• Fashion & Textile Research Journal
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• v.15 no.6
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• pp.932-941
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• 2013

This study aims to investigate the impacts on adolescents of the application of the education program for ethical consumption related to clothing in terms of their clothing-related ethical consumption consciousness, and in terms of their general ethical consumption knowledge and behaviors. Additionally, the effects of clothing-related ethical consumption consciousness and general ethical consumption knowledge on general ethical consumption behavior were examined. The program for education in ethical consumption related to clothing for adolescents was developed and applied, two surveys for the pre-post test design were conducted with high school female and male students, and a total of 158 responses were analyzed. The results of this study were as follows. 1) The results of the factor analysis and the reliability test on ethical consumption consciousness for high school students clearly showed factorial structures including Pro-environmentalism, Animal welfare, Social responsibility, and Recycling. 2) Analysis of the differences in the means of ethical consumption consciousness, knowledge, and behaviors of respondents between pre-test and post-test revealed that posttest means of all research variables after application of the education program were higher than pre-test means. 3) The ethical consumption knowledge had important medicating roles in the relationship between ethical consumption consciousness with regard to clothing and general ethical consumption behaviors. Overall, the study provides empirical evidence to support the notion that there is a need for applying an ethical consumption education program to lead adolescents to consume ethically.

• The Research Journal of the Costume Culture
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• v.30 no.6
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• pp.799-813
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• 2022

The environment has increasingly attracted attention and fashion brands need to use new growth models by developing eco-friendly products, along with the drastic climate change. This study drew design guidelines from the factors of clothing disposal and reuse to propose ways to extend the longevity of clothing. It sets the design goals for the longevity extension of clothing as flexibility, originality, durability, and adjustability and drew a specific design guideline. The design methods used to achieve such goals are as follows. First, the design that is flexible in terms of physical changes needs to increase its activity and to be changeable, by applying pleats, rubber bands and elastic materials to the parts with many physical changes and movements. Second, it is necessary to reinforce the brand identity, create design that is flexible in terms of fashion and design very rare and attractive products, for the goal of original design beyond fashion. Third, it is necessary to increase the quality of clothing and improve the durability which can be decreased by washing and wearing. Fourth, it is necessary to create the design that can produce various styles, preserve the state of clothing and maintain its hygienic conditions by using removable detailed designs, shape-transformation designs and the designs which can be adjusted to climate changes and states, for the goal of adjustable design with better functionality. The findings provide ideas for fashion experts to pay more attention to the extending the longevity of clothing products and to develop eco-friendly designs and strategies.

• Journal of Fashion Business
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• v.16 no.3
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• pp.1-12
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• 2012

The purposes of this study were to examine the relationships between women's social status, social participation, freedom, and clothing, and the manner in which women's clothing affected women's freedom and social participation through the centuries. The stimuli for the study were six images that were used to ask about women's perception of clothing and their social participation. The analysis of the study was used to provide descriptive statistics, frequencies, and Independent sample t-test. The study participants were 268 female college students from a central university in Korea. The participants' ages ranged from 18 to 33 years, with a mean age of 20.93. Ninety-seven percent of the participants said they usually or always were influenced emotionally, psychologically and in terms of external factors by what they wear. Approximately 60% of the women answered that women were limited to social participation by what they wear. These study results indicated that clothing for women did not just function to cover the body, but was also used as a tool to restrict women's behavior, social role, gender discrimination, and social participation.

