• Title/Summary/Keyword: Clothing companies

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Applying Moire Interference Patterns to Clothing Design through Gratings (격자 무아레(Moire) 무늬를 활용한 의상 디자인)

  • 김병미;육근철;임우경
    • Journal of the Korea Fashion and Costume Design Association
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    • v.6 no.2
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    • pp.15-20
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    • 2004
  • These days are referred to as 'the times of textile fashion,' owing to the emphasis on textile design in the fashion industry. Accordingly, apparel companies have increased their interests in developing new types of textiles to overcome the limits of style and silhouette. Now the ultra-fashion of textile, a new way of process and design development, is given much more attention. A Moire interference pattern has a longer wavy circle of interference, an effect of intensity interference, than one made by piling more than one reflecting plate or transmitting plate. Till now, Moire interference patterns have been used to confirm scientific theory and to measure the structure of a body or a subject in areas such as physics and medical science. Work has also been done on the Moire interference effects on TV screens said to cause dizziness and eye strain. This study focuses on the new types of textiles by creating the appearance of the Moire phenomena. Contrary to the present usual stationary patterns of textiles, it is a varying pattern according to the different gratings, different angles, piling gratings, and the movements of the human bodies. In the preceding study, we observed Moire fringes formed by overlapping two different or same kinds of gratings such as parallel line gratings, square gratings, conic gratings and semicircular gratings and tried to find a promising possibility of new textiles through the method of clothes design simulation.

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Study of Comparison in Sewing Techniques of Skirts by Brands (브랜드별 스커트 봉제방법에 관한 비교 연구)

  • Choi, Young-Soon;Lee, Byung-Hong
    • Korean Journal of Human Ecology
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    • v.14 no.4
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    • pp.673-681
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    • 2005
  • Sewing is an important process in clothes-making. It is directly or indirectly connected to a factor of fitness, as is the case of pattern making and design. The purpose of this study is to compare and analyze the sewing methods for tight skirts currently being sold by twelve clothing companies on the market. For the purpose, the skirts, which was released in 2002 Fall season, was physically disassembled and then every sewing detail was closely investigated. The major findings are as follows: All sorts of the skirts show different sewing methods in hemlines, back slits, and zipper. Hemlines and zippers, hand-sewn, are often used by high-price brands. Brands that emphasize trends usually use machine sewing. Specifically, the sewing methods applied in the allowances at the upper part of the back slit show significant differences among brands. One method leaves allowances enough in both sides for the stability of the skirts, another trims both allowances very closely, and the other trims only left-side allowance down to the edge of the back slit. This study findings will be helpful not only in understanding sewing techniques for skirts and improving its quality, but also in offering more comfortable and superior clothes for consumers.

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A Study on Perception and Satisfaction of High School Students for Saenghwal Hanbok School Uniforms (고등학생의 생활한복 교복에 대한 인식과 만족도)

  • Yoo, Jung-Ja;Kweon, So-Ae
    • Korean Journal of Human Ecology
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    • v.15 no.1
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    • pp.157-168
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    • 2006
  • This research is to investigate the perception and satisfaction of high school students for Saenghwal Hanbok school uniforms. With this study we will be able to provide useful information for clothing companies as well as schools which are planning to introduce Saenghwal Hanbok as a uniform. The research subjects included 446 high school students of Chungcheong and Gyeonggi areas. The results of this study are as follows: 1. Male students evaluated Saenghwal Hanbok affirmatively in terms of its activity convenience. Female students, on the other hand, thought highly of it in such aspects as modern beauty, aesthetic color, distinction, symmetry, wearability, tidiness, color harmony, color unity, decoration details, and suitability for special occasions as well as modem daily life. 2. The satisfaction with Saenghwal Hanbok as a school uniform stayed, on an average, below a mid-level. It appeared that high schools with long history showed more interest than comparatively newly-established schools. Also, students with obesity liked Saenghwal Hanbok more than normal students. 3. The students' demand for price cut was highest among other demands of Saenghwal Hanbok school uniform. In addition, almost all items including wearability, material, color, activity convenience, and patterns appeared to need more improving.

