• 한국콘텐츠학회논문지
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• 제12권12호
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• pp.779-786
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• 2012

본 연구는 승마 산업의 활성화를 위해 라이프스타일을 이용한 시장세분화전략을 제시하고자 수행되었다. 자료는 유의표집법에 의한 설문조사를 통해 수집되었고 총 397 명의 유효표본이 분석에 이용되었다. 라이프스타일의 요인분석 결과 세 개의 요인으로 분류되었고, 요인점수를 이용하여 군집분석을 실시하였다. 군집분석결과 총 두 개의 세분시장이 도출되었다. 첫 번째 시장은 '스포츠활동추구형'으로 스포츠활동을 선호하고 중요하게 생각하며, 총 397명 중 175명이 이 집단에 포함되었다. 남 녀가 골고루 분포되어 있고 20대와 30대가 주를 이루고 있으며 특히 미혼자가 많은 분포를 보이고 있다. 또한 10만원 이상 30만원 미만의 월평균 여가지출을 나타내고 있는 집단이기도 하다. 이들은 승마에 대해 상대적으로 더 호감을 가지고 있는 것으로 나타났으나 승마에 대한 관심이나 승마 참여의도는 타 시장에 비해 차이가 있다고 보기 어려우며, 그 수준도 낮은 것으로 나타났다. 두 번째 세분시장은 '소극적활동추구형'으로 여가시간에 주로 혼자 지내는 것을 선호하는 집단이다. 397명 중 222명이 이에 해당하는 것으로 나타났으며, 20대에서 40대의 연령에 30만원 미만의 월평균 여가지출을 하고 있는 세분시장이다. 이들은 '스포츠활동추구형'에 비해 승마에 대한 호감도가 낮은 것으로 나타났다.

• 전자공학회논문지CI
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• 제39권4호
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• pp.10-18
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• 2002

통신망 설계는 다양한 설계 인자들이 고려되는 다목적 함수 문제이다. 특히 망의 구성 비용, 메시지 지연 그리고 신뢰도는 망의 최대 효율을 얻는데 중요한 설계 인자이다. 최근 들어 유전자 알고리즘은 조합최적화 문제, 통신망 설계문제와 같은 현실적 문제를 위한 최적화 기법으로 널리 활용되어 지고 있다. 본 논문은 망의 구성비용과 메시지 지연시간을 최소화 하는 통신망 설계를 위한 다목적 유전 알고리즘을 제시한다. 본 알고리즘은 다목적 함수의 최적화에서 일반적으로 어려운 목적 함수간의 최적화를 위해 파레토를 이용하였다. 부호화 방법으로 프뤼퍼 숫자와 클러스터링 문자를 사용했고, 적합도 배분방법으로 파레토 순위할당 제거방법과 생태적 적소형태(niche-formation)방법을 사용하였으며, 조기수렴을 방지위해 변형된 엘리트 기법을 사용했다. 시뮬레이션을 통해 제안하는 알고리즘이 망구성의 후보해를 효과적으로 찾음을 보여준다.

• 한국의류학회지
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• 제29권1호
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• pp.58-67
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• 2005

This study was aimed at the development of scales measuring appearance management behaviors of career men for on-line image consulting. The purposes of this study were to develop a scale which can measure fashion orientation of career men and classify them according to fashion orientation. The data were collected from 380 career men for the first survey and 372 career men for the second survey in Seoul, Korea and were analyzed by factor analysis, reliability test, cluster analysis, one-way ANOVA and Duncan test. The results from this study were as follows: 1) Ten factors of fashion orientation were identified: clothing interest, satisfaction in clothing-selecting ability, individuality and self expression, interest in appearance management, appearance improvement and mood enhancement, clothing conformity, putting value on attractive appearance, maintenance of neat appearance, weight control and pursuit of fashion. The total variance explained by the ten factors was $65.70\%$ and Cronbach's $\alpha$ of 10 factors ranged from $.60\~.92.$ 2) Three groups were classified by the representative items of fashion orientation factors : passive appearance management group who were conscious of other people, positive appearance management group who were highly fashion-oriented and indifferent group to appearance management. The fashion orientation characteristics of groups classified in the second survey were nearly similar to those in the first.