• The Research Journal of the Costume Culture
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• v.3 no.1
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• pp.83-92
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• 1995

The purpose of this study was to find the attitudes on clothing of the Korean people implied in the Korean proverb. The results of the analysis of this research was as follows: It was found that the Koreans regarded clothing and personal appearance as important matter in their everyday life. The awareness of the importance of wearing clothes and personal appearance was usual matter to the Koreans. Thus they put a great value on good and appropriate clothing behavior and personal appearance. The Koreans understood the meaning of clothes make the man and they knew how to use the clothing and personal appearance to relate people in the social order. They showed a tendency to treat a personal in terms of his appearance. it seems that since the Koreans knew the importance of clothing and personal appearance in the relationship between person and person they emphasized appropriate clothing behavior and decency.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.37-46
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• 2008

The purposes of this article are segmenting consumers by brand attachment motives and discovering the differences among the segmented groups in relation to clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty, purchased items, and purchased places). The subjects of this study were male and female consumers, who were residents in Seoul, Korea. The data had been collected during May, 2007, and statistical analyses used for the study were factor analysis, cluster analysis, t-test, and chi-square test. The results showed that brand attachment motive is composed of two factors: brand personality/individuality expression and conformity/status improvement. Based on cluster analysis, there were two brand attachment motive groups: individuality expression and status improvement segments. T-test showed that brand attachment motive segments were significantly different in terms of clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty and purchased items). For example, the individuality expression group was more interested in clothing, was more satisfied with ready-to-wear clothing, had higher brand loyalty, and usually purchased casual wear. Meanwhile, the status improvement group had a higher perceived risk in clothing involvement, was less satisfied with ready-to-wear clothing, had a lower degree of brand loyalty, and preferred to purchase formal wear. The results implied that brand attachment motive is an important variable in market segmentation, in which specific marketing strategies should be implemented for each targeted consumers.

• Journal of Korean Living Environment System
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• v.24 no.4
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• pp.533-540
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• 2017

This study analyzes the stretchability and clothing pressure of fabrics made from stretchy knit materials, and uses the baseline data to develop various functional clothing made from stretchy knit fabrics. To observe the changes in the stretchability and clothing pressure, we observed the compatibility of the two materials (tricot and power-net), presence of flat seam, fabric layering, and flat seam direction as key variables. A standard test method for stretch properties (ASTM D2594) was used for measuring the stretchability of the material. Clothing pressure measurements were analyzed in terms of the mean and standard deviation values, and the correlation of the stretchability. In the case of tricot, the presence of flat seam increased the stretchability of the fabric regardless of the fabric layering. However, when tricot and the less stretchable power-net were combined, the presence of flat seam did not increase the stretchability. Flat seam did not interfere with or limit the stretchability of the fabric, but they did increase the clothing pressure at the seam. The stretchability had a negative correlation with the clothing pressure except along the flat seam.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.1-10
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• 2012

Clothing design is one of design products for human, the end user and corresponds to artifacts. Sometimes artifacts with one mono module exist, and so does artifacts assembled and combined with multi modules of same shape and size or various shapes and sizes and thus all design products can be understood by modularity concept. The purpose of this study was to make a new suggestion for the clothing design and production of high uniqueness and creativity by reviewing and synthesizing the foundation of clothing modularity concept as the original clothing design figures from the history have shown various modularity concept evolution from mono module to multi module stages. The methods of this study were to identify clothing modularity and analyze the type, evolving direction, and category of clothing modularity, and the value of clothing modularization design through comprehensive literature reviews on topic-related books and theses. The original clothing figures with Significance from the clothing history were analyzed in evolution sequence for application direction and value of clothing modularity in flat pattern. Clothing modularity in ancient clothing figures was classified as three types of the fixed, drapery, and straight lined in evolving direction from clothing of mono module to flat patterned clothing. The direction of clothing modularity was identified as mono- dual-triple-multi into another level of multi modularity after intentional devolution. The categorization of clothing modularity was identified in terms of clothing flat construction, clothing design construction, and clothing form modeling. The value of clothing modularization design using clothing modularity was identified as economical efficiency, convenience, promptitude, adaptability, functionality, and creativity.

