• Title/Summary/Keyword: Cluster type

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Seafood Market Segmentation of Shanghai Consumer in China (중국 상하이 소비자의 수산물 시장 세분화)

  • Jang, Young-Soo;Park, Gi-Seup
    • The Journal of Fisheries Business Administration
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    • v.45 no.3
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    • pp.85-98
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    • 2014
  • This study aimed to segment Chinese fisheries consumer market by means of cluster analysis based on Shanghai region consumers. The survey is conducted to 350 shanghai people on March 17-21 in 2014 and investigate demographic characteristics and consumer's behaviors unique to each segmented market by preference, labelling, quality, price, safety. The result of cluster analysis identified four market segments such as Catering type market, Worth pursuing type market, Substance pursuing type market, Trend pursuing type market. Catering type market is a passive fisheries consumption market and is not high attractive for Korea fisheries export market. Value pursuing type market consider importance to labelling, origin, brand and require high-quality and differentiation strategies. This market's main target species are high price fisheries such as tuna, salmon, crocker. Substance pursuing type market consider fisheries's safety and quality and purchases more popular fisheries such as crocker, hairtail, promfret, mackerel, squid. Trend pursuing type market's consumers prefer to purchase brands and trendy seafood rather than taste.

A Study on Elementary School Girls' Lower Body Type Analysis (학령후기 여아의 하반신 체형분석에 관한 연구)

  • 석은영;김혜경
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.3
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    • pp.345-352
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    • 2000
  • The purpose of this study was to classify lower body types of elementary school girls. The subjects for anthropometric study were 368 girls aged from 10 to 11. Factor analysis, cluster analysis, discriminant analysis, and analysis of variance were performed for statistical analysis of the data. Four lower body construction factors were extracted by the factor analysis of antropometric measurements. The factors extracted were lower body fatness factor, lower body height factor, lower body length from the waist to the crotch factor, and lower body configuration factor. On the basis of the cluster analysis, three different lower body types were categorized. Type 1 was short and small sized type and 42.4% of subjects belonged under this type. Type 2 was tall and fat type and 22.3% of subjects belonged under this type. Type 3 was the most similar to the average type having the largest waist-hip drop value and 35.3% of subjects belonged under this type. Discriminant analysis showed 7 discriminant factors that can classify the children's lower body type were Rohrer's index, height, fibulae length, waist girth, ilio cristale girth, trochanter girth, and weight.

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Small and Medium-Sized Stores′ Competitive Strategies, Marketing Capabilities, and Retail Performance: Competing against Mass Merchandisers (대형할인점에 대응하는 중소 소매점의 경쟁전략, 마케팅 역량 그리고 소매성과)

  • 전달영;채명수
    • Journal of Distribution Research
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    • v.8 no.1
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    • pp.91-116
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    • 2003
  • This study empirically analyzes the relationships among small and medium-sized stores' competitive strategies, marketing capabilities, and retail performance to cope with hostile environments like mass merchandisers' threats. To accomplish the proposed research objectives, data were collected from 325 small and medium-sized stores scattered nationwide. Three types of competitive strategies were significantly classified as follows cost leadership, merchandise differentiation, and service differentiation. Also, several strategic groups such as doing-nothing type, service differentiation type, cost leadership type, and merchandiser differentiation type were recognized through the cluster analysis. The test results show that the small and medium-sized stores perceiving hostile environments less importantly marked the high retail performance among clusters like cost leadership type, merchandise differentiation type, and even doing-nothing type. On the other hand, the moderating effects resulted from the interaction between strategic groups and environmental hostility did not have significant influence on retail performance. Additionally, merchandise differentiation cluster obtains and accumulates marketing capability most efficiently and the cluster like cost leadership, service differentiation, and doing-nothing follows next in order. Finally, merchandise differentiation cluster shows the most highest retail performance among the clusters while there was no difference between cost leadership and service differentiation cluster in terms of retail performance.

