• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.2
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• pp.234-243
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• 1994

This research has studied situational effects on the perceived risk and store choice behavior. Data were obtained from 388 females with full-time jobs living in Pusan. The results analyzed by Spearman's rank correlation analysis, analysis of variance(ANOVA), 1-test and discriminant analysis. The results of this study were as follows; 1. There were significant differences in percieved risk according to the clothing purchasing situations. Performance risk was perceived high in gift-shopping situation and time-pressured situation, and financial risk was perceived high in self-shoving situation. 2. There were particularly significant differences in store attributes evaluation according to the clothing purchasing situations. In self-shopping situation, price, quality and reliability, store loyalty were evaluated as important store attributes. In gift-shopping situation, quality and reliability, product iuomation and in time-pressured situation, store loyalty and product information were evaluated as important store attributes. 3. Consumers preferred national brand franchise stores in self-shopping situation. They preferred department stores in gift-shopping situation and time-pressured situation. The types of selected store were mainly affetted by shopping convenience and location convenience.

• Proceedings of the Korea Society of Costume Conference
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• 2004.10a
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• pp.134-135
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• 2004

• 한국생활과학회:학술대회논문집
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• 2008.05a
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• pp.161-162
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• 2008

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.4 s.40
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• pp.405-416
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• 1991

This paper examined the risks perceived by consumers in apparel buying situation by 1) measuring the contents and perception level of risk, 2) categorizing each risk into meaningful factors (risk types), 3) analyzing the relationships between risk types and consumers' demo-graphic variables. 224 respondents deliberately selected to include each level of S demographic variables were contacted with 37-item question3.ire. Factor analysis showed that 32-item perceived risk could be categorized into 6 risk types: psychological. social, economic, time/convenience loss, fashionability loss, performance risk. Psychological risk were perceived highest in terms of perception level while social and performance risk showed relatively low perception level. 4 of 5 demographic variables including sex, education level, income, occupa-tion showed partial relationship with each risk type after ANOVA and Duncan test. Sex had the greatest influence on risk perception level and each age level (20's, 30's, 40's) showed different risk structure.

• Smart Media Journal
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• v.12 no.7
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• pp.43-51
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• 2023

As online transactions increase, the image of clothing has a great influence on consumer purchasing decisions. The importance of image information for clothing materials has been emphasized, and it is important for the fashion industry to analyze clothing images and grasp the materials used. Textile materials used for clothing are difficult to identify with the naked eye, and much time and cost are consumed in sorting. This study aims to classify the materials of textiles from clothing images based on deep learning algorithms. Classifying materials can help reduce clothing production costs, increase the efficiency of the manufacturing process, and contribute to the service of recommending products of specific materials to consumers. We used machine vision-based deep learning algorithms ResNet and Vision Transformer to classify clothing images. A total of 760,949 images were collected and preprocessed to detect abnormal images. Finally, a total of 167,299 clothing images, 19 textile labels and 20 fabric labels were used. We used ResNet and Vision Transformer to classify clothing materials and compared the performance of the algorithms with the Top-k Accuracy Score metric. As a result of comparing the performance, the Vision Transformer algorithm outperforms ResNet.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.5
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• pp.766-776
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• 2008

The purpose of this study was 1) to identify the reasons for delay of decision making and the shopping information in internet shopping, 2) to classify consumers based on the clothing benefits, 3) and to examine the differences among consumer groups in the reasons for delay of decision making and the shopping information. The data were collected from a sample of 500 internet shopper aged from 20 to 40. This study used factor analysis, multiple regression analysis, Pearson's correlation analysis, cluster analysis and ANOVA. The results showed that the reasons for delay of decision making consisted of eight factors: Performance risk, Comparison shopping, Economic shopping, Social risk, Uncertainty, Expecting of market change, Product unsatisfaction, Passive shopping. The shopping information consisted of three factors: Product variety, Product information, Additional information. Five factors of clothing benefits were Economy, Figure compensation, Social position, Individuality, and Comfort. The respondents were classified into four groups by five factors of clothing benefits; Individuality seeking group, Low-benefits seeking group, Economy seeking group, Figure compensation/comfort seeking group. There were significant differences among groups in the reasons for delay of decision making and the shopping information among groups. Therefore, marketers need to provide different shopping information for delay closure by target groups.

