• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.221-231
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• 2020

This research investigates the relationship among product risk, financial risk, security risk, privacy risk, perceived satisfaction, and purchase intention. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 306 customers using confirmatory factor analysis and structural equation modeling. The results showed that product risk, financial risk, security risk, and privacy risk impacted on perceived satisfaction. Besides, product risk, privacy risk, and perceived satisfaction influenced purchase intentions. Thus, this study focused on the influences of product risk, financial risk, security risk, and privacy risk on their cognitive attitudes toward websites. That means the more consumer perceive security, the more they avoid shopping online. The study is important to show how perceived risk affects online shopping behaviors, and it invites marketers to make necessary adjustments to prevent perceived risks to increase and online shopping to decrease. The findings of this study suggest the creation of a framework on the effect of perceived risk types on online shopping. Managers need to take perceived risks into account when designing their electronic marketing channels. In addition, shopping websites should strengthen their transaction security by appropriately using various available resources and new information technologies.

• Research in Mathematical Education
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• v.19 no.1
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• pp.81-88
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• 2015

This study used a posttest control group design and to find out differences between students' self-regulated learning strategies in traditional and non-traditional classroom. To this end, 131 first year university students within the experimental and control groups took part in the study. While ICT-based approach was used as the main medium of instruction in the experimental group, in the control group the paper-based traditional method was used. A survey adapted from Davaanyam [Davaanyam, T. (2013). The structural relationships among Mongolian students' attitudes toward mathematics, motivational beliefs, self-regulated learning strategies, and mathematics achievement. Ph. D. Dissertation. Jeonju, Jeonbuk, Korea: Chonbuk National Unversity.] was used to gather the data. The results of the study indicated a significant difference between the control and experimental groups in regard with their self-regulated learning. That is to say, the experimental group taught through ICT tools acquired higher levels of self-regulation as compared with the control group instructed through the traditional teaching method.

• Hwankyungkyoyuk
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• v.24 no.2
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• pp.70-85
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• 2011

The purpose of this study was to investigate the influence of the energy campaign environmental education of 3rd graders in elementary school in Seoul. The students were divided into an experiment group and a control group. A reconstructed questionnaire through Kim(2005) and Lee(2005)'s test tool was used to survey the effects of applying the energy campaign environmental education program. The i-STATistics program was used to analyze the results. The major results of this study are as follows. First, the researcher was able to develop and apply teaching-learning model for energy campaign environmental education by extracting and recreating the energy education-related contents from the lower grades(1, 2, 3 grade) in 2007 elementary school curriculum. Second, this program had a positive effect on pro-environmental altitudes of elementary school students. Third, this program had a positive correlation among the 3 subdomains of cognitive, affective and behavioral. Fourth, according to qualitative analysis, the students appear to be more concerned in the overall environmental problems containing energy problem and showed a higher will to act while participating in the environmental education through energy campaign program. In conclusion, this program is more directly effective than lectures on energy following the curriculum to improve student's pro-environmental altitudes. Therefore, more intensive research on teaching and learning activities should be highly considered.

• Journal of the Korean Society of Costume
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• v.28
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• pp.187-204
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• 1996

Clothing is high-involvement products which is closely related with human being both physically and psychologically. It is the prod-uct bought by consumer repeatedly and needs lots of information according to the changing of modes. The comsumer is very sensitive to the advertisement when they purchase the clothing products. Therefore the importance of the advertising is remakably emphasized in these days. According to the qualitative and quantitat-ive growth of advertisement the unique mar-keting strategy must be deviced that is differ-ent from the past. This thesis focuses onthe importance of afection which is more pre-ferred when consumer contacts the advertise-ment. And this study purposes on the provid-ing the basic data to plan effective clothing advertisement by way of analyzing how atti-tude-forming affects the purchase intend of the comsumer. The findings of the study are as follows. 1. Sense-pursuit tendency is strongly ap-peared among the low-age not-married groups. 2. By the factor analysis of consumer re-sponse in each advertisement 5 factors proved to be valid ones 3. There were significant differences be-tween the brand-used and advertisement ex-perienced customers according to the adver-tisement/brand attitudes. 4. There were no significant differences be-tween the application of clothing advertise-ment and demographic character. 5. The affective response more affects on cognitive response and purchase intend in 4 modes of advertisement. 6. From the pathes of the brand-used experi-enced to purchase intend the characteristics showed up in each advertisement.