• 한국의류학회지
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• 제28권11호
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• pp.1372-1383
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• 2004

The purpose of this study was to analyze the differences in cosmetic purchase behavior according to clothing involvement, age, and face satisfaction. Subjects of this study were the females in Seoul and Kyonggi, who were 20's and 40$.$50's. Questionnaire was used as major method of gathering data. The data were collected from Sep. to Oct., 2003 and analyzed by using SPSS 10.0 with various techniques such as the factor analysis, reliability analysis, mean, percentage, cluster analysis, ANOYA, Duncan test, t-test. Cronbach's $\alpha$ and X$^2$-test. The results of this study were as follows: 1. The cosmetic purchase behaviors were categorized in 4 different factors by the factor analysis;'fashion pursuit' purchase, 'conspicuous pursuit' purchase, 'brand pursuit' purchase and 'rational pursuit' purchase. 2. The consumers were classified into four groups by clothing involvement; 'high clothing involvement' group, 'low fashion involvement' group, 'middle clothing involvement' group and 'low clothing involvement' group. 3.'High clothing involvement' group was the highest in 'fashion pursuit' and 'conspicuous pursuit' purchase factors, 'Low fashion involvement' group was the lowest in 'fashion pursuit' purchase factor. Conclusionally, 'fashion pursuit' and 'conspicuous pursuit' purchase behaviors were setting more aggressive as clothing involvement was getting higher. 4. The differences in cosmetic purchase behavior according to the age revealed that 40'$.$50s' basic cosmetic purchase behavior was more 'brand pursuit' oriented than 20's. 5. The result of differences in cosmetics purchase behavior according to the face satisfaction was no noticeable difference.

• 한국의류학회지
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• 제34권7호
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• pp.1149-1161
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• 2010

This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.

• 대한가정학회지
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• 제45권3호
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• pp.109-120
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• 2007

The purposes of this study were to provide evidence concerning the effects of Emotional Leadership and examine the impacts of Emotional Leadership on employee-related variables which were 'job satisfaction', 'organizational commitment', 'organizational performance', 'turnover intention'. A survey was conducted from August 23 to November 3, 2005 to collect data from kitchen staff(N=611). Statistical analyses were completed using SPSS Win(12.0) for descriptive analysis, reliability analysis, factor analysis, t-test, correlation analysis, cluster analysis and AMOS(5.0) for structural equation modeling. Kitchen staffs gave high point to their leader in the Emotional Leadership competence 'Optimism: seeing the upside in events' and 'Adaptability: flexibility in handing change' and gave lower point in the Emotional Leadership competence 'Inspirational leadership: guiding and motivating with compelling vision'. Employees' job satisfaction on 'coworker' were relatively high. However, the extents of satisfaction on 'payroll', 'promotion', 'work environment' were relatively low. The organizational commitment score was higher at 'loyalty' factor than 'commitment' factor. the test of hypothesis using structural equation modeling found that Emotional Leadership produced positive effects on job attitude and job performance. In conclusion, this study has identified that the Emotional Leadership effects on their organizational performance and attitudes toward their job.

• Asian Pacific Journal of Cancer Prevention
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• 제15권5호
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• pp.1913-1918
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• 2014

Background: The study is the first of its kind to be conducted in Saudi Arabia (KSA), aiming to analyze the effectiveness of an intervention program in improving the knowledge of oral cancer among the youth. Materials and Methods: A total of 1,051 young Saudis (57% males and 43% females with a mean age of $20.4{\pm}1.98$) were selected using multi-stage cluster sampling. Knowledge assessment was accomplished using a closed-ended questionnaire which was subjected to reliability tests. Prevalence of risk factors in relation to gender was analyzed using the chi-squared test. Effectiveness was calculated by comparing the pre- and post-intervention means, using the two-tailed paired t-test. Multiple logistic regression was employed in order to determine factors associated with awareness of risk habits, signs/symptoms and prevention of oral cancer. The significance level in this study was set at 0.05. Results: Females were seen to be more into the habit of sheesha smoking (3.3% rather than the use of other forms of risk factors. Prevalence of diverse risk factors such as cigarette smoking (20%), sheesha (15.3%), khat (27%) and shamma (9%) was seen among males. Gender and the use of modifiable risk factors among the study sample were significantly (p<0.001) associated with effectiveness of the intervention. The intervention program was highly effective (p<0.001) in improving the knowledge of oral cancer among the youth in Jazan, KSA. Multivariate analysis revealed that age and gender are the most significant factors affecting knowledge. Conclusions: The study gives a direction for further public health initiatives in this oral cancer prone region.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2006년도 추계학술발표회
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• pp.415-443
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• 2006