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Uniform Modification and Fashion Accessory Wearing According to Attitudes toward Uniform of High School Students (고등학생의 교복태도에 따른 교복변형과 패션 액세서리 착용)

  • Jeon, Chae-Ryeong;Kim, Yong-Sook
    • Journal of the Korean Society of Costume
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    • v.57 no.2 s.111
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    • pp.132-142
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    • 2007
  • School uniforms are mass produced by large companies and prominent fashion designers. However many high school students modify their uniform or use fashion accessaries to pursue their individualities and their unique style. The objectives of this research were to identify uniform modification and fashion accessory wearing according to the attitudes toward uniform of high school students. The results were as follows; 1. Factors of the attitudes toward school uniform were style and brand, fashion, role intimation, individuality, and neatness. High school students were classified as the uniform indifference group, the pro-uniform group, and the centrist-uniform group according to their attitudes toward uniform. 2. Many students in academic or boys' high schools were classified into the centrist-uniform stoup, and many in art & physical educational or coeducational high schools were classified into the pro-uniform group. The pro-uniform group modified uniform more and stated that the regulation on the fashion accessory wearing was very strict. The uniform indifference group modified uniform less than other groups and complained less about regulation of fashion accessary wearing. 3. Students in art & physical educational high schools showed more positive tendency toward uniform attitudes, uniform modification, and fashion accessary regulation compliances.

A Study on the Qptimum Size of Master Bedroom Walk-In Closet in Apartments (아파트 드레스룸의 적정 수납장 크기에 관한 연구)

  • Kim, Jea-Heun;Seo, Hyun
    • Korean Institute of Interior Design Journal
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    • v.20 no.5
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    • pp.152-159
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    • 2011
  • Housing construction companies have been providing master bedroom walk-in closet as a selling point in modest sized apartments as small as 74m$^2$. It is noticeable that master bedroom walk-in closet in apartments provided by public sectors showed much variety in its size. This study tries to set up the guide line of master bedroom walk-in closet size. It is quite reasonable to assume that the biggest space-occupiers in walk-in closet are blankets and clothing. The survey conducted in this study shows that the number of clothes people keep in their closet does not show any significant difference regardless of square footage of their apartments. 34.7% of respondent answered they keep about 50-60 clothes using coat hangers, where 20-30 of those are winter clothes. It is calculated the required optimum length of the walk-in closet is 3.8m$^2$. Considering the most popular longitudinal dimension of master bedroom, 3.9m, and the space needed to accommodate blankets, it can be concluded that the required length of storage in master bedroom walk-in closet is 2.1m. The length can be adjusted reflecting the length of the master bedroom.

Mobile Fashion Fitting Service System using I-phone (아이폰을 이용한 모바일 패션 피팅 서비스 시스템)

  • Tak, Myung-Ja;Kim, Cheeyong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.10a
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    • pp.355-356
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    • 2012
  • Recently, Digital clothing techniques using computer graphics to reappear clothes are activated in fashion area and Researches incorporating fashion flows and 3D techniques are frequently progressed. In fashion industry, Using smartphone can make successful result by catching a change of trend and adding an emotional factor. Conventional 3D fitting services are only provided in store or internet sites installed avatar system, virtual mirror. This study suggests a fashion fitting service system saving time and oneself by using I-phone in consumers' position. In this system, Companies can market their product easily to consumers, consumers can choose various product and check their fitness.

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Mediation of Consumer Satisfaction in the Relationship between Outdoor Wear Purchase Decision-Making Process and Repurchase Intention (구매의사결정 단계와 재구매 의도 관계에서 고객 만족의 매개효과 분석 - 아웃도어 웨어를 대상으로 -)

  • Yoo, Hwa-Sook
    • Fashion & Textile Research Journal
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    • v.19 no.1
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    • pp.19-29
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    • 2017
  • This study identified the purchase decision-making process of outdoor wear consumers and examined the hypothesis that consumer satisfaction mediates the relationship between purchase decision-making process and repurchase intention. Data were acquired from a survey and analyzed with descriptive, factor analysis, reliability analysis and multiple regression analysis. Respondents were 454 adults who have purchased outdoor wear. The results are as follows. First, the purchase decision-making processes of outdoor wear consumers consisted of a series of steps: need recognition & passive information search, active information search, evaluation of alternatives with practical attributes, evaluation of alternatives with unpractical attributes, purchase decision, and post-purchase evaluation. Second, four purchase decision-making processes (except for need recognition & passive information search and active information search) had significantly positive effects on consumer satisfaction. Third, the need recognition & passive information search, the evaluation of alternatives with unpractical attributes and post-purchase evaluation had significantly positive effects on repurchase intention. Lastly, the partial mediation of consumer satisfaction in the relationship between two purchase decision-making processes (evaluation of alternatives with unpractical attributes and post-purchase evaluation) and repurchase intention were indicated. This academic study will help to understand the purchase decision-making processes of outdoor wear and allow companies to obtain information (from the industrial aspect) about which process to invest in and how to manage the process.