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Study on the Type of Selecting Channels through the On-Line about Restaurant Information by Baby Boomer Consumers (베이비부머 소비자의 온라인을 통한 외식정보채널유형 선택에 관한 연구)

  • Choi, Soo Ji
    • 한국노년학
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    • v.36 no.3
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    • pp.711-726
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    • 2016
  • The purpose of this study was to analyze to 1) the differences according to demographic characteristics 2) select the type-specific communities online channels of the baby boomer customers group, who ever search for restaurant information through on-line for the previous three months. The study was based on a total of 280 samples obtained from on-line networking service users in a metropolitan area from April 15 to 30, 2016. The major findings are as follows. The data were analysed using frequency, factor analysis, cluster analysis and ${\chi}^2test$. According to the results of factor analysis, on-line utilizing attributes were separated into three factors: commitment of useful information, activity of leading on-line, and habit. The based on a factor analysis, cluster analysis was adopted to segment baby boomer customers. The identified four clusters showed in using on-line: type of active utilization, habit, seeking information and passive utilization. The clusters had significant differences in gender and monthly income by demographics. All of four clusters selected blog, face book, twitter in turn through the personal on-line channels. Cluster type of active utilization and habit selected restaurant home pages, restaurant blog, restaurant face book, restaurant twitter in turn through the public on-line channels. Cluster type of seeking information and passively utilization selected restaurant home pages, restaurant blog, restaurant twitter, restaurant face book in turn through the public on-line channels. Implications and future research were also discussed.

Structures of Ammonia Cluster Cations

  • 박종근
    • Bulletin of the Korean Chemical Society
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    • v.20 no.9
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    • pp.1067-1072
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    • 1999
  • Structures of unprotonated [(NH3)n+(n = 1-6)] and protonated [NH4+(NH3)n-1(n = 1-6)] ammonia cluster cations have been optimized with ab initio Hartree-Fock (HF) and second-order MФller-Plesset (MP2)/6-31+G ** levels and the harmonic vibrational frequencies have also been evaluated. In unprotonated cluster cations, NH3+ forms as a central core of the first ammonia solvation shell. In protonated cluster cations, NH4+ forms as a central core. In unprotonated dimer and trimer cations, there are two types of isomers (hydrogen-bonded and head-to-head interactions). In both cluster cations, the hydrogen-bonded isomers are more stable. In the hydrogen-bonded dimer cation, the proton transfer reaction takes place from (NH3-HN+H2) to (NH4+-NH2). But in the other unprotonated cluster cations, the proton transfer does not take place. In unprotonated pentamer and hexamer, a NH3+ core has both interactions in a complex. On the other hand, in unprotonated tetramer a core has only the hydrogen-bonded type combined with neutral ammonia molecules. With increasing cluster cation size, the bond lengths [R(NN)] between two nitrogen atoms and the distances [R(N ...H)] of the hydrogen-bond increase reg-ularly. In the calculated infra-red absorption bands for ammonia cluster cations, the characteristic peaks of the bridged NH vibration of the hydrogen-bonded clusters appear near 2500 cm-1 . With increasing size, the peaks shift from 2306 cm-1 to 2780 cm-1 .

Analysis on Landscape Characteristic of Entrance Spaces in the Apartment Complex - A case study of 'Award of Good Apartment to Living' in the Capital Region - (공동주택 아파트 진입부 경관특성 연구 - 수도권 '살기좋은 아파트 수상'단지를 중심으로 -)

  • Lee, Gyeong-Jin;Lee, Gi-Woo
    • KIEAE Journal
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    • v.8 no.6
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    • pp.47-55
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    • 2008
  • The purpose of this study is as follows. 1) An element to organize the landscape of an apartment entrance space and setting up, a characteristic of landscape through the actual condition analysis. 2) The characteristic of the type analysis and classified the shape of the entrance as the type. 3) The degree to like the landscape analysis through the making up question. The result of this research is as follows. The entrance of the apartment complex of 71 as of 92 and set an element to organize the landscape and the characteristic of landscape through the frequency analysis and divided an entrance landscape of apartment into 4 types through the cluster analysis. An entrance landscape of apartment types of the entrance is classified as follows. 1) Type I: A model wall-fence type, 2) Type II: The side constructing a building-fence type, 3) type III: The side constructing a building-retaining wall-mixing tree type, 4) type IV: The moulding constructing a building-a retaining wall type.