본 연구는 건설현장소장의 거래적 변혁적 리더십 유형과 권력이 조직유효성에 미치는 영향과 권력의 조절효과에 대한 실증연구이다. 790명의 현장근무 직원들로부터 설문을 받아 Cronbach's ${\alpha}$ 계수를 이용한 신뢰성, 탐색적 요인분석을 이용한 타당성 검사를 실시했으며, 가설검증을 위해 군집분석과 다변량분석을 수행하였다. 연구결과를 요약하면 첫째, 리더십 유형이 조직유효성에 긍정적인 연향을 미친다. 단 조직 몰입에는 긍정적 영향을 미치지 않는 것으로 나타났다. 둘째, 권력유형은 조직유효성에 긍정적 영향력을 미치는 것으로 나타났으며, 권력유형 중 보상적 권력과 합법적 권력이 직무만족이나 조직몰입에 다른 권력유형보다 상대적으로 강한 영향력을 미치는 것으로 나타났다. 셋째, 리더십 유형과 조직유효성 간의 권력의 조절효과는 긍정적으로 나타났다. 거래적 변혁적 리더십 유형이 조직유효성에 미치는 영향이 긍정적이라는 연구결과는 향후 국내 건설현장의 리더십개발에 주요한 지침이 될 것이며, 권력의 조절작용도 현장소장의 리더십 발휘에 있어 주요한 시사점을 준다하겠다.

• 복식
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• 제62권1호
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• pp.1-13
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• 2012

This study is aimed at finding out the self-perception and value of clothing they wear to today's businessmen who work in a fast-growing global network society and for developing a suitable image consulting program for businessmen. The purpose of this study is to categorize businessmen into personality types, and then analyzing purchase behaviors for clothing and image perception, self-image satisfaction among categorized groups. The participants of this study are 320 businessmen who are from 20's to 50's and working in Seoul. A total of 302 questionnaires were used for the survey of this study. The questionnaire is composed of 3 different parts as follows: 1) personality types, 2) purchase behaviors for clothing and image perception, 3) self-image satisfaction. The methods of this study are frequency analysis, descriptive analysis, factor analysis, variance analysis, cluster analysis, t-test and reliability analysis. In conclusion, an image consulting education program for businessmen has to be based on one's own personality type, current fashion style and image perception. Each person has to be provided a unique direction to increase his self satisfaction, which will result in improvements in both personal image satisfaction and social satisfaction. These changes will ultimately become the driving force of career life.

• 한국의류산업학회지
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• 제17권1호
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• pp.116-126
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• 2015

This paper compared the properties of cosmetics depending on the shopping tendency of female consumers in Korea and China. The data on Chinese women living in Korea and Korean women in their 20s was collected using an offline survey. The data on Chinese women living in China in their 20s was collected using an online survey. Three hundred twenty-seven questionnaires out of a total of 330 questionnaires were used for statistical analysis. The survey was conducted from January to February 2014. Eighteen questions on shopping tendency and eight questions on the properties of cosmetics were analyzed using a 5-point Likert scale. Data was analyzed by Descriptives, Factor Analysis, Reliability Analysis, ANOVA and Cluster Analysis, and SPSS 21 statistical program. In accordance with the analyses, the shopping tendency comprised a showing-off tendency, pleasure-seeking tendency, and practicality tendency; the properties of cosmetics were classified into conformity and functionality. On the basis of the elements in the shopping tendency, the female consumers were categorized into a low involvement consumer group, high involvement consumer group, and hedonic consumer group. The Chinese women emphasized conformity or functionality of cosmetics more than the Korean women regardless of the countries where they lived. Regardless of shopping types or countries where they lived, the Korean and Chinese women in their 20s emphasized functionality over conformity of cosmetics. Furthermore, Chinese women living in Korea showed a similar shopping tendency to Chinese living in China.