• The Korean Journal of Community Living Science
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• v.16 no.4
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• pp.59-69
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• 2005

This study examined the shop selection standards and preferred shops depending on the clothing attitudes identified by the psychological characteristics of consumers. To this end, this study selected the Korean Chinese college women in Yanbian. The study was conducted against 300 college students from May to June, 2002. Questionnaire was used for studying the subject of the thesis. Each question was rate4 in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. The data of this study was statistically analyzed using the SAS PC program. The t-test and $X^{2}$ were conducted to identify the evaluation criteria for clothing store and the preferred shops depending on clothing attitude groups and the factor analysis was carried out to analyze the clothing behavior factors. The results of study are summarized as described below. The clothing attitude of college women was classified into four factors: fashionable, brand-oriented, aesthetic and modest. The subjects were divided into two groups with higher average score and that with lower average score by factor, respectively. As a result of study on the evaluation standards of shop selection and preferred shops depending on the clothing attitude, for the evaluation standards of shop selection, three factors, fashionable, brand-oriented and modest factors, showed the significant difference between two groups. There was a significant difference between two groups in fashionable and brand-oriented factor and the preferred shops.

• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.65-65
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• 2003

The clothing at present is a way which express one's personality and one can communicate with the others by means of the symbolism of clothing without language. This clothing has several functions. In this article, I would like to classify functions into three parts and particularly focus on the social function in clothing.

• The Korean Journal of Community Living Science
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• v.16 no.3
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• pp.57-64
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• 2005

The purpose of this study was to compare clothing attitudes and the criteria for clothing selection between Korean and Korean-Chinese college female students in the Yanbian region of China. The subjects were selected as follows: 404 Korean female college students in the Choongchung area and 242 Korean-Chinese female college students in the Yanbian region of China. Questionnaires were used to collect the data and the data was analyzed by frequency, factor analysis, and t-test. The major results of this study were as follows: The clothing attitudes of the total respondents were classified into 5 factors: the fashion involving factor, the modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor. The modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor were significantly different between Korean and Korean-Chinese college female students. Korean consumers thought highly of the economy conscious factor and the practical user factor compared with Korean-Chinese college female students. However, Korean-Chinese college female students thought highly of the brand-name oriented factor and the modesty factor compared with Korean consumers.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.407-413
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• 2022

Existing clothing recommendation systems remain at the level of showing appropriate photos when a user selects a type of clothing he or she likes after entering his or her own body size or body size. When a user purchases clothing using such recommendation systems, there are many cases in which it does not fit or does not fit the user's body size. In this study, to solve these problems of existing clothing recommendation systems, a system was implemented in which the user receives not only size but also skin tone and recommends clothing suitable for the user's body size as well as skin tone. In this system, clothing size information obtained through web crawling was periodically stored in a database for eight male tops to recommend clothing, and the entire pixel of the clothing image was analyzed to extract color text values. In order to confirm the performance of this system, a survey was conducted on 100 male college students, and the satisfaction level was 70%. Most of the reasons for not being satisfied are that the recommended clothing is limited, so it is judged that it is necessary to expand the target clothing in the future.

• Journal of Fashion Business
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• v.14 no.6
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• pp.1-10
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• 2010

The purpose of this study was to explore and compare the perception of Korean and Taiwanese young women's clothing deprivation and clothing decision factors. The study used a convenience sample consisting of 238 female college students: 101 Korean with a mean age of 20.78 and 137 Taiwanese with a mean age of 21.03. Statistical Package for Social Science (SPSS) Version 14.0 for windows was used for the data analysis. The clothing decision criteria and clothing deprivation scale were used for the study. The Koreans chose both brand name and newest fashion as higher criteria than Taiwanese. Both countries chose fit (4.28/ 4.09) as an important factor of how often they think about things when they decide what clothes to wear. Compared to Korean women, clothing deprivation for clothes for school was twice as high among Taiwanese women. Korean women had relatively low percentage of clothing deprivation for clothing for school and for friends. However, they did have higher clothing deprivation for dress-up clothes.