A Study on Body Shapes from Classification of Plus-Sized Women (Plus-size 여성의 상반신 체형연구)

  • Sung Ok-Jin;Ha Hee-Jung
    • Journal of the Korean Society of Costume
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    • v.56 no.2 s.101
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    • pp.101-111
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    • 2006
  • The purpose of this research is to define body shapes of Plus-sized women at ages between 21 and 69 whose satisfied the Plus-sized judgment criteria took part in this study. This research also classifies different body types, and provides basic data for designing prototypes according to each body type. Based on factor analysis of the measured data, nine key factors are grouped. And four different body types are classified based on the cluster analysis using factor marks. Type 1 refers to those who are tall and characterized by 'Y' body shape when looked from the front. Looking from the side, this type is comparatively balanced obese type which has flat breast and abdomen, and which has a jutting back and buttocks. Type 2 refers to those who are the shortest of all the obese with 'X' front. This type is Sway-back shape which has jutting back and abdomen but flat buttocks when looked from the side. Type 3 is characterized by 'H' body shape when looked from the front. This type is Pway-back shape which has flat back, abdomen and buttocks when looked from the side. The prominent breast part of this type is the most outstanding figure. Type 4 is characterized by 'X' when looked from the front. This type has a jutting waist and prominent buttocks when looked from the side.

Classification of Lower Body Types of Female Adults aged 18 to 69 based on 3D Body Scan Data - Focusing on the Front Type, Lateral-Front Type, and Lateral-Back Type -

  • Kim, Min Kyoung;Nam, Yun Ja
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.91-102
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    • 2016
  • This study classified the lower body types of female adults aged 18 to 69. The lower body was divided into front, lateral front, and lateral back. In order to understand the shape and somatotype of each segment, 592 people were analyzed based on girth, height, length, depth, width, angle and cross section distance for each segment. For data analysis, SPSS 18.0 was performed for descriptive statics, principal component analysis, K-means cluster analysis, ANOVA, and Duncan's test (as verification). Factor analysis was performed based on index values, calculation values, angles, and cross section distances. The measured items resulted in a.) 16 items were extracted to 5 factors in the case of the front factor (FF) of the lower body, and b.) 24 items were extracted to 6 factors in the case of lateral front factor (LFF) and lateral back factor (LBF). Each factor was put through K-means cluster analysis, classifying the lower bodies into one of four types of based on the front type (FT), the lateral front type (LFT), and the lateral back type (LBT) respectively. This study proposed an understanding of various lower body shapes by segmenting and classifying the lower body shapes for each type.

On the UV properties of Early Type Galaxies in Clusters

  • Lee, Ji-Hye;Yi, Suk-Young K.;Jeong, Hyun-Jin;Sheen, Yun-Kyung
    • The Bulletin of The Korean Astronomical Society
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    • v.35 no.2
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    • pp.40.1-40.1
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    • 2010
  • We present the ultraviolet (UV) properties of early type galaxies (ETGs) in clusters. We obtained a cluster catalogue from Yoon et al.(2008) based on Sloan Digital Sky Survey(SDSS) DR5 in the redshift range of 0.05 < z <0.10. After matching sample galaxies in clusters with Galaxy Evolution Explorer (GALEX) GR5, we have classified the morphologies of ETGs by UV-optical colour distributions and investigated them in terms of the ranks in magnitude in a cluster and in clustocentric distance. It has recently been suggested theoretically that brightest cluster galaxies (BCGs) show a strong UV upturn than non-BCGs, but we find that the difference between them is not significant. Moreover, to our surprise, it appears that density (environment) does not play any significant role to the UV properties. consequent of internal galaxy processes rather than that of environmental processes.

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