping behaviors such as' informational influences, shopping orientations, and store patronage of Asian ethnic groups residing in the United States. A total of 129 Asian adults residing in North Carolina State of the U.S. completed questionnaires. Results showed statistically significant differences in responses to an informational influence (i.e., media source) and two shopping orientation subscales (i.e., shopping confusion in the Us. and personalized shopping) between low- and high-acculturated groups. A significant difference was found between the individualistic group and the collectivistic group on three shopping orientation subscales. Due to the potential importance of considering both acculturation and individualism/collectivism when looking at shopping behaviors, four groups were created by categorizing respondents on the basis of their acculturation level and individualism/collectivism scores. Comparison on shopping orientations and informational influences by four groups revealed statistically significant differences in response to two shopping orientation subscales and two patronage behavior subscales.