The effects of clothes shopping orientation and perceived risk on purchase intention in social commerce (소셜커머스 이용자들의 의복쇼핑성향과 지각된 위험이 패션제품 구매의도에 미치는 영향)

  • Kim, Hyejin;Chung, Myungsun
    • The Research Journal of the Costume Culture
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    • v.23 no.3
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    • pp.384-399
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    • 2015
  • The purpose of this study is to empirically investigate consumers' clothes shopping orientation factors and perceived risk factors affecting the purchase intention for fashion products in social commerce. For this study, questionnaires were given to 500 adults in their 20s~30s who had experience of using social commerce related to general products or services. To analyze the results of this study, we conducted descriptive analysis, factor analysis, reliability analysis, a chi-square independence test, and hierarchical regression analysis using SPSS 18.0. The results were as follows. First, social commerce users'clothes shopping orientations were classified into the pursuit of pleasure, brand, fashion innovation, trend, and utility, and the perceived risks were classified into the risks related to products, consumer service, loss of purchase opportunity, confidence in the web site, economy, and security. Second, clothes shopping orientation factors and perceived risk factors had a somewhat significant influence on the purchase intention for fashion products. Third, there was a significant difference between sexes regarding the influences of the clothes shopping orientation factors and perceived risk factors for the purchase intention of fashion products. Finally, this study aims to provide useful information for fashion companies to enable them to establish specific strategies that can influence consumers'purchase behaviors through social commerce.

A Study on the Upper Bodytype of Male Sports Athletes for the Development of Bodice Pattern (남자 운동선수의 상반신 원형 개발을 위한 체형 분석)

  • Lim, Ji-Young
    • Fashion & Textile Research Journal
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    • v.8 no.3
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    • pp.310-316
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    • 2006
  • Fitness of clothes becomes a major concern in apparel industry. But male sports athletes had difficulties to buy ready-made clothes of good fit. Because ready-made clothes manufactured in companies are produced accordingly to the general person's body types. To solve this problem, it is necessary to classify athletes' upper body into several kinds of somatotypes. The purpose of this study was to classify upper body types of male sports athletes based on the analysis of their upper body types and to provide fundamental data on the development of ready-to-wear clothing appropriate for the upper body types. The subjects for anthropometric measurement were 189 male sports athletes of 20 to 29 year-old. The result of factor analysis indicated that 6 factors were extracted from anthropometric measurements through analysis and those factors comprise 73.807% of total variance. 3 clusters were categorized using 6 factor scores by cluster analysis. Type 1 was taller than other types, had average size in circumference, width and thickness and was bending somatotype. Type 2 exhibits a large circumference in the upper body and straight somatotype. Type 3 was characterized by short, exhibits a large circumference in waist, abdomen and hip and swayback somatotype.

Haptic Perception in Fashion Film - Drawing on the theory of Laura Marks - (패션필름에 나타난 햅틱(Haptic)지각 -로라 막스(Laura Marks)의 이론을 바탕으로-)

  • Chung, Soo-Jin;Yim, Eun-Hyuk
    • Fashion & Textile Research Journal
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    • v.21 no.4
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    • pp.379-389
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    • 2019
  • Fashion brands have traditionally conveyed emotions through brand image and images such as fashion photos; however, fashion films play an important role in conveying emotion to consumers due to changes that have resulted from the development of digital technology. This study investigates haptic perceptions in fashion films based on Laura Marks' theory. The study concurrently conducted literature and case studies. Haptic and is a condition of touching an object without actually touching it. Marks describes haptic theory as an embodied perception of physical effects that occur as images affect the body. Haptic perceptions that cause a sense of touching when looking at a fashion film can be understood as a formality embodied in the body of the object and spectator created by the object and spectator's clothing experience. Our bodies and apparel can be seen as being perceived and imprinted in our bodies by constantly experiencing and maintaining relationships in an inseparable relationship. Thus, when we look at fashion films, the haptic image invites feeling embodied in our body and provide a haptic perception. As a result, factors for the haptic perception in fashion film are ambiguity of images, fetish image, and non-narrative. Fashion companies are expected to make active use of haptic elements as an era of artificial intelligence arrives and the size of the e-commerce market grows.