• The Korean Journal of Community Living Science
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• v.20 no.1
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• pp.123-134
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• 2009

The purpose of this study was to investigate the differences of evaluative criteria and brand preferences by clothing purchasing motivations of Chinese female consumers. Data were obtained from 350 Chinese women in the 20's and 30's who were living in Shanghi, China. Data were analyzed by factor analysis, ANOVA, Duncan test, cluster analysis, and descriptive statistics using SPSS WIN 12.0. The results of this study were as follows. The clothing purchasing motivations of consumers were classified into 'hedonic,' 'utilitarian,' and 'economic' motivation. The evaluative criteria of clothing were classified into 'aesthetic/quality,' 'service/care,' and 'social status symbol' evaluative criteria. Chinese female consumers were divided into four groups by cluster analysis of clothing purchasing motivation; economic, practical hedonic, utilitarian, and inactive groups. There were significant differences in evaluative criteria of clothing, brand preference of foreign brand and Korean brand, and purchase intention among four groups. Practical hedonic and economic groups showed the highest means of evaluative criteria of clothing, foreign brand, Korea brand, and purchase intention of Korean apparel brand. This study provides implications into Korean fashion marketers for developing marketing strategies in China.

• The Korean Journal of Community Living Science
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• v.23 no.4
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• pp.457-466
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• 2012

The study aimed to investigate the effects of climate adaptability and physical activity adherence on clothing behavior and health perception. Total usable questionnaires were obtained from 352 university students(126 male & 226 female students). Results were gained from the statistical analysis such as factor analysis, cluster analysis, ANOVA, t-test using SPSS 19.0. The results were as follows. First, male students showed higher figures than female students in physical activity adherence, cold adaptability, and health perception but vice versa in clothing behaviors related to the seasons, weather forecasts and the situation. Second, the group which had good physical activity adherence showed adequate clothing behaviors and fine health perception, which meant proper relations between exercise, clothing behavior, and health. Finally, the group which had lower climate adaptability but adequate clothing behavior according to the season showed a fine health perception. The relation between clothing behavior and health perception was checked through this.

• The Korean Journal of Community Living Science
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• v.26 no.4
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• pp.775-783
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• 2015

This study investigates gender differences in cold perceptions and wearing behaviors for cold adaptation. A questionnaire composed of items on cold perceptions, intentions toward wearing additional clothing, and clothing for outdoor environments, among others, was used. Each item in the survey targeted 260 male (MS) and female (FS) college students evaluated using a five-point Likert-type scale. Data were statistically analyzed using the independent sample t-test and correlations. Main results can be summarized as follows: MS subjects showed lower dependence on the thermal insulation of clothing because they felt less cold and had the better ability to cope with cold. MS subjects had higher dependence on underwear during cold seasons, and FS subjects tended to wear heavier clothing to compensate for their cold feet with insufficient insulation. In addition, it was preferable to estimate thermal effects of actual wear by taking into account gender differences in the physique. The study is limited in that the room temperature and the actual amount of clothing were not measured, which offers an avenue for future research.

• The Korean Journal of Community Living Science
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• v.21 no.4
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• pp.595-603
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• 2010

The present study was performed on humans to investigate the physiological strain of wearing protective clothing for shielding electromagnetic waves and to compare control clothing that are currently on the market and new clothing that are developed for improving thermal comfort and material weight. Experiments were conducted in a climatic chamber of $28.8{\pm}0.6^{\circ}C$, $37{\pm}5%$RH under three differed experimental clothing conditions: None, Control, New. The results were as follows. Mean skin temperature and rectal temperature in New were significantly lower than that in None and Control (p<.05). The temperature and humidity inside clothing were lower in None (p<.05). Total weight loss was lower in New. Thermal sensation and thermal comfort were less hot and more comfortable in New than those in Control. It was concluded that wearing the protective clothing for shielding electromagnetic waves affects physiological responses such as distribution of body temperature, sweat rate, etc.

• Korean Journal of Rural Living Science
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• v.6 no.1
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• pp.1-10
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• 1995

To lead rural clothing management in the rural household, we assessed in terms of the wearing of pesticide protective clothing and care methods of contaminated clothing, consumer consciousness, the discard method of clothing et al. in rural areas of Gyonggi-Do by sampling 122 households. The results are as following ; 1. The behavior for laundering management didn't appropriate in view of certification of label about laundry method, frequency of laundry and quantitative use of detergent. Also family's cooperative attitude wasn't insufficient. 2. Reasons of dissatisfaction about retained clothing were decreased in order of discoloration, shrink or breakage after laundry, breakage of seam or cloth, unlabel, allergy from cloth. The solution of trouble was acted passively. 3. Reasons of hoarding of clothing were high because of change on size, fashion, and low because of wornout. Still-wearable garments were discarded in proportion of one to one. 4. The ratio of putting on the fatigue cap which the Once of Rural Development has propagated was under 10 percent. 5. Protective clothes against agricultural chemicals had not been prepared and contaminated clothing was often washed with regular family wash.