• The Research Journal of the Costume Culture
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• v.29 no.6
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• pp.795-809
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• 2021

The purpose of this study was first, to clarify the clothing benefits that Uzbek female college students seek through clothing products; and second, to determine whether there is a difference in clothing involvement and clothing purchasing behavior according to the type of clothing benefits. Data were collected from 290 female university students from Tashkent, Uzbekistan, and analyzed using factor analysis, K-means group classification analysis, ANOVA, Duncan test, χ²-test, and frequency analysis. Respondents were classified into four types according to their clothing benefits: individuality/economy-pursuit, comfort-pursuit, fashion/brand-pursuit, and indifference. Significant differences were identified in terms of clothing involvement, information sources, clothing evaluation criteria, clothing store attributes, clothing wearing conditions (including monthly clothing expenses), number of purchases per year, clothing purchase location, clothing preference style, and clothing dissatisfaction. The fashion/brand-pursuit and personality/economy-pursuit types were influenced more by fashion and symbolism of clothing involvement, information sources, clothing evaluation criteria, and clothing store attributes. The individuality/economy-pursuit type purchased more frequently, spent more monthly clothing expenses, and used the internet. Clothing store attributes were considered more important by female students than the other attributes. In these results, clothing benefits were identified as consumer characteristics of female Uzbek college students and market segmentation was determined. In addition, it is meaningful in providing basic data for efficient marketing activities and minimizing trials and errors in establishing local-friendly strategies for target customers in different cultures.

• Journal of Fashion Business
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• v.10 no.1
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• pp.79-93
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• 2006

The purpose of this study is to analyze designs of exhibition clothing in terms of the use of Korean image, to review objectively contents about the use of traditional image, understand external elements of works, and give directions and basic data for future works. This study selected the total 250 works as the subject of this study among the collected data. This study classified and examined the use of Korean image found in exhibition clothing according to period, item, line and form, material, technique of expression and accessary between 1996 and 2004. The results of analysis are as follows (1) The most artworks were comprised in adaptation were Choson costume. (2) Most of them were clothing works for female. The item of chima were the most preferred in use. (3) The straight lines are used more frequently than curved lines. Forms of skirts were applied to those of silhouettes, H and A form were common. (4) In terms of materials, traditional materials such as silk, linen and cotton were commonly used. (5) Geometric patterns and plant pattern were found more often than others. (6) In terms of techniques of expression, patchwork was most frequent, quilting, embroidery and pleating were ranked second, third and fourth. (7) In accessaries and other item, gorom were most common and norigae were ranked second. (8) As Korean image has been expressed by fine parts of traditional costumes, the traditional living item, and local symbols, the range of works are becoming wider.

• The Korean Journal of Community Living Science
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• v.15 no.3
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• pp.167-177
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• 2004

This study is designed to understand purchase motivation for garment depending on demographic factors among college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. The main study was conducted against 450 college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t -test, and one way ANOVA. The purchase motivation for garment are affected by demographic factors such as gender, average monthly household income, monthly expense for clothing. The result was showed as follows: A meaningful difference showed in 3 areas 'to try a new trend, impulsive buying at the store display, discount advertising' depending on the gender in terms of purchase motivations, and in all the three areas, male students showed a higher ranking. But in other motivation areas, no difference was noticed in terms of gender. In terms of purchase motivation based on monthly income, only one area 'impulse buying from a store display' showed a meaningful difference. Respondents with an average monthly household income above 2,000 yuan showed a higher tendency of 'impulse buying' compared to those with below 500 yuan or those with between 500-2,000yuan. Those with the average monthly household income below 500 yuan showed the lowest ranking in the impulse buying. In other areas of purchase motivation, average monthly household income was not an important element. A meaningful difference showed in 4 areas, 'to try a new trend, impulse buying from a store display, discount advertising', and 'for a change of mood' in the product motivation based on expense on clothing. Respondents with an average monthly expense for clothing above 100 yuan showed a higher ranking in all 4 areas than those with less than 100 yuan. In other areas, the average monthly clothing expense didn't give any impact.