• Title/Summary/Keyword: Clothing science

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A Study on the Protection Functionality of Supermodern Fashion (슈퍼모던 패션의 보호기능에 관한 연구)

  • Kim, Wan-Joo;Lee, Keum-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.8
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    • pp.1264-1273
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    • 2008
  • The purpose of this study is to analyze protection functionality of supermodern fashion which is shown by responding to supermodern environment, where non-spaces increases in the 21st modern city. The theoretical background is drawn for supermodern environment theory. For the study, he researcher used existing study and specialized book and analyzed photograph materials by selecting them in specialized fashion book, internet site and designer's collection. The works from 1995 S/S collection to 2008 S/S collection are analyzed. The result of this study is as follow. First, supermodern design is adopting the shape of high-functional element, electronic device, protective device to protect wearer in non-space. Second, in order to mentally protect individual anonymous leadership of interaction is granted by adopting hood, veil or mask. Third, supermodern design is creating independent and user-based space by shape transformation in change of urban environment. Fourth, in order to protect wearer through camouflage or concealment, camouflage pattern or neutral color are used.

Fracture Morphology of Degraded Historic Silk Fibers Using SEM (SEM을 이용한 출토 견섬유의 손상 형태에 관한 연구)

  • Bae, Soon Wha;Lee, Mee Sik
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.5
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    • pp.667-675
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    • 2013
  • After analyzing excavated $17-18^{th}$ century silk fibers through a scanning electron microscopy, we discovered seven different kinds of fracture morphology. Using Morton & Hearle fiber fracture morphology, we classified the findings into four different categories. Type I is tensile failure resulting from brittle fracture, granular fracture, and ductile fracture. Type II is fatigue failure caused by tensile fatigue, flex fatigue, and axial split (fibrillation). Type III is bacterial deterioration discovered only in excavated artifacts. Type IV is a combination of the three above. Humid underground conditions and the infiltration of bacteria caused the fibers to swell and weaken its interfibrillar cohesion. Fractures occur when drying and processing an excavated artifact that is already in a fragile condition. Therefore, one must minimize damage through a prompt cleaning process and make sure that the least possible force is exerted on the fabric during any treatment for repair and exhibition.

Global Marketing Strategies for Korean Fashion Brands -Focused on Companies Entered the US Market- (한국 패션 브랜드 글로벌 마케팅 전략 -미국 진출 사례조사를 중심으로-)

  • Shin, Su-Yun;Cho, Jeong-A
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.1
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    • pp.22-32
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    • 2009
  • The purpose of this study was to suggest the appropriate marketing strategies for Korean fashion companies wishing to enter the US market. In-depth-interview with documentary research were performed to investigate the seven Korean fashion companies launching in the US market as wholesalers or retailers. The interviews were executed from May to July 2007. The results of the study were summarized in accordance with Marketing Mix(4P's). In most cases, the brand targets are female customers of 20's to early 30's. The products carried by the companies are trendy with a tint of vintage and oriental feelings. The price ranges from middle to high level. Most brands are engaged in wholesaling through trade shows to sell the merchandise for department stores or specialty stores, but recently are trying to convert to retailing. Trade shows and show rooms are used as one of the promotion tools, but celebrity marketing has also been active for the promotions. Most companies suggested their superior qualities of the products as their strength, and the lack of experience and information as their weakness. Most companies forecast that the influence of FTA between Korea and the US may be limited because of Korea companies' overseas outsourcing system.

The Effect of Buying Experiences of the Fashion Brands on the PPL(Product Placement) Communication Effect (패션 브랜드 구매경험이 PPL(Product Placement) 커뮤니케이션 효과에 미치는 영향)

  • Shin, Su-Yun;Hong, Jung-Min
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.8
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    • pp.1222-1230
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    • 2007
  • This study measured the PPL communication effect whether the respondents had purchased the PPL products in the movie or not. The experiment of this study was held to females in their twenties(mostly university or graduate school students), and they answered the questionaries after being exposed to the 15-minute-edited movie. The results were as follows. In cognitive dimension, there were no differences of the recognition and the recall between two groups. In emotional and behavioral dimensions, the group with the purchase experiences of the PPL brands in the movie showed the more positive brand attitude and the higher purchase intention. The implications based on this results are as follows. First, to strengthen the brand image, the brand identity has to be established systematically. Second, the fashion marketers should constantly implement CRM(Customers Relationship Management) to the customers who purchased the brand products to make them loyal customers.

Status quo Study on the Functional Brassiere Development (기능적 Brassiere개발에 관한 연구 I- 착용실태 조사를 중심으로 -)

  • Choi Hei-Sun;Khang Yeo-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.15 no.2 s.38
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    • pp.189-198
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    • 1991
  • The object of this study is to perceive the discomforts of the brassiere consumers according to their age groups & weight groups. The study procedures consisted of a status quo study, a rating on fit and performance according to brassiere types. 1. The result of the status quo study are as follows. (1) The study showed that with getting age bust circumference and bust size become larger with a bigger tendency to droop. Thus older age, bigger bust circumference and size require a technically improved version of brassieres. (2) Slightly tight fit brassieres were favored over more ample ones. The hobbling areas were center front, under armpits, and shoulder strapareas in that order. 2. The results of fit rating on different brassiere types are as follows. (1) The areas affected by brassiere performance were length from side neck point to bust point (bust length), width between bust points and bust height. (2) Compared among brassiere types, the wire type proved most effective. The bigger cup size group had higher satisfactory rate and low discomfort on wearing.