• The Research Journal of the Costume Culture
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• v.8 no.1
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• pp.102-114
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• 2000

The works of the Futurism were developed along with manifestos and statement in publishing. Futurist aesthetic and ideological agenda on futurist fashion displayed in manifestos on clothes. Futurist fashion propagated in consummate Futurist style through the written manifesto. The Futurists anticipated much of modern fashion phenomenon. In Futurist Men's Clothing, men's clothing is aggressive, agile, dynamic, simple and comfortable, hygienic, gay, luminous, volatile, asymmetric and variable. In Futurist Manifesto on Woman's Clothing, woman is now a principal agent of revolt, a walking synthesis of the audacious, performance-oriented aesthetic of the futurist universe. For Futurist woman's clothing they claimed ingenuity, daring, and economy. The Futurist Manifesto of Italian Hat was continued with their provocative style and radical ambition. Their innovation will rescue a lagging Italian expert and restore the Italian male to his former Iatin Vigor. Speed, dynamic, utility, and funtionality are the main characters. In Futurist Manifesto of Italian Cravat, Futurist cravat is called Anti-cravatta, which is anti-traditional style and made of unconventional materials. In general, the Futurist argued for clothes that promoted simple and functionality. These Futurist fashion project were invention of the new style, avant-garde style, in daily wear and were realized for the renewal of taste in clothing design as a modernizing factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.6
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• pp.583-591
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• 2012

This study selected three model designs used for air injection type welding clothes designed for insulation purposes and analyzed the performance of each design. The bending characteristics were analyzed in order to identify the flexibility of the welded areas; subsequently, the seam breaking strength and water pressure resistance were analyzed to identify the bonding strength. In addition, two types of waterproof fabric, polyurethane (PU) coated 2 layer and PU laminated 2 layer fabrics, were used for a performance analysis, according to fabric processing specifications. The circle type showed the highest flexibility in the terms of bending characteristics that influence wearability and were followed by the wave and the straight type. In terms of breaking strength, the straight type showed the highest breaking strength, followed by the wave and the circle type. The water pressure resistance analysis found that the wave type was superior to the straight type in terms of water pressure resistance. The wave type is deemed to be a design type suitable for maximizing performance, provided that the issue of stabilization in the welding production process is addressed. Looking at the bending characteristics of waterproof fabric for each specification, the laminating waterproof cloth outperformed the coated waterproof cloth in terms of flexibility. However, in terms of seam breaking strength, the coated waterproof cloth outperformed the laminated cloth. In contrast, the water pressure resistance of the laminated waterproof fabric was found to be higher than the coated waterproof fabric, leading to the conclusion that the bonding strength of the laminated waterproof fabric is higher than that of the coated waterproof fabric based on the assumption of injecting air.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.1 s.160
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• pp.95-106
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• 2007

The purpose of this study is to investigate the relationship between the implementation and the performance of the eSCM in internet shopping malls, and to suggest collaborated strategy for internet shopping malls. We performed the surveys of suppliers for 3 fashion-specialized internet shopping malls and 3 general internet shopping mall. Additional surveys was performed by surveying the shopping mall merchandisers to research the differences of understandings on the performance of the eSCM between shopping malls and their suppliers. Total 143 questionnaries were distributed and collected from January 23 to February 28, 2006 and analyzed by SPSS 10.0. The results are as follows; 1) the efficiency of eSCM is related the factors of partnership and information, and among the subordinated factors the understanding and support of the top management, good communications, product and operating information sharing were find out to be significant. 2) The effectiveness of eSCM is influenced by the organizational and partnership factor. As the subordinated factors, the understanding and supports of the top management, the participations of members, good communications, good relationship and supports, and the technology level of eSCM were identified as significant. 3) Examining the differences of understandings on the performance of eSCM between the suppliers and the shopping mall merchandisers, the suppliers and the merchandisers show different opinions on the operating efficiency, and the customer service.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.3 s.39
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• pp.229-238
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• 1991

The object of this study is to develope an improved version of brassiere with better fit and improved performance by conducting a try-on test on 6 types of revised brassieres (constructed on above basis). The study procedures consisted of a try-on test of experimentally constructed brassieres and a sensory test on fit. The results of experimentally constructed brassiere trial are as follows. 1. The sizes showing performance effects due to different types of experimentally construct- ed brassieres were bust length, bust height, under bust curve length, vertical and horizontal bust diamenter, upper-lower bust slope angle (direct measurement, parallel standard, upper torso tilt rate), side bust slope angle and top bust slope angle. 2. Concerning the changes in lower cup interior, elastic materials and wider portions perfor-med better in bust up effect. 3. No effects due to different shoulder strap positions were observed, but combined with lower cup interior changes the side types proved more effective than the standard types.