• Korean Institute of Interior Design Journal
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• no.14
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• pp.130-136
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• 1998

The stepping stone of the study is provided through understanding the transformation of the cultural value with the paradigm shift at the turning point of late 20th century and examining the cultural relationaship between the East and the West. By researching the oriental and occidental culture in terms of the origin formation relation and differences which should be divided into broad branches that is natural ideological formative and spatial aspects and so forth. This paper makes it possible to understand the fundamental differences and relativities between two divergent cultures by way of analyzing the architecture in plastic and cognitive aspects to residential space. this study intends to elucidate common traits of korean traditional architecture and that of the Occident and the discrepancies of their attitudes toward nature and space. In Western civilization they used to consider architecture as a physical organization while the oriental people consider it a object what is so of itself. The former concentrated on the functional rationality of scientific technology with the uncontextual propensity which does not consider natural environment the latter could reach the naturalness more harmonious to environment. What counts in the upcoming age of coexistence of Globalism that emphasizes the worlds universality and Nationalism that sticks to local cultural characteristics is to establish the new value system and identity based upon natural order and organic quality. As a result we could recognize the organic quality as a cosmic order could be a valid means to achieve the globalization of our culture through the compatibility between gap and common ground of both cultural sphere.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.606-608
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• 2018

In this study, MBTI personality type test was conducted for high school students in engineering, and then programming class was conducted to analyze students' learning attitudes. To do this, we designed learning based on creative problem solving model and integrated thinking model. Students classify I (introvert) type and O (extrovert) type as a primary and T (thinking type) and P (cognitive type) as secondary. As a result of this study, learning motivation factors according to personality type were found. Therefore, in future research, we want to study the change of learning method according to learner personality type.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.609-611
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• 2018

In this study, MBTI personality type test was conducted for high school students in engineering, and then programming class was conducted to analyze students' learning attitudes. To do this, we designed learning based on creative problem solving model and integrated thinking model. Students classify I (introvert) type and O (extrovert) type as a primary and T (thinking type) and P (cognitive type) as secondary. As a result of this study, learning motivation factors according to personality type were found. Therefore, in future research, we want to study the change of learning method according to learner personality type.

• Journal of Korean Society of Rural Planning
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• v.21 no.3
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• pp.85-99
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• 2015

This study explores influences of the relationship between social capital and residents' perception in a collective aspects, and also explores the differences of influence between two groups in 10 rural communities. This study conducts regression analysis with residents questionnaires, and analyzes the relationship of influence among the latent factors, and differences between the two groups. As a results, associational network and social trust factors of social capital are identified as the most important factor in the quality of life and residents' attitudes. In addition, the differences in socio-cultural factor of quality of life and residents' attitude between two groups are identified by comparison with the relationship between two groups, although the explanatory power of both groups is not high. To achieve a successful rural tourism based on the result of this study, rural tourism should consider the regional and demographic characteristics, such as age, occupations and education and so on. The major contribution of this study is to confirm that the impact of social capital on the residents' perception would be different by regions in comparison with two groups, and it will be able to provide useful implication for the rural tourism development in the future.

• The Journal of Korean Association of Computer Education
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• v.11 no.3
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• pp.21-32
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• 2008

The purpose of this study was to explore components of affective domains for teaching activities regarding computer education in elementary school. In addition, we investigated various influences on the components from teachers' responses. This paper included qualitative data collected from a total of thirteen teachers. Using qualitative analysis methods, we identified teachers' positive and negative emotions, attitudes, self-efficacy, expectations, interests, and internal and external motivations as well as various influences on the affective components. Therefore, we emphasize the importance of teachers' cognitive domains as well as affective domains to achieve the goals of the teaching of computer education. This study will contribute to research pertaining to the affective domains supporting successful teaching of computer education.

• Knowledge Management Research
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• v.21 no.2
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• pp.77-100
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• 2020

This study conducted a qualitative study on 23 seniors over 55 years old to understand the digital behavior of seniors in the online education acceptance environment. Grounded Theory methodology was applied to the initial enrollment behavior, login behavior, and utilization behavior of online education program. Through the process of open coding, axis coding, and selective coding, the framework in the online education environment of the senior generation was finally derived. As a causal conditions for the senior generation to participate in the online education environment, goal orientation, relationship orientation, leisure orientation and external compulsory were derived, and shadow work appeared as the central phenomenon. Also, contextual conditions resulted in social change, physical and cognitive aging, and psychological atrophy. The intervening conditions included digital device acceptance, educational attitudes, environmental factors, and self-efficacy. Based on this, the action/interactions strategy formed a positive and negative attitude toward shadow work. As a result, positive response behavior, compromising behavior, and shadow work avoidance behavior were shown. It is hoped that this study will be reflected in future researches for the use of digital devices of the elderly and the expansion of online education participation and government policy.