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Estimating United States-Asia Clothing Trade: Multiple Regression vs. Artificial Neural Networks

  • CHAN, Eve M.H.;HO, Danny C.K.;TSANG, C.W.
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.7
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    • pp.403-411
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    • 2021
  • This study discusses the influence of economic factors on the clothing exports from China and 15 South and Southeast Asian countries to the United States. A basic gravity trade model with three predictors, including the GDP value produced by exporting and importing countries and their geographical distance was established to explain the bilateral trade patterns. The conventional approach of multiple regression and the novel approach of Artificial Neural Networks (ANNs) were developed based on the value of clothing exports from 2012 to 2018 and applied to the trade pattern prediction of 2019. The results showed that ANNs can achieve a more accurate prediction in bilateral trade patterns than the commonly-used econometric analysis of the basic gravity trade model. Future studies can examine the predictive power of ANNs on an extended gravity model of trade that includes explanatory variables in social and environmental areas, such as policy, initiative, agreement, and infrastructure for trade facilitation, which are crucial for policymaking and managerial consideration. More research should be conducted for the examination of the balance between developing countries' economic growth and their social and environmental sustainability and for the application of more advanced machine-learning algorithms of global trade flow examination.

Comfort Properties of Silk#x00B7;Rayon-Cellulose Fiber Union Fabrics (견·인견과 셀룰로오스섬유 교직물의 쾌적성능 평가)

  • Bae, Young Hee;Yun, Chang Sang;Jeong, Woon Seon
    • The Korean Journal of Community Living Science
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    • v.27 no.4
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    • pp.795-801
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    • 2016
  • This study was conducted to suggest the best union fabric to combine with cellulose fiber for summer and in-between seasons. Four types of union fabric, viz. silk/flax, silk/cotton, rayon/flax and rayon/cotton, were used as sample fabrics after weaving them in a local textile factory. The air permeability, moisture regain, water absorption, water vapor permeability and thermal insulation of the samples were tested. The results are as follows. The rayon/flax union fabric is the most suitable for summer clothes due to its having the best comfort property of air and water vapor permeability, and moisture and water absorption. For in-between seasons, it is recommended to use the silk/cotton union fabric because of its good thermal insulation properties.

A Survey on the Research Trends of the Knitwear Fashion Field in Korea

  • Choi, Hae-Joo
    • International Journal of Costume and Fashion
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    • v.16 no.2
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    • pp.51-65
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    • 2016
  • The purpose of this study is to investigate research trends in the knitwear fashion field and suggest future directions for fashion businesses and research. Research trends in the knitwear fashion field were investigated. A total of 134 articles on knitwear fashion field among 4027 published in five journals - Journal of the Korean Society of Knit Design, Journal of the Korean Society of Costume Culture, Journal of the Korean Society of Clothing and Textiles, Journal of the Korean Society of Fashion & Costume, and Journal of the Korean Society of Costume - from 2001 to 2010 were analyzed. Most (32.84%) of articles related to knitwear fashion were published in Journal of the Korean Society of Knit Design. The knitwear fashion field was divided into fashion design, clothing construction, textile science, fashion marketing, and history of costume. The majority (43.28%) were on the research topic of fashion design, followed by textile science, clothing construction, fashion marketing, history of costume. From 2001 to 2010, the number of papers relating to knitwear fashion increased from year to year. The further development of the knitwear fashion field can be expected in the future.

A Study on the Patchwork in the Costumes of the Arctic Regions

  • Moon, Shin-Ae;Kim, Moon-Sook
    • The International Journal of Costume Culture
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    • v.6 no.1
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    • pp.30-37
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    • 2003
  • The most distinctive feature of the costumes of the Arctic regions from Alaska to Siberia centering around the Bering Sea connecting Asia to North America, is that each tribe makes clothes adequate to the climate and their lifestyles with animal hides obtained from hunting in their habitation. Furs or fish skins, the main materials for clothing, are characteristically cut into many pieces, and thus piece-joining patchwork is used to make or decorate garments. Patchwork is the technique that can create new designs with 3-dimensional and various combinations by modifying the simple materials, and also has the advantage of fitting the body without a certain cut line. Therefore, the patchwork found in the Arctic costumes may be developed from folk costume designs with limited materials like fur into new ones for modern or future costumes.

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The Effects of the Superimposed Fabrics on the Air-Permeability (직물의 중첩이 통기성에 미치는 영향)

  • Chung Jung-Sook;Chung Un-Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.11 no.1
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    • pp.21-28
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    • 1987
  • Since the air permeabilities are closely connected with clothing hygiene, air permeabilities required to optimize dressing were studied and measured the air permeabilities that take air layers among fabrics into account. The thickness of air layers were controlled from 3mm to 24mm, and the numbers of air layers were made from one layer to three layers. The samples used were selected in casual wears in spring and autumn. The results obtained are as follows; 1. Specific air permeabilities of superimposed fabrics decreased gradually according to the increase of superimposed number. 2. Specific air permeabilities of the same kind of fabrics increased at first and later decreased by the increase of intervals when the fabrics are superimposed at regular intervals, and those of the different kind of fabrics decreased. 3. Specific air permeabilities of the different kind of fabrics decreased to the 18mm of total thickness in air layers and increased later.

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